elasticity of demand part ii chapter 5 d1d1 d1d1 inelastic elastic

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Elasticity of Demand Part II Chapter 5 D 1 D 1 Inelastic Elastic

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Page 1: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Elasticity of Demand Part II

Chapter 5D1

D1

InelasticElastic

Page 2: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Variety of Demand Curves• Perfectly Inelastic

– Quantity demanded does not respond to price changes

– Ed = 0

• Perfectly Elastic– Quantity demanded changes infinitely with price change

– Ed = ∞

• Unit Elastic– Quantity demanded changes by the same percentage as price

– Ed = 1

D1

D1

Unit Elastic Demand

2. . . . leads to a 22% decrease in quantity demanded.2. . . . leads to a 22% decrease in quantity demanded.2. . . . leads to a 22% decrease in quantity demanded.

Quantity

4

100

4

1000

Price

$5

80

$5

80

1. A 22%increasein price . . .

1. A 22%increasein price . . .

1. A 22%increasein price . . .

DemandDemand

Elasticity = 1

%∆ Qty D-------------- = 1. %∆ P

Elasticity = 1

%∆ Qty D-------------- = 1. %∆ P

%∆ Qty D-------------- = 1. %∆ P

Page 3: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Perfectly Elastic

Quantity0

Price

$4 Demand$4 DemandDemand

2. At exactly $4,consumers willbuy any quantity.

2. At exactly $4,consumers willbuy any quantity.

1. At any priceabove $4, quantitydemanded is zero.

1. At any priceabove $4, quantitydemanded is zero.

3. At a price below $4,quantity demanded is infinite.3. At a price below $4,quantity demanded is infinite.

Elasticity = Infinity

%∆ Qty D

-------------- = ∞. %∆ P

Elasticity = Infinity

%∆ Qty D

-------------- = ∞. %∆ P

%∆ Qty D

-------------- = ∞. %∆ P

Unit Elastic Demand

2. . . . leads to a 22% decrease in quantity demanded.2. . . . leads to a 22% decrease in quantity demanded.2. . . . leads to a 22% decrease in quantity demanded.

Quantity

4

100

4

1000

Price

$5

80

$5

80

1. A 22%increasein price . . .

1. A 22%increasein price . . .

1. A 22%increasein price . . .

DemandDemand

Elasticity = 1

%∆ Qty D-------------- = 1. %∆ P

Elasticity = 1

%∆ Qty D-------------- = 1. %∆ P

%∆ Qty D-------------- = 1. %∆ P

Perfectly Inelastic

$5$5

44

Quantity

Demand

100

DemandDemand

1000

An ↑ Price…An ↑ Price…An ↑ Price…

. . . . leaves quantity demanded unchanged.. . . . leaves quantity demanded unchanged.. . . . leaves quantity demanded unchanged.

Price

Elasticity = 0

%∆ Qty D-------------- = 0. %∆ P

Elasticity = 0

%∆ Qty D-------------- = 0. %∆ P

%∆ Qty D-------------- = 0. %∆ P

Page 4: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Slope versus Elasticity

• Price elasticity of demand is closely related to slope of a demand curve---but it is not the same!

• The Slope of a linear demand curve is constant

• Elasticity changes at each point on line

• All linear demand curves have elastic, unit elastic & inelastic points on the line

Page 5: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Calculating Elasticity(simple method)

Ed > 1 => demand is Price Elastic

$220

$200

Quantity100 8

Price

D1

A

B

Prices rises from $200 to $220 % ∆ Qty D

Ed = -------------- .

% ∆ P

( )

( . . ).

1 0 81 0

1 0 0

2 2 0 2 0 02 0 0

1 0 0

2 0 %

1 0 %2

(8 – 10)

Page 6: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Problems withSimple Elasticity Calculation

• The simple % method leads to different results based on the direction of the quantity change

(

( . . )

.

10

8100

2 00 2 20

2 20100

25%

9%2.7

#1) Qty Falls 10 → 8

$220

$200

Quantity100 8

Price

D1

A

B

#2) Qty Rises 8 → 10

( )

( . . ).

1 0 81 0

1 0 0

2 2 0 2 0 02 0 0

1 0 0

2 0 %

1 0 %2

(8 – 10)

Page 7: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Mid-Point Method

• The mid-point method achieves the same elasticity calculation regardless of direction of price change – Use the mid-point formula for all test calculations:

2 .

(10+8)/2 22%------------------ = ----- = 2.3 .2 . 9.5%

(2.2+2)/2

$220

$200

Quantity100 8

Price

D1

A

B

%∆ in Qty = ∆ Q/[(Q1 + Q2)/2]--------------- -------------------------

% ∆ in Price = ∆ P/[(P1 + P2)/2]

Page 8: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Elasticity of Demand Practice Test

Page 9: Elasticity of Demand Part II Chapter 5 D1D1 D1D1 Inelastic Elastic

Stock Market 2014

Macro Stories Micro Stories 2013 Data

Stock Market = +29.6% p.e. ratio = 20GDP = +2.1%Unemployment = 7.0%Labor Participation = 30 year lowDebt = 17.3 Trillion10yr bond = 3.0% Fed Funds = 0.0%Europe = still in recessionChina = facing inflationFed = New chairperson, taper of QE