1. Marketing SolutionsPresented To: Georgetown UniversityDate: 10/16/12Account Executive: Janine TaorminaAccount Manager: Tim McCarthyMarketing Solutions 1

2. Georgetown University Review Marketing Objective: Increase REACH Extend BRAND Increase top-line AWARENESS Conversions Goals ChallengesMarketing Solutions2 3. LinkedIn Mission: Connect the worldsprofessionals to makethem more productive and successful. Marketing Solutions 3 4. The globally connectedprofessional network175,000,000+ UKNL 8M+3M+DACHregistered members (as of July 2012) 3M+France3M+ItalyCanadaSpain3M+ 5M+ Europe 2M+ USA35M+61M+India 14M+BrazilAustralia 7M+ 2.9M + Marketing Solutions 4 5. We connect people acrossa wide range of demographics45% women55% men Educated: 55% college grad or above *Affluent:49% HHI $75K+33% HHI $100K+ 27% Millennial A18-34 44% are parents 24% GenX A35-44 38% Boomers A45-64Source: comScore, November 2011. * @plan, Rels 4, 2011.Marketing Solutions5 6. And they use LinkedIn for many purposesConnect &76% Network with other professionals Communicate 40% Let others know what Im up toResearch People &62% Learn about what other colleagues are doing Companies 43% Learn more about a companyProfessional Insights46% Stay up to date on industry discussions 72% Maintain professional identityManage Career 37% Look for jobsAs of March 2012 Marketing Solutions 6 7. Social Media Environment MattersQuality Audience Business Context Marketing ImpactReach the most influential, affluentPromotes trust andDelivers compelling insights and and educated audiences at scalemessage receptivityresults with social media solutions 4.2M 2x+10Corporate Executives on more confident in info found onshift in Net Promoter Score as a LinkedIn. 150M members and LinkedIn than other social sites2 result of leveraging LinkedIn3growing11 Internal LinkedIn data (US), March 2012 2 LinkedIn Audience 360 Survey (US), August 20113 Global computer manufacturerMarketing Solutions7 8. Reach Influential, Affluent Professionals Quality AudienceBusiness Context Marketing ImpactBusiness Decision Makers CompLinkedIn 26.7%Target By NY 24.1% ProfessionFaceb 15.8% Seniority Education IndustryHHI $100K+ Company Size Geography Comp Group MembershipLinkedIn 34.4% NY 31.9%Faceb 20.0%Source: The Nielsen Company @Plan,US Adults age 18+, Rel 3 2011Marketing Solutions8 9. LinkedIn combines social media solutions thatdeliver compelling insights and results.CreateAttractExperiences Audience Content Ads Company Page Social Ads Groups Partner MessagesAmplify thruEngage inNetwork Conversation Network Update PollsStatus Groups Company Followers Company Status API/Web Plug-InsUpdates Marketing Solutions 9 10. LinkedIns Marketing SolutionsMarketing Solutions 10 11. Marketing Solutions 11 12. Marketing Solutions 12 13. Marketing Solutions 13 14. LinkedIn Content AdsNew optional format for video feeds Marketing Solutions14 15. Partner MessagesDirect Communication to the Professional Inbox Drive Awareness & Promote University Initiatives Target CLOs & HR Execs Credible messaging and high open rates since members only receive one InMail every 60 days Leverage Added Value Elements (300x250 or 300x600) to cross promote and drive followers to Company Page & University- Sponsored GroupsMarketing Solutions 15 16. Marketing Solutions 16 17. Georgetown University Company Page& Follower EcosystemMarketing Solutions 17 18. Capture Followers who will become your advocates Leverage LinkedIns precisetargeting to garner qualifiedProspective Students Generate social awarenesswhen new professionals followGeorgetown University Build relationships by increasingfollowers Influence professionals by usingtheir social graph Marketing Solutions18 19. Engage Those Most Interested in Your BrandIntroducing Company Status Updates HomepageGeorgetown University is announcing a new Entertainment Program. Profilehttp://bit.ly/oow11ytfbLike (5) Comment Share XYZco Loremipsum dolor sit amet, consecteturadipiscingelit. Maurisrhoncusscelerisqueporttitor. Fusceviverrajustofermentum dolor volutpat. Like (5) Comment Share Mobile Website 55% of LinkedIn members will follow a company forever.1 45% of members want weekly updates.1 LinkedIn Survey (n=363), US and Canada, October 2011Marketing Solutions19 20. Education companies have already adopted status updatesOver 900 EducationCompanies sent Status Updates in30 days Over 100 sent more than 10LinkedIn Internal Data as of July 2012 for higher education & education management industriesMarketing Solutions2020 21. Membership Marketing Solutions 21 22. INSEAD: Successfully using the follower ecosystemObjectiveEngage potential candidates anddifferentiate programme usingadvocacySolutionTargeted social ads Follow ads Recommendation adsResults19,800 followers /2 months435 recommendationsMarketing Solutions22 23. London Business School: Intelligently using content and relevant messaging Objective Drive awareness and perception of LBS using relevant content and highly targeted direct messaging Solution Targeted display Content ads InMail Results 85% open rate on InMail 0.1% CTR on targeted display 8% engagement rate on content adMarketing Solutions 23 24. Marketing Solutions 24