effective communication during the corona crisis...source mscience spotlight covid -19: how is...

1

Effective communication during the Corona crisis

#10Impact of the Corona pandemic on

the German TV market(Stocktaking 16th April)

Düsseldorf, April 2020

22

Content01 TV Performance Development

02 Impact of Corona on program planning and production companies

03 Summary & Conclusion

33




44

The current situation causes people to spend a lot of time in their homes.

88%

83%

74%

I avoid bars, pubs or clubs.

I visit fewer restaurants, cafés or snack bars.

I leave the house/flat less often.

Free time in the pandemic is strongly limited to the own 4 walls

Question: And in what way has the Corona virus changed your way of life? For each statement, please indicate how much you agree or disagree with it.Base: All respondents, n=1,490.

Source: mScience Spotlight COVID-19: How is consumer life changing?Survey period 20-24.3.2020 | Excerpts

55

According to the AGF, the viewing time increased significantly in all target groups.

TP 3+ M 20-49 F 20-49 TP 20-39 Kids 3-13 TP 14-19

Ø 249 Min Index 117 vs. 2019

Ø 171 Min Index 120 vs. 2019

Ø 185 Min Index 112 vs. 2019

Ø 139 Min Index 110 vs. 2019

Ø 84 Min Index 148 vs. 2019

Ø 66 Min Index 128 vs. 2019

Average daily viewing time in the period CW 12-CW 15 2020, Index vs. 2019Source Videoscope | AGF GfK data

66 AGF/GfK advertising block level, TA 01-30, 06-01 o'clock; change in reach Ø channel on the basis of result per individual channel, weighted with the channel's reach

TV reaches more people: weekly reach increased

While in the first 10 weeks of the year, the total weekly reach of all TV advertising blocks averaged 97 vs. the previous year, it initially increased drastically with the beginning of the contact ban.

In Easter week (CW 15) the reach is currently at the previous year's level, which is still above the normal development of the first weeks.

A renewed increase after the holidays is also expected.

90 9799 97

99 98 98

101 101

96 97

111 110 110

100

75

85

95

105

115

125

W1 W2 W3 W4 W5 W6 W7 W8 W9 W10 W11 W12 W13 W14 W15

TP 14+ | Net reachIndex vs. previous year week

Ø Channel

100

Index

week

77 AGF/GfK advertising block level, TA 01-30, 06-01 o'clock; TV total = all channels included unweighted; Reach change of the Ø channels based on the result per individual channel, weighted with the reach of the channel

Easter despite beautiful weather however also with increased viewing time compared to the previous year 121 119 122

128

0

20

40

60

80

100

120

140

Good Friday Easter Saturday Easter Sunday Easter Monday

Index viewing time Easter 2020 vs. Easter 2019

TP 14+ M 20-49 F 20-49 TP 20-39 TP 14-19

88 Source mScience Spotlight COVID-19: How is consumer life changing?Survey period 20-24.3.2020 | Excerpts

The feelings in the current situation fluctuate between concern and hope -confidence and fear

36%

36%

40%

44%

50%

63%

Fear

Frustration

Sadness

Confidence

Hope

Sorge

Thoughts about the Cornonavirus create mixed feelings

Question: To what extent do the following feelings apply to you when you think about the Corona virus?Base: All respondents, n=1,490.

99 Question: How would you describe your current media use? Basis: All respondents, n=1,490.

Entertainment-oriented

...resulting in an increased need for information, but also a need for distraction and entertainment.

Information-oriented

At the beginning of the crisis, the need for

information was dominant.

24%neutral

59%17%

1010

TV serves both needs equally

2%

2%

3%

4%

4%

5%

5%

5%

7%

7%

7%

8%

26%

30%

26%

63%

68%

63%

51%

45%

57%

35%

30%

55%

42%

36%

65%

63%

26%

22%

22%

17%

17%

15%

5%

4%

9%

7%

4%

3%

9%

8%

6%

10%

27%

33%

23%

53%

59%

29%

42%

35%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

News

Special reports on the Corona crisis

Documentation

Movies

Series

Magazines

Talk Shows

Advice programmes

Casting Shows

Reality Shows

Quiz shows

Entertainment shows

Sports shows

Fewer Unchanged More frequently I do not use

Question: To what extent has the use of the following TV content changed for you?Basis: respondents who watch television or use media libraries, n=1,462.

