educational management administration & leadership-2013-mbugua-1741143213499258
DESCRIPTION
Educational ManagementTRANSCRIPT
http://ema.sagepub.com/Administration & Leadership
Educational Management
http://ema.sagepub.com/content/early/2013/10/08/1741143213499258The online version of this article can be found at:
DOI: 10.1177/1741143213499258
published online 14 October 2013Educational Management Administration & LeadershipFlora Mbugua and Jane F. A. Rarieya
Collaborative strategic planning: myth or reality?
Published by:
http://www.sagepublications.com
On behalf of:
British Educational Leadership, Management & Administration Society
can be found at:Educational Management Administration & LeadershipAdditional services and information for
http://ema.sagepub.com/cgi/alertsEmail Alerts:
http://ema.sagepub.com/subscriptionsSubscriptions:
http://www.sagepub.com/journalsReprints.navReprints:
http://www.sagepub.com/journalsPermissions.navPermissions:
What is This?
- Oct 14, 2013OnlineFirst Version of Record >>
by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from by Chamil Silva on October 30, 2013ema.sagepub.comDownloaded from
Article
Collaborative strategicplanning: myth or reality?
Flora Mbugua and Jane F. A. Rarieya
AbstractThe concept and practice of strategic planning, while entrenched in educational institutions in theWest, is just catching on in Kenya. While literature emphasizes the importance of collaborativestrategic planning, it does not indicate the challenges presented by collaboratively engaging instrategic planning. This article reports on findings of a study of how one Kenyan secondary schoolengaged in strategic planning. The study aimed to find out how the various stakeholders in theschool are involved in strategic planning. The study adopted a qualitative case study approach. Datawere collected through semi-structured interviews and document analysis. Findings show that,although the school stakeholders were involved in different ways in the strategic planning process,the school did not achieve a collaborative strategic plan because the stakeholders approached theprocess disjointedly. In addition, lack of knowledge about what strategic planning constitutes ren-dered some of the stakeholders passive participants. Findings illustrate that strategic planning is aconcept and process that is challenging for school stakeholders and hence, for contexts similar tothe one in which the study took place, there is need for sensitization and training of school stake-holders on the strategic planning process in order to build capacity for schools to reap benefitsfrom it.
KeywordsStrategic planning, strategic leadership, school planning, school management
Introduction
Over the years, school managers have used annual development plans to ultimately improve the
quality of students’ learning (Davies, 2006). However, the main focus of these annual development
plans has been the distribution of duties and resources within the school. According to Stoll and
Fink (1996), a school development plan mainly focuses on budget control and accountability. It
does not establish a dual commitment to short-term and long-term results. Conversely, literature
argues that strategic planning enables a commitment to both short- and long-term goals and there-
fore enables schools to envision their future (Davies, 2004; Davies et al., 2005).
Corresponding author:
Jane F. A. Rarieya, Human Sciences Research Council, P. O. Private Bag X07, Dalbridge 4014, South Africa.
Email: [email protected]
Educational ManagementAdministration & Leadership1–13ª The Author(s) 2013Reprints and permission:sagepub.co.uk/journalsPermissions.navDOI: 10.1177/1741143213499258emal.sagepub.com
1
Although schools in various parts of the world, especially in the West, began adopting stra-
tegic planning in the mid-1980s (Kaufman and Herman, 1991; Conley, 1992), this practice is
relatively new in Kenya. Whilst the term strategic planning has been commonly associated with
the corporate world in this context, it is now a practice that is slowly being adopted by educa-
tional institutions. However, this is a process that has largely been driven by the Ministry of Edu-
cation and it is widely acknowledged that schools have not embraced strategic planning as a
whole. This can be attributed to prevalent planning practices in schools that are often short-
term and usually based on the immediate needs of the school. Strategic planning, on the other
hand, is long-term, analytical as well as visionary, and therefore calls for a different way of
thinking than has been required in the past in developing school development plans (Davies and
Davies, 2010; Quong and Walker, 2010). Further, it is policy to transfer heads of schools every
three to five years for purposes of efficiency and effectiveness but this has only served to accent-
uate the temporal nature of headship. Consequently, head teachers see their time in schools as
short lived and are unwilling to engage in any long-term plans. This article, therefore, presents
findings of a study that set out to find out how one school was carrying out the strategic planning
process. The study school was specifically identified as the research site because its members
had been through the strategic planning process in the school and were willing to share their
experiences.
The study aimed to establish the nature of stakeholder involvement in the school’s strategic
planning process. More specifically, it sought to establish who was involved in the process and
how they were involved.
