RENAISSANCE, SME BANKING 3.0: DIGITIZE, MONETIZE AND GROW

The SME segment has potential for high growth over the next five years, with 80% of European banks making it a key priority

in 2018 and beyond. Meet your global peers leading the industry at SME Banking Summit on 13-14 June 2018 in Paris to benchmark, discuss challenges facing SMEs and work together to define a roadmap for your banking success.

Among the key areas banks need to focus, discussed at the event:

Digital banking transformation Digital channels and AI redefining the role of traditional RMs

Behavioral segmentation methods to better serve SME customers

Viewing SME business owners as affluent banking customers, creating cross-functional value propositions, service models and product bundles

Non-financial and value-added services to boost loyalty and create new revenue streams

Creating and monetizing intelligent data Developing partnerships beyond the banking industry through accelerator programs, e-government services and more

New ideas for client engagement, online tools, e-commerce and more

Dorthe JensenHead of Digital Channels and CXDanske BankDenmark

Ivan Maryasin

Senior Growth Manager Penta Germany

Sue Douthwaite Managing Director Business Bank Santander UK

Jason StorsleyVice President, Small BusinessRoyal Bank of CanadaCanada

Devrim Ziya TavilHead of SME BankingBNP ParibasFrance

#EfmaSME18

INCREASED KNOWLEDGE AND NETWORKING OPPORTUNITIES! Get more out of your attendance with the Affluent and Private Banking Summit taking place in parallel, at the same venue! Have a look on: www.efma.com/affluentprivate18

Josephine Baliah-Coelho Head of Client Experience Design Rand Merchant Bank South Africa

Qamar SaleemGlobal Lead SME Banking Practice International Finance Corporation (USA)Turkey

2 SME SUMMIT 2017

1 NEW FOR THIS YEAR

3 FEEDBACK FROM PAST DELEGATES

‘I WAS VERY IMPRESSED ABOUT THE CONTENT. IT MADE ME THINK ABOUT NEW CLIENT PROPOSITIONS AND IMPROVEMENTS OUR BANK CAN DO IN THE FUTURE’ Jiri Kubat, Head of Micro Segment, Sberbank, Czech Republic

‘VERY INTERESTING BECAUSE THIS EVENT IS SO FOCUSED. WE HEAR EXACTLY WHAT WE WANT TO’ Hércules Magalhães Oliveira, Departmental Manager of Digital Channels, Banco Bradesco, Brazil

‘EXCELLENT, TWO INTENSE DAYS OF PRESENTATIONS & NETWORKING‘ Alberto Del Solar, Head of SME and Business Banking, Banco de Crédito del Perú, Peru

‘EVENT WAS VERY FOCUSED ON CONCRETE COOPERATION BETWEEN BANKS AND INNO-VATIVE COMPANIES AS WELL AS ON USING DIGITAL TO MAKE SME BANKING BETTER ’ Slavoljub Dordevoic, Small Business Segment Leader, MicroLeader, Raiffeisen Bank International, Austria

ATTENDEES100+

28

SPEAKERS

77%

TOP SENIORS FINANCIAL

78%

INSTITUTIONS

COUNTRIES32

96%OF THE RESPONDENTS

FROM LAST YEAR’S EVENT RECOMMEND THIS EVENT

TO A COLLEAGUE

Get more out of your attendance: in 2018, the SME Banking Summit is taking place in parallel with the Affluent and Private Banking Summit, at the same venue! Enjoy the liberty to find out the latest trends in affluent & private banking by switching sessions free of charge, and network with private banking experts!

13–14 JUNE 2018

www.efma.com/sme18

Have a look on: www.efma.com/affluentprivate18

SME BANKING SUMMIT KEY REASONS

13 JUNE 2018

SME BANKING SUMMIT PROGRAM

Welcome coffee and registration

Coffee break and networking

8.15

11.00

9.25

9.00

9.50

The CX afterthought: why your SME & private banking clients suffer

Cornel Dixon Head of France Backbase Netherlands

10.15

Cross-lead generation Same RM or different RMs for personal and business banking matters? Pros and cons Product bundling

Evy Theunis Executive Director DBS Bank Singapore & Cornel Dixon Head of France Backbase Netherlands & Philippe Wallez Managing Director, Retail & Private Banking ING Belgium

