eextension for map · “having read about the advantages of planting ubi, i want to try it in my...
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e-Extension and the use of mobile phones in knowledge sharing
e-Extension and the use of mobile phones in knowledge sharing
www.e-extension.gov.ph
By Ms. Antonieta J. Arceo
e-Extension
The electronic delivery of extension service of the network of institutions that provide a more efficient alternative to a traditional extension system for agriculture, fisheries and natural resources sectors.
It maximizes the use of information and communication technology to attain a modernized agriculture and fisheries sector.
It focuses on creating an electronic and interactive bridge where farmers, fishers and other stakeholders meet and transact to enhance productivity, profitability and global competitiveness.
Another e in Extension
eExtension can then be defined simply as the use of electronic technologies (especially Information and Communication Technologies or ICT) to enhance face-to-face (f2f) and paper-based interactions. These technologies can be as simple as teleconferences or as complex as wikis and blogs. (www.thinkeextension.com)
An aggressive shift in its extension work, envisioning
A revolutionized agriculture and fishery e-extension services for self-reliant and globally-competitive communities, that can be delivered any time, any place and at any pace.
© 2007. All Rights Reserved. DA ‐ Agricultural Training Institute.
Components
e-Learning
e-Farming through the:Farmers’ Contact CenterIntegrated Voice Response for NMRiceNM Rice Apps
e-Trading with AMAS of DA
eLearning component
Various courses are developed and specifically designed for agricultural extension workers and farmers / fishers
Courseware developers come from partner agencies under the Department of Agriculture, Department of Science and Technology, Sustainable Agriculture Center of Xavier University
All courses were pre-tested and assessed by experts on agricultural and social technologies and by experts on distance learning.
Digital learning resources are available for supplemental learning (web-based, pdf and video tutorials in YouTube
CourseModule 1
Module 2
Lesson 1
Lesson 2
EOM Test
Lesson 1
EOM Test
Lesson 3
Lesson 1
SAQ
SAQ
SAQSAQ
Activity
SAQ
Activity
e-Learning Course Tree
e-Learning coursesCrops
Mango ProductionGrowing VandaCultural Mgt Practices of AbacaAbaca Pest MgtCitrus GrowingCorn ProductionGrowing BambooGrowing DurianJackfruit ProductionManaging Common Diseases in Banana
IPM for BananaProduction of High Value Crops in a GreenhouseArabica Coffee ProductionUbi ProductionStraw Mushroom Production
26 Courses
e-Learning coursesLivestock
Establishing Feed Resources for Your GoatsStarting a Slaughter Goat EnterpriseArtificial Insemination in PigsMastering the ABCs of Pig Production
Marine and FisheriesSeaweed Farming
Social TechnologyEffective Extension DeliveryCommunity OrganizingBasic Agricultural Marketing Extension
e-Learning courses
Sustainable DevelopmentOrganic Fertilizer for Sustainable Development
Vermicomposting: Turning Trash to CashInsects Away, the Alternative Way
e-Learning Data
2008 2009 2010 2011 Total
Enrollees 919 1,216 1,520 3,365 7,070
Graduates 424 1,179 1,012 1,930 4,545
Downloads (PDF)
185 659 1,102
10,069 registered users
From our e-Learners…
"Thank you very much. I've already started the course (Goat 1); I find it quite informative and am very pleased because it is also quite interesting and practical. More power to you and your fellow trainers/mentors."
— Angel-Jose Solis, Vienna, Austria,
From our e-Learners…
...I have very limited ideas in this field, that is why i am learning (Goat 1).
P.S. Is this website/online help/online course part of the Philippine government or is this a private sector? If this is part of the government project, Congratulations! You guysare the best and have the most advance technique/Information technology :)"
— Eric Roca, Cebu
From our e-Learners
“Thank you very much! I must say you guys did a great job on the first course on Goat Raising. It was really a great help. I can't wait to take the other courses. More Power to you guys!” Nilo Tronco
“Salamat sa bumubuo ng e‐Extension Program. Malaking tulong talaga ito saakin lalo na sa mga gusting matuto sa larangan ng agrikultura.” Virgilio Paler, Jr.
“Having read about the advantages of planting ubi, I want to try it in my small farm. I’m hopeful that this course will greatly benefit me.” Roger Tuguinay
e-Learning
Capability BuildingContent Development (two phases) for partner agenciese-Learning Program AdministrationInternet Communication and Basic Computer Literacy for Extension WorkersSeminar on Internet Communication for ExecutivesDemystifying eLearning Seminar for SUCs, LGUs, FITS Centers
FARMER’S CONTACT CENTERFARMER’S CONTACT CENTER
Department of Agriculture’s
Ang inyong kaagapay sa usaping agrikultura...
