electronic commerce 2012, 7e (turban)testbankeasy.eu/sample/test bank for electronic commerce... ·...

Full file at http://testbankeasy.eu/Test-bank-for-Electronic-Commerce-2012,-Managerial-and-Social-Networks-Perspectives-7th-Edition---Turban

Chapter 2 E-Commerce: Mechanisms, Infrastructure, and Tools

2.1 True/False

1) Eastern Mountain Sports uses Web 2.0 tools to increase collaboration, information sharing, and communication among their employees, suppliers, and customers.Answer: TRUEDiff: 2 Page Ref: 46

2) A dashboard is a graphical display of performance results.Answer: TRUEDiff: 1 Page Ref: 46

3) Intermediation is the process of buying materials, products, and services directly from suppliers, distributors, or the government.Answer: FALSEDiff: 3 Page Ref: 49

4) Dynamic pricing is the most common way customers purchase items online.Answer: FALSEDiff: 2 Page Ref: 49

5) The emergence of electronic marketplaces has resulted in lower information search time and costs for buyers.Answer: TRUEDiff: 1 Page Ref: 51

6) In marketing, an intermediary is a third party that operates between manufacturers and buyers. Intermediaries of all kinds offer their services on the Web.Answer: TRUEDiff: 2 Page Ref: 52

7) Individuals are the largest consumers, accounting for more than 85 percent of EC volume and value activities.Answer: FALSEDiff: 2 Page Ref: 52

8) Disintermediation is the elimination of intermediaries between sellers and buyers.Answer: TRUEDiff: 2 Page Ref: 53

9) Travelers using airline Web sites to book their flights directly, without the use of travel agents, is resulting in the reintermediation of travel agents.Answer: FALSEDiff: 3 Page Ref: 53

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10) A single-sided e-marketplace is a private e-marketplace in which one company makes purchases from invited suppliers.Answer: FALSEDiff: 2 Page Ref: 54

11) Private and public are two types of e-marketplaces.Answer: TRUEDiff: 1 Page Ref: 54

12) Electronic storefronts, Internet malls, and exchanges are major B2B e-marketplaces.Answer: FALSEDiff: 1 Page Ref: 55

13) Microsite refers to a page or pages that are meant to function as an auxiliary supplement to a primary website.Answer: TRUEDiff: 1 Page Ref: 55

14) A Web portal is a single point of access, through a Web browser, to critical business information loaded inside and outside (via Internet) an organization.Answer: TRUEDiff: 2 Page Ref: 56

15) Pure-play stores sell only one or a few kinds of products.Answer: FALSEDiff: 2 Page Ref: 56

16) A widget is an element of user interface that displays an information arrangement changeable by the user, such as a window.Answer: TRUEDiff: 2 Page Ref: 57

17) The two major types of online intermediaries are infomediaries and negotiators.Answer: FALSEDiff: 2 Page Ref: 58

18) A shopping facilitator is a type of broker and helps consumers compare prices and service at different stores.Answer: FALSEDiff: 2 Page Ref: 58

19) WebMD, which is the largest U.S. medical services company, is known mainly for its webmd.com consumer portal, but its core business is being an e-intermediary.Answer: TRUEDiff: 1 Page Ref: 59



20) A desktop search is conducted by tools that search only the contents of the user's own computer files.Answer: TRUEDiff: 1 Page Ref: 61

21) Search engines not only "search and match," but also have capabilities that can be used to perform routine tasks that require intelligence.Answer: FALSEDiff: 1 Page Ref: 62

22) Shopping carts for B2B are fairly simple, but a shopping cart for B2C may be more complex.Answer: FALSEDiff: 2 Page Ref: 63

23) An electronic shopping cart is an order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop.Answer: TRUEDiff: 1 Page Ref: 63

24) An auction is a competitive process and market mechanism that uses a competitive process by which a seller solicits consecutive bids from buyers or a buyer solicits bids from sellers.Answer: TRUEDiff: 1 Page Ref: 64

25) Forward auctions are bidding or tendering systems in which the buyer places an item for bid on a request for quote (RFQ) system; then potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins.Answer: FALSEDiff: 3 Page Ref: 66

26) Reverse auctions are primarily B2C.Answer: FALSEDiff: 2 Page Ref: 66

27) English and Yankee are the two major types of double auctions.Answer: FALSEDiff: 2 Page Ref: 66

28) E-auctions are becoming less important selling and buying channels for companies and individuals.Answer: FALSEDiff: 1 Page Ref: 67

29) The major limitations of e-auctions are minimal security, possibility of fraud, and a limited participation.Answer: TRUE



Diff: 2 Page Ref: 6830) A limitation of e-bartering for businesses is that excess capacity items such as office space, storage, factory space, idle facilities, and labor cannot be bartered.Answer: FALSEDiff: 2 Page Ref: 69

