Summer Internship Program at Luminous Power Technologies

Submitted By: Harshita Kapur

Roll No: 41

Objectives of the study

• Gather information on distribution schemes offered to retailers by existing companies

• Behavior of the electrical goods market

• Retailers response to company’s new venture

Methodologies

• Primary Research - Interviews

• Area coverage in markets of west and North Delhi

• Qualitative analysis of the data

Organization: Luminous Power Technologies

A leading company delivering high quality power products for home and commercial applications.

•VisionTo be a global leader in the field of Packaged Energy, Power Products, Distributed Power Generation and Environment friendly new Technologies.

•Missiondeliver superior products at competitive prices to our worldwide customers and superior financial performance to our stake holders by constant innovation in technology and constant improvement in operational efficiency.

Products: Luminous Power Technologies

• Inverter• Battery• UPS• DG Sets• Solar Photovoltaic Modules

Value Addition to Company

• Create brand strategies

• Convenient to conduct business

• Communication about the product

• List of retailers interested in purchases

For dealer’s list, click here

Electrical Market Scenario in India

Indian government has envisioned augmentation in the capacity of power generation would be 86,500 MW in 12th plan period.

A blueprint for investment is drafted for the distribution & transmission segments with an eye to domestic electricity plan and the Integrated Energy Policy. 

Vision 2022 for Indian Electrical Equipment Industry

To make India the country of choice for the production of electrical equipment and reach an output of US$ 100 billion by balancing exports and imports.

Findings

Distribution schemes

Categories Schemes

Monetary Commission Credit Notes

Free Products Television, Mobile Sets, Iron,1 fan free on 3100 FansBall pens, writing pads, tool kits, gold coins

Scratch Cards Cash, 10% discount, gifts like watches and bike through SMS, other free gifts

Coupons Redeemable Points, Rs.5 or Rs.10 waiver off, cash refunds

Other Schemes Tours and trips-Bangkok, Europe, vouchers with 5% discount, Discounts on Net Prices, tokens on wires, extra Tube sets, Company Profit

Conclusions• Major Brand visibilityo Fans: Crompton- quality, economical priceo Wires: Havellso Switchgears: Anchoro MCB: Havells

• Best Distribution Offerso Fans: no oneo Wires: Havellso Switchgears: Havellso MCB: Havells

• Signages outside the shops: Havells

• Signages inside the shops: Havells

• Schemes influenced the choice of brand

Recommendations• Sample Boards

• Outside signage

• Loyalty

• Sales service

• Target cities

• Joint venture

• Focus

• Market visibility

Limitations

• Limited Research Time

• Survey timings

• Retailer lack of participation

• Less number of participants

• Reciprocation of questions by respondents