edition 1: no business like social business

M A G A Z I N EEDITION 1 SPECIAL INAUGURAL EDITION

KEYS FOR SOCIAL SUCCESS

Special Feature

7

N O B U S I N E S S L I K E S O C I A L B U S I N E S S

ldquoSocial Media is the only method of advertising thatrsquos worked for us in the last 6 monthsrdquo

Ellen Pike Tura Charters Gladstone

Tennis Ace to Facebook Pro

14 Detailed Case Studies

Melbourne Mums Unlocking New Culture with Social

hellipAND MORE on the thriving business of Social Media

NOW ON THEAPPLE NEWSTAND

Message From The EditorTo the inaugural edition of Social Media Success Magazine

When I first started working with clients and leveraging their Social Media

marketing to promote their business and products I had no idea how far it

would go Since then Irsquove worked with some great businesses and helped them

get explosive growth in their Social Media and bring in some incredible results

and benefits for their business

Our dream behind publishing Social Media Success Magazine was to show

business owners and managers the benefits behind using Social Media to

promote their businesses as long as it is used correctly To help explain this

we have included a variety of great case studies of businesses that are kicking

goals on Social Media

These case studies will show you the secrets behind successful campaigns In

each magazine we will also be sharing with you many bite-sized tips behind

using Social Media from the businesses we interview as well as from other

experts in the Social Media field

To your success on Social Media and in business

Dan Willersdorf

Editor of Social Media Success Magazine

Social Media Success Magazine is a dual-format (digital and print) journal that profiles and analyses business owners and managers successfully using Social Media to promote their businesses

If you know of a business that would be a great case study for Social Media Success Magazine please email editorsocialmediasuccessmagazinecomau

The Magazine

DESIGN Gordana Brborovic

COVER PHOTO Mark Eaglesham Garage Photography

PRINTING Coral Coast Printers wwwcoralcoastprinterscom

TO ORDER SOCIAL MEDIA SUCCESS MAGAZINE Visit wwwsocialmediasuccessmagazinecomau

BUSINESS ADVISORS WEB AGENCIES amp MARKETING CONSULTANTS To enquire about ordering bulk copies for your clients email editorsocialmediasuccessmagazinecomau

4 For access to new case studies each week visit wwwsocialmediasuccessmagazinecomau and enter your email to subscribe

DAN WILLERSDORFDan started working in the Social Media field way back when Facebook advertising first started using Social Media to market his web design agency As owner of Wide Reach Social Media he has worked with hundreds of businesses to get more leads and sales from their Social Media

He started Social Media Success Magazine in order to showcase the great results the best businesses are getting on Social Media and inspire others to learn from this

In his spare time he Stand-up paddle boards surfs and drinks lots of coffee

editorsocialmediasuccessmagazinecomau

FRANCE PINZONFrance is a writer and editor based in Manila Philippines She believes that the rise of things such as Facebook and Twitter is the Universersquos way of telling her that genetic awkwardness isnrsquot meant to carry on And that overexposure to dog (and cat) photos never hurts anyone

When she is away from the computer shersquos either busy with her vintage LPs or trying out a new burrito-and-beer joint in the city ndash or doing both at the same time

deputyeditorsocialmediasuccessmagazinecomau

SHANNON WOOLACOTTShannon is in her third year of University studying a Bachelor of Arts degree She has always shared a passion for writing with a love of people making journalism a natural career choice

She is an avid Social Media user with a proficient understanding of business management and marketing due to experience in retail management

In her spare time you will find her buried in a book or spending time with family and friends at the beach

newssocialmediasuccessmagazinecomau

KATRINA CAREYKatrina loves using Social Media to indulge her passion in womenrsquos style and clothing and is happiest when her Facebook news feed is full of the latest seasonrsquos collections Katrina rates Instagram as her favourite most preferred platform followed closely by Facebook and then Pinterest

Katrina is frequently called upon by family friends and colleagues to assist them with their facebooking and other online social matters Katrina looks forward to the day when people are more willing and less scared to share more with their friends via online tools and when people understand their privacy settings enough to be confident to do so

katrinawidereachsocialmediacomau

THE TEAM

5For access to new case studies each week visit wwwsocialmediasuccessmagazinecomau and enter your email to subscribe

CONTENT

03

04

05

06

08

11

12

14

16

18

19

22

24

26

29

32

34

36

38

40

The Magazine

The Team

Content

Smashing the Competition

Fish or Cut Bait

Choosing the Right Social Network

for Your Business

Weddings Chocolate amp Love

A Walk in the Park

Social Media Catches Big Crowd

for Fishing Competition

An Open House Is Good For Business

Facebook Posting Ideas

A Perfect Place And Perfect Marketing

Oh So Delicious Indeed

Australiarsquos No 1 Infants Product Goes

Social and is Reaping the Rewards

The 7 Keys for Social Success

Outside the Box

Social Media Helps Father Get

Life Vest for Daughter

Little Lucyrsquos Goes Big On Social Media

Melbourne Mums Unlocking

New Culture with Social

Farm Fun and Facebook Likes

EDITION 1 SPECIAL INAUGURAL EDITION

40

24

38

06


F ounded by Luke Harvey back in 2011 Ace Tennis are the resident tennis professionals for the area and are based at the Hervey Bay amp District Tennis Association

HITS AND MISSES BEFORE FACEBOOKLuke wasted no time in doing promotions when he first started Ace Tennis From asking for assistance from his existing networks to reaching out to various schools

the business went all out before realising they should be taking another more cost-effective approach

Just six months in Ace Tennis Hervey Bay decided to open their Facebook business page which has now become more important than a website for the club

FINDINGSWhy Facebook

1 CUSTOMER CARE

One of the many valuable things that Ace Tennis has gotten from Facebook has been extending their means to provide customer service ldquoI try and update it if not every day every second dayrdquo Luke shares ldquoBecause Irsquom coaching every day I donrsquot get to see every one of our customers that comes into the tennis centre Irsquom often tied up doing a lesson while theyrsquore there having a lesson with another coach so by having a Facebook page at least those people can communicate with me

SMASHING THE COMPETITION

A closer look at coaching business Ace Tennis and how Facebook turned their double-faults and unforced errors in marketing to concrete business

victories in no time

INTERVIEW BY Dan Willersdorf

EDITED BY France Pinzon

OWNER Head Coach Luke Harvey

YEARS IN BUSINESS 2011 to Present

WEBSITE wwwherveybaytenniscomau

FACEBOOK PAGE wwwfacebookcomAceTennisHerveyBay

LIKES 1160 and counting


by just sending a message or just interacting through a post on the pagerdquo

ldquoWe try and highlight some kids that have done well or doing well or even give away prizes something like that just to engage the people there morerdquo he adds ldquoSo it really bridges the gap between the customer and the service provider And if you want to promote an event and get people excited about the event [you post it on Facebook]rdquo

2 BUDGET-FRIENDLY FOCUSED ADS

Are Facebook ads really all that effective ldquoWersquore using ads for things like cardio tennis to try and get it out there and get people interested in itrdquo Luke suggests ldquoItrsquos really about promoting the page in general and getting people to like the page and then they see those events and products coming up all the timerdquo

ldquoAt the Australian Open we were doing about $10 a day and we just figured for that monthmdash30 daysmdashat $10 a day itrsquos only $300 Compare that to a newspaper ad in The Independent at $400 or $500rdquo he explains ldquoIn the 30 days it was probably four or five new likes a dayrdquo

3 TO ATTRACT MORE ATTENTION

ldquoI took a picture of our basket with all the balls in it and I did a guessing competition and an ad at the

same timerdquo Luke narrates ldquoIt kept not just promoting our page but it kept promoting that post in peoplersquos newsfeeds so we had something like 80 comments on one post which you know thatrsquos way above what we normally haverdquo

When You DO Get Your Business On Facebookhellip

1 BACK-AND-FORTH THE CONVERSATION SHOULD GO

ldquoTry and be really engaging to your customers Obviously answering or recognising their comments I think is a good thingrdquo Luke says ldquoLike their comment or comment to show yoursquore interested in what theyrsquore saying as wellrdquo