31) Bartering is the exchange of goods and services.Answer: TRUEDiff: 1 Page Ref: 69

32) Twitter is a free microblogging service that allows its users to send and read other users' updates.Answer: TRUEDiff: 1 Page Ref: 73

33) E-marketplaces, shopping carts, e-catalogs, and auctions are the major Web 2.0 mechanisms.Answer: FALSEDiff: 3 Page Ref: 75

34) An auction is the most popular type of virtual community.Answer: FALSEDiff: 1 Page Ref: 80

35) Net neutrality is a big advantage of Web 3.0.Answer: FALSEDiff: 2 Page Ref: 89

2.2 Multiple Choice

1) The entertainment EC activity is supported byA) Web 2.0 tools.B) e-auctions.C) electronic markets.D) storefronts.Answer: ADiff: 2 Page Ref: 48

2) EC activities includeA) trading, buy, sell, and exchange.B) communicate, collaborate, and learn.C) improve performance.D) all of the above.Answer: DDiff: 1 Page Ref: 48



3) Traditional and electronic markets have three main functions, which include each of the following exceptA) matching buyers and sellers.B) facilitating the exchange of information, goods, services, and payments associated with market transactions.C) financing the transformation of raw materials into finished products.D) providing an institutional infrastructure, such as a legal and regulatory framework that enables the efficient functioning of the market.Answer: CDiff: 1 Page Ref: 50AACSB: Use of information technology

4) An online market, usually B2B, in which buyers and sellers exchange goods or services best definesA) cybermarket.B) e-marketplace.C) auction site.D) cyberstore.Answer: BDiff: 2 Page Ref: 51

5) The emergence of electronic marketplaces changed several of the processes used in trading and supply chains includingA) lowering information search time and cost for buyers.B) the ability of buyers, sellers, and the virtual market to each be in a different location.C) the ability for EC to leverage capabilities with increased effectiveness and lower transaction and distribution costs, leading to more efficient "friction-free" markets.D) all of the above.Answer: DDiff: 2 Page Ref: 51

6) The portion of an e-seller's business through which customers interact, including the seller's portal, electronic catalogs, shopping cart, and payment gateway is referred to as the ________ of the business.A) front end B) back end C) infrastructureD) intermediaryAnswer: ADiff: 2 Page Ref: 52AACSB: Use of information technology



7) Each of the following is a major component and player in a marketspace exceptA) auctions.B) products and services.C) infrastructure.D) front end.Answer: ADiff: 3 Page Ref: 52

8) Activities related to order aggregation and fulfillment, inventory management, purchasing from suppliers, accounting and finance, packaging, and delivery are done in what is termed the ________ of the business. A) front end B) back end C) infrastructureD) intermediaryAnswer: BDiff: 2 Page Ref: 52AACSB: Use of information technology

9) The elimination of various types of agents that mediate between buyers and sellers, such as travel and insurance agents, is referred to asA) automation.B) disintermediation.C) remediation.D) e-distribution.Answer: BDiff: 2 Page Ref: 53AACSB: Use of information technology

10) A private e-marketplace in which one company sells either standard and/or customized products to qualified companies best definesA) buy-side e-marketplace.B) sell-side e-marketplace.C) Webstore.D) hidden e-marketplace.Answer: BDiff: 2 Page Ref: 54

11) Online markets that are owned and operated by a single company and that are either sell-side or buy-side are known asA) private e-marketplaces.B) commercial portals.C) e-malls.D) B2B marketplaces.Answer: ADiff: 2 Page Ref: 54



AACSB: Use of information technology12) Each of the following is a true statement about public e-marketplaces exceptA) public marketplaces are usually B2B markets.B) public marketplaces are often owned by a third party.C) public marketplaces are not regulated by the government.D) public marketplaces serve many sellers and buyers.Answer: CDiff: 3 Page Ref: 54

13) The major ________ mechanisms are storefronts and Internet malls.A) B2BB) C2BC) B2B2CD) B2CAnswer: DDiff: 3 Page Ref: 55AACSB: Use of information technology

14) An electronic storefront includes several mechanisms that are needed for conducting the sale. The most common mechanisms include each of the following exceptA) electronic catalog.B) search engine.C) supply chain.D) payment gateway.Answer: CDiff: 2 Page Ref: 55AACSB: Use of information technology

15) Types of stores and malls includeA) general stores/malls.B) specialized stores/malls.C) pure-play stores.D) all of the above.Answer: DDiff: 1 Page Ref: 56

16) A(n) ________ is a single point of access, through a Web browser, to critical business information located inside and outside (via Internet) an organization.A) browserB) intermediaryC) Web portalD) search engineAnswer: CDiff: 2 Page Ref: 56AACSB: Use of information technology



