E DU CAT I N G CO N S U M E R S T H R O U G H S O C I A L M E D I AB R I AN H E S S

V I RG I N I A T E CH AP PAR E L , H O U S I N G , AN D RE S O U RCE M AN AG E M E N T - C O N S U M E R S T U D I E S

BR I A N S O L I SEN G A GE : T HE C OM P LE TE GU ID E F OR B R A N DS AN D BU S I N ESSE S TO B U I L D , C U LT I VATE , A N D M EA S UR E SU C C E SS I N T HE N E W W E B

Social media sparks a revelation that we,the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.

S O C I AL E CO N OM YHow social groups and their relationships interact to encourage the production and consumption of goods and services, to facilitate exchange, minimize costs, and build trust.

T H E S OC I AL CO N S U M E R

C OM M U N EAU T H EN T I C I T Y

J U S T I CE

T H R E E K E Y M O T I VAT O R S :

McCann World Group 2011

T H E S OC I AL CO N S U M E R

M OB I L E P H O T O V I DE O C O NV E R S AT I O N

Ferrara 2012

T H E S E RV I CE S

FAC E BOO K

1.1 billion users680 million mobile users20 minutes a day

Facebook Statistics

T WI TT E R

554 million users135,000 new users a day9,100 Tweets per second

Twitter Statistics

I N S TAG RAM

150 million users900% increase between 2012 & 201355 million photos per day

Instagram Statistics

T UM B L R

102 million blogs6% of internet usersMarch 2013, 6.6 billion views

Papageorgiou 2013

P I NT E R E S T

25 million usersMothers81% of consumers trust Pinterest

Abramovich

YOU T UB E

800 million visitors per month3 billion hours of viewing per month60 hours of footage uploaded per minute

Youtube Statistics

CO N N E C T I O N E C O N O M I C E N T E RTA I N M E N T E D U CAT I O N

NE T WO R KS F I L ES H A R I NG E C OM ME RC E C R OW DS OU RC IN G PH O T O V I D E O WI K I FOR U M S

& BLOGS

P E R S ON A L ORP R OFE SS I ON A L?

R ETA I L ORSOC I E TA L ?

P HOT O ORV I DE O?

FAC T ORED I T OR I A L?

TAXON OM Y OF S OC I AL M E D I A FU NC T I ONS

CO N N E C T I O N E C O N O M I C E N T E RTA I N M E N T E D U CAT I O N

NE T WO R KS F I L ES H A R I NG E C OM ME RC E C R OW DS OU RC IN G PH O T O V I D E O WI K I FOR U M S

& BLOGS

FLOW C H ART O F S OC I A L M E D I A U S E

F I N AL T I PS

Integrate contentRemain activeStay social

T H AN K YO U !

S O U RC E SAbramovich, G. (n.d.). 15 Stats Retailers Should Know About Pinterest | Digiday. Digiday | Digital Content, Digital Advertising, Digital Marketing. Retrieved October 6, 2013, from http://digiday.com/brands/15-stats-retailers-should-

know-about-pinterest/

Cisco (2014, February 5). Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2013–2018 - Cisco. Retrieved from

http://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white_paper_c11-520862.html

Duggan, M., & Brenner, J. (n.d.). A demographic portrait of users of various social media services | Pew Internet & American Life Project. Pew Research Center's Internet & American Life Project . Retrieved October 13, 2013, from

http://pewinternet.org/Reports/2013/Social-media-users/Social-Networking-Site-Users/Demo-portrait.aspx

EMarketer (2012, April 26). Consumers Turn to Tablets to Research Purchase Decisions - eMarketer. Retrieved from http://www.emarketer.com/Article/Consumers-Turn-Tablets-Research-Purchase-Decisions/1009000

Facebook Statistics | Statistic Brain. (n.d.). Statistic Brain | Numbers, Percentages, Financials, Rankings | Statistic Brain. Retrieved October 6, 2013, from http://www.statisticbrain.com/facebook-statistics/

Ferrara, M. (2012, June 11). Six Trends of Modern Consumers | Matthew Ferrara & Company. Retrieved from http://www.matthewferrara.com/rssfeed/six_trends/

Instagram Statistics | Nitrogram. (n.d.). Nitrogram: Instagram Analytics and Engagement Platform. Retrieved October 6, 2013, from http://nitrogr.am/instagram-statistics/

McKinsey Global Institute (2012). The social economy: Unlocking value and productivity through social technologies.

McCann Worldgroup (2011). The Truth about Youth.

Papageorgiou, K. (2013, April 22). Who Uses Tumblr? 17 Statistics Marketers Need to Know About Tumblr. http://kanguro.fl. Retrieved October 6, 2013, from

kanguro.fi/blog/who-uses-tumblr-17-statistics-marketers-need-to-know-about-tumblr/

Pine, B. J., & Gilmore, J. H. (1998, July). Welcome to the Experience Economy - Harvard Business Review. Retrieved from http://hbr.org/1998/07/welcome-to-the-experience-economy/

Twitter Statistics | Statistic Brain. (n.d.). Statistic Brain | Numbers, Percentages, Financials, Rankings | Statistic Brain. Retrieved October 6, 2013, from http://www.statisticbrain.com/twitter-statistics/

Silver, H., Tran, E., & Mitchell, C. (2012, April 13). Online Consumer Pulse: Pinterest is not only for window shopping, over 1 in 4 buy. Retrieved from

http://www.bizrateinsights.com/blog/2012/04/13/online-consumer-pulse-pinterest-is-not-only-for-window-shopping-nearly-1-in-3-buy/

YouTube Statistics | Statistic Brain. (n.d.). Statistic Brain | Numbers, Percentages, Financials, Rankings | Statistic Brain. Retrieved October 6, 2013, from http://www.statisticbrain.com/youtube-statistics/