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1Eleven states united to develop and promote sustainable recycling programs. Together we can boost recycling in the Southeast.

SERDC was formed 4 years ago to help fill the overwhelming demand for recycled content material in the Southeast. We are an industry backed organization with two major focus groups elected officials and recycling collection officials. We work to help get a message of industry need and economic growth to elected officials. We help share industry knowledge with communities to help move more, cleaner material through more quickly.

2MissionSERDC has a direct mission:

Unite industry, government and non-government organizations to promote sustainable recycling in the Southeast. Stronger local supply of material will allow regionalmanufacturers to get the feedstock that they dependupon to grow. Some of the nations and worlds largest recycling end userscall our region home. Unfortunately, many have to lookbeyond the Southeast to find materials, while these samecommodities are disposed in landfills across the Southeast.By collaborating across state lines, we can build effectiverecycling collection systems that provide essential feedstockto manufacturers who employ 50 thousand peoplein the Southeast.3PurposeREGIONAL COLLABORATION = IMPROVED ACCESS TO MARKETS

Stronger local supply of material will allow regional manufacturers to get the feedstock that they depend upon to grow. Increase collection and recovery of quality recyclable materialsCreate a greater awareness of the recycling industrys impactFoster economic development via recyclingImprove communication among stakeholdersGOALS5MeansDirect action to boost recovery.Workshops to educate recycling officials.Outreach to communicate with elected Decision Makers.Research and reporting to gauge the current recycling market.Target AudienceElected Decision MakersThere are many tools to help the local recycling coordinator do his/her job: Recycle Guys, etc.

SERDC plans to make sure the recycling coordinator gets the support from the top down.

What are we going to do with this information? Were going to get it to the people who can best support community recycling programs. Elected officials and other decision makers. They want to know how they can support their neighborhoods and we dont think they give recycling the credit it deserves. Armed with tools like SCs economic report and our market analysis, well be able to connect in a powerful way. RECYCLING-is good for the economy

JobsInvestmentTax baseRevenueNatural resources8Not real happy with this slide. Do in need it for transition?Neighboring States

In FloridaIt is estimated that Georgians throw away roughly $300 million worth of recyclable materials per year.9SC Growth Data Robust recycling industry in SC!Economic impact study in 2006 by Drs. Hefner and Blackwell325 businesses that broker, haul, process and/or manufacture recovered materials15,600 jobs. Jobs impact: 37,440, For every 1 job in recycling, economic impact of 2.4 jobs. Annual estimated income impact of $1.5 billionAnnual economic impact of $6.5 billion$69 million state tax revenueGrowth in recycling businesses of 12.5% annually, expected economic impact of $11 billion in 5 yearsTourism growth of 3.9% annually (change from 06-08)South Carolina has had success.The recycling industries are expanding at 12% in the worst recession in our generation.10Tennessee11 pulp and paper mills $1.4 billion payroll16,868 employees $5 billion sales$123 million in tax revenue12 steel and aluminum plants 3,100 employees$3.1 billion sales

Tennessee recycling and manufacturing sectors utilizing the top four recyclable commodities(paper, plastic, metal and glass) provide 77,200 jobs with an average salaryof $45,550..11North Carolina14,490 recycling-related jobs Average hourly wage of $12.50$376.8 million annual payrollThe largest PET recycling plant in North America, Clear Path Recycling, is located in Fayetteville, North Carolina.Did know that the two largest plastic bottle recycling facilities in the world are in the Carolinas? Between the Clear Path Recycling facility in Fayetteville, NC and the Coca-Cola bottle-to-bottle plant in Spartanburg, SC, the two facilities will process 380 tons of plastic bottles annually and provide 200 jobs along the way. The combined annual energy savings is equivalent to that used by 25,000 homes. And both of these facilities were announced in 2009.

