education planner & show guide - digital … planner & show guide new for 2018! emerging...

CONFERENCE: MARCH 27-30EXHIBIT HALL: MARCH 28-29

L A S V E G A S CO N V E N T I O N C E N T E RD S E 2018. CO M

DIGITAL SIGNAGE EXPO 2018

EDUCATION PLANNER & SHOW GUIDE

NEW FOR 2018! EMERGING TECH TALKS, p. 16

CONFERENCE PACKAGES, p. 6

EXHIBITORS TO SEE, p. 18

Sign up NOW for Early Bird Conference Discounts and FREE* Exhibit Hall Access!

Peerless-AV® is your one stop shop for anything digital – from large format video wall mounts, to outdoor weatherproof displays, to interactive kiosks,

let our team of industry experts guide you on this digital journey.

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Interactive KioskInteractive

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Portrait Kiosk

OutdoorKiosk

Learn more at peerless-av.com

Display Mounts

Outdoor TVs

Video Walls

Kiosks Wireless AV

VISIT US AT DSEBOOTH 1917

3 DSE2018.COM

JOIN US IN MARCH!

Welcome to DSE, host of the newest communications technologies from the world’s top manufacturers and the most trend-forward conference sessions from the industry’s foremost educators.

Celebrating its 15th Anniversary, DSE 2018 offers an unparalleled learning, networking and sourcing opportunity, featuring:

• 200+ exhibitors• Nine keynote sessions• 32 seminars• 10 pre- and post-show conferences• 11 Emerging Tech Talks

Plus, during the show you can take advantage of more than 20 FREE On-floor Workshops, including:

• “Smart Signage for Smart Green Cities”• “Hackers Love Your Screens, Too”• “Connecting Audience Engagement in Digital Signage

with SaaS”• “Don’t be a News Story - IoT Security Design Principals

as Applied to Digital Signage”• “Facial Detection and Content Triggers”• And more, along with sessions in Spanish! Check our

website for details.

Between the comprehensive conference program and myriad new products on the show floor, DSE provides you game-changing tools to take your business or facility to the next level.

We look forward to seeing you at DSE 2018!

Sincerely,

Andrea VarroneShow Director

Peerless-AV® is your one stop shop for anything digital – from large format video wall mounts, to outdoor weatherproof displays, to interactive kiosks,

let our team of industry experts guide you on this digital journey.

© 2

018

Peer

less

Indu

strie

s, In

c. A

ll rig

hts r

eser

ved. LET’S GET DIGITAL!

Engage Your Customers

Video Wall

Welcome Wall

Interactive KioskInteractive

Desktop Kiosk

Portrait Kiosk

OutdoorKiosk

Learn more at peerless-av.com

Display Mounts

Outdoor TVs

Video Walls

Kiosks Wireless AV

VISIT US AT DSEBOOTH 1917

FREE NETWORKING AND AWARDS

Make Plans to Attend the FREE Networking Reception and 2018 APEX Awards Ceremony

WEDNESDAY, MARCH 28, 2018

Designed to recognize and honor achieve-ment in the installa-tion of digital displays and interactive technology and the creation of compel-ling viewer content, the DSE APEX Awards have honored hundreds of companies for their innovation throughout the years.

SPONSORED BY PRESENTED BY

ATTENDEE RESOURCES For questions about the DSE experience, contact Tara Grooms, Attendee Relationship Manager, at [email protected].

For help registering: Call Customer Service toll free at 800-310-7554International registrants, please call 240-439-2554E-mail Customer Service at [email protected] Hours of Operation: Monday through Friday, 9:00 AM - 6:00 PM (EST).

DIGITAL SIGNAGE FEDERATION

DSE2018.COM 4

SCHEDULE AT A GLANCE

WEDNESDAY, MARCH 28

9:30 AM - 4:00 PM Las Vegas Project and DSE Show Floor Tours

8:30 AM - 5:00 PM Digital Workplace Summit Session Number: ALIWED

8:00 - 8:50 AM Keynote Breakfasts

Digital Signage Fundamentals K1 - Introduction to Digital Signage: A Roadmap for Success

Pro AV/IT Systems Integrators K2 - How to Go from Commercial AV to Digital Signage

Digital Out-of-Home Network Operator K3 - Programmatic DOOH - Hype and Reality Today

Retail K4 - Retailers are from Mars; Agencies are from Venus

Restaurants K5 - How DS Equalizes the Playing Field with Coca-Cola’s New Mobile Technology

Corporate Communications K6 - Digital Poster Design: The Secret Sauce Used at Blinds.com

Higher Education K7 - High Risk, High Reward: How Taking a Big Leap With Big Thinking Can Transform DS on Campus

General End Users K8 - Making Places: Designing for the Non-Traditional Digital Canvas

9:00 - 9:50 AM Seminars

Digital Signage Fundamentals S1 - Understanding the Parts of a Digital Signage Network

Pro AV/IT Systems Integrators S2 - Experiential Engineering in the Age of Digital Signage

Digital Out-of-Home Network Operator S3 - Location Data – Making DOOH Smarter

Retail S4 - Shopper Brains, Habits, Behaviors and Expectations: How to Attract Today’s Spoiled Shopper

Restaurants S5 - Digital Signage in the QSR Environment: The Window to IoT

Corporate Communications S6 - How to Build Great Digital Signage

Higher Education S7 - Operating Digital Signage Networks on Campus

General End Users S8 - To Boldly Go: How Marriott is Teleporting Guests into Next Gen Customer Experiences

10:00 AM - 5:00 PM EXHIBIT HALL OPEN

11:00 AM - 4:45 PM Emerging Tech Talks - Booth 2576

11:00 AM - 4:00 PM Free On-Floor Workshops

2:00 - 2:50 PM Seminars

Pro AV/IT Systems Integrators S9 - Successfully Selling Dynamic Signage as Value Proposition

Restaurants S10 - New Concepts in Drive Thru QSR

Corporate Communications S11 - 17 Smartphone Video Tips, Tricks, and Tactics You Can Use Today

Higher Education S12 - Evolution and Future of Digital Signage at West Chester University of Pennsylvania


Digital Signage Fundamentals S13 - Fundamentals and Applications of Digital Signage Content