School strategic planning in Kenya
The Ministry of Education’s involvement in strategic planning and subsequent directive to schools
to engage in the same stems from Kenya being a signatory to the 2000 Dakar Declaration on Edu-
cation for All (EFA). UNESCO (2000: 17) states that:
Education for All is a basic human right at the heart of development which must be a national and inter-
national priority. It requires a strong and sustained political commitment, enhanced financial alloca-
tions and the participation of all EFA partners in the processes of policy design, strategic planning
and the implementation of programmes.
Hence, following Kenya’s adoption of free primary education for all in 2003, the Ministry
launched its strategic plan for 2006–2011 (Ministry of Education, 2005) in which it identified the
objectives of various current education reforms such as free primary and secondary education, as
well as the introduction of information technology in all secondary schools and how these reforms
were to be sustained. It was expected that the development of such a strategic plan would lead to a
commitment towards increasing educational opportunities for Kenyans as well as the provision of
quality education. The now established free primary schooling and the onset of free secondary
schooling in the country in the last three years have meant that schools have had to change their
approaches to planning as they need to establish ways of meeting the new demands placed on them
by large classes and shrinking resources.
The Ministry’s strategic plan provides a framework within which district action plans are to
be developed, leading a process which would then cascade to the schools and other learning insti-
tutions. At the launch of the Ministry’s strategic plan, every district was expected to develop its
2 Educational Management Administration & Leadership
2
strategic plan and implement it among the schools within its jurisdiction. Likewise, the same was
expected of schools. As a result, government schools (public schools) are currently undertaking
strategic planning.
However, the implementation of the strategic planning process in schools has presented chal-
lenges to school leaders. For example, in one of the district education offices in Central Kenya,
the headteachers were directed to engage in strategic planning and to communicate the same to
their school stakeholders. They were expected to guide and assist the other school stakeholders
in the strategic planning process because, as the heads of schools, they are in charge of school daily
routines, including guiding and assisting staff. However, the headteachers were not inducted in the
strategic planning process, and modalities for the school to carry out strategic planning were not
clearly stated, inevitably presenting schools with challenges.
Although our search for documented literature on the strategic planning process in Kenyan
schools has drawn a blank, research done in South Africa (Xaba, 2006) attests to the apparent
difficulty of engaging in the strategic planning process in schools. First, Xaba notes that a num-
ber of schools have hired service providers to retrain their management staff on the strategic
planning process. He further argues that, since strategic planning was introduced as an external
requirement by the Department of Education, schools lack commitment to the process. Xaba
found that some schools went to the extent of ‘borrowing’ other schools’ plans in order to submit
them to the department.
The Kenyan context is not very different from that described by Xaba. Indeed, during the first
author’s tenure as a deputy headteacher in a secondary school, her school failed to develop a stra-
tegic plan because they were not aware of the strategic planning process. Moreover, our interac-
tions with school leaders in the East African region have shown that some schools, unable to
develop their strategic plans, employ consultant strategic planners to prepare these for them. In
other cases, the headteacher produces the document single-handedly, maybe as a result of their
experience with the preparation of school development plans.
The complexity of the strategic planning process has been further compounded by the Ministry
of Education school management guide (1999) which is still widely used by headteachers. The
guide implies that development plans may be prepared by the headteachers with or without wider
consultation among school stakeholders, as illustrated in the following excerpt:
Heads are also required to prepare plans that are feasible, that can be implemented and are agreeable
within the school and wider community. The head teacher must have a mission for the school and a set
of aims that underpin the school development plan . . . (Ministry of Education, 1999: 4)
However, several authors (e.g. Davies, 2004, 2006; Eacott, 2008; Lane et al., 2005; Stollar
et al., 2006) affirm the importance of collaborative strategic planning and emphasize the
involvement of stakeholders, thereby indicating that strategic planning is a joint process in
which going it alone will not be successful. For example, Stoll and Fink (1996: 52) assert that
‘among the most successful schools in the development of school-based initiatives are those
whose headteachers spend time to facilitate staff planning together’. Young (2009) further
explains that strategic planning should be about stakeholders in the school voicing their con-
cerns and suggestions for improvement, reviewing information drawn from inquiry in the
school and synthesizing the information into a vision for the direction of the school. Clearly,
collaboration of those involved in strategic planning seems to be a prerequisite to successful
planning.
Mbugua et al.: Collaborative strategic planning 3
3
Methodology
The study employed a qualitative case study design as it entailed an examination of how those
affected by strategic planning processes in the school interpret their situation. This research design
enabled an in-depth understanding of strategic planning within the school environment in order to
establish the how of strategic planning in a school. The design also allowed for deep probing and
analysis of the strategic planning process in the school, so as to develop a detailed and full under-
standing of that case within the school’s specific context (Biggam, 2008).
