email marketing: social media’s backdoor to revenue david olsen - winning group 1
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EMAIL MARKETING:SOCIAL MEDIA’S BACKDOOR TO REVENUE
David Olsen - Winning Group
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ABOUT.ME/DAVIDOLSEN
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Social Media isn't a sales channel
Email: The Trojan horse of social media ROI
Adding tricks to this pony
AGENDA
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Disengage with your brand
Break up the relationship
Start seeing your competitors
SALES MESSAGES ON SOCIAL MEDIA CAUSE CUSTOMERS TO:
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NO.
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Nielsen 2012 Australian Online Consumer Report
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David Olsen - Winning Group 11*Sensis Yellow Social Media Report 2012
YOUR CUSTOMERS ARE TALKING
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WHAT WOULD YOU COOK WITH GLEM?
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WHAT WOULD YOU COOK WITH GLEM?
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WHAT WOULD YOU COOK WITH GLEM?
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WHAT WOULD YOU COOK WITH GLEM?
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FACEBOOK DRIVES EMAIL REVENUE TROJAN
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THE MODEL
1) Use campaigns (giveaways) on Facebook to:1) Increase your fan base2) Drive eDM subscriber growth
2) Offer discounts via eDM 3) ?4) Profit!
Why isn’t everyone doing this??
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ADDING TRICKS TO THE PONY
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WORD OF MOUTH (MOUSE...) CAMPAIGNS
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CREATE SOCIAL REVIEW CONTENT
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ENCOURAGE SHARING
Include “Retweet This!” Snippet in Email
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QUESTIONS?