Digital Out-of-Home Network Operators

S14 - The Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media

Retail S15 - Digital Experiences that Create Conversations in Retail: The Polaris Story

General End Users S16 - Deploying Digital Signage Solutions in Stadium and Entertainment Venues

5:00 - 7:00 PM Free Networking Reception and APEX Awards Ceremony

TUESDAY, MARCH 27

8:00 AM - 5:00 PM Digital Workplace Summit: Interactive Workshop DaySession Number: ALITUE

PRESENTED BY

9:00 AM - 5:00 PMSEGD Branded Environments: Design for Brand Centric Customer ExperiencesSession Number: SEGD

PRESENTED BY

7:30 AM - 1:00 PMDigital Signage Guided Installation TourSession Number: TOUR

9:00 AM - 5:00 PMDigital Out-of-Home Strategy SummitSession Number: DOOH

PRESENTED BY

9:00 AM - 5:00 PMDigital Signage Certified Expert ProgramSession Number: DSCE

PRESENTED BY

9:00 AM - 5:00 PMDigital Signage Display Expert ProgramSession Number: DSDE

PRESENTED BY

8:00 AM - 4:45 PMDigital Experience Forum: Winning with DX – A Summit For Future SuccessSession Number: DXF

PRESENTED BY

2:00 - 5:00 PMFREE! DSE New Attendee BootcampSession Number: BOOTCAMP

PARTNER EVENTS PARTNER EVENTS

CONFERENCE SPONSOR:

PRESENTED BY

PRESENTED BY

Digital Signage Experts Group


STRATEGYSUMMIT

PRESENTED BY THE DIGITAL SIGNAGE FEDERATION

5 DSE2018.COM

THURSDAY, MARCH 29

9:00 AM - 2:30 PM Digital Workplace Summit

PRESENTED BY


Digital Signage Fundamentals S17 - How to Accurately Measure Digital Signage ROI

Pro AV/IT Systems Integrators S18 - Backbone of a Successful DS Project: Choosing the Right CMS

Digital Out-of-Home Network Operator S19 - Smart City Living: How the Connected Home Empowers Con-sumer Engagement

Retail S20 - The Making of the Mizuno Experience Store

Restaurants S21 - Benefits of Rolling Out Outdoor Digital Menu Boards

Corporate Communications S22 - The Evolution of Digital Corporate Communications: A Manulife Case Study

Higher Education S23 - Stop Creating Content: Leveraging Existing Communication Avenues for Your Digital Signage Network

General End Users S24 - Taking Legacy Signage Systems to the Next Level: The Keys to Consolidating and Modernizing DS and Advertising Networks

10:00 AM - 5:00 PM EXHIBIT HALL OPEN


Pro AV/IT Systems Integrators S25 - Amplifying the Fan Experience in Live Sports and Event Venues

Restaurants S26 - Successfully Using Dayparting to Affect Consumer Behavior

Corporate Communications S27 - Design is the Secret: Keeping 250,000 Employees Engaged Through Digital Signage

General End Users S28 - Enhancing the Visitor Experience at Independence Visitor Center

11:00 AM - 3:45 PM Emerging Tech Talks - Booth 2576

11:00 AM - 4:00 PM Free On-Floor Workshops

12:00 - 1:30 PM Keynote Luncheon

K9 - Intel Power Lunch: Reimagining Brand and Consumer Engagement


Digital Signage Fundamentals S29 - How to Create Effective RFIs and RFPs

Digital Out-of-Home Network Operator S30 - How Digital Data and Innovation are Making OOH a Core Media Buy

Retail S31 - Digital Signage in a Competitive Environment: A GameStop Case Study

Higher Education S32 - WARNING! Mass Confusion Ahead?

FRIDAY, MARCH 30

9:00 AM - 5:00 PMDigital Signage Content and Media Expert Program Session Number: DCME

Digital Signage Network Expert ProgramSession Number: DSNE

PRESENTED BY

PARTNER EVENTS

CONFERENCE SPONSOR:


DSE offers a perfect opportunity to meet with relevant people and companies to discuss real-time issues and potential solutions that can provide an

inside track to get ahead of your competitors and make you more marketable for your organization.

Jim Riley | Director of Marketing

COLUMBUS BLUE JACKETS

DSE2018.COM 6

PRICING/PACKAGES

CONFERENCE PACKAGES

All packages include Wednesday Networking Reception and APEX Awards Ceremony, plus a 2-Day Exhibit Hall Pass.

Emerging Tech Talks are not included in conference packages.

OR BUILD YOUR OWN EXPERIENCEYou may select multiple choices. All a la carte purchases (through 2/16/18) include a 2-Day Exhibit Hall Pass.*

GROUP AND NON-PROFIT RATES AVAILABLE

Contact Tara GroomsAttendee Relationship Manager [email protected]

* QUALIFIED ATTENDEES - Qualified attendees are End Users, Integrators/Installers, Ad Agencies and Brands (those who are in a position to purchase or influence the purchase of digital signage). Manufacturers or providersof digital signage services who are not exhibiting will be required to pay the NES (non-exhibiting supplier) fee of $995 ($1,295 after 2/16/18). Free exhibit hall pass is for Qualified Attendees only.

** Digital Workplace Summit (Wednesday and Thursday) requires the purchase of Signature package or greater. Children under the age of 16, including infants, are not allowed on the show floor.

CANCELLATION POLICY - Cancellation requests for refunds must be received in writing by 2/9/2018, and will be subject to a 25% cancellation fee. After this date, only substitutions will be accepted. Cancellation requests should be sent ATTN: DSE by mail to 5202 Presidents Court, Suite 310 Frederick, MD 21703, email to [email protected], or fax to 888-772-1888.

HURRY! Discounts

Expire 2/16/18!

The Exhibit Hall Only Pass includes the Wednesday Networking Reception and APEX Awards Ceremony. Note: Emerging Tech Talks are limited to qualified attendees* only. Vendors and non-exhibiting suppliers are prohibited from attending these sessions.

Please note: All sessions and speakers listed in this brochure are subject to change.

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CERTIFICATION & SPECIAL PROGRAMS

Interested in becoming digital signage certified? DSE, in conjunction with the Digital Signage Experts Group, offers four different conferences for you to gain certification.