2 USE IT - WISELY AND REGULARLY

Trying out Facebook Advertising Luke shares some tips on how to run ads better ldquoRun ads around times that you think your business would benefit from it In our case around the seasons of tennisrdquo he adds ldquomaybe running just on the weekends or somethingrdquo

ldquoFacebook is way more important to us than our website Itrsquos reached many more customers for tennis than our websiterdquo Luke reveals ldquoand itrsquos so much easier to keep updated as well than a real websiterdquo

Ace Tennis offers Private and Semi-private Lessons for children (as young as 3 years old) and adults group lessons squad sessions has a fully-stocked pro shop for all your tennis needs and even provides restringing of racquets

ldquoFacebook is way more important to us than our

websiterdquo

New customers coming via Facebook Facebook

reaching more customers than their website

Get customers for a new tennis coaching business

Regular use of Facebook including paid Facebook

advertising

THE CHALLENGE THE ACTION THE RESULT

ACE TENNIS HERVEY BAY OPENING HOURSMon - Tue 300 pm - 730 pmWed - Fri 300 pm - 700 pm


F or years Gladstone-based fishing charter business Tura Charters relied on the good olrsquo word-of-mouth to get their name out to potential customers Their vessels that would

cross the expanses of the Swain Reefs Coral Sea Capricorn Bunker Group and Shoalwater Bay have offered fishing diving cruising and research services to their passengers for over 14 years Promotion during the developmental years of Tura Charters via word of mouth and all the regular types of advertising fishing magazines yellow pages and web page was good enough

In fact business was so good that in 2007 they made the big decision to purchase a second charter boat a significant investment but one they felt confident doing as ldquobusiness was finerdquo

But then the global financial crisis hit in 2008 and the charter industry crashed hard as people cut down on their discretionary spending All of a sudden Tura Charters were struggling to fill one boat much less two

They tried every sort of traditional advertising to recover from the GFC but to no great result It was then that Chris Pike and wife Ellen decided that traditional advertising wasnrsquot going to cut it if they wanted their business to survive ldquoWe needed a boost to improve our work in chartering for both our vessels and we just

found that our webpage and usual advertising wasnrsquot enoughrdquo

ldquoWe had been doing this for a long time and we were slowing down and thinking lsquoWhere are we going and what are we going to do to improve all of thisrsquordquo Ellen explains ldquoSo to keep up with todayrsquos trends we needed to adjust our thoughts on advertising to fit in with the usage of phone apps iPads and all the different tools we needed and we thought Social Media will be the way to get it out thererdquo

TAKING ON SOCIAL MEDIA AND FACEBOOKEllen wasnrsquot even using Social Media personally at that stage (and at present still hasnrsquot much) so once they decided to use Social Media they sought professional assistance from Social Media experts and saw good results almost instantly upon implementation ldquoWersquore uploading photos and videos and news on our latest

FOUNDERSOWNERS Chris and Ellen Pike


WEBSITE turacharterscom

FACEBOOK PAGE wwwfacebookcomturacharters


Fish or Cut Bait

ldquowe needed to adjust our thoughts on advertisingrdquo

How long-range fishing charter business Tura Charters was able to

recover from the downturn in business from the Global Financial Crisis thanks

to the smart use of Social Media

INTERVIEW BY Shannon WoolacottEDITED BY France Pinzon


charters [and] we found the responses really goodrdquo Ellen shares ldquoPeople wanted to know about it and they loved to see the picturesrdquo

FINDINGS1 WIDER REACH

Despite initial worries about getting negative feedback online Tura Charters eventually realised the fact that their business was able to reach out to far more people than normal advertising ever could ldquoMy main concern was knowing that you could have a lot of negative comments maybe on your timeline from people I now realise that you always get negative [feedback] from the public I suppose no matter how hard you tryrdquo Ellen says But she has discovered that the wide reach and the benefits they have received have far outweighed any risk of negative feedback

2 ADVERTISING ON FACEBOOK

The Pikes admit their age was one of the things that made them a little reluctant to embrace Social Media the first time but Ellen with the right advice with things such as putting ads on Facebook it relieved them of the stress in running a business and trying to figure out their Social Media ldquoWith our Social Media managers helping us in the advertising area it has taken a lot of weight off of my shoulders and given me room to breathe and continue to do everything else within our business without the overwhelming fact that Irsquove got to be out there Irsquove got to be advertising Irsquove got to be trying to get in work all the timerdquo Ellen says of accomplishing such a task made possible by hiring trained Social Media managers

ldquoBy advertising through Facebook and generally keeping up to that as much as I can has just lifted and helped me immensely It can actually create a lot of health problems if yoursquove got a lot of stress on you and it just uplifted that and it really is a big help for merdquo Ellen explains

3 FACEBOOK KEEPS TRACK OF THE RESULTS

bull Facebook fans have grown from 209 to 2021

bull Website visitors have increased from 1000 per month to 3500

bull 2500 people visit their website each month from Facebook (an increase of 350)

Ellen said that over the last 6 months out of all of the advertising they had tried Social Media was the only one that had worked for them ldquoThe results were almost straight awayrdquo she says of how they have been able to see and study the immediate effects of what they post on their Facebook page ldquoIt was really good and we were quite surprised with the results we got especially

from putting up pictures and the news that we had been putting on our website We decided lsquoNo wersquoll put them on our Facebook page as well and we get more following from that than we do from our webpagersquordquo

When You DO Get Your Business On Social Mediahellip

1 UPDATE IT REGULARLY

ldquoGet it set up properly be consistent and make a habit out of viewing and responding to your pagerdquo Ellen shares

2 BE INFORMATIVE

ldquoWe found that pictures videos and especially our news updates are always good and always get a good responserdquo she adds ldquoLook at what your business offers and post to suitrdquo

All of a sudden Tura Charters were struggling to fill one boat

much less two


FACEBOOK FANS WEBSITE VISITORS

209 2021 1000 per month 3500 per month

867 increase 350 increase

3 GET PROFESSIONAL ASSISTANCE

ldquoI learnt a lotrdquo says Ellen ldquohow to put things on there how to set up the photo page for the business with the logo Just all the little general bits and the privacy bits that I really wasnrsquot aware of just lots of information that night and how to connect with other people and using the messaging if you didnrsquot want to go on timeline and how to do it privatelyldquo

4 DONrsquoT BE AFRAID TO ASK FOR HELP ndash CONSIDER OUTSOURCING

ldquoItrsquos pretty constant so yoursquove got to be on top of it all the time and if you arenrsquot able to do it then you definitely need some help running it as you do with most other things in your businessrdquo Ellen suggests ldquoItrsquos an asset to have someone to help you because it grows every day I think if you canrsquot do it yourself you havenrsquot got the time

to do it enlist someone to help you with it because it certainly is a benefit to yourdquo

ldquoWith our Social Media managers helping us in the advertising area it has taken a lot of weight off my shoulders and given me room to breathe and continue to do everything else within our business that I do without the overwhelming fact that Irsquove got to be out there Irsquove got to be advertising Irsquove got to be trying to get in work all the timerdquo

Looking Back On IthellipldquoBeing that little bit older and just getting into this type of thing we were a little bit waryrdquo Ellen realises

But now she says that itrsquos a sense of relief that they are using it well and it has worked so well in getting the business recognised ldquoAnd it has had this big effect on the business Slowly filtering through with lots of people viewing the page wersquore now starting to get a lot of our enquiries actually from Facebook so itrsquos a big benefit to usrdquo she explains ldquoI think if you want to get your business out there give it a go because itrsquos definitely worth it itrsquos the way to go Itrsquos whatrsquos happening in this generationrdquo

Tura Charters offer fishing diving spearfishing cruising ecotours and research among others Visit wwwturacharterscom for bookings and information regarding their vessels and charters

ldquoThe results were almost straight awayrdquo

CHOOSING THE RIGHT SOCIAL NETWORK FOR YOUR BUSINESS

A good question I was asked recently was ldquoWhich Social Media do I use I keep hearing about Facebook mostly Does Facebook get better results Just wondering why not LinkedInTwitter or bloggingrdquoThe one platform we consistently see people getting the best results from is FacebookOne of the main reasons for this is it has 4 times as many active users as the next largest platform as shown clearly in this graph

