eedge build your database

eEdge: Build Your

Database

Session #

Presenter (Sunday, 12-1 PM)

Market Center

Agent

MAPS Coach

Beth Torence

eEdge myTransactions SLIDE 2

MAPS Coach

[email protected] Twitter @BethTorrence Facebook.com/CoachBethTorrence

Presenter (Monday, 12-1 PM)

KW Kansas-City Eastland Market Center

Mega Agent

KWU Master Faculty

Brad Korn


KWU Master Faculty

[email protected] Twitter @KornTeam Facebook.com/CoachKorn

Presenter (Tuesday, 12-1 PM)

KW Plano, TX Market Center

KWRI Master Faculty Instructor

Webmaster and National Technology Trainer

Michael Tritthart


Webmaster and National Technology Trainer

Teach Workshops Nationwide in MCs & Regions

MichaelTritthart.com

Twitter @Mtritt

Facebook.com/MichaelTritthartTraining

eEdge myContacts: That Was Easy!

1. Models Matter

2. eEdgeThe Power to Produce

3. Using eEdge

Main Ideas

SLIDE 5eEdge myTransactions

3. Using eEdge

1. myLeads

2. myContacts

4. Resources for Learning and Support

Models Matter

Economic

Fundamental Business Models of the MREA


Lead Generation

Budget

Organizational

Models Matter

Economic

The Lead Generation Model

The specific approach

you must take to


Lead

Generation

Budget

Organizational

you must take to

systematically

generate a specific

number of leads.

Models Matter

The Four Laws of Lead Generation

1. Build a database

2. Feed it every day

3. Communicate with it in a systematic way



4. Service all the leads that come your way

Models Matter

eEdge Makes it Easy to Obey the Laws

1. Build a database

2. Feed it every day




4. Service all the leads that come your way

Models Matter

eEdge is Based on MREA


Your Business isYour Database

Listings

myContactsmyMarketing

eEdgeThe Power to Produce


67% of industry leads

go unanswered

67% of industry

leads go unanswered


Leads from more than 40 sources

Agent Lead SystemKW Lead System3RD Party Lead Systems



Log into mykw at least once a day



Check myControlPanel for action items



myLeadsNew leads you have not contacted yet

Alert!


Alert!

You can also

receive lead

notifications on

your mobile

Using eEdgemyLeads

myLeads Dashboard


Using eEdgemyLeads

myLeads DashboardNew leads that

require action are at

the top of the

dashboard


Using eEdgemyLeads

Responding to Leads

Phone icon

indicates the

lead has


lead has

provided a

number

Using eEdgemyLeads

Responding to Leads

Click the

leads name

to initiate

contact


contact

Using eEdgemyLeads

Responding to Leads

Click to

open the

Initial

Contact

Wizard


Wizard

Using eEdgemyLeads

Responding to Leads ICW gives you a script and prompts you to

record the call outcome


Using eEdgemyLeads

Responding to Leads


Using eEdgemyLeads

Responding to Leads

If no phone number

is available, contact

the lead by email


Using eEdgemyLeads

Responding to Leads

Click the

leads name


leads name

to initiate

contact

Using eEdgemyLeads

Responding to Leads

Click to

open the

Initial

Contact


Contact

Wizard

Using eEdgemyLeads

Responding to Leads

Email subject

and message

can be edited


Using eEdgemyLeads

Responding to Leads

Change

the status

after you

contact

the lead


NOTES:

eEdge will automatically email anyone

with a status of Lead for 12+ hours

eEdge will not automatically change a

leads statusthat is only done by you

Using eEdgemyLeads

You can also

transfer leads

to other agents

Responding to Leads


Using eEdgemyLeads

Responding to LeadsNotice that the leads you

contacted are no longer in

the New Leads queuethey

are now in myContacts.


Using eEdgemyLeads

Dashboard also includes:

Messages from contacts

Reminders to follow up

Responding to Leads



myContactsAnyone you have contacted


Using eEdgemyContacts

myContacts Dashboard




Filter contacts

by Status




Filter contacts

by Group




Click on the title of


Click on the title of

any column to sort


View Contact


Click on a contact

name to view details


View Contact



View Contact

Scroll down to

see more



View Contact


Click to see

contacts

groups, your

comments,

email history or

reminders


View Contact



Sending Sellers Reports

Send a Sellers

Report



Adding Contacts



Importing Contacts



Importing Contacts

Read instructions

very carefully

before importing!


NOTE:

For assistance with importing your contacts,

please contact Market Leader at (phone?)


Putting Contacts on Campaigns



Use Groups to

manage campaigns




Enter the name

of your new

campaign group

and save




New campaign is

now ready for

adding contacts




Click Contacts to

add contacts to a

compaign




Select contacts to

add to compaign



add to compaign




Click to select a

campaign group


Click myMarketing

to go to the Design

Center and select

campaign materials



campaign materials

for the group

NOTE:

Attend the Kick-off Your 33 Touch

Campaign technology training session

(date/time?) to walk through this process.


myContacts is Integrated With myTransactions


Start a listing or

buying loop with

a contact


Will this auto-assign

myContacts is Integrated With myTransactions


Will this auto-assign

contacts to loops if

you get to this screen

from myContacts?

Resources for Learning and Support

At Family Reunion

Other Breakout Sessions eEdge: What Its All About

eEdge myLeads: Lead

Management & Conversion

eEdge myTransactions: The

Hands-on technology trainingeEdge: Build Your Database

eEdge: myTransactions

eEdge: Kick-off Your 33 Touch

Campaign


eEdge myTransactions: The

Electronic Transaction

eEdge myMarketing: Bring a

Method to Your Marketing

Madness

eEdge: The Value Proposition

Campaign

eEdge Booth

Resources for Learning and Support

After Family Reunion

Training

Ongoing webinars

Regional classroom training

Self-serve help

mykw.kw.com/eEdge > FAQ

Live support

[email protected]

Phone (tbd)

eEdge Coordinator in your

Market Center


Self-serve help

mykw.kw.com/eEdge > FAQ

Help and Support link in

each eEdge module

Market Center

KW eEdge page on Facebook

Thanks for

Being Here!

Dont forget to complete

your evaluation!

Session #

Dont forget to complete

your evaluation!

Sessions 10B and 10G

eedge build your database

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