INVITING FRANCHISEES

THE SANGHVI GROUP

In under 7 years, Sanghvi Group has created

one of the world’s leading wellness companies

with a worldwide presence of 60 signed locations

and in more than 15 cities in India & abroad.

U S A - R i t z C a r l t o n , S a n F r a n c i s c o

Sr i Lanka - Gal le Face Hotel , Colombo.

TM

Since early 2010, Sanghvi Group has created one of South Asia's largest integrated portfolios of International life style wellness brands. The company is now expanding i nto the US, Middle East & the Indian Ocean & boasts of 60 signed locations world wide.

Sanghvi Group has the Master Franchise for a number of countries in South Asia / USA / Middle East for brands such as Spa L'OCCITANE, Warren Tricomi Salon & Spa, ELLE Spa & Salon and Spa by Clarins.

Sanghvi Group is backed by the � 20,000 crore French group L’OCCITANE and US based private equity fund Tano Capital. The purpose with which Sanghvi Group partnered with ELLE Spa & Salon is to create India’s most innovative beauty & wellness solution for every individual who wants to feel & look fantastic, in a manner that it is accessible to all.

We at Sanghvi Group would like to extend this exciting entrepreneurship opportunity to you and welcome you to be a part of this wellness revolution that ELLE Mini Speciality Salon is creating with its unique franchising options.

We have also launched MyHome Fitness by Ramona Braganza which is amongst India’s first Home -Gym concepts. It has been created understanding the growing need for high quality, International standard, on-demand fitness services that consumers want at their door-step.

Also, understanding the growing need for on-demand beauty services at a consumer’s door-step, Sanghvi Group built a team to start MyGlamm. MyGlamm is ranked amongst the world’s most valued door-step salon & spa companies, enabled by technology. MyGlamm is creating a revolution in the E-commerce and beauty business in India through its unique franchising program.

Global Presence

INR 80,370 crProjected size of beauty & wellness market in India from INR 41,224 cr in 2012-13.

Tier II & III CitiesBrands have now started stretching out to Tier II and III cities due to changes in lifestyle andconsumers becoming more beauty conscious.

3.4 millionEstimated work force in beauty and wellness services.

20-23%Projected compounded growth rate in the organised beauty and wellness sector.

SPA & SALON BUSINESS IN INDIA

Indians investmonthly in hair care.

36% Indians get afacial done everymonth.

21%

84% Indians feelpressurized to lookbetter than theirprevious generation.

84%

Indians arespending more& more on beautyproducts andtreatments.

30%

A brand, devoted to fashion and trends, ELLE magazine has established itself as a sparkling and

dynamic Parisian brand, which exceeds the finest expectations of luxury. In collaboration with The Sanghvi

Group, ELLE has ventured into the wellness industry with the launch of luxurious ELLE Mini Speciality

Salon in India and the Indian Ocean region. For the first time in India, ELLE has introduced a Mini Salon

format, where it brings specialised beauty, nail, brow and lash treatments not commonly found in most

salons in India.

These services retain ELLE ’s premium International touch with exceptional quality but will be rendered

to customers in a smaller physical format. Thus giving advantage of smaller space with lesser capital

expenditure at the same time preserving superior attributes of ELLE services conventionally delivered

in larger physical format.

ELLE MINI SPECIALITY SALON

OUR FRANCHISE PROPOSAL

2 YEARS

1.8 YEARS

1.8 YEARS

FRANCHISE MODEL INVESTMENTSESTIMATEDPAYBACK PERIOD

MASTER FRANCHISEE

UNIT FRANCHISEE

COUNTRY FRANCHISEE

� 60 LAKH*

� 6 CRORE*

� 25 LAKH*

ROLE OF MASTER FRANCHISEE

Business Development

Support franchisor for business development in area under the control of the Master Franchisee.

Quality Checks

Master Franchisee to monitor performance of Unit Franchisees.

Report or initiate corrective actions wherever required.

Ensure governance practices – as set by HQ – are followed thoroughly.

ROLE OF COUNTRY FRANCHISEE

Business Development

Support franchisor for business development in area under the control of the Country Franchisee.

Stylist ManagementUnit Franchisee has to hire and manage artists.

Franchisor will assist in hiring the artists.

Franchisor will fully train artists.

Local MarketingFranchisor will do brand level marketing, digital marketing and PR.

Unit Franchisee will work on local marketing with below the line activities with the residential

buildings, retail partners and corporate in his zone.

Franchisor will assist with giving best practices and templates for the same.

Ensuring Service Delivery ExcellenceFranchisor will provide all the SOPs, Training & Manuals to Unit Franchisee.

Unit Franchisee to ensure that all its artists follow the same and customer satisfaction is high.

ROLE OF UNIT FRANCHISEE

ROLE OF FRANCHISORHiring & Training

Franchisor will assist Unit Franchisee in hiring & training of artists.

Franchisor will conduct refresher courses for the stylists.

Franchisor will provide all the SOPs, Training & Manuals to Unit Franchisee.

International Services & Products

The Franchisor will provide International services & products.

Marketing

Franchisor will invest in brand level marketing, digital & social marketing including Google

marketing, Facebook marketing etc.

Franchisor will invest in media relations and high profile events with leading magazines.

M E D I A C O V E R AG E

T H E E C O N O M I C T I M E S E T PA N A C H E

T H I N K I N G TOTT Y

T H E S H O PA H O L I C D I A R I E S

For More Details, Contact Mr. Vishal Dedhia

9619291907

vishal.dedhia@sanghvibrands.com

www.ellespaandsalon.in ellespa ellespa�India ellespaindiawww.sanghvibrands.com