Towards this end, two methods of data collection were employed; semi-structured interviews
and document analysis. Three one-on-one interviews were carried out with the deputy headteacher,
a teacher and the Parent Teacher Association (PTA) chair. The headteacher and the Board of Gov-
ernors (BOG) chair declined to take part in face-to-face interviews and preferred to give written
responses to the interview schedules that were shared with them. Two group interviews were used
with parents and students. Document analysis was also used to seek exact details on how the stra-
tegic planning process was carried out. Documents in which strategic planning was discussed such
as letters, official circulars and minutes of meetings of staff and PTA were subsequently analysed.
They were also used as evidence to corroborate claims that stakeholders had been involved in the
strategic planning process.
Ten participants who are directly involved in the day-to-day operations of the school were
drawn from a cross-section of the school stakeholders. These included the headteacher, deputy
headteacher, teachers, students, parents, a member of the BOG and a member of the PTA. There-
fore, generalization was not the goal of the study. The intention was a deeper understanding of the
viability of collaborative strategic planning and, consequently, the lessons that can be drawn from
the case.
Data analysis commenced concurrently with data collection through reflecting on the collected
data at the end of each interview. Recorded interviews were transcribed after each interview.
Ongoing analysis influenced the scope and direction of succeeding interviews. A document sum-
mary form enabled the identification of data relevant to the study. All the data gathered from the
interviews, document analysis and notes made during interviews were coded using the research
questions and literature review as an analysis framework. Thereafter, the codes were categorized,
from which patterns were established and themes drawn. These were then used to make proposi-
tions and draw conclusions (Creswell, 2003).
Discussion of findings
Participants’ understanding of strategic planning
The nature of strategic planning that prevailed in the study school can largely be attributed to the
stakeholders’ understanding of the concept of strategic planning. For example, it was apparent that
some of the stakeholders understood strategic planning as it is widely understood elsewhere, as
seen in the literature (Davies et al., 2001; Bell, 2002; Pevzner, 2006; Eacott, 2008). This was par-
ticularly the case among those who were actively involved in strategic planning in the school such
as the teachers and school leaders. They viewed strategic planning as a directional ongoing process
of charting the way forward for the future of the institution in light of its present state leading to the
attainment of a school’s goals within a specific period of time. However, this was not the case with
the parents and those teachers who were not part of the Strategic Planning Group. It was on this
basis that the teachers who were not part of the Strategic Planning Group declined to take part
4 Educational Management Administration & Leadership
4
in the study, despite having been informed that their views were just as important as those who
were actively involved in the process. For their part, the parents were unable to share what their
understanding was but nevertheless were expected to participate in the achievement of identified
strategic targets.
Those stakeholders who understood what strategic planning was all about described it as direc-
tional, thereby enabling the school to attain its goals. For example, one participant defined strategic
planning as ‘a road map for the achievement of clear goals and objectives, taking into account
availability of resources, all challenges and their mitigation, for the school development within
a specified period of time’ (Interview, 28 April 2010). They also described strategic planning as
a means of charting the future of the institution, keeping in mind its present state: ‘It is a plan
of how we would want to be in the next five years, considering how far we want to have gone, what
we want to have achieved, and improved on’ (Interview, 12 May 2010). In addition, they viewed
strategic planning as being time-bound and described it as ‘a process that provides support to the
school structure set, for the achievement of school goals and development that the school wishes to
achieve within a period of time’ (Interview, 28 April 2010). Interestingly, they were of the view
that strategic plans should have a time period of five to twenty years. This period was based on
the stakeholders’ projection that there will be gradual availability of resources necessary for the
implementation process in that time span. In addition, they cited this period as being appropriate
for the gradual implementation and evaluation of the strategic plan objectives. Further, the stake-
holders defined strategic planning as an ongoing process of identifying and programming the insti-
tution’s priorities in order to organize how they are to be achieved: ‘It is a way of thinking [of] how
the school can grow by specifying development targets for each year and achieving them within the
period, before moving on to a subsequent target in the following year’ (Interview, 28 April 2010).
However, a closer examination of the participants’ definitions of strategic planning indicates that
in this context not much consideration is given to the long-term vision and bigger picture of the
school. Instead, the stakeholders identified the targets in isolation and planned their accomplish-
ment in a sequential manner. They did not establish linkages between these targets nor did they
see them in terms of achieving the broader school vision. Indeed, Davies and Davies (2010: 6)
point out that ‘strategy provides the framework or the template against which to set short-term acti-
vities . . . The short term and long term should not be seen as sequential with one done first and then
the other; instead, they should be seen as parallel actions with one informing the other.’ In essence,
the only aspect of change that had occurred in the school as a result of the introduction of strategic
planning was the duration of the plan.