12CommunicationEffective Communication Surrounding Pressing Issues. Member updatesInformation sharing among our 600 contactsDirect communication with elected decision makers, community leadersNot only do we want you to know about important regional advances and challenges, we work to present the knowledge of industry to communities and states considering policy changes that affect recycling. We have recently helped craft messages directed towards elected decision makers in Alabama, Georgia, North Carolina, and South Carolina. Expect even more of this sort of monitoring and response to come.

13Concrete & Unique ApproachesUsing manufacturing case studies to express need to elected officialsGoogle-based interactive map of 206 manufacturersTalking points, fact sheets, economic information, resourcesPresentations to and conversations with regional elected decision makers about the importance of recycling14How do we communicate with elected officials? After two years of research, SERDC is now developing tools to help elected officials understand the broad economic impact associated with recycling and regional demand of recycled content feedstock. Our Web site will grow this fall to accommodate tools and maps that make the most of this unique and important information.

Industry Knowledge SharingProblem Solving Sessions for Recycling Officials2008 Summit, Point Clear, AL2009 7 workshops in Alabama2009 2-day event in Kentucky2010 3 workshops in Mississippi2010 Selma workshop2010 Summit, Point Clear, AL

Seven Recycling Workshops in Alabama. These 2009 sessions reached out to over 200 participants in the state and were developed through a partnership with ADEM and ADECA.Boosting Recycling in Mississippi. Those Alabama workshops were in part a pilot. We evaluated what was effective and are moving the series to other states. Next month we'll partner with MDEQ and MRC to host three events in Mississippi.High Level Summit returns to Point Clear, AL. Join SERDC for a legislation-driven discussion of regional recycling concerns November 7-9. November KY Conference, Green Prosperity: Recycling and a Sustainable Southeast. With a focus on the relationship between recycling and energy use, SERDC hosted a day and a half conference in Lexington, KY November 3-4, 2009.

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Expanding Upon Good WorkSupport of State Recycling Organizations. SERDC partnered and supported events with Tennessee Recycling Coalition, Carolina Recycling Association, and Georgia Recycling Coalition benefiting over 800 participants.Also affiliated with Alabama and Mississippi Recycling CoalitionsOver the coming year SERDC will facilitate idea sharing among the Southeastern recycling associations. We work to support and expand upon the good work of the SROs

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Infrastructure DevelopmentBin Grants. Through a partnership with Alcoa and our state partners, we are helping to distribute bins to many communities across the Southeast.

Bin Grants. Through a partnership with Alcoa and our state partners, we are helping to distribute bins to many communities across the Southeast. We understand that sometimes the little things, bins, can help expand collection programs. Were exploring larger infrastructure support opportunities too.

17Mapping ProjectA summary of key Southeastern manufacturers who look to recycled content feedstock to build their consumer level goods.Two year SERDC effortWith support from EPA, Region 4206 manufacturers identified47,500 jobs created$29.4 Billion in annual sales

Even more impressive is that there are areas where this industry is growing at 12%/year in the this recession. 18Impact of RecyclingStateJobsAnnual SalesManufacturersAlabama10,700$6.6 billion26Arkansas1,200$0.4 billion5Florida2,600$1.5 billion15Georgia7,000$4.5 billion31Kentucky4,300$3.8 billion17Louisiana2,900$1.1 billion10Mississippi525$1.3 billion3North Carolina2,800$1.1 billion30South Carolina5,300$5.3 billion24Tennessee6,500$4.3 billion30Virginia3,700$3.6 billion15Region Totals 47,525 $29.4 billion 206 Broken out by State. Further we are developing a map locating each facility. The map will be interactive, much like a Google map. You will be able to access it on our website, www.serdc.org and each facility will have economic information tied to its button for viewing when you roll your courser over it.19

Georgia ManufacturersInteractive slide to demonstrate the map.20RECYCLING:BIG BUSINESS IN THE SOUTHEASTSouth Carolina 37,440 jobs - $6.5 billionProjected 12% growth in the next five yearsNorth Carolina 2005 figure 14,000 jobs54% forecasted growth