10.40INTERACTIVE PANEL DISCUSSION: Best practices to leverage synergies between SME and affluent customers

New Rules in the game: Opportunities and challenges, winners and losers, global leaders and local challengers

www.efma.com/sme18

There is only one relevant issue: a better customer experience! How to be a real private bank within a universal bank Trends in Personal Banking comparable to retail The challenge of working in best synergy across segments Remote services in Personal Banking

Philippe Wallez Managing Director, Retail & Private Banking ING Belgium

The New World Order Critiquing the size of the SME banking opportunity and market failure, globally and regionally Creating new markets through supply chains, early stage banking, non-financial services, women’s markets Evaluating the rise and sustainability of market place lenders and entry of non-traditional players Strategies in leveraging internal (e.g. corporate, retail, premium/private banking) and external synergies (e.g. market

partnerships) Reviewing the established and emerging best practices in SME and Private & Affluent Banking

Qamar Saleem Global Lead SME Banking Practice International Finance Corporation (USA) Turkey

Why business banking sucks and how Penta is changing that How to build and launch (almost) a bank in less than 12 months Building a fantastic user experience: learnings and successes The importance of easy KYC and KYB

Ivan Maryasin Senior Growth Manager Penta Germany

13 JUNE 2018

SME BANKING SUMMIT PROGRAMwww.efma.com/sme18

Lunch and networking12.45

From standardized segments to individualized trigger based service

Meeting different behavioral groups within SME Predictive analytics: prospecting in existing customer base

Complexity of customer needs: Bring in Omni channel experience with focus on handling advice Excellent UX is key in a standardized world with transparent prizing Customers’ demands based on innovation an solutions inspired from other industries

Per Skargren Head of Corporate, Swedish Bank Swedbank Sweden

11.30

Traditional values - Innovative thinking New thinking: From product to purpose New doing: Data-driven customer experiences New future: From capitalism to shared value

Josephine Baliah Head of Client Experience Design Rand Merchant Bank South Africa

11.55

Supporting SME’s through Innovation Entrepreneurial mind-set - learning from our customers Supporting working capital through joint venture partnership with Kabbage International trade portal to connect SMEs

Sue Douthwaite Managing Director, Business Bank Santander UK

Holvi & e-Residency partnership – Borderless business banking meets borderless nation Setting up an e-commerce store in a few clicks Monitoring cash flow & electronic invoicing Generating powerful reports to facilitate monitoring of how the business is doing and what’s next Everything in real time

Arnaud Castaignet Head of Public Relations e-Estonia Estonia

14.00

14.30

Renaissance, SME Banking 3.0: Divide, Delight and Monetize with Ultimate CX

Fintegration and Coopetition: partnerships beyond banking to simplify SMEs daily work

Chairman: Ken Burke Managing Director/CEO (AIB Mortgage Bank), Group Head of Mortgage Business & Credit Products Allied Irish Banks Ireland

Simla Unal SME Advisor BNPP IRB Retail & SME BNP Paribas International Retail Banking France & Josephine Baliah Head of Client Experience Design Rand Merchant Bank South Africa& Emire Ilçin Selin Oz Co-founder at GarantiPartners Turkiye Garanti Bankasi Turkey& Ivan Maryasin Senior Growth Manager Penta Germany

12.20INTERACTIVE PANEL DISCUSSION: Niche is nice: women entrepreneurs, start-uppers, agricultural SMEs and ways and reasons to serve low profit customers

13JUNE 2018

SME BANKING SUMMIT PROGRAMwww.efma.com/sme18

End of day 1 - Cocktail party18.00

Digital Business Bank Pros and cons Capitalizing on existing infrastructure Risk and reward

Rohit Garg Senior Vice President, Head of Business Banking, MENA Region Mashreq Bank UAE

How to stay an SME Banking leader in a digital transformation environment? Our vision: Innovating in SME banking is “simplicity, reactivity and efficiency” Our methodology: “if you can dream of doing it you can do it”. Digital sprint! Our challenge: to become a growth partner for our SME customers

Thuy-Quoc Hoang-Co Head of SME-Corporate Ingineering Banque Populaire (BPCE Group) France