Further, Davies and Davies (2010) identify strategic planning as a stance. However, in this par-
ticular school, it was difficult to establish what the strategic stance of the school was. What exactly
the school wished to be strategic about was not clear; neither was it clear what strategic activities they
had engaged in that would place them in a strategic position in comparison to the other schools in the
district or even nationally. In addition, the notion of strategic planning as an all-inclusive process in
which all the stakeholders are involved directly was not brought to the fore in the interviews.
Additionally, study findings indicate that the concept of strategic planning was only clear
among a category of stakeholders such as the headteacher, the BOG Chair, deputy headteacher,
the chair of the PTA and students. This was as a result of sensitization and involvement of these
stakeholders in the strategic planning process. As stated earlier, those not actively involved in the
planning process, such as the parents and some teachers, were unable to say what strategic planning
was about. The foregoing suggests that when one gets involved in the strategic planning process,
one has a better understanding of it and is therefore able to articulate one’s understanding too.
Mbugua et al.: Collaborative strategic planning 5
5
Strategic planning in action
This section examines the strategic planning process in the school, drawing out the possibilities
and tensions of engaging in such an activity in this context.
The development of the strategic plan in the school appeared to be the preserve of a few stake-
holders who were referred to as the Strategic Planning Group and whose chief task was to compile
a strategic plan document. The group comprised six members drawn from the school leadership,
teachers and the Board of Governors. It was evident that the school stakeholders viewed the plan-
ning as complex and therefore it was imperative that those who were members of the Strategic
Planning Group should be those considered the best for the set task. The best in this instance
referred to those who understood the strategic planning process. As one of the study participants
explained: ‘the BOG decided to give us their best three. Then again the teachers also selected the
principal, the deputy, and the dean – so also their best three’ (Interview, 28 April 2010).
In addition, the approach to planning by the stakeholders was rather segmented. The Planning
Group broke down sections of the plan and allocated these to those deemed as experts in those
areas to draw up plans for them. For example, the headteacher planned the budget and financial
matters, the deputy planned issues related to school discipline, subject teachers planned for their
individual subjects, while students identified the values they would wish to uphold in the school.
Further, the focus of these subgroups was to write the plan. There did not seem to be discussions
held by the school stakeholders about the identified strategic targets. Yet, Davis (2004) and Glanz
(2010) identify strategic conversations as a necessary precursor to strategic planning. As one of the
study participants explained: ‘we decided to divide those chapters so people were given specific
topics to write on, then we brought those [drafts] together’ (Interview, 28 April 2010).
Hence, the different stakeholder groups did not bother with issues beyond the section allocated
to them. The focus seemed to be the development of a formal document rather than achievement of
goals with a view to improving the quality of education offered in the school.
Thus, besides the members of the SPG, the rest of the stakeholders were not aware of the overall
direction in the school’s strategic plan. This seemingly disjointed approach to planning raised a
number of issues. For example, an analysis of the plan showed that the set objectives were very
unrealistic and not linked to the overall goal of the plan. There seemed to be no unity of purpose
among the stakeholders who prepared the strategic plan. Also, some of the objectives were not
achievable as the school was not in a financial position to enable them happen. For example, teach-
ers of four different subject areas, Agriculture, Chemistry, Biology and Guidance and Counselling,
indicated that they should have specialized rooms built and equipped for their specific subjects.
Since collaboration among the stakeholders in developing the plan was lacking, the final plan was
not readily accepted by them. As one member of the Planning Group pointed out:
. . . When it was read, some of them [other stakeholders] were really criticizing [sic] maybe because
they did not understand . . . but instead of them appreciating what had been done, some of them were
criticizing very small issues . . . Those involved in the actual preparation and writing of the document
felt really demoralized by the lack of appreciation and too much unjustifiable criticism from those
members judging them. (Interview, 12 May 2010)
It is also possible that because the plan was the product of a few people, it may not have been the
best possible strategic plan for their school. The stakeholders failed to own the strategic plan
because of the individualized approach that was adopted in developing it. All groups left the
6 Educational Management Administration & Leadership
6
compilation work to the Planning Group without coming together to discuss how their different
strategies could be linked. This led to a lack of responsibility or accountability for the strategic
plan. There clearly seemed to be a need for capacity building among the stakeholders to establish
their joint commitment and meaningful involvement so as to make helpful contributions for the
success of the strategic planning process.
Nature of stakeholder involvement
The study also established that the nature of stakeholders’ involvement depended on the role they
played in the strategic planning process.
The headteacher played the leadership role by virtue of his position in the school because,
although new to the strategic process and not well versed in it, he was expected to lead the process.