Tuesday, MARCH 27 �9:00 AM - 5:00 PM

DSCE - Digital Signage Certified Expert Program

The Digital Signage Certified Expert program provides a full understanding of all the elements of digital signage and the interconnected technologies that produce the images seen on screen.

Digital signage is the fastest growing segment of the commercial AV, content creation and advertising industries. It appears quite simple at first glance but becomes a tangled web of interconnected technologies acting together to produce the images we see on screen. The challenge is one of immersion and full understanding of all the elements of digital signage.

DSDE - Digital Signage Display Expert Program

The Digital Signage Display Expert (DSDE) program is the industry’s only comprehensive training program designed exclusively for digital signage displays and calibration. The DSDE program addresses the subject of displays as a key component in a digital signage system and teaches how to properly calibrate them. The program recognizes that the displays are the “windows to the world” representing the digital signage message and that accuracy in transmitting images is directly related to impact and the effectiveness of the entire digital signage system

Friday, MARCH 30 � 9:00 AM - 5:00 PM

DCME - Digital Signage Content and Media Expert Program

One of the most important yet misunderstood of the 7 Key Elements of Digital Signage/Digital Out-of-Home (DOOH) that go into every project and network is content. The Digital Signage Experts Group (DSEG) has therefore created the Digital Signage Content and Media Expert (DCME) certification, which is designed to lift the level of understanding of content and media far beyond the obvious limitations of “conventional wisdom” and provide the details and in-depth understanding of the major parameters affecting this critical area.

DSNE - Digital Signage Network Expert Program

The Digital Signage Network Expert program provides a full understanding of the complexities of what lies underneath the surface and represents the heart, brain and soul a network, along with what comprises a network and network operation.

SPEAKERSAlan Brawn Principal & Co-Owner Brawn Consulting

Jonathan Brawn CTS, ISF, ISF-C, DSCE Principal & Co-Owner Brawn Consulting

PRESENTED BY

Tuesday, MARCH 27 �

9:00 AM - 5:00 PMSEGD Branded Environments: Design for Brand Centric Customer Experiences

The SEGD Branded Environments event is back by popular demand with a great lineup of speakers and tours. As part of your registration, you also get access to the DSE show floor* to see the latest developments in digital tech-nologies and fire your imagination about new ways to create solutions in your experiential graphic design projects.

The 2017 Branded Environments event grew by 50 percent! And why not? It was an extremely valuable learning experience for the attendees, who toured new projects in Las Vegas like the new stadium and heard about cut-ting-edge projects in branded environments from leaders in the field.


7:30 AM - 1:00 PMDigital Signage Guided Installation Tour

DSE’s 13th Annual Digital Signage Guided Installation tour will provide customer-facing views and behind-the-scenes insights of some of the best digital signage installations in Las Vegas.

While the most conspicuous manifestations of digital signage in the city are the bright lights along the famous Las Vegas Boulevard “Strip,” the 2018 edi-tion of the escorted coach tour is distinguished by the variety of installations, both on and off the Strip. Spokespeople representing the venues and the technology will be on hand to answer questions and speak to the challenges they faced in concept, design and implementation, as well as provide insights into their solutions and results.

In addition, tour attendees will be treated to a networking breakfast before departing the Las Vegas Convention Center. Visit DSE2018.com for tour stops and further details.

ALL PRESENTED BY Digital Signage Experts Group

NEED TO RENEW YOUR CERTIFICATION?All of the 32 DSE 2018 Seminars qualify

for DSEG certification credits!

Please note: All sessions and speakers listed in this brochure are subject to change.

DSE2018.COM 8

DIGITAL SIGNAGE FUNDAMENTALS

Wednesday, MARCH 28 �

KEYNOTE8:00 - 8:50 AMK1 - Introduction to Digital Signage: A Roadmap for Success

SPEAKERAlan Brawn Principal Brawn Consulting

This session will provide a roadmap of the key elements of digital signage and a step-by-step process that can be used as a continuing reference to fully understand what needs to be done and in what order to ensure the success of a project.

SEMINARS 9:00 - 9:50 AM S1 - Understanding the Parts of a Digital Signage Network

SPEAKER Jonathan Brawn Principal Brawn Consulting

This seminar discusses the overall fundamentals of digital signage system design and provides an overview of each of the parts that go into a digital signage network, how they work and interact with each other, and a review of common terms used to describe each one. This will include components such as displays, mounts and cables along with the hardware and software technologies.

4:00 - 4:50 PM S13 - Fundamentals and Applications of Digital Signage Content

SPEAKER Jim Nista CEO Insteo

Creating content for digital signage requires a unique combination of art and technology. With a shift toward HTML5, content creation is more than just moving pixels around – it involves understanding of web programming, broadcast design and AV integration. This session will cover the techniques and software you might use for creating amazing content.

Thursday, MARCH 29 �

SEMINARS 9:00 - 9:50 AM S17 - How to Accurately Measure Digital Signage ROI

SPEAKER Richard Ventura Vice President, Strategy NEC Display Solutions

The goal of this session is to discuss and better understand the ROI/ROO process for digital signage. Using real-life examples, we will look at the stages in creating a financial analysis of a digital signage solution as well as what tools will be needed in order to best understand and analyze the findings. Focus will be made on TCO, Metrics, Analytics, Hard Savings/Costs, Soft Savings/Costs, and Planning. 2:00 - 2:50 PM S29 - Digital Signage Fundamentals How to Create Effective RFIs and RFPs

Visit DSE2018.com for speaker details. This seminar will explore the RFI/RFP process, including steps in the process and steps that should be taken before you enter into an RFP. It is important that you find a vendor that will fit into your company and not one that you have to change your company to fit into. The session will also cover the end of the RFP, company selection and contract. transition into a more engaging venue, with the use of digital displays.


DSE NEW ATTENDEE BOOTCAMP 2:00 - 5:00 PMFirst-time DSE attendees can join industry veterans for an orientation to familiarize themselves with the world’s largest internation-al trade show and educational conferences dedicated to digital displays, interactive technology and digital communications networks. Taking place the day before the show opens, the DSE New Attendee Bootcamp will walk rookies through the various educational opportunities available at DSE as well as how to best navigate the show floor and talk to vendors in order to make the most of their experience.

There will also be time to meet other first-timers (expert tip: walking the show floor is made easier with a companion) as well as some potential vet-eran mentors during a networking reception at the conclusion of the event.