A recent study by the College of Charleston determined that:For every 1 job in recycling, economic impact of 2.4 jobs21Recovered Feedstock in GeorgiaThe 2010 SERDC study determined that in Georgia there are more than 31 manufacturers who rely on recycled content feedstock . More than $4.5 billion in yearly salesGreater than 7,000 employees directly employed in the manufacture of recycled content products

General RecyclingGeorgia is home to more than 900 recycling-related companies handling a vast range of recyclable materials from compost to electronics to tires. Plastic RecyclingThe plastic industry in Georgia accounts for $9 billion in annual sales and employs 75,000 Georgians with an annual payroll of almost $1.8 billion. Paper RecyclingThe paper industry in Georgia, which utilizes a significant amount of recycled paper, represents $10 billion of annual shipments of pulp, paper, and paperboard and employs 25,000 Georgians with an annual payroll of more than $1 billion. - 2006, the Georgia Recycling Coalition and Department of Community Affairs 22ECONOMICSSoutheast demand for material exceeds supplyCommunities are investing in jobs when collection programs are implemented or expanded23By next year, there will be enough SE PET capacity to recycle every bottle filled east of the MississippiGeorgias carpet industry is depending upon the material.We can improve efficiency and reduce cost if we can capture material from the local waste stream rather than needing to import.One-third of all the polyethylene PET plastic recovered in North America is used by Georgia's carpet industry. Georgia is the second largest pulp and paper-producing state in the nation, with 15 paper mills in the state using recycled fiber in their production and nine mills relying completely on recycled content for their operations. Atlanta is home to Novelis, the largest aluminum recycler in the world that recently relocated its North American headquarters to Atlanta.RECYCLING:BIG BUSINESS IN GEORGIAGeorgia is a national leader in the use of recycled feedstock. Carpet, Paper and Aluminum are significant contributors to the Georgia economy. They depend on the material from recycling programs.

24Demand Outweighs Supply

Mohawk Industries- Summerville, GA- one of the largest users of PET in US

SP Newsprint Co. Dublin, GA-consumes more than 750,000 tons per year

Coca-Cola Recycling Atlanta, Ga goal to recover 100% of their plastic packaging waste in this country.

Alcoa-Knoxville, TN goal of increasing aluminum can recycling rate from 52% to 75% by 2015

Is that growth enough? The Southeast is unique in that our demand outweighs supply. We know that recycling is projected to grow, but it has room to not just grow, but really take off. Many industries in our region are pulling raw materials from other parts of the country, and even the globe. How would industry in our region be better supported if those valuable commodities that our communities are currently paying good money to throw away instead went to support our local businesses? Its fair to assume that overhead would go down and growth would go up. Jobs would be supported and tax revenue would be generated. Recycling material lost12.9 million: tons of garbage sent to landfills 20081.7 million: tons of out-of-state garbage sent to landfills40 percent: amount of garbage that is commonly recyclable materials (ie. plastic, glass, aluminum, etc.)-Atlanta Journal Constitution 4/22/09Georgia estimates that each year it spends $100 million to throw away $300 million worth of recyclables.

40% of what is thrown away could feed our factories. Those manufacturers would pay $300 Million for it. Yet we spent $100 million to place it in landfills.26Where to start?EPA Toolkit Southeast Recycling Development CouncilLocal SROsEPA has resources for how to start and improve programs. Information on Best Management Practices, Tools for effective communications, PAYT and more.27

Municipal Government Toolkit (MGTK) for Recyclinghttp://www.epa.gov/region4/recycleFollow the link to the Toolkit

The Summit

www.serdc.orgLearn from others in the industry, just as you do here. At the Summit we will have industry experts from across the region and beyond. I built my programs on ideas garnered from others.29Construction and Demolition

The new horizon in waste reduction and resource capture.30www.serdc.orgwill.sagar@serdc.org(828) 507-012331Create Jobs, Expand the Economy. Invest in recycling programs.