Hence, it was he who disseminated the Ministry’s directive on strategic planning to the stakeholders,
as was explained by one of the participants: ‘the idea was sold to the teachers by the principal . . . I am
certain there was a circular requesting every school to come up with a strategic plan’ (Teacher inter-
view, 28 April 2010).
However, without the technical know-how of the strategic planning process, the headteacher
was compelled to share leadership of the process with the BOG chair who had expertise in the stra-
tegic planning process. The BOG chair took the initiative to share his knowledge of strategic plan-
ning with the headteacher, deputy headteacher and the other members of the BOG, upon realizing
that most of them did not know what it was and what was required of them.
In addition to those who were considered leaders, there were some stakeholders who were also
viewed as pivotal to the process due to their knowledge expertise in certain areas that were deemed
as essential for the success of developing the plan. This group included teachers, students and
members of the BOG. The teachers, for example, were viewed as experts in their teaching subjects.
Thus it is they who decided what were going to be the set tasks and how they were to be achieved,
as explained by a participant: ‘every department was supposed to come up with what they wanted
their department to be, set targets and plan how they were to be achieved . . . Every teacher was
expected to deal with their own subject’ (Teacher interview, 28 April 2010).
However, as stated earlier, this approach led to an inability to achieve the targets set by the
teachers as these objectives did not correspond with the financial capacity of the school. Indeed,
Pevzner (2006: 16) affirms that ‘working together . . . helps define priorities and encourages
immediate and continuous need for dialogue among stakeholders to achieve collective excellence’.
The students in turn contributed to the process by giving their views about some of the values
necessary for enabling the success of the planning and implementation of the strategic plan. As one
participant explained:
. . . the other stakeholders like the students, we also gave them the [sic] assignment. We told them that
we were writing a strategic plan and we needed them to come up with core values. In fact, what we
have, came from the students themselves. (Interview, 12 May 2010)
Values are important in strategic planning (Eacott, 2008), as they underpin the school vision and
they identify expected student outcomes. However, student voice in more areas of the strategic
plan may have improved collaboration, since the strategic plan is geared to improving students’
performance.
Mbugua et al.: Collaborative strategic planning 7
7
Furthermore, the BOG members played the role of providing the history of the school, and in so
doing, they revealed the vision of the school founders in setting up the institution. As one partici-
pant pointed out:
. . . the BOG members also participated in the strategic planning process. They gave . . . the historical
background, like the past committee members because we (teachers) all came and found a school, so
how did it start [sic]? Those things were given by BOG members. (Interview, 28 April 2010)
That information was important in enabling the stakeholders to develop a school vision and mis-
sion, which are fundamental in guiding the development a strategic plan.
There were also stakeholders whose role in the strategic planning process was rather passive.
This could be attributed to the top–down leadership approach that was prevalent in the school,
whereby those in leadership positions made all the decisions in the school and left some stake-
holders such as parents, students and BOG members who were not part of the Strategic Planning
Group as passive observers through most of the strategic planning process. Yet, despite not playing
an active role in the development of the strategic plan, they were expected to make some contri-
butions to it. For example, BOG members were all expected to appraise the resultant strategic plan
at meetings held to discuss it. Similarly, parents were only informed about the decisions made by
the Planning Group because they were expected to finance the proposed projects. The deputy
explained: ‘I won’t say they were so much involved although it was mentioned to them, but other
than the PTA chairman, the rest, it [involvement] was very, very minimal’ (Interview, 12 May
2010).
Indeed, the PTA chair affirmed that it was only him and his vice chairman who were involved in
the strategic planning process. They viewed parental involvement as the tail end of the process
once the development of the document had been completed: ‘I must say that the parents are not
bad. If I call them for a meeting and tell them what we want to do, they will cooperate’ (Interview,
28 April 2010).
One parent simply put it as follows: ‘For us no, we did not have the chance . . . the [PTA] chair-
man spoke for us’ (Interview, 28 April 2010). The parents were only seen as financiers of school
projects and hence were only informed about school issues when funds were required. Despite this
seemingly passive involvement, the parents in the study were accepting of this situation. They were
of the view that their opinions were not necessary and as one parent explained they viewed the
headteacher as the locus of management who carried the responsibility for planning. The parents’
role was to ensure that they provided funds for any planned projects. One participant explained that
the parents felt offended if they were not informed about any funds needed. One parent confirmed
this:
You see, such an issue [not being asked for funds] could have bothered us parents . . . parents would be
questioning . . . parents would be saying ‘if it’s funds you did not have, you should have called us.’ If
they [parents] are told it is the kitchen [that requires funding] they are ready to finance. (Interview, 28
April 2010)
They seemed to accept and believe that correct decisions would always be made on their behalf.
