ello new social network (user guide and small businesses opportunities)

ELLO new social network( user guide and small

businesses opportunities )

16/3/2015

2MyHelpster, ELLO new social network 1

What is ELLO?What is ELLO?

How to make a profile on ELLO?How to make a profile on ELLO?• After sending initial request to be invited you will get the link to register• As you usual you will enter your email, password and username.

• Really great thing is, since ELLO is only starting, you can create unique and memorable username which can help you attract followers

2MyHelpster, ELLO new social network

• When you are finished with registration you will be able to create profile.• You can choose your avatar and header photo.• Add a brief bio to make your profile noticeable• Also add a link to your website• You can invite people and discover new users.• There is a possibility to make your profile private or public.


Is ELLO popular?Is ELLO popular?• We researched Alexa rating to get this answer.• According to Alexa it is 5539 most visited website in the world (Vs. Facebook, Twitter who are

among Top 200)• ELLO is still fighting to find its place among social networks and to grow in size


Should my business be on ELLO?Should my business be on ELLO?• ELLO is promoted as an ad-free alternative to existing social networks• With this in mind it is not really corporate add friendly • ELLO is a great place if your product/service is consumer oriented and customer

friendly• If you want to get noticed your post should be customer engaging and creative• Also your post should be different from other social network’s posts • Post should never sound like a commercial but a friendly user advice of the

product/service you want to promote


Pros and cons for small business ownersPros and cons for small business owners• Pros for small business owners

- ELLO is still growing, you can create interesting username, profile and

get in touch with new audience

- Great place for creative freelancers to promote themselves (web designers, photographers, graphic designers etc.)

- Blogs, websites, agencies with engaging posts and articles can be greatly promoted on ELLO

• Cons - Uncertain future and still unknown business model of ELLO - Traditional corporate marketing is not welcomed - More creativity in engaging with audience - It can be more time consuming to create strategy than for other social networks


ConclusionConclusion• It is hard to predict the further development of ELLO and growth of its network

( Is it a “next big thing” or a complete flop ?)

• Depending on type, size of your business and social media strategy ELLO can be a great place for product/service promotion

• If your business is not traditionally corporate sounding go for it!

• If you are a freelancer and want to promote your work you should also make a profile


You want to set up ELLO account, but don't have time?

Not a problem, delegate your task.

ello new social network (user guide and small businesses opportunities)

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