Information & education

Entertainment & distraction

Source mScience Spotlight COVID-19: How is consumer life changing?Survey period March 20-24, 2020

1111 AGF GfK data, programme reach, period of time KW 12-15 2020, all programmes between 6-1 pm

This is also reflected in the top 10 programmes - with the focus shifting more to entertainment

TP 14+

RG Sender Program/Break RW in Mio Sender Program/Break RW in Mio Sender Program/Break RW in Mio Sender Program/Break RW in Mio

1 ARD TAGESSCHAU 12,13 ARD TAGESSCHAU 10,77 ARD TAGESSCHAU 10,84 ZDF SARAH KOHR - TEUFELSMOOR 8,52

2 ARD TATORT: NIEMALS OHNE MICH 10,98 ARDTATORT: KRIEG IM KOPF 9,42 ARD

TATORT: DIE ZEIT IST GEKOMMEN 9,51 ZDF

MARIE BRAND UND DIE LIEBE ZU VIERT 8,17

3 ARD TAGESSCHAU 9,37 ARD TAGESSCHAU 8,65 ARD TAGESSCHAU 7,67 ARD TAGESSCHAU 7,93

4 ZDF ANSPRACHE DER BUNDESKANZLERIN 8,67 ARD TAGESSCHAU 7,87 ARD TAGESSCHAU 7,61 ARD TAGESSCHAU 7,79

5 ARD ARD EXTRA: DIE CORONA-LAGE 8,52 ARD TAGESSCHAU 7,68 ZDFIN WAHRHEIT: STILL RUHT DER SEE 7,11 ARD TAGESSCHAU 7,31

6 ARD ARD EXTRA: DIE CORONA-LAGE 8,02 ZDFNORD NORD MORD - SIEVERS UND DIE 7,55 ZDF

DIE TOTEN VON SALZBURG - WOLF IM 6,73 ARD

TATORT: SUMM, SUMM, SUMM 7,27

7 ARD TAGESSCHAU 7,90 ARD ARD EXTRA: DIE CORONA-LAGE 7,35 ARD TAGESSCHAU 6,72 ZDF SOKO WISMAR 7,10

8 ZDF WETTER 7,82 ARD TAGESSCHAU 7,13 ARD ARD EXTRA: DIE CORONA-LAGE 6,59 ARDARD EXTRA: DIE CORONA-LAGE 7,09

9 ARD TAGESSCHAU 7,49 ARD ARD EXTRA: DIE CORONA-LAGE 7,10 ARD TAGESSCHAU 6,53 ZDF HEUTE JOURNAL 6,79

10 ARD TAGESSCHAU 7,33 ZDF UNTER VERDACHT 6,99 ARD TAGESSCHAU 6,47 ARD TAGESSCHAU 6,66

NewsCorona Special

KW 12 KW 13 KW 14 KW 15

1212 AGF GfK data, programme reach, period of time KW 12-15 2020, all programmes between 6-1 pm

The young target group in particular is increasingly watching entertainment programmes - shows, films and series.

TP 14-19

RG Sender Program/Break RW in Mio Sender Program/Break RW in Mio Sender Program/Break RW in Mio Sender Program/Break RW in Mio

1 PRO7 GERMANY'S NEXT TOPMODEL - BY HEIDI KLUM 0,25 PRO7GERMANY'S NEXT TOPMODEL - BY HEIDI KLUM 0,39 PRO7

GERMANY'S NEXT TOPMODEL - BY HEIDI KLUM 0,38 SAT.1 FACK JU GÖHTE 3 0,46

2 PRO7 STAR WARS: DIE LETZTEN JEDI 0,20 PRO7 THE MASKED SINGER 0,21 ARD TAGESSCHAU 0,21 PRO7 GERMANY'S NEXT TOPMODEL - BY HEIDI KLUM 0,21

3 PRO7 THE MANDALORIAN 0,19 ARD TAGESSCHAU 0,16 RTLDEUTSCHLAND SUCHT DEN SUPERSTAR - DAS GROSSE FINALE

0,20 PRO7 DEADPOOL 2 0,21

4 PRO7 THE MASKED SINGER 0,19 PRO7 SUICIDE SQUAD 0,15 ARD40 JAHRE 'VERSTEHEN SIE SPAß?' - DIE GROßE GEBURTSTAGSSHOW

0,17 SAT.1PROMIS UNTER PALMEN - FÜR GELD MACHE ICH ALLES!