Facebook also has the widest demographic of users with as many people over 30 years of age on Facebook as people under 30 years The over 50 years demographic is the fastest growing age group on Facebook Even with younger users utilising Instagram heavily the statistics show that they are using Facebook still as well

SOCIAL MEDIA PLATFORMS

IN AUSTRALIA(Millions of Active

Users)

Facebook LinkedIn Twitter Instagram Snapchat Pinterest Google Plus

0

2

4

6

8

10

12

14

WHEN CHOOSING THE RIGHT SOCIAL NETWORK FOR YOUR BUSINESS CONSIDER THESE 3 FACTORS

If you follow this advice and choose

the right Social Network for your business you are

one step closer to Social Media

success

1 WHICH PLATFORM ARE THE MOST OF YOUR USERS ON

middot Facebook has the most users and the widest spread

middot LinkedIn users are predomi-nantly business people and professionals

middot Twitter has generally a more tech-savvy social media-savvy and a younger audience It is also widely used by those working in the media industry

middot Pinterest has a predominantly female user base (above 60) mainly in the 25-45 year age group and are in the affluent and educated demographic group

middot Instagramrsquos user base is younger and more tech savvy

2 WHICH PLATFORM ARE YOU MOST FAMILIAR WITH AND WILL YOU BE COMFORTABLE USING ITmiddot Choose one that you

can and want to use

3 WHICH PLATFORM BEST SUITS THE CONTENT YOU CAN CREATE

Consider the content you have available or can create and how suitable this is for each platform The content most suitable for each platform is

middot Facebook Text images video and links

middot LinkedIn Text-based content and links

middot Twit ter Short text -based content

middot Instagram Image and video content

middot Pinterest Image content (it is a very visual platform) If you have an online store that sells visually appealing objects it can be a great way to drive traffic

by Dan WiIlersdorf


Social Media Success Magazine recently caught up with Melanice to talk growing a brand new business using Social Media

SMSM Tell me about yourself and ldquoCha Cha Chocolaterdquo

Melanice Jacobsen Irsquove been in the confectionery industry most of my life because my Dad owned a chocolate factory from when I was born Three years ago I was back working in the family business and a lot of potential customers were coming in and talking about the new craze of candy bars So I said to my sister that there might be a market for this so I decided to set up a Facebook page a business name and then off I went that was three years ago next month The Social Media Efforts amp Results Of Cha Cha ChocolateSMSM When you started Cha Cha what platforms did you use to get your business out there

Melanice I researched what other businesses were doing in other regions I didnrsquot send [my Facebook page] live until I was able to organise a professional photography shoot I created four different designs of candy bars set them up at a wonderful location and had some professional photos taken I basically put

Weddings Chocolate amp

LoveA love of Chocolate Weddings

and a desire to ldquoget it right from the startrdquo is the recipe for

Cha Charsquos successINTERVIEW BY Katrina Carey

OWNER Melanice Jacobsen

YEARS IN BUSINESS 2011 to present

WEBSITE wwwchachachocolatecomau

FACEBOOK PAGE wwwfacebookcomChaChaChocolate


the photos on Facebook and sent it live I think I had a hundred likes within an hour and I was so excited

SMSM Apart from Social Media what other advertising did you do

Melanice To start with I was spending a lot of money on advertising in the wrong places I had spent $1000 dollars on a local bridal magazine for 2 years but believe it didnrsquot generate much business at all I also invested a lot of money into an Event Fair down in Brisbane I quickly realised that promoting my business 5 hours from home would be costly and decided not to attend and losing money there also was frustrating


SMSM What is it that you like most about Social Media

Melanice The best part about Social Media is itrsquos easy itrsquos affordable even if yoursquore paying to promote Itrsquos visual and my business is very visual Itrsquos easyitrsquos fun and I love it I enjoy it on a personal level so it doesnrsquot feel like a chore when I have to go on and post something

SMSM How do you find Facebook advertising

Melanice If I do pay to promote itrsquos more of a targeted post for people within the region that will be potential clients For only $22 to promote a photo a special event or candy buffet ndash itrsquos affordable if I get some interest or enquiry coming from that it was well worth it

SMSM Do you think that using Social Media is worth it

Melanice Absolutely My business wouldnrsquot be where it is today without it

Melanicersquos Social Media Advice For OthersSMSM What general advice can you give to others about using Social Media

Melanice I think it is very important to get it right amp to look professional from the beginning Irsquove researched a lot of companies like mine on Facebook amp the ones that grabbed

my attention were the ones that really look professional If you are selling a professional product or service it needs to be consistent with your Facebook page Itrsquos best to hire a professional for the right advice and tips the original investment for this may make or break you

SMSM Do you have any tips about what to post on Social Media

Melanice Most of the time it has to be a post with photos It should be unique even funny I think itrsquos important to post daily or every second day Create a bit of excitement with whatever it is yoursquore doing - people like to smile when they see a post and if you get a smile you will get a ldquolikerdquo even a ldquosharerdquo

There are 3 interests that people enjoy on my Facebook page ndash weddings chocolate and dogs I have just found that those obviously reflect through me [my interests]

- I know that those three things are going to get me quality likes

Also if I do post something I normally post it towards a person Not a particular person [but what I mean is] when they read my post I want them to think Irsquom talking to them

SMSM Do you have any tips for people who feel they donrsquot have time for Facebook

Melanice I remember in one of the seminars about Social Media management it said that you can pre-set your post to come out every day in a week so that really works for me You have to think of your Facebook page like opening your front door to your business every post is a potential client connection Keep your posts short and interesting it doesnrsquot take a lot of time at all

Whatrsquos Next For Cha Cha ChocolateSMSM So moving forward with Cha Cha into the future do you see Social Media as an important part of your business

Melanice Definitely Definitely

I would like Cha Cha to be selling our personalised chocolate bars all over Queensland and interstate I plan to open in other regions down the track maybe franchising Going forward Irsquod love to see Cha Cha connecting with more of a direct client base through my Facebook page I would like to link some of my other Social Media sites together such as Twitter and Pinterest Irsquod like to create more orders from my Facebook site and would love to have a successful online business without having the overheads or a retail shop

Our hand made chocolates are certainly gaining interest also and plan to make these a big part of my business in the near future I have some dreams some big dreams

SMSM Is there anything else you would like to add

Melanice I think itrsquos quite impressive with what I achieved from the council seminar of our Social Media manager I think before setting up a Facebook site everyone should get some advice about Social Media because these days it really is the ldquofacerdquo of your business If anyone talks to me about starting a business Irsquom say straight away ldquotake the time get it right from the startrdquo

For more information visit the Cha Cha Chocolate Facebook Page

For more about Cha Cha Chocolate connect with them on Social Media They specialise in Luxury Candy Buffets for all occasions Also known for their wide selection of personalised wedding favours and corporate gifts


C ol and Julie Pearson met some Social Media experts for the first time a few months after opening the 50-acre property Platypus Park

Riverside Retreat to vacationing couples families recreationists and nature lovers Based at their beautiful organic farm which went under in the massive floods of 2010 and 2013 it was only able to fully recover recently Located on the banks of the Burnett River the goal for Platypus Park is to become a second source of income for the owners

Like other people who have just started a business Col and Julie initially tried out all sorts of ways to promote Platypus Park from running ads on radio and television to magazine features store signage and brochures to simple word-of-mouth

And then they encountered Social Media through Dan Willersdorf

Under the guidance of the Social Media managers Col gave Facebook Advertising a shot for its cost-effectiveness and the way it targeted their market He said that with the paid advertising on Facebook ldquoyou could target a particular market age group or demographic at an affordable price Rather than when you just blanket advertise by going out there to the masses and yoursquore really not hitting that target market So that was one of the main things but it really came through just learning and getting to know what Facebook could actually dordquo Col explains

A WALK IN THE PARK

Platypus Park Riverside Retreat had its share of business struggles even before it formally opened But with proper Social Media assistance Facebook advertising and by simply letting nature take its course it has now become one of the must-try vacation getaways in Bundaberg making it a certified Social Media success

