el toro ip targeting media kit

With El Toro, more of your ads will hit their intended target.El Toro brings the location-specific accuracy of direct mail to digital advertising. Through our patent-pending technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet. Specifically, El Toro offers:

� Targeting without having to use cookies, census blocks or geo-location tools. Patent-pending technology combines more than 30 public data elements to hyper accurately map an IP address to a home address with greater than 95 percent accuracy.

� Ability to simply run on the Internet page where your target customer is surfing.

� Capability to also target ads to your target consumer as well as the sites they like to visit. We can run ads on a customer’s choice of 1,000,000 websites with 30-50 billion impressions daily.

� Flexibility to add conversion pixels and remarketing pixels.

� Privacy IDs assigned to every customer.

� Integration with existing active customer address lists.

� Automatic blocking of adult and low quality spam sites.

� Continuously updating reporting metrics, including exposure, clicks, conversions.

� Post-campaign match-back analysis to determine which addresses were most productive.

� Mobile phone targeting by location in high value buildings and addresses.

� IP Targeted video advertising.

Robust analytics to help understand consumer behavior.El Toro takes a different approach to analytics. Instead of focusing on the standard impressions, we focus on real world outcomes, which for most of our clients results in doubling their advertising effectiveness. We offer a variety of key metrics and tools, including: EXPOSURE Did your intended target log on and see the ad? If so, how often and for how long were they exposed to the ad? CLICKS What was the open rate of the advertising? MATCH-BACK ANALYSIS When a campaign period is finished, we match back our IP addresses with your website/landing page activity to determine which IP addresses were targeted by the advertising, and what effect that had on your ultimate outcomes. At this time we are able to calculate the “percentage lift” in the campaign that the advertising provided. CLIENT’S CUSTOM PIXELS We can also follow the customized pixels clients place on their advertisements, generating reports on the remarketing and conversion pixels clients wish to place on their landing pages/websites. CONVERSIONS What happened once the customer clicked on the ad? How many times did they go to your landing page? Did they download your special report, or make a purchase on your website? We customize those metrics to our client’s specific metric points.

White label services for ad agenciesOffer our services to your clients under your brand. For more info, contact our Account Team at 502-353-0390.

Lean more about true targeted digital advertising at eltoro.com

Learn more about true targeted digital advertising at eltoro.com

IP Targeting

HOW IT WORKSIP Targeting does not use cookies, and that is a revolutionary in the digital advertising world. Our patent pending IP algorithm determines the IP address based on the physical address, which is then used for precise digital ad targeting at the IP/router level. This type of targeting is beneficial for advertisers because it incorporates offline data; i.e., registered voter lists, customer databases, modeled data, and direct mail data.

LAUNCH A CAMPAIGN IN 3 EASY STEPS:

1. You provide a list of names, addresses and zip codes, and we run it through our IP mapping system and provide a match rate (typically around 50% of list size).

2. Locate the house IPs, anonymize them to create a privacy shield.

3. Serve display or video banner ads online, using the modem/router/IP address as the entry point.

COOKIELESS DIGITAL ADVERTISING.IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.


Digital New Movers TM

HOW IT WORKSDigital New Movers TM is offered on a 6 month and 12 month subscription basis. All that you have to do is select which ZIP codes you want to target, enter monthly impressions, upload the creatives and decide if you want to target Pre-Movers, Escrow, and/or Post-Movers. The rest is programmatic.

EL TORO ADVANTAGEDigital New Movers TM updates twice daily and connects advertisers to consumers in hours instead of weeks. Digital New Movers TM is also programmatic, allowing you to sit back and target new movers the second the information becomes available.

Digital New Movers TM allows you to target people who are moving or have just moved into their new home with online banner and video ads, in almost real time on their laptop, smartphone, and tablet devices.

TARGET PEOPLE AS THEY MOVE.

Three Categories of Digital New Movers TM

For Sale

Pre-Mover “I’ve listed my house.”

Escrow “I’ve sold my house, however, I haven’t moved yet.”

Post-Mover “I just moved in.”


Captive Audience

HOW IT WORKSCaptive Audience starts by advertisers selecting locations where target populations gather, places like: college campuses, hotels, trade shows, conventions, airports and military bases. Then we map the IP addresses of these locations and serve targeted digital ads on websites prospects visit while at the chosen venue. We do this by analyzing billions of pieces of data (transit, transactional, and offline data) through our IP algorithm, which determines the IP addresses.

EXAMPLESAdvertising concerts or events to students on a college campus, or targeting Starbucks WI-Fi cafés and offering customers “in-store” discounts on a bag of coffee beans are just a few examples of Captive Audience.