0,21

5 SAT.1 SAT.1 WETTER 0,17 SAT.1 THE VOICE KIDS 0,15 SAT.1 THE VOICE KIDS 0,15 SAT.1 SAT.1 WETTER 0,20

6 RTL DER LEHRER 0,17 SAT.1 ZOOMANIA 0,15 SAT.1 HARRY POTTER UND DER GEFANGENE VON ASKABAN 0,15 SAT.1HARRY POTTER UND DER ORDEN DES PHÖNIX 0,17

7 SAT.1 HARRY POTTER UND DIE KAMMER DES SCHRECKENS 0,16 PRO7 RED. 0,14 PRO7 RED. 0,15 PRO7PIRATES OF THE CARIBBEAN: SALAZARS RACHE 0,16

8 VOX ANT-MAN 0,16 SAT.1 THE BIGGEST LOSER 0,14 SAT.1PROMIS UNTER PALMEN - FÜR GELD MACHE ICH ALLES!

0,14 SAT.1 SAT.1 NACHRICHTEN 0,16

9 SAT.1 HARRY POTTER UND DER STEIN DER WEISEN 0,15 ARD TAGESSCHAU 0,14 RTL LET' S DANCE 0,13 SAT.1HARRY POTTER UND DER FEUERKELCH 0,14

10 ZDF ANSPRACHE DER BUNDESKANZLERIN 0,15 VOX DIE HÖHLE DER LÖWEN 0,14 RTL ZWEI BERLIN - TAG & NACHT 0,13 SAT.1 THE VOICE KIDS 0,13

NewsCorona Special

KW 12 KW 13 KW 14 KW 15

1313 AGF GfK data, programme reach, period of time 10.-13.4.2020, all programmes between 6-1 pm

The top environments over Easter also show a mixture of news, films and shows

Station Date Program/Break Reach Mio Station Date Program/Break Reach Mio Station Date Program/Break Reach Mio1 ZDF 11.04.2020 MARIE BRAND & DIE LIEBE ZU 4. 8,17 SAT.1 10.04.2020 FACK JU GÖHTE 3 0,46 SAT.1 10.04.2020 FACK JU GÖHTE 3 1,102 ARD 12.04.2020 TAGESSCHAU 7,93 PRO7 12.04.2020 DEADPOOL 2 0,21 ARD 12.04.2020 TAGESSCHAU 1,063 ARD 10.04.2020 TAGESSCHAU 7,79 SAT.1 10.04.2020 SAT.1 WETTER 0,20 ARD 11.04.2020 TAGESSCHAU 1,024 ARD 11.04.2020 TAGESSCHAU 7,31 SAT.1 11.04.2020 HARRY POTTER: ORDEN DES PHÖNIX 0,17 PRO7 12.04.2020 DEADPOOL 2 0,995 ARD 12.04.2020 TATORT: SUMM, SUMM, SUMM 7,27 PRO7 10.04.2020 PIRATES OF THE CARIBBEAN 5 0,16 ARD 10.04.2020 TAGESSCHAU 0,956 ARD 11.04.2020 ANSPRACHE BUNDESPRAESIDENT 6,38 SAT.1 10.04.2020 SAT.1 NACHRICHTEN 0,16 RTL 12.04.2020 JUMANJI: WILLK. IM DSCHUNGEL 0,867 ZDF 10.04.2020 DER ALTE 6,25 SAT.1 10.04.2020 HARRY POTTER: FEUERKELCH 0,14 ARD 11.04.2020 ANSPRACHE BUNDESPRAESIDENT 0,748 ZDF 12.04.2020 DAS TRAUMSCHIFF 6,17 SAT.1 12.04.2020 THE VOICE KIDS 0,13 PRO7 10.04.2020 PIRATES OF THE CARIBBEAN 5 0,739 ARD 12.04.2020 TAGESTHEMEN 5,51 ARD 11.04.2020 ANSPRACHE BUNDESPRAESIDENT 0,12 PRO7 12.04.2020 JOHN WICK 0,66