Challenges and opportunities in the path to a full digital banking experience Cross-channel strategies to build a long-lasting digital relationship with the entire customer base Mobile developments that really create value and reduce costs

Marcelo Toledo Digital Strategy for SME Manager Banco Itau SA BrazilMariana Foloni Digital Business for SME Superintendent Banco Itau SA Brazil

16.15

16.40

17.05

Strategy & rising technology: Digitize & Grow – addressing digital needs by reducing costs

Coffee break and networking15.45

Creating SME communities Approaches to facilitating engagement by users Tactics to transform engagement into sales opportunities for the bank

Etienne Vauchez CEO Export Entreprises France

15.30

SME engine of growth How to boost SME business performance with solutions beyond traditional banking How new industrial revolution can impact SME operations Helping you helps me: fuel SME growth through profitable business models

Luis Rodriguez Chief Product Officer Strands Spain

15.00

14JUNE 2018

SME BANKING SUMMIT PROGRAM

Welcome coffee

Coffee break and networking

8.00

10.15

Ideabank: building an ecosystem to become Love brand for SMEs

Tomasz Gorski Member Of The Management Board Idea Bank Poland

8.30

How to extend “Beyond Banking” to enhance customer value Business registration and incorporation Integrated invoicing and accounting in online banking Performance monitoring via curated business apps

Jason Storsley Vice President, Small Business Royal Bank of Canada Canada

8.55

The key to a digital service model is ensuring our services reflect our customers and not ourselves Technology allows us to scale the complex services to SME customers Going from value based segmentation to needs-based/behavioural segmentation Customer journey approach: aids in prioritization and links to third parties, while improving customer experience

Dorthe Jensen Head of Digital Channels and CX Danske Bank Denmark

Transformation in SME Banking The digital transformation of business and client usage Digital vs Human touch - who will be the winner? Should we necesarily transform our business only with digitization? The transformation should start from client Best practice sharing from BNPP Group

Devrim Ziya Tavil Head of SME Banking BNP Paribas France

9.20

10.45

Jason Storsley Vice President, Small Business Royal Bank of Canada Canada& Genevieve Fry Business Consultant - Digital Channels Danske Bank Denmark & Tomasz Gorski Member Of The Management Board Idea Bank Poland

9.45INTERACTIVE PANEL DISCUSSION: Ecosystem example for SME Bankers as a growth engine to introduce new services into the value proposition

Small is beautiful, Small is powerful: building an ecosystem to become “Love brand for SMEs”

SME Banking transformation: AI, robotics, PSD2 and Blockchain’s impact on value management, personalization and the credit life cycle of customers

www.efma.com/sme18

Using Artificial Intelligence in SME lending New approaches to SME lending Lead generation using a combination of data sources Using Artificial Intelligence to improve profitability Early warning methods using big data

Gábor Gyorfi Regional Sales Director Loxon Solutions Hungary

11.10

Chairman: Tomasz Gorski Member Of The Management Board Idea Bank Poland

14JUNE 2018

www.efma.com/sme18

Lunch and networking12.15

Nordea Business & Culture Transformation Fintechs: from threat to enablers Nordea Open Banking How a culture transformation is enabling business transformation

Stefan Andersson Head of Business Banking - Nordea Sweden Nordea Bank Sweden

11.25

Industrialising and unlocking value in SME banking Key highlights from the Global BCG corporate banking benchmarking 3 silver bullets to boost revenue and productivity in SME: Automation of clients commercial pitches with AI Smart Pricing for Loans, from a cost + to a valued based approach New value added services and revenue streams for SME driven by PSD2

Stefano Valvano Partner & Managing Director BCG Italy

11.50

Agile Transformation of the SME Segment How to build a new SME segmentation model with Agile Project management? Team structure, management and dedication for successful results Accomplishments & Key lessons of Yapi Kredi experience

Sander Cansaver Head of SME Banking Product and Business Development, SME Segment Product Management and Business Development Manager Yapi Kredi Bankasi Turkey

New insight on Trade Finance products for SME – Digi Trade Digitalization of guarantees and letters of credit Simplified Bank’s backoffice processes

Marcin Kwilosz Product Manager Asseco Poland Poland & Marta Mroz-Sipiora Product Manager Asseco Poland Poland

Decentralised Lending and Financial Application using Smart Contracts How ETHLend is using Smart Contracts to enable p2p lending. What are the benefits of blockchain technology and how can this be applied to financial applications. Why is this new blockchain technology so important.