EL TORO ADVANTAGECaptive Audience works because we have heuristic information on the prospects based on their location. The applications for Captive Audience are endless, and advertisers have developed new ways to use it for a broad rand of audiences and industries.

Captive Audience is based on the IP mapping technology we use for IP Targeting, but targets venues, not households.

YOUR DIRECT CHANNEL TO CHOSEN VENUES.

Strategically target students or other target populations by going

where they are

Deliver your content to any device on websites your prospects visit at

chosen venue(s)

Lean more about true targeted digital advertising at eltoro.com

Match Back Analysis

HOW IT WORKSTo conduct a match-back, clients provide a list of sales that occurred during the campaign period, we match it against the target list, and then we provide a list of sales that were a direct result of our IP Targeting campaign.

EL TORO ADVANTAGEBeing able to prove actual ROI is huge differentiator for the El Toro system, compared to most contemporary online marketing tools.

ROI MADE EASY.Measuring efficacy is simplified and doesn’t require tracking codes, cookies, call tracking, conversion pixels, etc. Our match-back analysis is available for our house-to-house IP Targeting and provides a real ROI calculation to customers.

List of sales over the campaign period is matched against target list

El Toro provides match-back analysis to show ROI of IP Targeting campaign


Out of Home

HOW IT WORKSEl Toro’s audience-addressable advertising technology delivers ads based on the consumer’s actual attributes rather than using content or location as a proxy. Our backend mobile data systems anonymously maps consumers’ mobile phones back to their households so that we can attach extensive offline data to their phone ID. Based on this knowledge we can deliver audience-addressable ads to their mobile phone or out-of-home screens through our ad inventory partner networks whenever the phone pops up on our radar.

The same mobile data system which allows for us to accurately associate household- and individual- level attributes to mobile devices also allows us to accurately measure which one of those devices show up in Points of Interest, such as a retail store.

EL TORO ADVANTAGEMobile is at the epicenter of changes in the advertising industry. Until now, companies offering out-of-home advertising haven’t been able to deliver the audience targeting and measurement capabilities of other digital channels. El Toro’s Out of Home network leverages new mobile technologies to measure audience, serve ads and report performance in real time.

Most of our Out of Home partners support full-motion video presented in full-screen or dominant screen positions. We cover a range of out-of-home environments including in-room hotel TV ad inserts; mobile, tablet, notebook screens; and traditional public-space digital signage screens. Because most of our screens are not consumer-controlled we deliver nearly 100% viewability with no bots.

AUDIENCE-ADDRESSABLE ADVERTISING.El Toro Out of Home (OOH) combines accurate ad targeting with direct-measured attribution in ways never before possible.

Coming Soon!


Reverse Append IP Targeting

HOW IT WORKSWe take anonymous site visitors’ IP addresses, run them through our “reverse append” algorithm, and determine their physical home or office address. So in this case, we take the unknown site visitor IP address, find their physical address, and now the advertiser can send them targeted direct mail pieces, through one of El Toro’s select direct mail partners.

EL TORO ADVANTAGEMost other digital products can only retarget with cookies and online, we take the digital footprint created by visitors and allow our partners to turn it into a physical mail piece, brochure, white paper, or catalog.

El Toro’s newest innovation in digital ad technology is the “reverse append” (currently in pre-launch). Reverse append is essentially IP Targeting backwards.

A BREAKTHROUGH IN DIRECT MARKETING.

Anonymous site visitor’s IP address Offline data

Reverse append algorithm

Identify physical address

Advertiser sends targeted direct mail

Coming Soon!

El Toro In The News3/2/16 – Business Insider discusses El Toro’s latest patent-pending ad tech, Digital New Movers.2/9/16 – Huffington Post asks El Toro How Much Does It Cost to Buy the Presidency.12/11/15 – El Toro wins Louisville Business First’s “Business of the Year” award.6/17/15 – Talk Radio News Service interviews El Toro CEO Stacy Griggs about targeting voters.6/15/15 – Business Insider highlights how El Toro’s technology was used to help win the presidency of Guyana.12/22/15 – Entreprenuer.com discusses how El Toro helps brands market to millennials12/16/14 – Insider Louisville reviews Captive Audience.

Click here to see a full list of El Toro In The News.

Awards:2016 Endeavor Global-Endeavor Entrepreneur.

2015 Louisville Business First “Emerging Business of the Year” Award.

2014 GLI Hot Dozen.

Stacy GriggsPresident and CEO

Stacy leads day-to-day operations at El Toro and is also one of the creators of El Toro’s patent for IP Targeting. He has led three different organizations that were recognized by Inc. Magazine on the Inc. 500 list as the fastest growing privately-held companies in the United States.

Learn more about true digital advertising at eltoro.com

el toro ip targeting media kit

Marketing