17) Electronic intermediaries that provide and/or control information flow in cyberspace, often aggregating information and selling it to others, best definesA) infomediaries.B) knowledge managers.C) metamediary.D) Webstore.Answer: ADiff: 2 Page Ref: 58

18) An e-commerce intermediary that connects manufacturers with business buyers (customers) by aggregating the catalogs of many manufacturers in one place best describesA) electronic catalog.B) e-distributor.C) metamediary.D) broker.Answer: BDiff: 2 Page Ref: 60

19) The practice of identifying and enabling specific content across the enterprise to be indexed, searched, and displayed to authorized users best describesA) desktop search.B) enterprise search.C) web search.D) portal search.Answer: BDiff: 2 Page Ref: 61

20) Which is not a popular search engine?A) GoogleB) LinuxC) AltaVistaD) LycosAnswer: BDiff: 1 Page Ref: 62AACSB: Use of information technology

21) An order-processing technology that allows customers to accumulate items they wish to buy while they continue to shop best definesA) intelligent agent.B) e-fulfillment agent.C) electronic shopping cart.D) mobile portal.Answer: CDiff: 2 Page Ref: 63AACSB: Use of information technology



22) Prices that change based on supply and demand relationships at any given time best defines A) dynamic pricing.B) commodity pricing.C) pre-shopping.D) negotiation.Answer: ADiff: 2 Page Ref: 64AACSB: Use of information technology

23) An auction in which a seller entertains bids from buyers, and the bidders increase price sequentially best definesA) forward auctions. B) reverse auctions. C) bidding auction system.D) tendering system.Answer: ADiff: 2 Page Ref: 66AACSB: Use of information technology

24) An auction in which the buyer places an item for bid on a request for quote system, potential suppliers bid on the job, with the price reducing sequentially, and the lowest bid wins; this describesA) forward auctions.B) reverse auctions.C) bidding auction system.D) tendering system.Answer: BDiff: 3 Page Ref: 66AACSB: Use of information technology

25) An auction in which multiple buyers and their bidding prices are matched with multiple sellers and their asking prices, considering the quantities on both sides best definesA) forward auction.B) reverse auction.C) double auction.D) penny auction.Answer: CDiff: 2 Page Ref: 67

26) A formal auction in which participants pay a nonrefundable small fee for each bid, and the bid level changes by small increments. This definesA) reverse auction.B) charge-by-bid auction.C) forward auction.D) penny auction.Answer: D



Diff: 2 Page Ref: 6727) Benefits of e-auctions to sellers includeA) anonymity.B) convenience of bidding anywhere and any time.C) lack of differentiation.D) optimal price is determined by the market.Answer: DDiff: 2 Page Ref: 68AACSB: Use of information technology

28) Benefits of e-auctions to buyers includeA) liquidating large quantities quickly.B) higher repeat purchases.C) optimal price setting determined by the market.D) opportunities to find unique items.Answer: DDiff: 3 Page Ref: 68AACSB: Use of information technology

29) A marketplace in which an intermediary arranges barter transactions best definesA) bartering exchange.B) forward auction.C) blog.D) Web portal.Answer: ADiff: 2 Page Ref: 69

30) Which of the following is a social software tool?A) auctionsB) blogsC) shopping cartsD) e-catalogsAnswer: BDiff: 2 Page Ref: 70AACSB: Use of information technology

31) A combination of two or more websites into a single website that provides the content of both sites to deliver a novel product to consumers best definesA) blog.B) mashup.C) podcast.D) wiki.Answer: BDiff: 2 Page Ref: 76AACSB: Use of information technology



32) A method for Internet users to store, organize, search, and manage bookmarks of Web pages on the Internet with the help of metadata best definesA) tagging.B) filtering.C) social bookmarking.D) intermediating.Answer: CDiff: 3 Page Ref: 76

33) The practice and method of collaboratively creating, classifying, and managing tags to annotate and categorize content best definesA) mashup.B) tweeting.C) social bookmarking.D) folksonomy.Answer: DDiff: 3 Page Ref: 76

34) Which of the following was Stormhoek Winery's successful marketing campaign that had volunteers, over a series of days, host dinners that included tasting Stormhoek wine?A) 100 Geek Dinners in 100 Days.B) Stormhoek's May Wine Days.C) Stormhoek's Friends, Dinner, and Wine.D) Stormhoek's No Grape Before It's Time Wine Tasting EventAnswer: ADiff: 3 Page Ref: 77

35) Types of virtual communities include each of the following exceptA) relations or practices.B) virtual worlds.C) mashups.D) social networks.Answer: CDiff: 3 Page Ref: 78