INTERVIEW BY Shannon Woolacott


OWNERS Col amp Julie Pearson


WEBSITE wwwplatypusparkriversideretreatcomau

FACEBOOK PAGE wwwfacebookcomPlatypusParkRiversideRetreat


ldquoif yoursquore not savvy with Facebook get professional helprdquo



1 MORE CONVENIENTldquoYou can manage it on your phone wherever you are just to put a new post up or put a photo uprdquo Julie says ldquoAnd to send messages to people if theyrsquove had an enquiry Itrsquos just really convenient I feelrdquo

2 WIDER REACHJulie attests to Facebook as a big platform that caters to what businesses and customers both look for ldquoI think because itrsquos out there all the time Itrsquos constantly reminding people Itrsquos not something that you have to wait for it to be played on the radiordquo she adds ldquoAnd as a visual thing too you can constantly put your photos up and I think people get a lot more out of looking at something rather than reading through information And yes itrsquos just a great thing thatrsquos always out in front of people so it just acts as a constant reminder of what you have to offerrdquo

3 INTERACTION AT ITS BEST

For Col Facebook has become a tool to interact with people (who are potential customers) whom they share common interests with whether itrsquos interest in wonderful vacation spots wildlife or even flood recovery

When you DO get your business on Facebookhellip

1 GET PROFESSIONAL HELP ndash HIRE A MANAGERldquoOur Social Media manager was really helpful and setting it up initially getting us off the ground And a few times he was only a phone call away with things And hersquod help with this and bang it was donerdquo Col shares ldquoJulie would say lsquoOh the manager put this uprsquo or lsquoHe has done this and that and itrsquos already up therersquo And it was just like quick and easy especially from my perspective that I had no idea what to do It was really beneficialrdquo

2 FEEDBACK IS ALWAYS A GOOD THINGJust like any business owner no one wants to hear someone say something negative about their product or service But the people behind Platypus Park which has

a 47-star rating on Facebook have learnt to work every bit to their advantage ldquoWe try to encourage everybody who is on Facebook to go on and leave a review on our page or post photos or even check inrdquo Col says

Final words regarding Social Media for Platypus Park Riverside RetreathellipldquoIn all honesty I was probably the biggest skeptic And I guess because not having any real knowledge of Facebook I didnrsquot realise the power of Social Media Itrsquos quite amazing the power of itrdquo Col shares

And on seeking Social Media assistance Col stresses ldquoGiving a comparison to a haircut and a bad haircut whereas if people try and do things off their own bat often if yoursquore not a hairdresser you shouldnrsquot cut someonersquos hair And if yoursquore not savvy with Facebook get professional help Thatrsquos what theyrsquore there for Theyrsquore professionals at their job for a reason Seek the help because it is there and itrsquos affordable You reach your target market and get the resultsrdquo

For more information visit Platypus Park Riverside Retreat Facebook Page

Only a short drive from Bundaberg Platypus Park Riverside Retreat has villas that can be booked for couples or families wanting that special getaway Contact them at infoplatypusparkriversideretreatcomau

bull ldquoWe had our first booking for the Australia Day weekend which was when we were flooded so the people didnrsquot turn up of courserdquo

bull ldquoSince the floods itrsquos been a bit of a battle to get back to where we wererdquo

bull Platypus Park tried most methods of advertising

bull (with Social Media) ldquomy expectations werenrsquot very high initiallyrdquo

bull Successful use of Social Media and occupancy rates for the park on the rise

bull ldquoThe biggest benefit is just reaching so many people that you wouldnrsquot normally reach just on your ownrdquo

bull ldquoI would recommend it 100 percentrdquo

THE CHALLENGE THE RESULT


Social Media Catches Big Crowd for Fishing Competition

OFFICERS Graeme Morely VMR Secretary Fishing Classic Co-ordinator amp Senior SkipperSenior Vessel Commander Graham Kingston VMR Vice-President amp Publicity Officer Skipper Vessel Commander John OrsquoCallaghan VMR WHS Officer amp Unit Training Officer SkipperVessel Commander

YEARS ACTIVE OF THE ORGANISATION 1972 to present

WEBSITE wwwvmrbundabergfishingclassiccomauFACEBOOK PAGE wwwfacebookcomVMRBundabergLIKES 737 and counting

For its annual fundraising event to raise crucial funds VMR Bundaberg uses Facebook to launch the annual Family Fishing Classic event meeting its fundraising target and more despite limited resourcesINTERVIEW BY Shannon WoolacottADDITIONAL QUOTES BY Dan Willersdorf

V MR (Volunteer Marine Rescue) Bundabergrsquos Family Fishing Classic first began in 2002 but officially became an annual charity event under VMR in 2006 in which local

businesses in the Wide Bay area immediately showed support for the dedicated volunteer rescue group Every year since that VMR held the Family Fishing Classic which has become the largest fishing event in the region

The 2014 edition of the event was very special as it helped raise money to go towards the upgrade of their main rescue boat which is 19 years old

According to VMR secretary Graeme Morely who has organised and managed the event for the past years utilising marketing tools such as television radio and print advertising is an integral aspect of creating


awareness of the event To further engage and assess interest in the Family Fishing Classic Social Media was used to inform and direct the target audience to the VMR website and encourage early registration Graeme then decided to hire a Social Media manager to successfully advertise an event on Facebook

The results were overwhelming as the days led up to the weekend affair Excitement built up also especially since enquiries about the restrictions and accommodations where asked online by interested parties Even after the event was done and the prizes were given away the momentum online kept up as those who were at the event shared their photos on Facebook

How To Successfully Promote An Event On Social Media Step-By-Step1 Ensure the page is set up correctly ndash visitors must be

able to see what the organisation is about they must be able to find your contact details and you must select the correct category

2 Collect all the images videos and stories you can leading up to your event In the two weeks or so leading up to the event you must post onceday You will need a reserve on contentinformation to be able to do this

3 Schedule posts for onceday leading up to the event These posts should build anticipation for the event as well as communicate important information to people coming Ideas for what to post

middot This was last yearrsquos winner (photo)hellip do you think you can beat that this year

middot Only x days to go to register Tag a friend in the comments below to remind them to register

middot What are you looking forward to doing at this yearrsquos event

middot What was your favourite part of last yearrsquos event

4 Ensure that any members of your organisation that know how to use Facebook have installed the ldquoFacebook Pages Managerrdquo on their phone so they can take a photo and directly post it to your Facebook page

5 Monitor enquiries and questions on the page and respond to them

6 Be ready to ldquoadjust courserdquo if people request it For the VMR fishing classic people that couldnrsquot attend were requesting regular photos of the leader board We were able to provide this which meant more engagement and interaction on the page

7 Consider how to get all the attendees to the event to ldquoLikerdquo your page on the event day This will set you up well for getting more people to next yearrsquos event In the VMR Bundaberg case we ran a competition that encouraged people to post a photo of themselves having fun at the event This requires a suitable prize to give away and you must post flyers around letting people know about the competition But it will get excellent results because you will get more people to the page and more likes

This was what Graeme had to say about the results

ldquoThe results we got overall were phenomenal having increased our Facebook lsquoLikesrsquo some 20 and they are still growing Importantly we were able to get the word out there of what we do not only for the Fishing Classic fundraiser but

also our core service that is safety of life at sea with search and rescue activitiesrdquo

ldquoThe results we got overall were phenomenalrdquo


A UNIQUE BUSINESSTyson Clarke is a miner that retired early - not as a result of his mining though - but instead through his own successful property investment efforts His business teaches others how to do the same but he does not use traditional sales and marketingAs the owner of Queensland Property Advice which is part of the larger The Australian Property Panel group he has 3 main roles1 As mentor or coach helping people to identify their goals when they want to achieve them and most importantly what drives them to achieve these goals2 Educating people about investing to build a property portfolio whether individually or through a larger workshop format3 Providing and project managing a team of independent service providers (brokers accountants builders property managers solicitors etc) for his clients to take the stress and time out of identifying and organising investment properties One of his clientrsquos holidayed around Europe whilst his 4th property was being organised ldquoWe helped with everything from the idea of wanting to get an investment property to the rent showing up in your accountrdquo Tyson adds ldquoItrsquos a complete one-stop servicerdquo