Farmers’ Contact Center
A support center for the clients of the Department of Agriculture to deliver farm and business advisory services through the use of ICT.Main features: services through voice (call) and short messaging system (text) modes thru a pre-defined toll-free number specified across the country, as well as online communication like chat, online fora and email
Pool of Agricultural Experts
About 1,388 Subject Matter Specialists from the Government, Local Government Units, State Universities, among others
* Fertilizer, Organic Agri, Agri’l Eng’g, ICT, Soils & Water, Coops, etc)
The Knowledgebase
on various commodities and concerns in agriculture and fisheries technologiesCurrently being developed based on the recommended frequently asked questions (FAQs) of the pool of experts as well as the actual queries received through the Farmers’ Contact Center
FCC Hotlines
1‐800‐10‐982‐AGRI (1‐800‐10‐982‐2474)for Provincial Toll‐free calls
982‐AGRI (982‐2474) for calls within Metro Manila0920‐946‐AGRI (0920‐946‐2474) for Mobile calls
391‐DA (391‐32)for Smart and Talk ‘N Text
0920‐946‐AGRI (0920‐946‐2474)for Globe, TM, and Sun Cellular
info@e‐extension.gov.ph
FCC Inbound Queries Scenariowith Level 2 Escalation
Agent knows answer from
stock knowledge
Agent searches
from knowledge
base
knowledgebase
LEVEL 2 Escalation (no site visit)Agent calls directly the expert
LEVEL 2 Escalation (requiring site visit)Agent calls MAO
• MAO dispatches AT
• MAO may contact other expert
• case monitoring(until resolved)
Create entry in knowledgebase
Expert provides answer to Agent for relaying
ATI RTC monitoring
Topics Covered
Agriculture and Fisheries TechnologiesAgricultural MarketingPests and Diseases ManagementDA Programs and Servicese-Learning Concerns
From our FCC clients!
Ako po ay lugod na nagpapasalamat sa inyo pong pagbibigaypansin sa aking nakalap na suliranin ng mga kawawang magsasakasa bayan ng nampicuan, nueva ecija. hindi po ako sang‐ayon sa mgapanglalamang na ginagawa sa may kinauukulan. Naway mabigyanng kalutasan ang aking hinaing at maliwanagan ng isipan ang mgataong gumagawa ng hindi tama at nagsasamantala sa kapwa. MARAMI PONG SALAMAT ‐ Neil Reyes [email protected]
Magandang hapon po sa inyong lahat, gusto lang po naming magpasalamat sa mabilis ninyong kasagutan sa sulat namin. Ito po'y labis naming ikinatuwa, nasa gayo'y meron pa pala kamingdapat asahan sa proyektong matagal na naming hinihintay. Kami poay muling makikipag‐ugnayan, sainyo sa anumang pang‐agrikulturang usapin. Maraming salamat po. Edgar & Rolando, Lerma, Naga City , [email protected]
Nutrient Manager for Rice in the Philippines
NMRice
Nutrient Manager for Rice in the Philippines
NMRice
In 2008, scientists compiled existing knowledge into a computer-based decision tools for use by extension workers and farmers.•Provide fertilizer guidelines for specific rice fields
•Develop a guideline based on reply of farmer to about 15 questions
•MS Access based software distributed on CD
Interactive Voice Response (IVR)
An interactive technology that allows a computer to detect keypad inputs from a mobile phone.
IVR allows farmer to access a database via a telephone keypad.
IVR systems can be used to guide a operation (like fertilization of ricefield) where the decisions can be broken down into a series of simple menu choices.
NMRiceWeb vs. NMRiceMobile
NMRiceWeb1 NMRiceMobile2
• Can be used for all lowland rice fields, regardless of number of crops per year or amounts of organic fertilizer selected by the farmer.
• Suitable for most, but not all rice fields
• When there are 2 rice crops in a year
• With application of less than 10 bags of organic fertilizer per hectare
2 This service is free, even if the account/load balance is zero.
1 Can be accessed via www.irri.org/nmrice
Nutrient Manager for Rice
NMRiceMobileNMRiceMobile(in Tagalog, Cebuano, Iluko, English)
A toll-free messaging service from the
Department of Agriculture In collaboration with the
International Rice Research Institute
How the e-services are promoted
Mobilization of pool of e-Extension Coordinators from the Regional Training Centers to conduct briefings and promote the e-Extension Program and the services of the FCCDissemination of IEC and promotional materialsParticipation in agri-fairs and exhibitsPromotion in the local radio stations especially for those who have school-on-the air programPromotion through social networking sites such as Facebook, Twitter (Pinoy eXtension) and YouTubeMaximizing search engine optimization
Challenges Lessons Learned
•Different negotiations with various service providers that offers various services
- Choose service providers that offer what the stakeholders need
•Stakeholders particularly farmers do not want registration process with syntax, or a machine generated answer to their queries.
-Queries are sent as they are and are processed by the designated agents- premise-based solution, maintained by a service provider, managed by DA-ATI
•Budgetary Constraints -Budget realigned from the Regular Funds of the Agency- Partnership with the agencies within DA and DOST and private service providers
Challenges Lessons Learned
•Lack of capable staff to do content development and administration and extension workers, farmers do not know how to use computers
- The Program focused first on the capability building of those who will be involved and moved on to building the capabilities of the extension workers and farmers along the use of ICT thru Basic ICT Literacy Training
•Limited ICT Infrastructure especially in the rural areas
- Tap the existing Farmers Information and Technology Services Centers nationwide which has available ICT infrastructure.- Partnership with other government agencies thru their Community eCenters
Plans
Development of the Knowledgebase for agriculture and fisheriesAggressive promotion of the services of the Farmers’ Contact CenterAdvocate to the service provider to bring down or subsidize the rate for the call and SMS.Implementation of the IVR on NMRiceand NMRice Apps with IRRI
Plans
More content for the e-Extension portalOrganization of Communities of Practice for swine and organic agricultureFund for the conduct of a result evaluation for e-LearningLocalization of the FCC in the Regions for information dissemination and market matching
Plans
Tap the youth (4-H Clubs) to be involved in the ProgramThe FCC to be one of the modes for
linking the producers and buyers (e-Trading)Coordinate with AMAS for the
mobilization of e-tradingContinue capability building along ICT for extension workers