Notably, this was despite their level of education as majority of them are literate, with education
levels ranging from primary,1 through to tertiary college level. One parent explained: ‘what I know
is that the parents here are obedient. If they were to be called for a harambee [fundraising] which is
8 Educational Management Administration & Leadership
8
organized in a way that there are guests of honour they would assist the school to grow’ (Interview,
28 April 2010).
The foregoing presents a school community where some of the stakeholders are comfortable
being represented, and trust that whatever decisions are made are the best, and are representative
of the interests of all. This was particularly conspicuous among parents who left it to their PTA
representative to attend to the strategic planning process and relay to them the decisions reached.
These decisions centred mainly on funding of the school projects without much information on the
strategic planning process per se. This illuminates the importance of sensitizing school stake-
holders about strategic planning in schools so that they take it up with understanding and zeal. For
instance, parents need to be brought out of the traditional notion that their role is purely that of
funding school projects while assuming the teacher knows what is best for the school and so is the
sole decision-maker.
Factors facilitating stakeholders’ involvement
Several factors seemed to facilitate stakeholder involvement.The study established that communi-
cation was important in enhancing stakeholders’ involvement in strategic planning. At the onset of
the planning process, communication was intense but this eventually petered out as the process
developed so that it was finally limited to members of the Strategic Planning Group. Communica-
tion was mainly done through teacher or BOG meetings. At these meetings, issues pertaining to
strategic planning were discussed. Questions on how the stakeholders were to go about the strate-
gic planning process were raised. These meetings were attended by majority of the stakeholders
during the early stages of the strategic planning process and, later on, by the strategic planning
group only.
During one such teacher meeting, the different teachers set targets for their subjects and later
submitted that information to the planning group. In their meeting, the BOG members also got
information on the strategic planning process from the chair. Students were informed about the
strategic plan and the role that they were expected to play. The students then held their own meet-
ings in which they came up with values for the school. Parents too were informed about the stra-
tegic plan and they accepted their role of financing the strategic plan. These findings indicate that
when stakeholders are able to discuss ideas they all become aware of the existing situation in the
school. Such communication enhances the development of a conducive environment for stake-
holders to collaboratively deliberate on how to improve the future of the school (Pevzner,
2006). However, such communication is only effective if it is timely and utilized to disseminate
correct information and instructions to all stakeholders.
In Kenya’s education sector, the spirit of ‘harambee’ has contributed enormously to the devel-
opment of education. ‘Harambee’ is a Swahili word denoting ‘pulling together’ and in the Kenyan
context this spirit was largely used in the period before 2003 to raise funds to put up infrastructure
such as schools and hospitals. Hence, today, the harambee legacy can still be felt in most schools.
All stakeholders often contribute to the development of the school. In the study school, the differ-
ent stakeholders saw it as their duty to play the role they were assigned. This was further enhanced
by the cordial relationship that seemed to exist among the stakeholders and a general desire to con-
tribute to the success of the school, no doubt attributable to the sense of ownership that the different
stakeholders felt about the school. For example, in describing the commitment of parents to the
school, the PTA Chair explained: ‘I must say the parents are not bad, So long as I call them. . . .We all agree that we need to uplift the standard of our school’ (Interview, 28 April 2010).
Mbugua et al.: Collaborative strategic planning 9
9
Another factor that enabled the school to engage in the strategic planning process was the
acknowledgement that different stakeholders had certain expertise that could be exploited for the
development of the plan. For example, acknowledgement of the BOG Chair’s knowledge and
experience in strategic planning by the school community enabled him to lead the process in the
school. Likewise, the teachers took the lead in doing an analysis of the school situation at the outset
of the planning process.
Factors inhibiting stakeholders’ involvement
Just as the foregoing factors enabled stakeholder involvement, there were factors that inhibited
their full engagement in the strategic planning process.
The first of these factors was the general goal of the strategic planning process in the school. As
one teacher explained, the stakeholders’ main goal was to produce a strategic plan document with a
‘specific number of chapters as directed by the District Education Officer’s circular’ (Interview,
12 May 2010). The notion that the strategic plan was supposed to help the school plan its long-
term development in the light of its vision (Bell, 2002; Quong and Walker, 2010) was not under-
stood by all the stakeholders. This no doubt was due to the fact that the school’s engagement in the
process was the result of a ministerial directive and did not emanate from within the school. Retal-
lick (2009) notes that a decentralized system of education and a high degree of autonomy results in
successful schools. This suggests that policy initiated by the school-based management is likely to
be better accepted and implemented as opposed to external directives and bureaucracy, which
rarely result in the intended good.