A Unique Sales amp Marketing ApproachldquoI donrsquot like using the term lsquosales and marketingrsquordquo says Tyson ldquoFor me itrsquos just about having a conversation with people and seeing if we can work togetherrdquoldquoI donrsquot use traditional marketing at all ndash I know when I read the paper I donrsquot take any notice of the ads in the newspaper so I think why would my customers read my adsrdquo he admits ldquo99 of our business comes from word-of-mouth by delivering on what we say every time We take the attitude that we have to over deliver on what our clients expect provide exceptional service plus have some fun If we get all these aspects right clients are likely to be very happy and ask for our help next time while passing on the good word of how we have helped themrdquo

ANDhellip Unique Use of Social MediaAustralian Property Panel does not see Facebook as a traditional sales and marketing tool They use it for two main purposes1 To communicate and educate our fans ldquoIf I see an

article or some information that I think would be of


Passionate young property educator avoids using Social Media as a sales tool but it helps his business grow anyway


value to our fans I will post it on the page It doesnrsquot matter if they donrsquot know us at all and our potential or who our current clients are we are using it to share the best education we can sharerdquo

2 As an interaction tool ldquoI encourage people to get involved and share their experiences There are some sharks in the property market so new people can be very cautious and want to make sure they can trust us I send them to the Facebook page and this gives them a feel for what we do I also encourage them to ask our current clients questions on the page With nothing to hide we want potential customers to ask past customers the hard questions This gives people honest information and helps give potential customers peace of mind People want more proof to be 100 surerdquo

TYSONrsquoS TOP TIPS1 Be open2 Be honest3 Be transparent

Tyson gives the example when you are thinking about visiting a new restaurant ldquoyou ask your mates first or jump on the internet and look at reviews Social Media these days is an extension of word of mouth and it works the same way as this for usrdquo

Final Words Regarding Social Media For Australian Property PanelhellipTyson said that using Social Media has been good for spreading the reach of the brand on a state and national scale They are able to measure where new customers come from and Facebook has achieved new clients for them One client for example saw that a friend was going to one of their events on Facebook and then decided to go along himselfDoes Tyson think all businesses should be using Social Media ldquoYes I think they should now days if you donrsquot have a Social Media presence it raises the question why not Plus itrsquos a load of fun and a great tool for usrdquo Tyson believesClick here to visit the Australian Property Panel Facebook PageQueensland Property Advice currently operates in Cairns Townsville Mackay Moranbah Rockhampton Blackwater and Brisbane If you want to have a chat about investing in the property area get in touch with Tyson Clarke via tysonqldpropertyadvicecomau


POSTING IDEAS

or the product that just walks out the door for you THESE are the things however that your customers are NOT living and breathing everyday Sometimes they donrsquot even know you offer these products or services sometimes they just forget because they are doing so many different things in their day

A great example of this is why your business has the name it has ndash if you started the business you most likely came up with the name you know all about it ndash the story the history or the choices you made behind the name But for your customers ndash do they know the story Do they know why your unique business name is what it is This could be a great post idea for you

POINT Good content can come from the most basic elements of your business that may seem everyday or run-of-the-mill to you Just take a look around you ndash whatrsquos on your shelves what do your signs say what is your bestselling product or service Start there This should give you some great ideas for some posts for your Facebook page

2What Are The Questions You Are Asked Most From People Whether itrsquos people ringing you up on the phone coming inside your store to ask you or the questions

people ask when yoursquore at a BBQ or a party when you talk about your business - these Frequently Asked Questions are content gold

You can also imagine it this way ndash if you have a few people here and there asking you questions about your business ndash chances are there are another 10 people out there at least who are wondering the same thing

Idea 1 What To Post To Your Facebook Page When You Donrsquot Know What To Post

One of the most common things we hear when working with clients is ndash ldquoI just need more ideas on what to post aboutrdquo

I think the problem comes when you realise that after you have done a couple of weekrsquos worth of posting to your Facebook page and you realise ndash holy moly I have to do this every week I need to keep on posting this is an ongoing job What on earth am I going to post about ndash Irsquom worried Irsquom going to run out of ideas VERY soon at this pace

Being able to create content for our online presence in this day and age has become quite important Businesses need to be able to create good content regularly This involves generating ideas text AND creating images (letrsquos face it ndash finding images from Google just doesnrsquot cut it and is could be breaching copyright laws) To be able to create this content you need to have the ideas skills and tools to be able to produce and coordinate all of this

When you donrsquot know what to post I want you to remember the following 3 points

1What Is Boring Repetitive And Everyday To YOU May Not Necessarily Be For Your Customer Because you live and breathe your business - day in day out -

you become so used to hearing and thinking about your top 2 flavours of donuts your bestselling magazine

bdquobdquo

By Katrina Carey


POINT Use the Frequently Asked Questions you getasked regularly to hone in on the areas in your business that you could create content about Social Media is so ideal for building relationships that you can use these topics to help you start to build those relationships with customers past present and future

3People As In Your Fans Followers Etc Are NOT Reading Your Every Word Each time you do a post ndash donrsquot stress ndash not everyone out there is going to read it Donrsquot

take it too seriously We get that each time you put a post up on your Facebook page it is going lsquoout therersquo into the big wide online world but letrsquos face it ndash there is so much content going round these days that quite

simply not everyone is going to read everything that we write

So relax let your ideas flow post what you want to post and whoever likes it then ndash great whoever doesnrsquot ndash it doesnrsquot really matter ndash theyrsquore probably already a happy customer or someone who may never be your customer Have some fun with it relax and the ideas will flow

Why not grab a piece of paper or open your notes on your iPad and start writing down the ideas that have sprung to mind with the above 3 points If yoursquore in for more tips read on to Idea 2

Picking up from the above points you may have some new ideas for the types of things you can post on your Facebook page for your fans to read

Here are some tips to help you when you sit down to write your post These tips are designed to help you reach the most number of people and get people liking commenting and sharing your post

1Turn your post into a story a very short one at that Instead of writing down a few dot points about a product ndash how can you turn that into something interesting to

read That is a little mini-story Use people and their experiences in your story where possible too So for example here is a post

bull Chia seeds are high in fibre you can use them in smoothies

Compared to

bull When we discovered that Chia seeds were high in fibre we started to look at how we could have them at breakfast time When Susie came in to the store today she told us that she puts a tablespoon in her smoothies each morning great idea Susie thanks for the idea Canrsquot wait to try this

You can see how the second post is much more interesting and easy to read as it tells a story People will easily forget that Chia seeds are high in fibre but they probably wonrsquot forget Susie putting them in her smoothies in a hurry Add a photo of Susie getting her Chia seeds and lsquovoilarsquo you have an interesting post that people will engage with

2 Be personal Facebook is all about people their interests and events in their lives How can you bring the PEOPLE out in your business Rather than focusing on

products and services alone how can you tie these in to the people that you help everyday (your customers) or the people who help get them to your customers (your staff) If you are a 1 or 2-man-band ndash how can you incorporate yourselves into your Facebook posts to bring some personality

Example

bull Our new wall ndash what do you think

Compared to

bull Max decided he wanted to re-create the colour of the ocean in our cafe so he decided to use the Oceana blue on our main wall Hersquos stoked and loves the end result ndash what do you think (include a Pic of Max doing thumbs up in front of wall)

Idea 2 Ideas For Posting To Your Facebook Page


We hope you have gained some new tips from this post It should help to make your posting easier and help you achieve better results

Because wersquove brought Max into the equation it makes it more personal and people can learn something new about Max or see it from Maxrsquos perspective This makes for much more interesting Facebook reading Try it on your next post and see what happens to your engagement on the post

3Be conversational when you write your posts (similar to Point 1) Donrsquot just list out facts or make statements in your posts ndash write them as though you were talking

to somebody Include in any words you would use when talking and use punctuation to help you get your message across