The DSE New Attendee Bootcamp is free for attendees, but registration is required. Please contact Tara Grooms, DSE’s Attendee Relationship Manag-er, at [email protected] or (770) 817-6190 to sign up.

CONFERENCE SPONSOR:

9 DSE2018.COM

GENERAL EDUCATION TRACK


KEYNOTE8:00 - 8:50 AMK8 - Making Places: Designing for the Non-Traditional Digital Canvas

SPEAKERMichael Schneider Senior Designer ESI Design

When you walk into a building lobby, office or store that’s filled with static im-agery, it often feels passive and indifferent to you and its environment. We live in a world where we expect well-designed spaces to offer dynamic, relevant and delightful experiences. This session will highlight case studies of recent projects that have captured the public’s attention and imagination and reveal how non-traditional digital displays are reshaping the future of interior spaces and design.

SEMINARS 9:00 - 9:50 AM S8 - To Boldly Go: How Marriott is Teleporting Guests into Next Gen Customer Experiences

SPEAKER David Kepron VP, Global Design Strategies - Lifestyle BrandsMarriott International

This session will look at the issues of creating VR experiences and how companies can see them less as syphoning off customers and revenue from stores and more as a vehicle to provide customers with what, in the end, we all crave – novelty, meaningful relationships, and actually being in places that engage us in experiences that are relevant.

4:00 - 4:50 PM S16 - Deploying Digital Signage Solutions in Stadium and Entertainment Venues

SPEAKER Dane Oldridge Technical Solution Specialist Intel

Visual communications in stadiums and arenas bring together several variet-ies of digital signage – digital menu boards for concessions, traditional digital signage with integrated broadcast or stadium video feeds and advertising, information and wayfinding kiosks, and video analytics. These venues are a microcosm of the world of digital signage in a single location! This session will provide an in-depth profile of digital signage for sports and entertain-ment facilities.


SEMINARS 9:00 - 9:50 AM S24 - Taking Legacy Signage Systems to the Next Level: The Keys to Consolidating and Modernizing DS and Advertising NetworksSPEAKERS

Bart Massey CTO Reflect

Dan Owens CTO PatientPoint

As digital out-of-home networks grow and evolve with time, the tech-nology that runs them can become outdated. Much of this technology is obsolete, yet it remains in production. Similarly, while new deployments are always interesting, converting existing, in-use systems presents its own special set of challenges. This session will present key factors to bear in mind when considering an upgrade to your existing digital signage systems. 11:00 - 11:50 AM S28 - Enhancing the Visitor Experience at Independence Visitor Center

SPEAKER Jennifer Nagle Vice President, Business DevelopmentIndependence Visitor Center Corporation

Opened in 2001, the Independence Visitor Center is strategically located in Independence National Historical Park in Philadelphia, home to Inde-pendence Hall and the Liberty Bell. The 50,000-square-foot Visitor Center welcomes 2.5 million visitors annually and is open 363 days per year. The Center is undergoing a $15 million renovation to provide guests with an informative, interactive and 21st century orientation experience lead by immersive digital experiences. This session will share the story of the upgrades.

DSE is full of surprises and is definitely the place toexperience the bestin digital signage.

Angie NalepkaCreative Manager of Digital Signage

ROGERS COMMUNICATIONS

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RETAIL TRACK


KEYNOTE8:00 - 8:50 AMK4 - Retailers are from Mars; Agencies are from VenusSPEAKERS

Bryan Meszaros CEO & Founder OpenEye Global

Todd Hoffman Sr. Manager - Instore Digital Experiences Staples

This session will explore what it takes to produce tech-enabled shopping experiences that are relevant to customer needs, as well as effective in producing an ROI. It will also probe into the best practices that retailers and agencies should adhere to in order create successful rollouts and sustain-able relationships.

SEMINARS 9:00 - 9:50 AM S4 - Shopper Brains, Habits, Behaviors and Expec-tations: How to Attract Today’s Spoiled Shopper SPEAKERS

Ed King Co-Founder High Street Collective

Laura Davis-Taylor Co-Founder High Street Collective

The advent of ecommerce has changed shopping, sure. But it’s important to understand that it’s also changed our brains, habits, behaviors and ex-pectations. Thanks to Amazon and other online shopping experiences (and frankly, other life experiences in general), we now have elevated and altered habits that traditional retail, whether you like it or not, must abide by

4:00 - 4:50 PM S15 - Digital Experiences that Create Conversations in Retail: The Polaris Story SPEAKERS

Amy Goolsbee Retail Merchandising Manager Polaris

Mason Page SVP, Strategic Business Planning Reflect

Polaris invested in its dealers to create a unique merchandising solution: The Retail Experience. This retail implementation produces a best-in-class shopper experience by combining a physical product showcase with a revolutionary digital interactive application created by Reflect. Through this session, attendees will gain insights about how digital experiences within retail can produce a tangible ROI by creating additional revenue opportuni-ties and allowing for self-service exploration.


SEMINARS 9:00 - 9:50 AM S20 - The Making of the Mizuno Experience StoreSPEAKERS

Tom Ertler SVP Creative Director Miller Zell

Becky Snider General Manager Brand Experience Center Mizuno USA

When Mizuno partnered with the Atlanta Braves to became a tenant of SunTrust Park and the retail destination known as The Battery, the store had to break all molds. Mizuno needed a compelling way to show shoppers that the company is a premium, authentic and innovative brand that can help them grow. This session will outline the journey that they embarked on, which was fast, fearless and chock full of lessons and inspiration.

2:00 - 2:50 PM S31 - Digital Signage in a Competitive Environment: A GameStop Case StudySPEAKERS

Chris Lydle Global Lead - Digital Signage and Kiosk Google

Jordan Fraser Director of Business Development, GameStop TV GameStop

GameStop’s network of skilled retail associates are a critical strategic asset. By enabling these staff members to maximize the value of their interactions with customers, GameStop is looking to maintain leadership in its category in a challenging competitive environment. This session will outline how GameStop is partnering with Google to deliver this digital enablement.