10 ZDF 10.04.2020 HEUTE / WETTER 5,40 ARD 11.04.2020 KLEIN GEGEN GROß - DUELL 0,12 PRO7 11.04.2020 MARVEL'S THE AVENGERS 0,6311 ARD 11.04.2020 KLEIN GEGEN GROß - DUELL 5,39 ARD 10.04.2020 TAGESSCHAU 0,12 ARD 12.04.2020 TATORT: SUMM, SUMM, SUMM 0,5912 ZDF 10.04.2020 ÜBER LAND 5,20 PRO7 11.04.2020 MARVEL'S THE AVENGERS 0,12 RTL 12.04.2020 TOMB RAIDER 0,5713 ZDF 11.04.2020 HEUTE 5,18 ARD 11.04.2020 TAGESSCHAU 0,11 PRO7 11.04.2020 CAPTAIN AMERICA: 1. AVENGER 0,5514 ZDF 12.04.2020 HEUTE JOURNAL / WETTER 5,05 ARD 12.04.2020 TAGESSCHAU 0,11 PRO7 10.04.2020 MAD MAX: FURY ROAD 0,5515 ZDF 12.04.2020 HEUTE / WETTER 4,67 SAT.1 11.04.2020 SAT.1 WETTER 0,11 RTL ZWEI 11.04.2020 DAS LEBEN DES BRIAN 0,5116 SAT.1 10.04.2020 FACK JU GÖHTE 3 4,51 SAT.1 10.04.2020 BIG BROTHER 0,10 RTL 10.04.2020 RTL AKTUELL 0,4717 ZDF 11.04.2020 DIE BERGRETTER 4,24 RTL 12.04.2020 JUMANJI: WILLK. IM DSCHUNGEL 0,10 RTL 10.04.2020 RTL AKTUELL - DAS WETTER 0,4618 ARD 10.04.2020 DER ÜBERLÄUFER 4,19 PRO7 12.04.2020 JOHN WICK 0,10 RTL ZWEI 11.04.2020 DIE RITTER DER KOKOSNUSS 0,4419 ZDF 11.04.2020 WETTER 4,15 PRO7 10.04.2020 THOR 0,09 PRO7 10.04.2020 THOR 0,4420 ZDF 12.04.2020 TERRA X: DAS ALTE ÄGYPTEN 3,91 ARD 11.04.2020 TAGESTHEMEN 0,09 VOX 12.04.2020 AB INS BEET! DIE GARTEN-SOAP 0,43

TP 14+ TP 14-19 Men 20-49Rg

1414 Source: Videoscope, AGF GfK Daten, RW 6-1 o'clock, Panel D+EU incl. delayed usage | values simple average of the weeks 12-15 2020, index vs. previous year

Only the sports channels are losing due to the current situation vs. the previous year - especially n-tv and Welt are gaining enormously. Looking at the absolute reach, of course the "big" channels continue to win.

316155 147

123 122 121 119 118 115 114 113 113 113 112 110 110 108 107 106 105 104 103 101 100 96 96 8561

35

0,0

10,0

20,0

30,0

40,0

50,0

60,0

0

50

100

150

200

250

Ø weekly reach per channel | CW 12-15 2020 | TP 14+

Index vs. previous year average weekyl reach in %

Ø Indexvs previous year

Ø weekly.reach

1515 Source: Videoscope, AGF GfK Daten, RW 6-1 o'clock, Panel D+EU incl. delayed usage | values simple average of the weeks 12-15 2020, index vs. previous year

In the young segment, the order of the "winners" changes a bit. But also here, n-tv and WELT are able to gain quite a lot compared to last year. With their formats, Pro7, Sat.1, RTL and VOX achieve the highest reach in the target group.

365

274

216 213 206192 192

179 174 174 172 169 160 157 149 143121 120 118 114 112 109 106 97 97

73 69 6335

0,0

10,0

20,0

30,0

40,0

50,0

60,0

0

50

100

150

200

250

Ø weekly reach per channel | CW 12-15 2020 | TP 14-19

Index vs. previous year average weekly reach in %

Ø Indexvs previous year Ø weekly.

reach

1616 Source: Videoscope, AGF GfK Daten, RW TA 12, Panel D+EU incl. delayed usage | values simple average of the weeks 12-15 2020, index vs. previous year

Unsurprisingly, children's channels have also seen growth - on average, more children are sitting in front of the television screen for longer. 117

112

105

103

Sky Network

DisneyChannel

Nick

Super RTL

Reach Index vs. previous year

Reach index vs. previous year

Kids 3-13

Ø Viewing Time

Index 148vs. 2019

1717

This applies not only to the ad-free offers. Disney+, for

example, which were launched with enormous success during this crisis

phase. According to DWDL, Disney+ already reaches

more than 50 million subscribers.

The offerings of ADA and SOM (TVNOW & JOYN) also reported increased growth.

According to SevenOneMedia, JOYN, for example, shows a significant increase in usage in recent

weeks.

Especially providers like DAZN, who of course have problems

without up-to-date football content, have to suffer.

Current subscriber numbers were not available from the

provider.

And not only "classic" TV is recording growth, streaming services are also benefiting.

