email marketing is not spamming- it’s an roi generator
TRANSCRIPT
Email Marketing is not Spamming: It’s an ROI Generator
Deepesh Sharma, Digital Media Manager – Digital Vidya
April 17, 2016
Email Vs Others
• Your Attendance in this session today?
• According to VentureBeat, email is the channel generating the highest ROI for marketers• Targated
• Cheap
• Measurable
• A big part of Affiliate is dependent on email
• For every $1 spent, $44.25 is the average return on email marketing investment. Experian
A Few More Facts
• 64% of decision-makers read their email via mobile devices. TopRankBlog
• 39% of marketers have no strategy for mobile email. eConsultancy
• 66% of consumers have made a purchase online as a result of an email marketing message Direct Marketing Association
• 89% of marketers say that email is their primary channel for lead generation. Mailigen
Mistakes
• With Great power comes great responsibilities: You can not call back your email.
• You should build a trust in your subscribers.
• Learning: Always do what's best for your readers and your subscribers, and delight them with every email.
Simple Maths to scale ROI
Emails SentOpenClickLandTake Action
Campaign 1100001000100808
Campaign 210000150015012012
Campaign 310000150020016016
Agenda for next 30 mins?
Overview on
1. Sending
2. Deliverability
3. Tips
4. Digital Marketing / Email Marketing Certification Course
5. Q & A
Sending
Tools Types
• Subscriber based: MailChimp, AWeber, Constant Contact, Get Response
• Upload list and send: e.g. Streamsend
• SMTP
• List Management tools: Interspire, Sendy, Octeth, Mailpoet
• Behavior Targeting: Customer.io, InfusionSoft
• Content: Litmus
• Email Capture: OptinMonster
Features of the tools:• Autoresponders• Personalization• Analytics• AB-test
Sending
Deliverability
50-60% emails goes to spambox
Deliverability is more of a function of:
• Server & IP
• Content
• Past record
• Domain
• etc
Check Your Deliverability
• MXToolsbox
• SenderScore / ReturnPath
• Litmus
• Barracuda central & WatchGuard (Reputation Authority)
Segmentation
• Forget About ‘One Size Fits All’• Various Stages
• WHAT• WHY• HOW
• Your Contacts Are at Different Points in Sales Cycle
A few Tips:
• Different Domains for Transaction & Promotional
• Responsiveness
• Personalization
• Test on new email IDs
• AB Test
• Take care for Unsubscriptions
24 Countries, 700+ Trainings, 12000+ Participants
What Industry speak about us?