When people start to read your post it feels as though you are talking to them and they will usually read on Herersquos an example

bull You can get a building inspection done in 24 hours Call us now

Compared to

bull A lot of people donrsquot realise that we can do a building inspection in 24 hours so if you are looking for someone you can call us and we can go from there

The second post is much easier to read and doesnrsquot seem as lsquosalesyrsquo even though you are essentially getting the same message across Write like you would talk to someone ndash it works a treat



Smart coordination and outsourcing ensures the marketing success of a new initiativeINTERVIEW BY Shannon Woolacott

PRIORITY PROJECTS OFFICER (WIDE BAY BURNETT

REGIONAL ORGANISATION OF COUNCILS INC) Peta Jamieson

YEARS ACTIVE 2014 to present

WEBSITE wwwtheperfectplacecomauFACEBOOK PAGE wwwfacebookcomWideBayBurnettLIKES 1546 and counting

Social Media Success Magazine recently caught up with Peta Jamieson the Priority Projects Officer for the Wide Bay Burnett Regional Organisation of Councils Inc

SMSM Can you tell us about ldquoPerfect Placerdquo

Peta Jamieson Wersquove been doing a lot of initiatives to improve the economic outlook for the region particularly in the context of trying to change the demographic for the region to a younger skilled population And as part of that attraction and retention push

wersquove been progressing with a range of initiatives hence why we went down the path of engaging with a Social Media agency

SMSM Why did you want to try Social Media

Peta Jamieson We had recognised that the demographic that we wanted to be able to target 25 to 45 year olds mainly females from South East Queensland are heavily into Social Media and that we needed to look at creating a website and Facebook page

SMSM So did you have any expectations for Social Media

Peta Jamieson We particularly wanted to be able to see Facebook likes increasing as a KPI We had an expectation that the content would be such that it would be therefore appealing to the right target market and that has proven to be positive with over 1400 likes and majority of those likes being within that target market so thatrsquos great


SMSM What do you think are the benefits of outsourcing to a company for your Social Media

Peta Jamieson The reality is while everyone likes to think theyrsquore an expert in Social Media or IT and because of the extra workload to manage the Facebook page or in the other case itrsquos better to have experts being contracted in to give good clear advice and guidance on this marketing approach because it is really important as part of our attraction strategy

SMSM How do you think that this compares to managing Social Media in-house

Peta Jamieson My view has always been ldquoWe shouldnrsquot do that in-house unless we have a dedicated resource to manage the website the Facebook and any other social mediums that we want to develop and createrdquo so itrsquos really much smarter to outsource

SMSM What do you find works best on your page

Peta Jamieson The fact that the Social Media agency we outsourced to are doing posts The fact that now wersquove got a presence for a region thatrsquos been severely under-recognised and we know now not only through the likes and sort of the target market we are reaching we know more broadly that that Facebook page isnrsquot the be all and end all But wersquore also getting more attention from government and so theyrsquore starting to recognise the leadership role in that regard so itrsquos worked The Page has helped build the profile for the region in a really really short period of time and thatrsquos been really really important

SMSM Have you encountered any negativity on the page at all How do you manage that

Peta Jamieson Therersquove been a couple of posts but they werenrsquot that related to the page anywayOur Social Media manager advises when there are posts that are not appropriate I then advise the CEO and have a chat with them and let them know And so thatrsquos my job is to coordinate and have that direct relationship and let them know

SMSM When you get that negative feedback does it taint the experience having the page

Peta Jamieson No No There has been only one real negative comment Thatrsquos all wersquove really had

SMSM As the councilrsquos a fairly formal institution in society how do you think Social Media has helped to reach members of the community particularly your target audience

Peta Jamieson I think the reality is yes councils are formal entities they do have a responsibility to be marketing their area but traditionally the general community doesnrsquot really like the council spending money in that regard Itrsquos good that the councils are embracing Social Media because it provides them a mechanism to market their area and not receive a lot of negativity about doing so

SMSM Do you think that theyrsquore reaching a different audience to traditional methods of marketing

Peta Jamieson Yes Definitely Particularly in the sense of the young generation whether they are on holidays or actually looking at a tree change or a sea change theyrsquove got access to information that they wouldrsquove had to source through six different mechanisms previously six different council websites just to source information Now theyrsquove got it at their fingertips in a one-stop shop

SMSM So do you think that Social Media has played an important role in the project

Peta Jamieson Yes Definitely Irsquove always strongly held that view and continue to do so

For more information visit The Perfect Place Facebook Page

The Wide Bay Burnett provides an enviable work life balance and is a great place to raise and grow a family It truly is ldquothe perfect place at your perfect pacerdquo wwwtheperfectplacecomau

ldquoThe Page has helped build the profile for the region in a really

really short period of timerdquo


IDEA PHASETracey McPhee formerly in retail banking recollects how her brainchild was conceived in 2004 ldquoMy husband (Michael) and I went on a holiday to the UK and we saw a shop called Precirct A Manger which means lsquoready-to-eatrsquo in French Itrsquos a big franchise in Europerdquo she says ldquoMy husband is a big ideas man He was like lsquoOh wersquove got to open one of these We have to do thisrsquordquo

ldquoThey had sandwiches and cakes and things And they had coffee It was sort of an in-and-out placerdquo she adds

BREWING AND LAUNCH PHASEWith much encouragement from her peers and loved ones Tracey realised the time to fulfill the dream was fast approaching She also took into account the business opportunity beyond 3 orsquoclock in the afternoon as the town didnrsquot have many shops open over the weekends and at night back then

At the start Tracey recounts how her confidence in her products and services ultimately overshadowed any kind

OH SO DELICIOUS INDEED

In just over two years from what came in as merely a rookie testing out the waters as a small scale business Alowishus Delicious has lived up to its slogan of being ldquothe changerdquo around town becoming a familiar landmark for quality coffee and sandwiches and not without valuable help from friends

the community and Facebook

INTERVIEW BY Dan Willersdorf amp Katrina Carey


FOUNDERSOWNERS Tracey McPhee and husband Michael McPhee

YEARS IN BUSINESS December 2011 to Present

WEBSITE wwwalowishuscomau

FACEBOOK PAGE wwwfacebookcomAlowishusDelicious


of doubt she had upon launching Alowishus particularly its location ldquoI just always had this thought in my head lsquoJust open and the people will comersquordquo admits Tracey

THE FACEBOOK FACTORldquoFacebookrsquos been a big tool in us getting as successful as we did so quickly ndash just getting the word out thererdquo says Tracey

Compared to the traditional ways of promoting a brand getting promoted via Facebook brings a different sense


of credibility to the table ldquoItrsquos friends telling their friends Itrsquos not someone just on the television going lsquoYou should come here because theyrsquove got great coffeersquordquo she explains ldquoI think the powerful thing with Facebook is the recommendations from friendsrdquo


1 CHEAPER

ldquoWe ran a little Facebook Check-in promotion I got some branded pens made There were 50-cent pins and wersquod put a sign up in the shop lsquoCheck-in and get your free giftrsquo Someone checked in and 500 people saw itrdquo Tracey narrates ldquoThatrsquos cheap advertisingrdquo

On the contrary Tracey cites another instance in which she gave the conventional method a shot just to see the difference

ldquoWe ran an advertising campaign on the radio for three months and it cost me $880 a month I asked on Facebook lsquoHas anyone heard my radio adrsquo Not a big percentage said yesrdquo she adds

2 NOT TIME CONSUMING

Tracey appreciates how scheduling posts on Facebook is much easier than running an ad somewhere else since you are doing it yourself and in your own free time

ldquoI couldnrsquot imagine that itrsquod be more than 20 minutes a dayrdquo says Tracey ldquoeffort versus the reward ndash itrsquos very minimal effort for what you get out of itrdquo

3 MORE PERSONAL

ldquoMum said to me the other day lsquoWell whatrsquos wrong with a friend just seeing someone in the street and telling themrsquo I said lsquoWell they can do that too mum But on this someone checks in and then bang Theyrsquove got 500 people that have seen that straight awayrsquordquo Tracey shares