1818




1919

Program planning and production companies struggle with the impact of Corona

The regulations of the contact ban also apply to TV and film productions.

This results in different challenges for the production of the TV formats.

What are these and what could the impact be in the medium term?

2020

New formats emerge and in some cases disappear again quickly, information and support characterize the TV-stations’ strategies

The quarantine WG | RTL was only 3 days on air

Corona Special Trucker Babes | Kabel1 planned

Information shows about Corona are on the program every day.The Tv-stations also support the campaign #wirbliebenzuhause and have launched their own initiatives.

10 minute Berlin day and night special | RTL2 already produced

2121

Impact on the realization / setup of the program -e.g. for shows

Influence on the type of production, the work of the production companies and editors and the effort in the background, e.g. daily soaps

Stop production of formats by Corona, e.g. time-consuming film shooting

And loss of content, e.g. football

Financial aspects e.g. through extended payment terms (see ProSiebenSat1)

Nevertheless, the impact on programmes and productions is given and also strongly depends on the type of shows

01 02 03 04

2222

Shows, such as "Let's Dance" or "Wer wird Millionär" on RTL are produced without an audience.

In the case of WWM this means the elimination of the audience joker.

"Germany's Next Top Mode"l is also affected, the final was postponed.

Pro7 "The Masked Singers" was discontinued because of a direct case of corona infection. Now it's on air again without any audience - the applause in the background comes from the tape.

1. Impact on the production | Shows without audience

2323

In talk shows, there is not only no audience, but the distance between the guests is extended to 2m.

The broadcastings | Switch by mobile phone camera from the "home office" are also increasing significantly. The show "Sendung mit der Maus", for example, is currently being produced as such.

This is not a local phenomenon, but is lived globally. US talk show hosts like Jimmy Kimmel, for example, broadcast cameras from their own homes via mobile phone and connect guests in this way.

1. Impact on the production| distance regulations and home office switches

2424

Due to the limited travel possibilities, the possible on-site guests are limited to local people. Nobody is flown in today.

Also the crew on site during productions has to be reduced in order to comply with the distance regulations.

Make-up artists are partly or entirely dispensed or have to wear masks and gloves.

The use of microphone fishing rods is increased, so that no personal contact is necessary to plug in the microphone.

Everything is sanitized immediately.

2. Impact on production & effort in the background| guests and crew are limited

2525

Where possible, the broadcasters and production companies keep the productions running.

In order not to endanger the actors, it is often necessary to change the scripts!

So kiss scenes are no longer realizable. To integrate them nevertheless, producers work with camera tricks to suggest a kiss initiation...

In order to counteract a shooting failure due to a corona infection, productions keep whole replacement teams ready in the background to pre-produce a parallel thematic strand of a show and thus enable further programming.

All this additional work also entails additional financial expenses.

2. Impact on production & effort in the background| rewriting scripts and technical tricks

2626

Due to a corona infection, for example, the show "Grill den Hensler" was initially discontinued.

The productions of RTL daily Soaps have also been stopped.

The music live show "DIE PASSION" planned by RTL for Easter could not be realised.

ZDF has also declared a complete stop of all in-house productions, e.g. "ZDF Fernsehgarten", but also daily soaps like "Rote Rosen".

3. Suspension of productions| corona infections & cancellations

Production stop

!

2727

The ARD has currently stopped production of the "Tatort". The production cannot be realized under the current conditions: outside shooting in public places is not possible, a distance of at least 2m cannot be guaranteed, etc.

Not only local production companies have this problem, but also large US suppliers.

The Gala of the German Television Award, "DeutscherFernsehpreis" has also been cancelled.

And "Rosin's Restaurants" was taken off air by Kabel 1 due to the current situation of the catering companies.

3. Setting of productions| complex shooting and contact ban

2828 Quelle DWDL https://www.dwdl.de/nachrichten/76989/prosiebensat1_setzt_zahlungsziel_auf_drei_monate_hoch/?utm_source=&utm_medium=&utm_campaign=&utm_term=

The above-mentioned expenditure also entails additional costs for production companies and broadcasters.

Which, as some broadcasting formats have been discontinued, can certainly continue to produce.

At the same time, ProSiebenSat.1 Media SE has extended its payment terms to 90 days, which can be problematic for some production companies, as they have to pay in advance for productions.

The good news: Pro7Sat.1 wants to give preference to smaller companies (according to DWDL) and help is to come from other sources.

However, the situation also poses a financial challenge for all market participants, which is exacerbated by the loss of advertising revenues.

