Green Strategic partnershipsGreen Strategic partnerships

As a Public Relations Tool for Success

As a Public Relations Tool for Success

Setting the StageEco Travel TrendsSetting the StageEco Travel Trends

Per a study conducted by Eco Travel Trends.com -- 44% of U.S. travelers now consider environmental impact to be important to them when planning travel.

46% of European business travelers say their company’s environmental policies have a direct impact on their travel.

Nearly 1/3 of U.S. travelers are willing to pay a premium for green travel.

Per a study conducted by Eco Travel Trends.com -- 44% of U.S. travelers now consider environmental impact to be important to them when planning travel.

46% of European business travelers say their company’s environmental policies have a direct impact on their travel.

Nearly 1/3 of U.S. travelers are willing to pay a premium for green travel.

Eco Travel TrendsEco Travel Trends

56% of U.S. travelers are skeptical about what hotels and other travel destinations are telling them about their green practices. In the UK, the skeptics climb to 63%—yet the green travel market in England projects robust growth of 25% per year.

Only 8% of U.S. travelers think it’s easy to find green travel options.

56% of U.S. travelers are skeptical about what hotels and other travel destinations are telling them about their green practices. In the UK, the skeptics climb to 63%—yet the green travel market in England projects robust growth of 25% per year.

Only 8% of U.S. travelers think it’s easy to find green travel options.

Support for Destination EarthSupport for Destination Earth

47% of respondents will consider eco-friendly factors such as their carbon footprint or “green” hotel policies.

20% percent expect to be more environmentally conscious in their travel decision and choices.

...Courtesy of TripAdvisor 2011 Trend Forecast

47% of respondents will consider eco-friendly factors such as their carbon footprint or “green” hotel policies.

20% percent expect to be more environmentally conscious in their travel decision and choices.

...Courtesy of TripAdvisor 2011 Trend Forecast

The Nissan Leaf The Nissan Leaf

Our PartnersOur Partners

The Leaf Comes to San DiegoThe Leaf Comes to San Diego

San Diego region will be the first in the U.S. to offer the Leaf electric vehicle via an exclusive on-property rental program with Enterprise.

DH&R to be the exclusive Hotel company.

L’Auberge Del Mar launch March 2011

Estancia La Jolla & Terranea April 2011

Miramonte - May 2011

AZ region, etc.

San Diego region will be the first in the U.S. to offer the Leaf electric vehicle via an exclusive on-property rental program with Enterprise.

DH&R to be the exclusive Hotel company.

L’Auberge Del Mar launch March 2011

Estancia La Jolla & Terranea April 2011

Miramonte - May 2011

AZ region, etc.

Enhancing the Guest

Experience Enhancing the Guest

Experience • L’Auberge Del Mar’s guest loyalty program.

• Appealing to eco-friendly travelers.

Ease of access for a short hop to town in

an EV.

Provides “Wow” and “Cool” factor.

Revenue model to offset all costs and

“drive” revenue.

• L’Auberge Del Mar’s guest loyalty program.

• Appealing to eco-friendly travelers.

Ease of access for a short hop to town in

an EV.

Provides “Wow” and “Cool” factor.

Revenue model to offset all costs and

“drive” revenue.

Charging Station Options - SDG&E Charging Station Options - SDG&E

Why San Diegoand where nextWhy San Diegoand where next

• San Diego was picked to be a launch market by way of state policy which promotes zero-emission vehicles; and the cooperation of San Diego Gas & Electric.

• San Diego was able to partner early on in the process and bring these partner companies into the area.

• The San Diego Association of Governments (SANDAG) and SDG&E were instrumental in setting the city up, both as a key launch market and to participate in the EV Project, funded by the Department of Energy.

• The $115 million EV Project enables several states, including California, Texas, Oregon, Washington, Tennessee and the District of Columbia, to receive free charging stations for public areas such as malls, residential charging units for the first 1,000 buyers of EVs, and fast-charge stations near freeways.

• San Diego was picked to be a launch market by way of state policy which promotes zero-emission vehicles; and the cooperation of San Diego Gas & Electric.

• San Diego was able to partner early on in the process and bring these partner companies into the area.

• The San Diego Association of Governments (SANDAG) and SDG&E were instrumental in setting the city up, both as a key launch market and to participate in the EV Project, funded by the Department of Energy.

• The $115 million EV Project enables several states, including California, Texas, Oregon, Washington, Tennessee and the District of Columbia, to receive free charging stations for public areas such as malls, residential charging units for the first 1,000 buyers of EVs, and fast-charge stations near freeways.

The Future for Upscale

The Future for Upscale

the aspirational and upscale traveller

the aspirational and upscale traveller

Media Relations Media Relations

LOHAS - Lifestyles of Health and Sustainability media contacts

Eco-centered bloggers -- Go Green Travel Green, Eco Travel Trends, Great Green Travel, Sustainable Travel International, The Best of Green Travel, Green Travel hub.

Consumer and business travel press

National broadcast with B-roll

Working with Enterprise Holdings PR

Collaboration with Nissan PR team

LOHAS - Lifestyles of Health and Sustainability media contacts

Eco-centered bloggers -- Go Green Travel Green, Eco Travel Trends, Great Green Travel, Sustainable Travel International, The Best of Green Travel, Green Travel hub.

Consumer and business travel press

National broadcast with B-roll

Working with Enterprise Holdings PR

Collaboration with Nissan PR team

Abundant media opportunities to share your story.

Partner with LOHAS - Lifestyles of Health and Sustainability.

Seek out local and regional community partners to share in the marketing costs.

Make the commitment to carbon offset education and opportunities for your guests.

Create a Green Travel package specific to your property and audience.

Abundant media opportunities to share your story.

Partner with LOHAS - Lifestyles of Health and Sustainability.

Seek out local and regional community partners to share in the marketing costs.

Make the commitment to carbon offset education and opportunities for your guests.

Create a Green Travel package specific to your property and audience.