PRESENTED BY: GROUP 5: - RITIKA MANDAL(24) SUNAYANA PAIKRAY(25) RANJITA SAHU(26) ARPITA MISHRA(27) SHAHBAZ KHAN(28)

CONCEPT:

Demandable business low cost standardized food mode of time pass for youth keen interest of kids Risk is low Low Investment Major target to kids, teenagers and

college/school going and busy corporate personnel

Service kind of business

CHOICE VISION To provide authenticate, affordable and healthy

snacks to our customer. To present in every space where snacks can be an

integral ingredient.

CHOICE MISSION To provide a fair price, nutritional, qualitative product and

service to our customers To maintain a clean, comfortable and well maintained premises

for our customers and staff To ensure that each customers receives prompt, professional,

friendly and courteous service To ensure that all guests and staff are treated with the respect

and dignity they deserve Maintaining all these objectives we shall be assured of a fair

profit that will allow us to contribute to the community.

OVERVIEW:Infrastructure1700 sq.ft area containing Product display unit Customer seating space Kitchen space Vehicle parking space Billing counter Storehouse cabinLocation Near college area Near corporate area

No of staffs: 5

Variety of products offered: pizza, pasty, burger, samosa, cutlets, sandwich, cookies. Coffee, soft drinks.Skills: Employees with Technical skill for handling machinery equipment Conceptual skill for taking managerial decision Human skill for communicating clients Suppliers, Distributors.

Planned equipments and Physical Assets: Micro oven, Refrigerator, chairs, table, showcase, Music system,

TV,Computer system, Interior decoration, lightening system, factory

building

Information..The shop will be open 7 days a week with hours as follows:Monday 10:00 am – 9:00 pmTuesday 10:00 am – 9:00 pmWednesday 10:00 am – 9:00 pmThursday 10:00 am – 9:00 pmFriday 10:00 am – 10:00 pmSaturday 10:00 am – 10:00 pmSunday 12:00 pm– 7:00 pm

LEGAL CONSIDERATION: Check all the zoning Laws Setting terms and conditions for getting the lease Permission from food safety and food service establishment Getting a business license first Permission from local environmental health department Get a ISI certification Income tax exemption and Sales tax exemption as per the State

Government policy Incentives and concessions in power tariff etc Registration for rental property Renewal of all registration process All necessary copyrights, trademarks, patents etc.. are taken. Insurance consideration: Property Insurance Workers compensation Insurance General liability Insurance

Financial Summary: Use of Funds Buildings/real estate - Leasehold improvements- 50,000 Capital equipment 110,500 Location/administration expenses 14,800 Opening inventory - Advertising/promotional expenses 10,000 Other expenses 1,200 Contingency fund 10,000 Working capital 172,500 Total Use of Funds 369,000

Total Start-Up Expenses 253,000 Total Start-Up Assets 116,000 Total Required Start-Up Costs 369,000

Source of Finance:Owners' and other investments 30%Bank loans 70%(Urban cooperative bank, Utkal Gramaya Bank at an interest of

7.8%)

PLANNING:

MARKETING PLANS: Build customer loyalty in the new market

by innovative sales strategy Segmented according to the basis of age,

income, profession and time availability After segmentation we target two types

people as our target: young people, children Positioned our product as: high quality,

reasonable, reliable

PRICING PLANS: Choice will introduce its products at 20%off

compared to competitors regular price during the first month in addition it will co-sponsor local charitable events to raise the visibility of the brand

Moreover, we will need to lower the price to hold the market share at the time of competition

Keep reasonable price and provide quality product for customer acceptance.

After covering the cost we set a profit margin for our pricing.

PROCUREMENT PLANS: Procure bakery like bread, buns etc..

from the local certified bakery firms For vegetables we have a direct type up

with the Udyan fresh For factory building we contract a A class

contractor having space management idea.

For machinery we consult a good engineer.

PROMOTIONAL PLANS: Word of Mouth Leaflets, Banners, Hodings Event Marketing -We plan on joining our local

chamber of commerce and utilizing the services on our grand opening

Website:-We will stay current with industry trends and have a webpage, Facebook page and Twitter site.

Radio and TV channel advertising Our menu, map, and hours of operation will be

easily accessed. In the future we may consider fax or email orders as well a phone application services

Any questions???