4. Financial aspects | extended payment terms & additional expenditure

For more own flexibilityProSiebenSat.1 raises payment term to three months

2929

But what does this mean for the program?

Future and current?

Will the TV-stations be able to maintain their offer, which is so important especially in the crisis?

First good news is that so far no life-threatening diseases are known.

The second good news is that so far, the TV-stations have been able to maintain their programming as far as possible.

The produced episodes of most series will last for some time. Where they don't, they will help themselves with reruns - sometimes this is already the case. The longer the crisis lasts, the more short-term and flexible the broadcasters will have to react with their programming and resort to stock material.

Film productions, both local and global, will be cancelled for the time being. Another exciting aspect will be the final decision on how to deal with the matches of the 1st and 2nd Bundesliga. If the matches are implemented without audience participation, the TV stations will have a huge audience.

In the medium term, the loss of advertising funds for broadcasters and production companies -not only locally - will become an increasing financial threat.

3030




3131

Summary

The performance of the TV stations is better than it has been for a long time -the reach of the last few weeks is significantly higher than last year.

Not only small stations, news environments, children's stations, but also the big TV stations and well-known top environments are performing very well.

The hard-to-reach segment of teenagers | young adults, but also of children, is currently watching a lot of TV.In principle, this creates an opportunity for advertisers to use this reach for themselves.

TV has an important role to play in the crisis - in addition to information, television offers a refuge in distraction, a possibility for shared "campfire moments". Broadcasters and production companies are meeting the challenges in a creative way and are investing in programme maintenance and design wherever possible.

Some productions and broadcasts - such as sports and major film productions - are currently not globally viable. The additional financial challenges are being met by sharply declining advertising budgets.

3232

ConclusionThe longer the Corona crisis | the ban on contact continues, the greater the impact on programme diversity (no new episodes for series, no new footage...)

Increased costs combined with declining advertising revenues pose a financial threat to broadcasters and production companies.

The Corona crisis thus poses a medium-term threat to the medium TV | video, which is so important for all of us.

Advertisers who are able to use the power for their campaigns in the current situation will not only benefit from the high usage and reach, but will also support the TV landscape in its struggle in the current situation.

As an agency, we are aware that each of our clients is also struggling with individual conditions and challenges. Based on this, we develop individual recommendations for each of them.

3333

Please stay healthy, everyone.and take good care of yourself.

3434

And if you need help - no matter what topic - please do not hesitate to contact your MediaCom team.

Foliennummer 1Foliennummer 2Foliennummer 3The current situation causes people to spend a lot of time in their homes. According to the AGF, the viewing time increased significantly in all target groups.TV reaches more people: weekly reach increasedEaster despite beautiful weather however also with increased viewing time compared to the previous yearThe feelings in the current situation fluctuate between concern and hope - confidence and fear...resulting in an increased need for information, but also a need for distraction and entertainment. TV serves both needs equallyThis is also reflected in the top 10 programmes - with the focus shifting more to entertainmentThe young target group in particular is increasingly watching entertainment programmes - shows, films and series.The top environments over Easter also show a mixture of news, films and showsOnly the sports channels are losing due to the current situation vs. the previous year - especially n-tv and Welt are gaining enormously. Looking at the absolute reach, of course the "big" channels continue to win.In the young segment, the order of the "winners" changes a bit. But also here, n-tv and WELT are able to gain quite a lot compared to last year. With their formats, Pro7, Sat.1, RTL and VOX achieve the highest reach in the target group.Unsurprisingly, children's channels have also seen growth - on average, more children are sitting in front of the television screen for longer.And not only "classic" TV is recording growth, streaming services are also benefiting.Foliennummer 18Program planning and production companies struggle with the impact of CoronaNew formats emerge and in some cases disappear again quickly, information and support characterize the TV-stations’ strategiesNevertheless, the impact on programmes and productions is given and also strongly depends on the type of shows1. Impact on the production | Shows without audience1. Impact on the production| distance regulations and home office switches2. Impact on production & effort in the background| guests and crew are limited2. Impact on production & effort in the background| rewriting scripts and technical tricks3. Suspension of productions| corona infections & cancellations3. Setting of productions| complex shooting and contact ban4. Financial aspects | extended payment terms & additional expenditureBut what does this mean for the program? ��Future and current?��Will the TV-stations be able to maintain their offer, which is so important especially in the crisis?Foliennummer 30SummaryConclusionFoliennummer 33Foliennummer 34

effective communication during the corona crisis...source mscience spotlight covid -19: how is...

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