8:00 AM - 4:45 PMIt’s projected that as much as 30 percent of our industry will be out of business in 2-3 years. Why? Because customer expectations are becoming astonishingly high, technology is becoming commoditized at a rapid rate, and those who don’t keep up with evolving trends will find themselves out of luck – and out of customers. As it becomes more and more difficult to create unique value in the marketplace, it is critical to talk in the language of outcomes, rather than technology.

The Digital Experience Forum is designed specifically to give you the insider tools to rise above commodity, to speak the language of the CMO, and to become a consulta-tive partner that not only wins today’s pitch, but tomorrow’s as well. You’ll be elbow-to-elbow with big brands, those that live in the digital experience trenches and enlightened ‘future state’ pundits.

DIGITAL EXPERIENCE FORUM: WINNING WITH DX – A SUMMIT FOR FUTURE SUCCESS

CONFERENCE SPONSOR:

PRESENTED BY

11 DSE2018.COM

RESTAURANT TRACK


KEYNOTE8:00 - 8:50 AMK5 - How DS Equalizes the Playing Field with Coca-Cola’s New Mobile Technology

SPEAKER Greg ChambersDirector of Global InnovationCoca-Cola

Visit DSE2018.com for session details.

SEMINARS 9:00 - 9:50 AM S5 - Digital Signage in the QSR Environment: The Window to IoT

SPEAKERRon Gazzola SVP, Sales and Marketing for IT B2B Samsung Electronics

As IoT gains more popularity, digital signage is becoming increasingly im-portant. This session, featuring both Samsung Electronics and an end user partner, will focus on the extreme growth in the display industry for QSR as more customers move into digital signage environment. This session will take the audience through a QSR outdoor signage integration while pro-viding thought leadership insights into where the industry is moving with outdoor digital signage.

2:00 - 2:50 PM S10 - New Concepts in Drive Thru QSR

SPEAKER Christie Rice Director Digital SignageIntel

QSR chains and franchises continue to explore new methods of customer engagement with digital technology. This session will highlight a recent pilot installation with a nationwide QSR that combines low-profile outdoor digital menu boards with next generation queue management and in depth anonymous video analytics.

.


SEMINARS 9:00 - 9:50 AMS21 - Benefits of Rolling Out Outdoor Digital Menu Boards

SPEAKERChris Northrup Vice President, Digital Media and Network Strategies USSI Global

Converting a drive thru from static to digital forces a change in the mind-set of the customer and requires a change in the way material is presented. This session will present all of the ins and outs of installing outdoor digital menu boards in a QSR drive thru, ranging from tangible financial benefits to challenges of permitting, municipality acceptance, contractor coordina-tion, downtime and contingencies. 11:00 - 11:50 AM

S26 - Successfully Using Dayparting to Affect Consumer Behavior

SPEAKER Craig Chapin President Allure, A Christie Company

This session will explore three examples of utilizing dayparting and analytics to deliver scientifically provable return on investments.

DIGITAL EXPERIENCE FORUM: WINNING WITH DX – A SUMMIT FOR FUTURE SUCCESS

Each year there is something new to see or to learn at DSE. Being able to hear from peers in the space – and experts across the industry – provides valuable perspective on my own programs and efforts.

Michael DwyerSenior Marketing Manager, Digital

SUBWAY

BONUS: DSE and the Nightclub & Bar Show stage at the same time in the South Hall of the Las

Vegas Convention Center. DSE attendees can gain

access to the Nightclub & Bar Show with their DSE badge and $20/person.

DSE2018.COM 12

CORPORATE COMMUNICATIONS TRACK


KEYNOTE8:00 - 8:50 AMK6 - Digital Poster Design: The Secret Sauce Used at Blinds.com

SPEAKER Brad Parler Digital Comms Admin Blinds.com

Digital Posters are building blocks used in digital signage, but they are often an ineffective means of communication. This workshop will take you step by step through the process of distilling down a message, and making it meaningful and actionable for the viewer by looking at real examples from Blinds.com.

SEMINARS 9:00 - 9:50 AMS6 - How to Build Great Digital Signage

SPEAKER James Fine President Telecine Multimedia

Learn from corporate communicators who have already installed digital signage in their companies. This presentation will be crafted from multiple video interviews, examples of digital signage content as well as videos and photos of the actual installations. This seminar will provide the attendee with key lessons learned and best practices in building successful communi-cation and branding tools.

2:00 - 2:50 PM S11 - 17 Smartphone Video Tips, Tricks and Tactics You Can Use Today

SPEAKER Rocky Walls Co-Founder & CEO 12 Stars Media

In this session, Rocky Walls from 12 Stars Media will break down examples from high-end video productions to simple, straight-to-the-point tips, tricks and tactics for creating higher quality video whether you’re using a $50,000 camera or your smartphone. From shooting to sharing to editing, you’ll learn how to incorporate video into your communications and market-ing strategy.


SEMINARS 9:00 - 9:50 AM S22 - The Evolution of Digital Corporate Communications: A Manulife Case Study

SPEAKERTara Haselden Digital Marketing Manager Manulife

Over the past few years, digital signage has transformed beyond a medi-um that displays posters to one that provides rich and engaging digital experiences. This presentation will explore how Manulife is evolving, from 30 screens in Toronto, to 300+ screens, in 13 countries and nine languag-es. From technology to content strategy, this presentation will cover best practices and lessons learned.

11:00 - 11:50 AM S27 - Design is the Secret: Keeping 250,000 Employees Engaged Through Digital Signage

SPEAKER Jonathan Alger Managing Partner C&G Partners

Operating in more than 60 countries with over 250,000 employees, JPMorgan Chase has an innovative global deployment of digital signage. Presented by C&G Partners, this session will demonstrate the design strategies behind JPMorgan’s innovative digital signage communications, with a focus on how design, content and technology come together to advance a high-performance global culture of innovation and inclusion.

PARTNER CONFERENCE TUESDAY, MARCH 27 8:00 AM - 5:00 PMWEDNESDAY, MARCH 28 8:30 AM - 5:00 PMTHURSDAY, MARCH 29 9:00 AM - 2:30 PMDigital Workplace Summit and Pre-Summit Interactive Workshop In order to achieve success your employees need to be engaged, motivated, and informed. Hear from a variety of speakers and the internal communication tools and channels they’re using to achieve just this.