36) Which of the following refers to communities organized by interest, such as hobbies, technical topic, vocations, political parties, or trade unions?A) association portalsB) affinity portalsC) communities of practiceD) virtual worldsAnswer: BDiff: 2 Page Ref: 78-79



37) Facebook, LinkedIn, and catster.com are examples ofA) gender communities.B) communities of practice.C) virtual worlds.D) social network sites.Answer: DDiff: 2 Page Ref: 79

38) Which of the following is a global, multilanguage, social network popular in Asia and parts of Europe, Africa, and South America?A) Hi5.comB) Piczo.comC) Friendsreunited.co.ukD) Iwiw.netAnswer: ADiff: 3 Page Ref: 80-81

39) Capabilities and services provided by social networking sites includeA) discussion forums.B) blogs for discussion and dissemination of information.C) viewing and sharing photos, videos, and documents.D) all of the above.Answer: DDiff: 1 Page Ref: 81

40) A virtual world isA) a user-defined world in which people can interact, play, and do business.B) a single point of access, through a Web browser, to critical business information located inside and outside (via Internet) an organization.C) a social network whose major interest is business topics.D) a combination of two or more websites into a single website that provides the content of both sites to deliver a novel product to consumers.Answer: ADiff: 2 Page Ref: 85

41) Types of business activities in virtual worlds include each of the following exceptA) creating and managing a virtual business.B) operating a bed and breakfast in Nova Scotia.C) providing services for those who build, manage, or make money with virtual properties.D) conducting regular business activities.Answer: BDiff: 2 Page Ref: 86



42) Which of the following consists of the creation of high-quality content and services produced by gifted individuals using Web 2.0 technology as an enabling platform and is used to describe the future of the World Wide Web?A) Level 2.0B) Web 4.0C) Web 3.0D) Web 5.0Answer: CDiff: 2 Page Ref: 87

43) An evolving extension of the Web in which Web content can be expressed not only in natural language, but also in a form that can be understood, interpreted, and used by intelligent computer software agents, permitting them to find, share, and integrate information more easily describesA) Web 4.0.B) Camelot Web.C) Web 2.0.D) Semantic Web.Answer: DDiff: 2 Page Ref: 88

44) Concerns about Web 3.0 implementation and the future of EC includeA) lack of net neutrality.B) wiring for a sustainable world.C) the use of 3-D tools.D) ownership.Answer: ADiff: 3 Page Ref: 89

45) McKinsey and Company's trend predictions include(s)A) distributed cocreation moves into the mainstream.B) imagining anything as a service.C) innovation coming from the bottom of the pyramid.D) all of the above.Answer: DDiff: 3 Page Ref: 90



2.3 Essay

1) List three ways in which electronic marketplaces have changed the processes used in trading and supply chains. Answer: Changes resulting from electronic marketplaces include greater information richness of the transactional and relational environment, lower information search costs for buyers, diminished information asymmetry between sellers and buyers, less time between purchase and possession of physical products purchased in the e-marketplace, greater temporal proximity between time of purchase and time of possession of digital products purchased in the e-marketplace, the ability of buyers and sellers to be in different locations, and the ability for EC to leverage capabilities with increased effectiveness and lower transaction and distribution costs.Diff: 2 Page Ref: 51

2) Define marketspace. Identify the major components and players in the marketspace.Answer: A marketspace is where sellers and buyers can electronically exchange goods and services for money. The major components and players include customers, sellers, products and services, infrastructure, front end, back end, and intermediaries.Diff: 2 Page Ref: 52

3) Briefly discuss four mechanism aids for Web 2.0 tools.Answer: Tags, folksonomy, mashups, and social bookmarks are four mechanism aids for Web 2.0 tools. A tag is a nonhierarchical key word or term assigned to a piece of information. Folksonomy is the practice and method of collaboratively creating, classifying, and managing tags to annotate and categorize content. Mashup refers to the combination of two or more websites into a single website that provides the content of both sites. Social bookmarking is a Web service for sharing Internet bookmarks.Diff: 2 Page Ref: 75-76

4) Identify seven concerns regarding the implementation of Web 3.0 and the future of EC.Answer: Future threats, security concerns, lack of Net neutrality, copyright complaints, choppy connectivity, language fitness, and standards are seven concerns regarding the implementation of Web 3.0 and the future of EC.Diff: 2 Page Ref: 89-90

5) List five of McKinsey and Company's predictions about the future of EC, Web 3.0, and Semantic Web.Answer: McKinsey and Company identified ten trends including distributed cocreation moves into the mainstream, making the network the organization, collaboration at scale, the growing "Internet of Things," experimentation and big data, wiring for a sustainable world, imagining anything as a service, the age of the multisided business model, innovation coming from the bottom of the pyramid, and producing public good on the information grid.Diff: 3 Page Ref: 90


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