Formal

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vivid

vivid

emo�on

elegantspeak

Loud elegant

ar��late Fluent

fluent

fluent

oratory

Ar��alte

Speak

Speak

loud

loud

Oratory

Elegant

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Formal

Typography is everywhere. Commuting to work, surfing the Web, shopping for groceries or simply navigating a smartphone, we arebombarded by words of every shape, size and arrangement. In defining typography, it is the study of letterforms and how to organize text to create a visual composition. This book was created to inspire or enlighten its readers on how you can use two different typefaces and make them work together. The background of the project was created to make me aware of the enormous range of available typefaces, creating an awareness of history, form and function of different typefaces and their uses. My theme is based on ‘formal elegance’ which demonstrates how you can use a calligraphic and modern serif typeface together to produce works of art which can be used in advertising, signage, or corporate identity.

I hope you enjoy.

About the designer

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TheAphroditeCollection

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The

DidotCollection

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AphroditeThe Greek goddess of love, beauty, pleasure

and procreation

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The Didot family were active as designers for about 100 years in the 18th and 19th centuries. They were printers, publishers, typeface designers, inventors and intellectuals. Around 1800 the Didot family owned the most important print shop and font foundry in France. Pierre Didot, the printer, published a document with the typefaces of his brother, Firmin Didot, the typeface designer.

Firmin Didot was born 1764 in Paris, France, died 1836 in Mesnil-sur-l’Estrée, France was a punch cutter, type founder, printer, publisher, and author. He studied classical languages. In 1783 he cuts his first typefaces and reworked his father’s roman alphabets which he considered his masterwork.

In 1797, he was granted a patent for his developments in the field of stereotype printing. His typefaces were used in his brother Pierre Didot’s “Editions du Louvre” series. In 1812, he was made director of the Imprimerie Impériale type foundry. In 1823, one of his tragedies was performed at the Théâtre de l’Odeon.

DidotDesignerFirmin Didot

Design Date1784-1811

Type FoundryLinotype

ClassificationModern

Historic PeriodNeoclassical

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Aphrodite Slim TextDesignerSabrina Mariela LopezDesign Date2008-2009Type FoundryTypesensesClassificationCalligraphic LetteringHistoric PeriodModernism

Sabrina Mariela Lopez is a Calligrapher, Type Designer, and Graphic Designer from Buenos Aires, Argentina. She studied at Buenos Aires University.

She focused on studying calligraphy to learn more about the letter forms and she loved it, even though she is left handed. This was not an impediment, it was a real challenge. She has studied it with Silvia Cordero Vega in Buenos Aires and has travelled to Boston to be taught by the greatest calligraphers in the world, as Julian Waters, Georgia Deaver and Carl Rohrs.

Her design was started through experimental calligraphy. She considers that she reaches more expressive forms, feels free, her hand is free and she produces new strokes that she never could make digitally. She thinks it is a matter of training eyes and hand: the perfect technology is our bodies, while the computer is just a tool.

Her fonts can be viewed and purchased through the foundry MyFonts.

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ArapeyThe

Collection

I o n c e h a d a j o bI o n c e h a d a j o bI d i d n o t l i k eI d i d n o t l i k e

I H AT E D I TI HATED ITI s t a r t e d d o i n gI s t a r t e d d o i n gt h i s c r e a t i v e t h i n gt h i s c r e a t i v e t h i n ga n d I a m l o v I n g I ta n d I a m l o v I n g I t

The proportion of the Didot font is more wider

The proportion of the Arapey font is narrow. Serifs are more curved.

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ResearchProcess

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Collection

The

COLOR PALETTE

Arapey

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I ONCE HAD A JOB

I HATED ITI did not like

I started doingTHIS CREATIVEAND I AM LOVING IT

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Stacey D. Francis

Mini Font Book Project

Advanced Typography Class

Art Institute of Virginia Beach

Formal