email marketing for small and medium size businesses

EMAIL MARKETINGEmail Marketing is a marketing campaign that provides

personalize message to the audience. It offers the exclusivity of the message about the business, products and services and other information that meets marketing

objective of the company.

Digital Marketing

Email Marketing for Small & Medium Size Business

IntroductionWho uses Email Marketing

Businesses who uses digital as part of their marketing campaigns. They use digital marketing to reach clients anywhere and everywhere.

Why use Email MarketingSeveral advantage of companies who uses email marketing are;

who opt to received the message. the messages are exclusive to its target audience/niche. Companies use it to promote offerings, be up to

date and leverage their offering.

Digital Marketing


Email PlatformsEmail platforms are use to create email marketing campaigns, they provides

different features that enhance the campaign to make it effective, convenience, efficient and align to the brand.

There are different email platforms that provides different solution, some are paid , open source and can be integrated to Content Marketing System, these

variety of choices would help a company choose base on its objective.


Digital Marketing

Email Paid Platforms

VerticalResponse is a paid email platform that provides email campaign & social media integration, Email management and measurement. It is a customizable platform that offers different solution for its partner companies.

FeaturesProfessional Template\Drag and Drop DownIntegration to Social MediaIntegration to other platformsSupport System


Open Source Email Platforms

Phplist is an open source email platform that provides same features like other paid platforms. Phplist can be customized and branded for the company.

Features:Customizable TemplateIntegration of images, reach textEasy to use InterfaceSchedule CampaignAnalytic PresenceSubscription & Unsubscribe


Email Platform FeaturesTemplates

Templates are use to align to companies campaigns and objectives. The templates are customizable from the color, the logo, the message and links to ensure that the

representation is integrated to the company’s brand.Integration

The integration of campaign is rampant in the message send to audience. Several integration are company profiles ,recipient profiles links, social medias profile and other that

will help the business send the message while retaining and gaining and audiences

Digital Marketing


Email Platform FeaturesCampaigns

The campaigns are send on a manner that catches the attention of the audience with the

consideration of time, location, message and target audience.Analytics

Each campaigns are measurable, from the open rate, bounce rate, action and other measurement that allows the business to

analyses the campaign and improve them.

Digital Marketing


Email Templates

Template Color is consider to be align to the business, the color represent the company hence should be integrated to the email campaign.

Template Logo another that a business can placed to the templates and majority of platforms allows to would be the logo. The logo is a great representation of the company to any message it send out.


Email Templates

Business Taglines are recognizable hence it being placed in the message would add to the branded message.

Business Message is a consistent message of the business to its target audience. Having a consistent message would allows the business to be recognized easily.

Email Marketing for Small & Medium Business

Email Templates

Template Color is consider to be align to the business, the color represent the company hence should be integrated to the email campaign.

Template Logo another that a business can placed to the templates and majority of platforms allows to would be the logo. The logo is a great representation of the company to any message it send out.


Email Templates

Business Taglines are recognizable hence it being placed in the message would add to the branded message.

Business Message is a consistent message of the business to its target audience. Having a consistent message would allows the business to be recognized easily.


Email IntegrationTemplate Integration provides the campaign a personalize approach. It integrate the business to the message hence recipient would be able to recognize the business. It also gives the recipient the benefit of exclusivity of the message.

Business Profile is a profile of the business that is included in the email templates. It includes the name , phone, email, address, logo, taglines, images and other that would easily recognize the business.


Email Integration

Recipient Profile the profile of the recipient allowing them to read the message intended to them.

Social Media Profiles are links from the message to the business social media pages. This is to allow the recipient to follow even in different platforms.


Email Campaigns

Email Campaigns are messages that are send to recipients. The campaigns are with great consideration with the message, time and location of the recipient.

Time is when the message send to the recipient. It is important because each market segment have their own preference in opening their emails.


Email Campaigns

Location is considered depends on the business size and target audience. It is applicable when the business operate in different location other than recipient.

Message of the campaign is important as every campaign has different objectives. The campaign can be an updates, to promote offering, to ask for feedback and other.


Email AnalyticsEmail Analytics provides measurement for the business improve their email marketing campaign.

Sent are number of emails who received the message.