New for 2018, the Digital Workplace Summit includes optional* Pre-Summit Interactive Workshops on Tuesday, March 27 to maximize your time out of the office with three deep-dive sessions, while the two-day conference moves to Wednesday and Thursday, March 28-29. The Digital Workplace Summit also includes access to the DSE Exhibit Hall. * Digital Workplace Summit registration requires at least a

Signature Package. To include the Tueday workshops, a Premium or Ultimate package purchase is required.

PRESENTED BY

Attending DSE is like hiring a high-end consultant to your team to address your communication needs. But at a very affordable rate – the price of admission!

Cheryl FlohrDirector, Communications

PARKER AEROSPACE

13 DSE2018.COM

EDUCATIONAL FACILITIES TRACK


KEYNOTE8:00 - 8:50 AMK7 - High Risk, High Reward: How Taking a Big Leap With Big Thinking Can Transform DS on Campus

SPEAKERTom Stipes Senior Director, Digital Network Georgia Institute of Technology

Visit DSE2018.com for session details.

SEMINARS 9:00 - 9:50 AMS7 - Operating Digital Signage Networks on Campus SPEAKERS

Stephen Wright Technology Analyst East Carolina University

Brad Simons Director, Student Affairs Technology Team East Carolina University

Jimmy Dun Dynasign

A problem that impacts growth and forward-movement in higher education is collaborating across departments, colleges, academic and student affairs, and any other groups on campus. The implementation of a digital signage network and its corresponding technologies are not immune to this road bump. It is possible to collaborate across all of these lines to effectively implement a campus-wide digital signage network, and this session will identify some strategies that will help with this process.

2:00 - 2:50 PMS12 - Evolution and Future of Digital Signage at West Chester University of PennsylvaniaSPEAKERS

JT Singh Deputy CIO and Executive Direc-tor of Educational Technologies and User Services West Chester University of Pennsylvania

Teresa Hudson Assistant Director of Educational Technologies and User Services West Chester University of Pennsylvania

Learn how West Chester University of Pennsylvania implemented a digital signage solution and how adoption expanded to over 60 campus locations, including campus satellite buildings in the last decade. This technology has transformed how campus information is communicated, ranging from emergency notifications to wayfinding to events, from single monitors with dynamic department content to video walls and touch screens filled with multimedia content to enhance the student experience.


SEMINARS 9:00 - 9:50 AMS23 - Stop Creating Content: Leveraging Existing Communication Avenues for Your Digital Signage NetworkSPEAKERS

Stephen Stavar Digital Signage Specialist West Virginia University

Ron Santana Director, Digital Media Services Towson University

In many Higher Education spaces, there is an inherent downfall of install-ing a visual communications network – content. Everyone wants to put messaging up, but never has messaging to put up. This session will look at how to use existing communications avenues to keep the content on the screens fresh with a minimal amount of content created specifically for the network. 2:00 - 2:50 PMS32 - WARNING! Mass Confusion Ahead?PANELISTS

Steve Jowett Senior Manager Michigan State University

Mike Hill Senior Manager of Design, Marketing and Communications Brigham Young University

This panel discussion will focus on how multiple digital signage approaches on campus may or may not be a good idea. The panelists will share some of the inconsistencies they have seen in their campus signage approach, what issues have resulted, how they have addressed them, and what they have learned.

CONFERENCE SPONSOR:

DSE2018.COM 14

DOOH OPERATORS TRACK


KEYNOTE8:00 - 8:50 AMK3 - Programmatic DOOH – Hype and Reality Today

SPEAKERMatt Prohaska CEO & Principal Prohaska Consulting

This session will demystify what is working and not working today in pro-grammatic DOOH. Attendees will hear from top buyers and sellers about their strategies, successes and challenges.

SEMINARS 9:00 - 9:50 AMS3 - Location Data – Making DOOH Smarter

SPEAKERBarry Frey President & CEO DPAA

Location is the new cookie. Mobile and location data are changing how and where brands place advertising and advertising dollars. With the ability to follow the consumer, create cohorts and in many cases knowing where she will go next, location has been a game changer, especially when combined with Digital Out of Home. Learn from experts how location data and digital out of home deliver a one-two punch! 4:00 - 4:50 PMS14 - The Case for Digital Signage: How to Sell Digital Out-of-Home Against Other Media

SPEAKER Stephanie Gutnik Vice President, Business DevelopmentBroadSign

Digital out-of-home content is relevant, impactful and engaging. It is wel-comed by those who see and interact with messaging. Yet it only com-mands a small percentage of global media spend. This session will explore why media buyers have neglected this medium and suggest ways that me-dia owners, salespeople and consultants can effectively pitch DOOH against other media. The goal is to attract new advertisers, grow the industry’s share in media budgets and increase overall revenue.


SEMINARS 9:00 - 9:50 AMS19 - Smart City Living: How the Connected Home Empowers Consumer Engagement

SPEAKER Richard Sussman Chief Revenue Officer TiTAN Platform US

This session will explore how a smart city of 90,000 homes in India is empowered through digital signage, Internet of Things (IoT) and smart content to provide the most engaging and connected lifestyle for the growing middle class. The 500- to 600-square-foot smart homes feature appliances controlled by voice. There are more than 250 vendors partici-pating on the project. 2:00 - 2:50 PMS30 - How Digital Data and Innovation are Making OOH a Core Media BuySPEAKERS

Stephen Freitas Chief Marketing Officer Outdoor Advertising Association of America

Ian Dallimore Director of Innovation and Digital Strategy Lamar Advertising Company

Dan Levi Chief Marketing Officer Clear Channel Outdoor

This session will explore how a digital approach to out-of-home media is tru-ly driving change in ad-supported networks. Panelists will present a broad overview with examples that demonstrate how the OOH industry is adapting to automation, mobile targeting and retargeting, attribution, and how the medium is bridging the divide between conventional and digital OOH.


9:00 AM - 5:00 PMThe Digital Out-of-Home Strategy Summit offers a high-level, 35,000-foot perspective on the state of the industry. The conference serves as a meeting place for brand marketers, ad agencies and network operators, covering what each constituent needs to know about digital out-of-home media and its role in the evolving digital landscape. The conference addresses present

and future issues and challenges, including how the medium is measured, who sees it, how effective it is, where it’s located, what it costs and where it fits in the media buyer’s planning.

