electric avenue - erin flynn
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Lightning Round Presentation on Electric Avenue by Erin FlynnTRANSCRIPT
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Erin FlynnAssociate Vice PresidentResearch & Strategic PartnershipsPortland State University
CEOs for CitiesNational MeetingGrand Rapids, MichiganSeptember 29, 2013
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An urban showcase and test bed for electric vehicles and charging technologies
A three-year R&D project to examine charging patterns and behavior, system impacts
Located on PSU campus in downtown Portland, adjacent to a major mobility hub (light rail trains, street cars, buses, bicycle lanes and pedestrian boulevard)
Tens of thousands of daily visitors to PSU provide an ideal venue for new product launches, demo drives, and briefings
The Concept
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The Design
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Principal Partners
PSU: Project management, location improvements, sponsoring chargers’ electricity usage, marketing, operations and maintenance, and ongoing research
Portland General Electric: Technical expertise, installation of electrical infrastructure and charging stations, supply of electricity to charging stations, and collection of energy usage information for joint research and development
City of Portland: Technical assistance and implementation of changes to the right of way, signage, and lane striping
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Eaton Corp
Level II Quick Charger
Technology Partners
Shorepower Technologies
Level II
Opconnect SPX
Level II Level II
General Electric Ecotality with Zipcar
Level II Level II
Electric Avenue: CommunicationDomm
Communication
Electric Avenue Press Coverage
GREENTECHAugust 26, 2011
Portland Plans for Transit All Powered by Electricity
AUTOPIAAugust 17, 2011
Portland Rocks Down To Electric Avenue
08/16/11
Electric Cars in Portland, Oregon Get Charging Stations On ‘Electric Avenue’
Top five media outlets:
1. The Huffington Post, 2. USA Today3. OregonLive/The Oregonian4. The Denver Post, 5. Wired Online
Total ad value: $251,740.27
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Outcomes
Used as a new product launch site by Nissan, Ford, Mitsubishi, and GM
Generated scores of local, regional, and national news stories
Attracted visitors from across the U.S., China, Japan, Australia, New Zealand and much of Western Europe
Preferred charging site in Portland
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Electric Avenue: The Launch
Electric Avenue was launched on August 16, 2011 to a crowd of adoring fans!