What If Facebook Never Happened

ldquoI donrsquot know I probably still would have done word-of-mouthrdquo she admits on the thought of a world without Facebook ldquoI was just thinking about that on the way because Irsquove always said ndash Irsquove never ndash like when I first started I thought if they charge for it I wouldnrsquot do it but itrsquos become sort of an invaluable tool now And I think even if they did start charging I think we would stick with it depending on what the costs wererdquo


1 BE ACTIVE - POST REGULARLY

ldquoMake sure that you post several times a dayrdquo Tracey says ldquobut [donrsquot] post like a gazillion tons a day because then people get sick of seeing yourdquo

2 ADD YOUR PERSONAL TOUCH ndash BUT KEEP THE POSTS FUN AND LIGHT

ldquoShare an interesting feel-good thing that someone might likerdquo the proud owner recommends ldquolike I posted the other day and it was an old dog with a coffee cup sitting on his head holding the coffee So yeah just different things like thatrdquo

ldquoFacebookrsquos been a big tool in us getting as successful as we did so quickly - just getting the

word out thererdquo

Alowishus Delicious Open Hours

Mon-Wed 7am to 5pmThurs 7am to 9pmFri-Sat 7am to 11pmSun 7am to 10pm

At present Alowishus Delicious also prides itself of its impeccable catering services and has recently launched a gelato bar ndash pay them a visit in Earls Court 4176 Bourbong Street Bundaberg Queensland


F or over 80 years Infantsrsquo Friend has been a staple in any new parentrsquos reserve of baby supplies A trusted and valued product it has provided relief from the symptoms of colic

for many unsettled babies and their sleep deprived parents First developed in the 1930rsquos by JC Minnis a chemist in Ipswich Queensland the liquid made mostly from Essential Oils has grown to become Australiarsquos No 1 Baby Product for colic and wind

Neil McPhillips co - Director of the company acquired the business thirteen years ago He describes it as ldquoa nice little business that rolled alongrdquo however with his experience in marketing and advertising and expertise in

economic development saw the potential to expand it further Both he and his business partner decided to purchase the company taking a chance as neither of them had any experience within the pharmaceutical industry

It has paid off as Neil discusses how although it has been a bit of a learning curve overall it has become ldquoa very good success storyrdquo

Recognising What Works amp When to ChangeNeilrsquos vision for the business saw a more targeted marketing plan focused on taking the product to new levels of exposure By mixing the traditional with the contemporary the company has ensured that the brand has remained easily recognisable and yet is still

When Neil McPhillips Director of Infantsrsquo Friend first began to utilise Facebook as a marketing tool he was astounded by the power of Social Media and the positive effect it has had on his business

Australiarsquos No 1 Infants Product Goes Social and is Reaping the Rewards

relevant in the competitive world of baby products The labelling remains the same as it did 80 years ago and they will only retail the product through pharmacies in order to preserve its credibility


ldquoIf you want to be a successful retailer these days you must

have a presence and itrsquos got to be a strong presencerdquo


ldquoWersquove retained it looking like the old bottle used to because thatrsquos what people recogniserdquo

Neil believes that it is these things that have helped to keep the product alive with word-of-mouth playing a large part in the success of the business

Other than pharmaceutical brochures and word-of-mouth a system which has worked because of the respect the product has received due to its effectiveness few avenues of marketing were sought until a few years ago

Neil explains that ldquowhilst the word-of-mouth advertising was working for a long time business has become more competitive especially over the last few years with online retailingrdquo

Finding New Means of MarketingWith both Neil and his business partner consistently analysing the various demographics two main methods of advertising which directly target their market became evident V8 Supercars and Social Media

ldquoIf you want to be a successful retailer these days you must have a presence and itrsquos got to be a strong presencerdquo

With the V8 Supercars not only engaging the targeted market but also providing television advertising Neil and his partner turned their attention to Social Media

Creating a page in 2010 and not having the time to maintain it it sat stagnant until the company

outsourced the management of the page to a Social Media management company In just three months page lsquoLikesrsquo have increased from 600 to over 3500

ldquoThe results are just amazinghellipoutsourcing the management of our Facebook page is the smartest thing we have donerdquo Neil reveals ldquoWe are over the moon with how it has grown our prospective market and prospective audiencerdquo

Sales have increased since utilising the Facebook page and Neil is sure that it is due to the wider reach that Social Media offers This has in turn had a substantial impact on the business and provided a cost effective method of advertising

ldquoOur sales since wersquove been working the Facebook page over the last three months have increased dramatically We canrsquot put this down to anything else other than the Facebook because thatrsquos the only thing wersquove done differentlyrdquo

Neil and his business partner are advocates of spending money on marketing taking the approach that it is a vital part of keeping any business alive and well yet he is amazed at how affordable it is to outsource and promote through Facebook

ldquoYou can spend tens of thousands of dollars on glossy brochures and that sort of thing but here we can be attracting anybody in the world through a bit of smart marketing and brandingrdquo

Neil also values the monthly analysis report provided to him by the Social Media managers

ldquoWe can actually see the target market wersquore hitting we can see how strong we are on the sitehelliptherersquos no other form of advertising I know of where you can do thatrdquo

The Proof Is On the Page

Although there were some initial concerns regarding possible negative comments for Neil and his business partner the positives far outweigh the negatives Not only is it the exceptional results they have seen but the uplifting feedback and testimonials on their page which have left them both certain that Social Media is well worth the effort

ldquoApart from the business component where you do this to make money it gives you a really good feeling when people enjoy what theyrsquore buying off of youhellippersonally for myself itrsquos gratifyingrdquo

The client feedback and testimonials play an important role in the success of the business By referring potential stockists to the Facebook page it is the consumer which provides the most valuable marketing by demonstrating the value they themselves place on product

ldquooutsourcing the management of our Facebook page is the

smartest thing we have donerdquo


TIPS FOR SOCIAL MEDIA SUCCESSSo would Neil recommend using Social Media to other businesses Absolutely Here are some tips and advice he has recommended to ensure that you get the most out of your Facebook page

middot Donrsquot skimp on advertising and marketing

When times get tough often the first thing to get cut back is the advertising budget Neil believes that this is a big mistake stating that this is the time that ldquoYou should be out there trying to get more clientsrdquordquo

middot Outsource the management of the page

Often Social Media can seem like another job to do on top of an already full workload By outsourcing the management of the page this allows you the opportunity to promote efficiently and effectively without it imposing on your schedule

middot Have professional photos and graphics

Having everything branded the same helps the audience recognise your product or service Looking professional is also an important priority when advertising

middot Engage the audience

This can be done in a variety of ways including ldquoDid you knowrdquo teasers and asking the audience to share their experiences

middot Cross promote

Use Social Media to promote any deals or offers

middot Work the page

In order for it to be successful you have to really manage and work the page Post regularly respond to questions and ensure that you are engaging your target audience

The company is continuing to expand with a second product Comfy Baby Cream with Aloe Vera proving very successful They are also in the process of developing a new range of eagerly anticipated baby products This along with a new app on their Facebook page to help parents determine if their child has colic are just some of the latest ventures being undertaken

For more information on Infantsrsquo Friend please go to infantsfriendcomau

Or visit their Facebook Page wwwfacebookcomInfantsFriendAustralia


Why do some businesses succeed on Social Media and others try and fail There are certain things you must do with your Social Media marketing efforts in order to succeed In this article Irsquoll share the Keys for Social Success

KEY 1 UNDERSTAND WHY YOUR CUSTOMERS USE SOCIAL MEDIA

They can of course also keep up to date with their friends which they canrsquot do with traditional media

For the most part however itrsquos the same across all forms of media which means that when you are creating content for your Social Media imagine you are publishing your own magazine Your content must be newsworthy entertaining distracting andor interesting

Many people forget this when using Social Media as a marketing tool They are posting the equivalent of a magazine that is filled with ads This is also called a brochure Your Social Media is not a brochure it is a magazine

If you get your content right itrsquos like having a magazine where your business is featured every day If you get it wrong itrsquos like junk mail turning up in someonersquos letter box and they throw it out without reading it

KEY 2 START WITH THE RIGHT ADVICEMost business owners and managers are already very busy and are wearing various hats They are required to be experts in many areas of their business already and then they are trying to learn and master Social Media as well

