1. No One (except me) CaresWhat You Had For Lunch Building Your Brand with Effective Writing for Social Media Platforms

2. Going Off Topic: When is it Okay ToTalk About What You Had For Lunch?

3. We like to hear and tell stories

4. We like to hear stories about ourselves and people we know

5. Soul-Searching

6. Create a plan

7. What Platform is Right For Your Customers or Supporters?

8. Work in email and direct mail

9. 80/20 Rule

10. A picture is worth a thousand words

11. Basic Rules of Communication Apply Why are you doing this? What returns do you expect? What resources will you dedicate? Who is your audience? What benefit are you offering? Why should they care? What is the main idea? (stick to one) What do you want them to do? (call to action) Is this the right time? Is this the right medium?

12. Blogs

13. YouTube

14. Facebook Pages

15. Twitter