edpe 400 final marketing plan presentation
TRANSCRIPT
The Lewiston BroncsNICK FULLMER, ALEC MILLER, NATE GUMMINGER, AND ERIN SCHULTHEIS
Table of Contents1. Overview
2. History and Mission Statement
3. Marketing Goals, Strategy, and Implementation (4 Goals)
4. Calendar
5. SWOT Analysis
6. Budget
7. Summary
Overview
Lewiston, ID
Class A Short Season
MiLB: Northwest League
History and Mission StatementLewiston Broncs: 1952-1974
The Lewiston Broncs commit to invigorating and building excitement in the residents, companies, and organizations of the Lewis-Clark Valley to provide quality, wholesome entertainment while developing baseball professionals.
Boston Red Sox affiliate
Goal #1Logo, color paletteCostumed mascotWebsite
Logo surveyNewspaper ad
Reveal celebration at Harris Field
MascotDecisionCostume
Goal #250% families30% retired and singles20% students (HS & college)
Radio stationsStudent, country, AM sports
Community eventsLCSC player appearance
Game themes
Goal #33+ multi-year sponsors2+ single-year sponsors
3 sponsorship commitment levelsResearch, plan, propose ASAP
Goal #4All players hosted by families by the first practice Advertisements will begin 6 months in advance of opening dayFlyers, newspaper, and website advertising50% retention rate into the second season of play
SWOT Analysis
Budget
Little organizational fundingMiLB owner responsibleTotal Expenses: $130,908 Net Cash Deficiency: $20,908Ticket sales and sponsorships
SummaryPro sports monopoly in L-C Valley
Radio opportunity
Invigorate and developCompaniesHost families, residentsBaseball players
Questions?
References"8th Annual Steak Out!." Blog. Lewis-Clark Twins & Cubs. Blogger,
30 June 2014. Web. 18 Apr. 2015."30 Guns in 30 Days!." Blog. Lewis-Clark Twins & Cubs. Blogger, 30
June 2014. Web. 18 Apr. 2015."55 Things to See and Do in the Lewis Clark Valley." LC Today.
Moneysaver Lewis-Clark Edition, 2005. Web. 16 Apr. 2015."2015 Lewiston Tribune Advertising Rates." The Lewiston Tribune.
1 Apr. 2015. Web. 25 Apr. 2015."About Us." Hillsboro Hops. MiLB, 2011. Web. 22 Apr. 2015."About Us." Lewiston Roundup. Lewiston Roundup Association,
2013. Web. 21 Apr. 2015.Asotin County Family Aquatic Center. N.p., n.d. Web. 18 Apr. 2015.Barrows, Bob. "Broncs' demise no sudden thing." Lewiston
Morning Tribune. ID]. Google news, 10 Jan. 1975. Web. 18 Apr. 2015.
"Business Flyer Printing." UPrinting. N.p., 2015. Web. 25 Apr. 2015.
Chalfin, Robert J. "The Economics of Minor League Baseball." Blog. The Wharton School: Entrepreneurship Blog. The Wharton School at University of Pennsylvania. N.p., 19 Aug. 2013. Web. 23 Apr. 2015.
"Port of Lewiston: Port History." World Port Source. N.p., 2005. Web. 21 Apr. 2015.
"Productions." Lewiston Civic Theatre. N.p., 2015. Web. 19 Apr. 2015.
Smith, Chris. "How Billionaires Like Warren Buffett Profit From Minor League Baseball Ownership." Forbes . N.p., 8 June 2012. Web. 21 Apr. 2015.
Unger, Steve. "Ten Marketing Challenges that Can Make or Break Your Business."Pragmatic Marketing. 2012. Web. 22 Apr. 2015.