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SuStainability, Social ReSponSibility and ShaRed Value

aRe today’S moSt impoRtant iSSueS foR ShaReholdeRS.

According to Harvard Business Review (July 2016)

T he world has changed. Society expects business to create social value along with shareholder value and is prepared to punish those that don’t.

This expectation represents a risk and often an opportunity. Many firms are embracing them and turning them into a strategic advantage. Others are ignoring them at their peril and most will end up paying a price for doing so.

Public and private sector organizations of all types are discovering that SDG focused Public Private Partnerships can help meet society’s growing expectations AND produce significant organizational value as well.

Businesses, NGOs, governments and other private and public organiza-tions are finding that the SDG framework can facilitate synergy and align-ment between non-conventional partners, creating an orientation that serves the partner’s and society’s interest.

creating shareholder value and societal value

SimultaneouSly

cReatinG effectiVe PuBlic Private PartnershiPs

FOR CSR, SHARED VALUE AND THE SDGs

A set of 17 Sustainable Development Goalsadopted unanimously in September 2015 by the

United Nations and all member countries to guideglobal development through 2030

SdGs

A framework for aligning social value and shareholder value

SuStainable deVelopment GoalS

by Professor Wayne Dunn

saB Millar has gone a step be-yond SDG partnerships and systematically aligns and reports on its core busi-ness values and corpo-rate mission to the SDGs. This helps the business to more efficiently align shareholder and societal value across its operations and facilitates developing partnerships with impact.

There is ofTen so much room To add creaTiviTy and fosTer fun, alignmenT and impacTHere are three examples – there are many, many more

saB Millar: integrating the sdgs

a Win-Win-Win SucceSSSDG partnerships can help business with social license, product marketing, employee retention and recruitment, regulatory friction, brand development and a host of other areas.

Similarly, SDG partnerships can support mission issues for NGOs and other non-business organizations. The partnerships can bring strategic capacity, financial and human resources, economies of scale, operational expertise, etc.

These value impacts are being discovered by businesses, NGOs and other organizations worldwide.

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creating shareholder value and societal value

SimultaneouSly

cone communications study found that 93% of employ-ees want to work for a company that is socially and environ-mentally responsible with 70% saying they would be more loyal to the company. A strong majority of Millennials and Gen Xers put social and environmental responsibility as a core expectation

“When you implement CSR into your company’s core of oper-ation, you’ll have happier and more excited employees, even at the management level. This will ultimately lead to greater productivity and talent retention, not to mention actively helping make the world a better place.”

With these (seemingly) obvious advantages you would expect to see an explosion of mutually beneficial, produc-tive partnerships. We are seeing some, but it is really only scratching the surface.

Effective public-private development partnerships can drive organizational success.

Yet many fail to start or fail to survive?

suPPort the sdgs & slash recruiting, retention & hr costs

Formation data solutions had a limited marketing budget, so they teamed with OxFAm on a See a Demo, Get a Goat promotion.

Every customer that saw a demo of Formation’s service had a goat donated in their name to an impoverished African family.

It drove demos, sales and evolved into a corporate mis-sion! And benefited families, communities and OxFAm.

HOw wiN, wiN, wiN iS THAT!

goats, sdgs and data solutions 2

3

cReatinG effectiVe PuBlic Private PartnershiPsFOR CSR, SHARED VALUE AND THE SDGs

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cReatinG effectiVe PuBlic Private PartnershiPsFOR CSR, SHARED VALUE AND THE SDGs

for more arTicles by professor wayne dunn, subscribe To our newsleTTer or follow wayne on linkedin

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creating shareholder value and societal value

SimultaneouSly

• PrOvIDING consulting, communication and advisory services to business, government, NGOs and multi-lateral and international organizations.

• DEvElOPING and delivering training programs and events that motivate, inspire and transform people and organizations.

• ShArING knowledge and information through writings, producing events, lectures and keynote presentations.

We do this By

aBout the csr training institute

the cSR tRaininG inStitute’S core mission is helping public and private sector organizations to be more efficient and effective at creating alignment between shareholder and societal value.

We believe that public private partnerships based on the SDG framework are an opportunity that must be embraced. We have developed a program to help organizations and leaders from all sectors to develop and implement public private SDG partnerships. MORE HERE>>>

Natural PartnershiPs – unnatural Partners

Business, NGOs and development agencies have natural partnership opportunities but organizational history, including historical

mistrust between many businesses and NGOs and the often conflicting perspectives of each organization’s in-ternal and external stakeholders can make these part-nerships hard to realize.

The SDGs provide a framework that can facilitate effec-tive public private partnerships for development, but much work needs to be done to help organizations to embrace the opportunities and develop durable part-nerships that align societal and shareholder value.

the cSR tRaininG inStitute is a private, mission driven organization. It began from a

lifelong passion for developing ground-breaking ways that business can serve both shareholders and society.

We are a small, committed team focused on helping organizations of all types to create and capture value at the intersection of business and society.

Wayne Dunn has over 25 years of hands-on senior-level global experience with social responsibility and shared value projects, partnerships and executive training programs. his work includes both strategic consulting and direct on-the-ground implementation,

working with industry, NGOs, governments and international organization across a wide-range of sectors and on all continents.

Wayne is President and Founder of the CSr Training Institute and Professor of Practice in CSr at McGill University. he is a Stanford University Sloan Fellow and holds an M.Sc. in Management from the Stanford Business School.

President & Founder CSR Training institute

Professor of Practice in csr mcGill University

Founding Member of the advisory Board

EU Africa Chamber of Commerce

Wayne dunn

ABOUT THE AUTHOR

Newsletter & updates here CSR Knowledge Centre hereinfo@csrtraininginstitute.com

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creating shareholder value and societal value

SimultaneouSly

cReatinG effectiVe PuBlic Private PartnershiPs

FOR CSR, SHARED VALUE AND THE SDGs

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