edtech europe 2014 keynote presentation: dr. ulrik juul christensen (senior fellow, digital...
TRANSCRIPT
McGraw-Hill Education
Is Education Technology enough?
Ulrik Juul Christensen
Senior Fellow, Digital Learning
McGraw-Hill Education
Or is content still king?
McGraw-Hill Education
About
• Executive Board
• Senior Fellow (Digital
Learning)
• Facilitating the transformation
of McGraw-Hill to a learning
software company
• Responsible for research
programs
• Product strategy and
development
area9
• Chairman of the Board
• LABS: Cutting edge learning
technology research projects
• Learning Solutions: Custom
learning solutions
McGraw-Hill Education
About
ADAPTIVE LEARNING SIMULATION & DEBRIEFING
McGraw-Hill Education
~900 Adaptive and simulation products From Accounting to Zoology
1.5 million users per semester
~30 billion data points
3000+ authors have been involved
McGraw-Hill Education
How far can we get with technology?
5
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RESOLUTION
1 20 50 600 0
100
200
300
400
500
600
700
Lessons by mail Super adaptivesystems
Adaptations/5 hours spent
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TRADITIONAL VS ADAPTIVE CONTENT
5 min
8 min
8 min
15 min
3
7 min
30 min
• Low “redundancy”
• Low granularity
• Limited response on
user feedback
• 2-5 x “redundancy”
• High granularity
• Frequent response on
user feedback/data
• Necessary to have
domain specific
knowledge models to
tie pieces together
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CONTENT DELIVERY TECH VS. CONTENT CURATION
9
Users
Company
LE
VE
L O
F T
EC
HN
OLO
GY
Sophisticated
Trivial
MOOCs
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Optimize creation and curation of content that is
suitable to be assembled dynamically
Lower the pressure on making content perfect
Domain specific high performance new content types
TECHNOLOGY CAN HELP
10
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Content
SWEET SPOT
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THE ROLE OF OPEN STANDARDS
5 min
8 min
8 min
15 min
3
7 min
30 min
A solid base of content
architecture and base content
makes it easier to open up for
external content (i.e. avoids the
bootstrapping problem often
experienced when attempting
to crowsourcing content)
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