STRATEGYSUMMIT

PRESENTED BY THE DIGITAL SIGNAGE FEDERATION

DIGITAL OUT-OF-HOME STRATEGY SUMMIT

CONFERENCE SPONSOR:

DSE provides a connection to the future where we can see and test ways to improve our efficiencies or performance … all in one place, and DSE is the only place to do this.

Brad SavageVice President

MOTOR VEHICLE NETWORK

15 DSE2018.COM

PRO AV/IT SYSTEMS INTEGRATORS TRACK


KEYNOTE8:00 - 8:50 AMK2 - How to Go from Commercial AV to Digital Signage

MODERATORTim AlbrightExecutive ProducerAVNation TV

This is a panel discussion between commercial audio visual integrators who have successfully added digital signage to their services. The discussion will cover best practices, content creation and content management, and navigating between the client and the creative team.

SEMINARS 9:00 - 9:50 AMS2 - Experiential Engineering in the Age of Digital SignageSPEAKERS

Jeff Hastings CEO BrightSign

Matt Neutra Manager, Prototype Demonstration and 3D Specialist, Corporate R&D Bose

This session will discuss how experiential engineering is driving the future of digital signage. The presenters will dissect the essential components for building an experiential solution toolkit, with the aid of a compelling, live demo. Attendees will be walked through the experience engineering creative process developed at Bose, breaking it down step-by-step from concept to prototype to implementation. 2:00 - 2:50 PMS9 - Successfully Selling Dynamic Signage as Value PropositionSPEAKERS

Mike White Director, Enterprise Business Development Unified AV

Robert White Lead Engineer for DS Unified AV

Selling dynamic digital signage as a box is a recipe for failure. This semi-nar will provide a roadmap through the process of selling dynamic digital signage as a value proposition to your customers. You’ll learn how to stop selling specs and speeds, and start selling outcome-based value.


SEMINARS 9:00 - 9:50 AMS18 - Backbone of a Successful DS Project: Choosing the Right CMSPANELISTS

Robert White Lead Engineer for DS Unified AV

Jim Nista CEO Insteo

Jonathan Brawn Principal Brawn Consulting

Remember in 4th grade science when you learned how the backbone gave structure and support to everything in the body? Choosing a CMS isn’t quite as complicated as anatomy, but it holds the DS project together similar to the way your backbone holds your body together. This course is a moderator-led discussion among experts on what to look for when choosing a CMS. 11:00 - 11:50 AM S25 - Amplifying the Fan Experience in Live Sports and Event Venues SPEAKERS

Tim Griffin Chief Technology Officer Userful Corporation

Sean Hopkins Content Director - Editor Game Changer

Marielle Crisanti Product Manager, Communications Technologies Matrix Video Communications

Sports venues are no longer just a place to watch a game, they are places where fans go for a game day experience. Digital signage can have a unique role in bringing a venue to life, connecting fans with their sports he-roes and giving attendees a memorable game day experience. This session will cover how digital signage can help sports venues make the transition into a more engaging venue, with the use of digital displays.

Keeping up to date on the latest trends and implementations is fun, but also required. DSE allows me to keep my finger on the pulse of what is happening – and experience it up close.

TJ DiQuolloDirector, Creative Services

DIVERSIFIED MEDIA GROUP

DSE2018.COM 16

EMERGING TECH TALKS & FREE WORKSHOPS

New for 2018, Emerging Tech Talks will take place in an on-floor education theater and will feature 45-minute sessions on some of the hottest current and future-looking topics in the digital signage industry. With sessions ranging from artificial intelligence and facial recogni-tion to the impact of self-driving cars on the Digital Out-of-Home industry, these sessions will give you a foundation to break new ground in your own space. Seating is limited and is not open to Vendors and Non-Exhibiting Suppliers.

ON SHOW FLOOR – BOOTH 2576


11:00 - 11:45 AMET1 - The Role of AI, Machine Learning, Robots in the Future of Connected Commerce

SPEAKERManolo Almagro Managing Partner Q Division

12:00 - 12:45 PMET2 - The Role of Public Kiosks in the Smart CitySPEAKERS

Ravi Sirigineedi Segment Manager - Public Kiosks Intel

Sandra Baer Chief Marketing Officer Civiq Smartscapes

1:00 - 1:45 PMET3 - Facial Recognition Technology: Does It Have

a Place in Luxury Beauty Experiences?SPEAKERMichelle Collins Founder & Executive Creative Director M/C Studio [a] Non-Agency Option

2:00 - 2:45 PMET4 - The Digital Canvas: Imagination Realized

SPEAKERGarry Wicka Head of Marketing, LG Commercial Displays LG Electronics

3:00 - 3:45 PMET5 - How Autonomous Self-Driving Cars Will

Change the OOH IndustrySPEAKERKevin Foreman GM, GeoAnalytics INRIX, Inc.

4:00 - 4:45 PMET6 - Visit DSE2018.com for details.


11:00 - 11:45 AMET7 - Engaging and Extending your Digital Reach

Through Visible Light TechnologySPEAKERBrent Sanders Business Development Manager Panasonic Media Entertainment Company

12:00 - 12:45 PMET8 - Visit DSE2018.com for details.

1:00 - 1:45 PMET9 - Chuck AI: Merging Machine Learning with the

Creative ProcessSPEAKERThor Turrecha Head of Innovation Engagis

2:00 - 2:45 PMET10 - The Power of Holographic Augmented Reali-

ty in Marketing and AdvertisingSPEAKEREliza Du CEO Integem Inc.

3:00 - 3:45 PMET11 - Secure IoT Device and Content SaaS

on Amazon AWSSPEAKERDavid GoodmanFounder & CEO vitroTV Corporation

Your future.On display.

Booth # 1923www.samsung.com/digitalsignage

FREE WORKSHOPSDSE offers FREE on-floor workshops during exhibit hall hours. Best Practices workshops are located in the DSE Central Park Theater (Booth 1741), Content workshops are located in the Digital Content Theater (Booth 2738) and workshops held in Spanish are located in the Mexico and Latin America Pavilion Theater (Booth 2560). All sessions are first-come, first-seated. See DSE2018.com for details.

17 DSE2018.COM

Your future.On display.