Open Rates is part of analytics that provides how many open the emails and what time they open the emails and other information's that can be use to analyze the target market.


Email Analytics

Click Through Rates are measurement base on clicks to the links included in the message.

Bounce Rate is where the email bounce back or have not received by the recipient.


Email OptimizationsEmail optimization is a way to optimize email message for the recipient. After

establishing the target audience for email marketing, businesses should have an insight what platform and message preference target audience use hence the

message could be designed according to the preference of the target audience.

Some messages use text and some use email templates and these should be optimized accordingly.

Digital Marketing


Template OptimizationEmail Templates are often consist of banners, logos, texts and even videos hence it should be optimized to make the email load faster.

•Banners or images should be in minimized format to make it appealing yet visible.

•Texts/messages are consist of the messages that target audience would read making it clear and concise would help the campaign.

•Email Videos are used by businesses but makes the email load slower using the right platform to send the message would help the email marketing campaigns.Email Marketing for Small & Medium

Size Business

Text Optimization

Email Message that are text should be concise and clear to its target audience.

•Texts/messages are often short, concise, clear.

•Text Formatting beneficial to readers having a bulleted form makes the message easy and to scan the message.

•Text with links are provided as call to action links.


Email Campaign PlanThe Email Campaign Plan is a thorough plan with timeline that consider the time, location, target

audience, message, company objectives and the projected result. It allows the business to effectively and efficiently implement the campaign.

Setting Objectives The company set to meet for business marketing gain. Several objectives are with regards to

customer, business partners, enhancing company’s awareness and products and services.Creating the Message

The message is important it consider the target audience and the preference of the audience

Digital Marketing


Setting ObjectiveEmail Marketing Objectives are with regards to the business such as the target audience, business partners, business information, products and services.

Lead Generation is a marketing objective to gain new customers. Email marketing is use to gain new audience/customer.

Business Updates is where the company use to updated it business partners


Setting Objective

Product Promotion is another objective where the company send email to promote products and services.

Reputation Management is another objective for email marketing campaign. Email campaign is use to gain and send the message accordingly hence would gain good impression.


Creating the MessageEmail Marketing Message is a message that company send to its audience. It consist of the following;

Subject Lines are implemented differently to gain attention and also base for message open rate.

Message is consist of the message a company to its recipients.


Creating the Message

Signatures is the business representations to the message. it signify that the certain business/person send the message.

Links are present to make the recipient take action to. It is present from the header, body of the message or the footer.


Email Campaign StrategyEmail Campaign Strategy is a strategic move that allows to achieve its business

objectives. Through sending email to its target audience. There are different objectives that company like to achieve.

Digital Marketing


Email Campaign StrategyCall to Action is a message that company placed in their email campaigns that gain attention and call for action to the readers.

Auto Responder is the response the readers get when they act upon the email message.

Redirects is where the readers land when they take action upon the message

Shorten URLs are use to remember the links provided in the message.


Resources: Images are Courtesy of the following website

Email PlatformsVertical ResponsePhplistMailChimpZaloraLinkedinChrispoonerGoodreadsCentrisSendwithme

Email OptimizationGoodreadsSocial Media ExaminerEmail Campaign Plan StrategyMeetUp-StartUpGrindSocial Media Examiner Rsform ProAutoresponder – Rappler

Digital Marketing

Email Marketing is meant to Promote Business without Depriving Ones Right to Privacy.

PORTFOLIOGeo Marketing is a Digital Marketing Agency that provides Digital Marketing Services and Workshop. With 3 years of experience showcasing services to local and international client, from different industries, and niches such as Politics, Real Estate, Personal Development, Automotive, Marketing, and Business Development, Health and Wellness and Information and Technology.

Started in Odesk in 2010, rendering its services to international client as freelancer and became a business in May 2015,backed up with experience in digital marketing, it is offering different workshops and services..

The services includes but not limited to content marketing, search engine optimization, social media marketing, affiliate marketing, email marketing, mobile marketing, white paper marketing and Latest Marketing Strategy..

www.geomarketingservice.com

Small Business


THANK YOU!

#21 Inventor Street Pleasant Hills Subdivision

City of San Jose Del Monte Bulacan044.769.0109 | 09296110560

[email protected]

Written by: Karen Zubiri