Further, the lack of adequate knowledge on the concept and process of strategic planning
impeded both the stakeholders’ involvement and the planning process itself. Strategic planning
was a new concept and practice for most of the stakeholders. The Ministry of Education had merely
given instructions to be carried out without equipping the schools with the prerequisite knowledge
and skills on how to go about the process. As one of the participants stated: ‘initially it was a big
challenge. It was a new idea and nobody knew how it was to be written’ (Interview, 12 May 2010).
Hence, for most of the stakeholders, this knowledge and practice was acquired on the job. Conse-
quently, some of them lacked confidence in what they were doing. To ensure that they came up
with the required document, the school leaders borrowed ideas on strategic planning from other
schools that had already developed their plans.
No doubt the inadequate preparation of school leaders on strategic planning hampered effi-
cient implementation of the particular policy guideline, especially its preparation and launch.
This suggests that the necessary modalities that can ensure the successful implementation of a
policy directive need to be established first. Indeed, Davies and Ellison (1998) note that when
schools are faced with a series of new initiatives from central or local government, they react
and adjust to them as they come along without seeing the pattern or purpose of what is hap-
pening, as was the case in the study school. Thus, unless there is some formal training on
what needs to be done, schools do not gain from an otherwise beneficial programme. In this
case, it follows that, unless schools are trained and understand the strategic process fully,
many schools will have just the strategic plan document but may not be in a position to gain
from it.
Lack of an understanding by the stakeholders on the intended vision resulted in too much time
being taken to reach a consensus and in some cases these discussions were unfruitful. For example,
the PTA Chair explained:
10 Educational Management Administration & Leadership
10
We would sit for two hours or so . . . We discuss this and the other, and in the end you [sic] have done
nothing; just discussions. Then it goes [sic] to four hours and you have not got anywhere . . . You have
to sit another time and do the job once again. (Interview, 28 April 2010)
It was the foregoing that led to the formation of a strategic planning group, instead of involving
all, as the school stakeholders realized that they were running out of time. It wass also because of
this that the development of the strategic plan was split among the different categories of stake-
holders, as was explained by the deputy headteacher:
One of the problems was that we were different people. We never had enough time to meet together. So
now (gesturing to demonstrate distribution), ‘go come up with this idea on this topic, then the other
with that idea . . . then we bring them together’. (Interview, 12 May 2010)
Approaching the development of the strategic plan in this manner did not provide the stake-
holders with the opportunity to share experiences and thereby build capacity for sustained strategy
(Davies and Davies, 2010). By working in small groups, consultation among the stakeholders was
limited, making it difficult for all of them to reach a consensus on common goals for the school as a
whole. In addition, the effect of working individually was evident in the draft strategic plan, in that
it lacked coherence due to the different writing styles of the different members of the Planning
Group.
The language in which the strategic plan was written also limited stakeholder involvement. The
stakeholders were expected to write the plan in English yet a number of stakeholders were not pro-
ficient in the language. This was further exacerbated by differing levels of literacy among most of
the stakeholders. Those with low education levels, such as below form four,2 found strategic plan-
ning complex, unlike those with tertiary education qualifications. Hence, a number of the stake-
holders became mere observers or passive participants as they did not feel linguistically
adequately equipped to make their contributions. The strategic planning group comprised only
those who seemed to understand strategic planning and who were also proficient in English. Yet,
Keough and Shanahan (2008) argue that the people who envision the future of the school should be
creative people with good judgment and intuition and these may not necessarily have been limited
to those who formed the school’s strategic planning group. In fact, the writers suggest that such
planning teams should include a wide variety of participants with different intellectual back-
grounds from both inside and outside the school. It would also make sense for the planning process
to be carried out in a language that all stakeholders are competent in, as this would contribute to
ensuring active participation, for the team to be effective.
Finally, the stakeholders’ disposition towards strategic planning impacted on their collaboration
in the process. It either limited or negated their involvement in the strategic planning process. For
example, parents appeared indifferent to the process and merely waited to be told what to do, while
the teachers who were not in the planning group were highly critical of the process. Such disposi-
tions do not augur well for collaboration in the school as such people are likely to harbour silent
resistance, thus constraining their involvement in the strategic planning process.
Conclusion
In conclusion, study findings show that the different stakeholders were involved in the schools’
strategic planning process in various ways. However, their involvement did not enhance
Mbugua et al.: Collaborative strategic planning 11
11
collaboration and team work amongst them in order to come up with a strategic plan that was
owned and embraced by all the stakeholders. The school stakeholders played disjointed roles
in the strategic planning process. Some of them were expected to be part of the planning process;
some got involved by virtue of their position in the school; yet others were expected to contribute
only to the implementation of the process. This is likely to enhance their commitment to its
implementation.