Booth # 1923www.samsung.com/digitalsignage

DSE2018.COM 18

Digital signage inventory and content management, programmatic and direct sales, all in one platform.

www.broadsign.com

light up the world

Visit us at to find out how we can help you light up your network.

BOOTH #1731

EXHIBITORS

22Miles Wayfinding 1543ABCOM 2154Absen, Inc. 1536Accelerated Concepts 2063Access Wireless Data Solutions 1963AdMobilize, LLC 2369Adomni, Inc. 1563Advantech Corp. 2342Adversign Media GmbH 2357AFP DC15Almo Content DC5AOPEN America 2912APTIKO 1469Armagard Ltd. 1547Audio Spotlight by Holosonics 1470AV LINK GROUP LTD. 1148AYUDA 1529Baanto International Ltd. 2163Barco 1533Bass Elements LLC 1569BEC Technologies 2759Bi-Search International 1329Bitvu Ltd. 1666BoardActive 2761Brightsign, LLC 1728Broadsign 1731BRUVIS MULTI MEDIA CREATIVE CO., LTD. 1142Buzztime 1769Capital One 1254Casio America, Inc. 1131Chief 1723Christie Digital Systems, Inc. 1933ComQi 2229Cradlepoint 1957CREATELED 1960CREAVI WORK CO., LTD. 1261Crimson 2429Daktronics 1347Data Call Technologies DC6Data Display Systems, LLC 1773Digi International 1973DIGICHIEF, LLC DC1DISPLAX Multitouch Systems 1654Display Devices 1418Draper, Inc. 2469DynaScan 2318Dynasign 1129E Ink Corporation 2723Elitegroup Computer Systems Co., Ltd. 1459Elivision 2073Elo 1126Enplug 2908Epson America, Inc. 2336eShowcase Ltd. 2454Fabcon DC14Field Nation 1361Four Winds Interactive 1422Gable 1106GDS - Global Display Solutions 2363

Glass Media 1936GroundTruth 2573GVision 2350Hall Research 2533Holocube North America 1259Hurray Co., Ltd. 2366IBASE Technology (USA), Inc. 2849Industry Weapon 2770Ingram Micro 2666Intel Corporation 1111IST - A Skinny IT Company 1518Jetway Computer Corp. 1136Jiangsu TSD Electronics Technology Co., LTD. 2054Keyser 2347Kino-Mo Ltd. 1263Kitcast Inc. 1871Konchris America Inc. 1750Korea Electronics Association 2514LEE DISPLAYS 1369Lenovo 2466 LEGACY Retail Services 2919LG Electronics USA, Inc. 1911LG-MRI 1513Logic Supply 2924Lynx Innovation Inc. 1969Media Wave PC 2254Meikyo Electric Co., Ltd. 1673 Mihler Tech Co., Ltd. 2566Mimo Monitors 1734Multi Touch Digital Inc. 1754Navori Inc. 1929NEC Display Solutions 1506NEC Display Solutions Conference Rooms 2902, 2904 Newtop 3D Solution Co., Ltd. 1266Nexcom 2766Northstar Business Alliance Inc. / Toshinaer 1257Now Micro 2669Nummax 2069OEM Production 1757Olea Kiosks Inc. 1457Omnivex Corporation 1426OptConnect 1971Optoma Technology Inc. 1145Panasonic Media Entertainment Co. - Division of Panasonic Corporation of North America 1122Parker Hannifin Corp. 1357Peerless-AV 1917Philips Professional Display Solutions 2768Pilkington North America/NSG Group 1354Ping HD 1363Pinnacle Communications 1359Planar, A Leyard Company and Leyard 2333Premier Mounts 1117Premio, Inc. 1550Protective Enclosures 1466Qbic Technology Co., Ltd. 2354QSTECH Co., Ltd. 2150

Quividi 2473Radius Displays 1674 Reach Media Network 2463REALFICTION 2160Reflect 2323Relative Scale 1669Right Media Solutions DC4RMG 2671Rose Electronics 1133rp Visual Solutions 1763S2 DC2Samsung Conference Room 2700Samsung Electronics America 1923Scala, a STRATACACHE Company 2508ScreenCloud 1873Screenfeed - The Digital Signage Content Store 2728See It Banners 1366Sharp Electronics Corporation 2618ShenZhen Geniatech Inc., Ltd 1463Shenzhen JEHE Technology Development Co., Ltd. 1950Shenzhen Kinghistrong Electronics Co., Ltd. 1566Shenzhen KOHO Technology Co., Ltd. 1866Shenzhen Uniview LED Co., Ltd. 2451Shuttle Computer 2754Signagelive 1736signageOS 1570 SmartPixel.tv 1269SOAR an LSI Solution 2847Socialure DC21SOPHATAR INC. 1954SoundTube Entertainment 2757SYNNEX Corporation 2772The CSI Group DC16Tightrope Media Systems 1336Touch Innovations, LLC 2471TouchSystems 2571 TRIPP Lite 1333Tru Vue, Inc. 2763TSItouch 2157tvONE 2569UC View 1554US Hechuang Technology LLC (TDS Touch) 1854Userful Corporation 1551Vanguard LED Displays 1275Ventus Wireless LLC 1560Visix 2136VISTAPLUS CO., LTD. 1747vitroTV Corporation 1557Vivitek Corporation, a Brand of Delta 1947Wistron Corporation 2147Work Market 1461Worldwide Telecommunications, Inc. 1766Xiamen Prima Technology 2169Xi’an Novastar Tech Co., Ltd. 2360Zytronic 2050

New exhibitors in bold. Exhibitor list as of 1/11/18.

DSE consistently features industry-leading manufacturers as well as new exhibitors, like these:

Digital signage inventory and content management, programmatic and direct sales, all in one platform.

www.broadsign.com

light up the world

Visit us at to find out how we can help you light up your network.

BOOTH #1731

DSE consistently features industry-leading manufacturers as well as new exhibitors, like these:

CONFERENCE SPONSOR ASSOCIATION SPONSORTHE INDUSTRY NEWS SOURCEPRESENTING SPONSORS

50 Glenlake Pkwy, Ste. 430Atlanta, GA 30328

NEW FOR 2018! EMERGING TECH TALKS, p. 16 CONFERENCE PACKAGES, p. 6 EXHIBITORS TO SEE, p. 18

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