Stani Kulechov Founder & CEO ETHLend Switzerland

WORKSHOP SESSION: 10-step plan to turn big data into a practical profit generator Big data and modelling definitions (predictive, cognitive), standard uses 10-step plan for guaranteed profit, from data inventory and data gap fills through data monetisation to profit modelling

Self diagnostics for dig data readiness in 4 key areas: strategy, organisation, infrastructure and processesSandy Vaci Managing Director Bay Devonshire UK (Former Chairman Credit Bank of Moscow, Former CRM Director, Citibank EMEA)

13.30

14.00

14.15

14.30

15.00

New ideas generation: customer engagement, online tools, data harvesting, pricing

End of conference15.30

Coffee break and networking

SME BANKING SUMMIT PROGRAM

DATESThe SME Banking Summit will begin with a welcome coffee on Wednesday 13 June 2018 at 8.15 and will end on Thursday 14 June around 18.00.

LOCATIONMarriott Rive Gauche Hotel & Conference Center 17 Boulevard Saint Jacques75014 ParisTel. +33 1 40 78 79 00

LANGUAGES All sessions will be held in English

ACCOMMODATIONThis period of the year will be very busy in Paris.

Therefore, we encourage you to book your accommodation at the soonest.As the Marriott is almost fully booked, we recommend you below some hotels nearby the conference venue: • Hotel Montparnasse Daguerre 3*• Hotel Aiglon Paris 4*• Best Western Bretagne Montparnasse 4*

REGISTRATION The registration fee covers participation in the SME Banking Summit, documents, lunches and coffee breaks. Registration fees must be paid in full prior to the event. Efma reserves the right to refuse entry to any delegate who has not paid his or her invoice prior to the event. We welcome

late-bookers, but credit card information must be provided. The event is reserved for top-level bankers and space is limited. Please note that the organizers reserve the right to refuse some applications.

CANCELLATION If you cancel your registration before Friday 13 April, it’s free of charge!For a cancellation made between Saturday 14 April and Wednesday 30 May, you will be charged 20% of your registration fee.From Thursday 31 May until the event, you will be charged 100% of your registration fee unless medical certificate provided.If you are really not able to come to the event, please send a substitute delegate as no reimbursement will be made.

By bank transfer to Efma Sarl bank account IBAN: FR 76 1027 8060 4700 0208 2420 111BIC: CMCIFR2A Crédit Mutuel CCM PARIS 17 ÉTOILE 30 Avenue Niel, F- 75017 Paris

By credit card: MasterCard Visa American Express

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PRACTICAL INFORMATION

PAYMENT

REGISTRATION FEE

13 –14 JUNE 2018

www.efma.com/sme18

Efma l 10 Boulevard Haussmann l 75009 Paris l France l Tel: + 33 1 47 42 52 72 l Fax: + 33 1 47 42 56 76 l www.efma.com APE: 5819Z l VAT ID: FR 38 313 062 788 l Efma sarl company with registered capital of EUR 15,000 l RC Paris 313 062 788In accordance with Article 27 of the law on the processing of personal data of 6.1.78, the information which you are requested to provide is necessary to enable us to process your registration and is intended for Efma’s services. You may access this information and request that it be rectified if necessary.

€0 for Efma 2018 Premium Pass holders — www.efma.com/premiumpass €1,920 for Efma members and associate members €2,880 for representatives of non-member institutions

I want to pay online using the ePass - www.efma.com/epass Please note 1 ticket is needed to register for each day of the event

VAT included. All registrations are strictly individual.

Do you plan to join this event with your team? Good news, discounts apply for group registration! Contact registration@efma.com for more details.

Participants 3-9 10-14 15+Discount 10% 30% 40%

We strongly advise you to proceed to online registration on www.efma.com/registersme18If you wish to continue via the form below, please fill it in and send it back to registration@efma.com

SME BANKING SUMMIT REGISTRATION FORM

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