Further, there was little awareness in the school on the strategic planning process. The headtea-
cher as the chief executive officer in the school did not lead the process in actuality, due to his
inadequate knowledge and skills. The strategic planning process was led by the BOG chair who
acquired the knowledge in his professional environment. Thus there is need for capacity building
in the schools and education sector as a whole in order for all stakeholders to understand the stra-
tegic planning process fully and so be empowered to participate fully.
Moreover, the strategic plan in the main lacked student voice yet all plans made in the school
should be focused on student outcome. There is a need to have students’ views in the plan as these
plans affect students’ life, performance and comfort while in the school. Having the students’ ideas
incorporated in the strategic plan suggests that they are involved in planning for and directing their
school.
Finally, strategic planning should not be the preserve of a school planning group or the school
administrators. Instead, shared leadership needs to be encouraged as it would help the stakeholders
to be actively involved in the process of strategically planning for their school and not to remain on
the fringes of the process, as did the teachers and parents in the study school.
Notes
1. The equivalent of ICGSE Year 7.
2. The equivalent of ICGSE Year 11.
References
Bell L (2002) Strategic planning and school management: Full of sound and fury, signifying nothing? Stra-
tegic Planning and Management 4(5): 407–24.
Biggam J (2008) Succeeding in your Masters Dissertation: A Step by Step Handbook. New York, NY: Open
University.
Conley D (1992) Strategic planning in America’s schools: An exploratory study. Paper presented at the annual
meeting of the American Educational Research Association (AERA), San Francisco, CA, April.
Creswell JW (2003) Research Design. Thousand Oaks: Sage.
Davies B (2004) Developing the strategically focused school. School Leadership and Management 24(1):
11–27.
Davies B (2006) Processes not plans are the key to strategic development. Management in Education 20(11):
11–15.
Davies B and Davies BJ (2010) The nature and dimensions of strategic leadership. International Studies in
Educational Administration 38(1): 1–21.
Davies B and Ellison L (1998) Strategic planning in schools: An oxymoron? School Leadership and Manage-
ment 18(4): 461–73.
Davies B and Ellison L (2001) Organizational learning: Building the future of a school. International Journal
of Educational Management 15(2): 78–85.
12 Educational Management Administration & Leadership
12
Davies B, Davies BJ and Ellison L (2005) Success and Sustainability: Developing the Strategically Focused
School. Nottingham: National College for School Leadership.
Eacott S (2008) Strategy in educational leadership: In search of unity. Journal of Educational Administration
46(3): 353–75.
Glanz J (2010) Justice and caring: Power, politics and ethics in strategic leadership. International Studies in
Educational Administration 38(1): 66–86.
Kaufman R and Herman J (1991) Strategic planning for a better society. Educational Leadership 48(7): 4–11.
Keough SM and Shanahan KJ (2008) Scenario planning: Toward a more complete model for practice.
Advances in Developing Human Resources 10(2): 166–78.
Ministry of Education, Human Resource Development (Kenya) (1999) School Management Guide. Nairobi:
Jomo Kenyatta Foundation.
Ministry of Education (2005) Strategic Plan 2006–2011. Nairobi: Government printers.
Pevzner M (2006) A case study of strategic planning at Kent State University. University Administration Sup-
port Program. URL: www.irex.org/programs (accessed 21 April 2010).
Quong T and Walker A (2010) Seven principles of strategic leadership. International Studies in Educational
Administration 38(1): 22–34.
Retallick J (2009) Successful schools: What can we learn from them? In: Qureshi R and Shamim F (eds)
Schools and Schooling Practices in Pakistan: Lessons for Policy and Practice. Oxford: Oxford University
Press.
Stoll L and Fink D (1996) Changing our Schools: Linking School Effectiveness and School Improvement.
Buckingham: Open University Press.
UNESCO (2000) The Dakar Framework for Action: Education for All: Meeting our Collective Commitments.
Adapted by the World Education Forum, Dakar, Senegal, 26–28 April.
Xaba M (2006) The difficulties of school development planning. South African Journal of Education 26(1):
15–26.
Young DY (2009) Strategic planning in Manitoba. A paper prepared for POLS 7370, Theory and Practice of
Public Administration, University of Manitoba.
Author biographies
Flora Mbugua is a long-serving high school teacher with school leadership experience of over ten
years. She is also a part-time lecturer at Mt Kenya University. Her research interests include school
improvement and leadership. She holds a Masters of Education degree (MEd) in Leadership and
Management from Aga Khan University.
Jane F. A. Rarieya is a Professor and African Research Fellow at the Human Sciences Research
Council, South Africa. She received her EdD in Gender and Educational Management from Keele
University. Her research interest is in school leadership and gender.
Mbugua et al.: Collaborative strategic planning 13
13