Consider hiring experts for their advice and also to save you time If you start on the wrong Social Media platform for example you could be destined to fail before you have even started

The 7 KEYS for Social Success

bull keep up to date with what friends are doing

bull for news

bull entertainment

bull distraction

bull information and news related to their interests

bull for news

bull entertainment

bull distraction


WHY DO PEOPLE USE SOCIAL

MEDIA

WHY DO PEOPLE USE OTHER

MEDIA

Why do people use traditional media such as reading the newspaper watching TV or buying a magazine

For news entertainment a source of distraction and information

People use Social Media for the same reasons as traditional media

by Dan Willersdorf


Get expert assistance to show you the way save you from making mistakes and help improve your results quickly

KEY 3 MAKE SURE YOUR BUSINESS ACCOUNT IS SET UP CORRECTLY amp IS OPTIMISEDFirst impressions matter You only get one chance to convert a visitor to your Social Media profiles into a fanfollower and then potentially a customer If they donrsquot hit the likefollow button chances are yoursquoll never get another chance to convert them into a customer If your Social Media page does not look professional and does not reflect well on your business then your chances of attracting new customers are dramatically reduced

Compare this to walking past a shop that doesnrsquot even have a sign out in front or even if it has one it looks terrible Will you bother to even walk in Probably not Hence your cover photo is crucial A poor quality photo as your cover image is a killer Get a professional photo or a professionally designed image

This is especially important when you are paying to use the paid advertising on Facebook ndash if people click on your ad but donrsquot click lsquoLikersquo - you have wasted your money

KEY 4 POST REGULARLYThe more often you post the more often your fans hear from you the better chance you have in developing a relationship with them This is key to helping you get new customers via Social Media

Of course if you post too often or you post the wrong things then your fans may get sick of you and lsquounlikersquo your page How often you post depends upon your industry your business and your customers Itrsquos usually in the range of a couple of times a day to a couple of times a week Most people we see are not posting often enough

If you are not posting regularly enough you are missing out on opportunities to market your business and brand

KEY 5 POST TO ADD VALUE BUILD TRUST amp FAMILIARITYIf your content is boring does not add value to your fans does not entertain or engage is not conversational or is too ldquosales-yrdquo then you are in trouble

You like to buy from people you know and trust right Your customers are the same So build trust and familiarity by adding value ndash helping your customers out with free information telling them more about you and your business

middot Explain what your product does Show it using photos

middot Give stories of customers Ask customers to leave recommendations on your Social Media profiles (you must turn this on for your Facebook page)

middot Answer the questions you get asked most frequently by customers before they buy when they ring up or come into the store

This might sound like a lot but if you have a ldquoposting planrdquo which has different types of content listed that you post each week then these ldquocontent categoriesrdquo will make it easy for you by keeping you on track and keep you posting the right sort of content

Once you start posting to add value and build trust and familiarity you will increase your chances to receive more enquiries and results from your page


KEY 6 REACH ENOUGH PEOPLE TO MAKE IT WORTHWHILEConsider these rough benchmarks

middot If you are a small business and you have less than 200-300 fans or followers

middot If you are a larger business and you have less than 1000 fans or followers

If you are falling into either of the above categories then you are currently wasting your time as your content is having a very limited reach Additionally with the limited statistics you have from the results on your page it is hard to identify if there are other areas that you can improve on

To get more fans you should implement all of what we consider the lsquofreersquo methods such as email signatures website links flyers and contacting current customers

However these will not result in rapid fan growth so you will also need to utilise Facebook advertising which is great because it is still very inexpensive itrsquos very targeted and it gets super fast results

It is important that you select the best type of Facebook advertisement for your objective set your budget correctly and select the correct targeting options when creating your advertising campaigns so that you get the best results for your dollar spent

KEY 7 THE CRITICAL MASS OF EFFORTSuccessful Social Media Marketing requires an investment of time and money in order to get your strategy right reach enough people and convert them into customers

Remember there is a critical mass of effort that will be required to make it worthwhile and get results If you donrsquot reach this you could be better off not using it at all But if you do reach the critical mass then you will get a positive return on your investment of effort

For more great resources visit SocialMediaSuccessMagazinecomblog


S lowly but surely going organic has become ldquothe healthy choicerdquo for many households to make The opportunity to promote healthier lifestyles in the region eventually led to the

organisation of a small co-op in Hervey Bay to push reasonably priced organic vegetables and fruits to families and individuals ldquoItrsquos just a way of making it more affordable for people ndash the more people that can eat organic fruit and vegetables and give them to their children without breaking the bank is definitely a good thing for everyone and our planetrdquo says Celine Louie who was an active member of the co-op during its early stagesLittle did she know that their conscious effort would eventually lead to the local favourite Fraser Region Organic Goodness -- FROG for short ndash to become a certified organic produce seller to Hervey Bay and Maryborough residents (and Bundaberg in October 2014) thanks largely to Social Media

THE lsquoNEWrsquo WAY FOR THE NEW BUSINESSA mother of two Celine recalls how the small cooperative officially became a retail shop in 2012 running solely online Although FROG also tried other ways to advertise ndash flyers and moving billboards ndash Celine believes nothing has been as effective as using

Outside the Box

How local organic food retailer Fraser Region Organic Goodness used the power of Social Media

and the Internet for their one-of-a-kind business and become one of the regionrsquos

most popular organic providers in just two years


OWNER Celine Louie


WEBSITE wwwfrogshopcomau

FACEBOOK PAGE httpswwwfacebookcomfrogboxes

LIKES 3398 and increasing

Social Media to market the business With the other advertising they had tried Celine said ldquoNothingrsquos really been all that successful to be honest I found Facebook is the word-of-mouth [used by people nowadays] so especially for a unique business like mine itrsquos a good way to get the word outrdquo she finds ldquoIrsquove definitely focused on Social Media as being the main form of advertisingrdquo

Along with the decision to put up a Facebook business page Celine sought the expert opinion and guidance of a Social Media consultant which immediately helped bring in positive effects on the business Although people can worry about the time and money investment as well as the kinds of reactions you can receive online ndash the positive and the negative Celine swears by the success of Social Media in advertising FROG ldquoOnce I


made that choice that conscious decision that lsquookay Irsquom going to put some money into this and see where it will take mersquo the results have been amazingrdquo she shares ldquoItrsquos really in the last 4-5 months wersquove got so many more lsquolikesrsquo and definitely you can feel that the word is out and people are aware of usrdquo


1 EASY AND INEXPENSIVEFor Celine starting a business page went smoothly and with little to no spending involved ldquoEven though I was on Social Media for quite a long time I suppose for at least the first year I didnrsquot spend a cent on Social Media yet it was a huge benefit for my businessrdquo she says ldquoI love the fact that you can do as little or as much as you want and thatrsquos great toordquo

2 BETTER AND LONGER RECALLldquoWersquore all so busy and we all live such busy lives [so] if somethingrsquos not in the forefront of our minds we can easily forget itrdquo Celine says ldquoI guess Facebook is that way of staying in peoplersquos mindsrdquo

3 SENSE OF COMMUNITYldquoItrsquos about community which I loverdquo Celine adds ldquoFor me community is a really big part of any business and Social Media allows it Itrsquos an avenue of creating communityrdquo


1 TO BE SURE GET SOME ASSISTANCE ndash HIRE A MANAGER

Celine felt that in order to really accomplish doing the Facebook posts she needed to get help from Social Media experts for more strategic and creative posts as well as to get some general tips about Facebook and Social Media Soon enough the changes showed the results she wanted ldquoIrsquom using Facebook more productively and itrsquos given me more ideas on what to post and removed the doubts I hadrdquo ldquoWhen I first contacted them I was feeling a bit stagnant about posting and I was feeling a bit negative about it because I just didnrsquot know what to dordquo Celine admits

ldquoand I really actually enjoy writing so I find that posts are like a tiny little mini blog sometimes I enjoy it for that but it was also hard at times so they were really able to put me back on track and Irsquove got printouts all around my office around me and they just helped me stay focusedrdquo

2 ITrsquoS OK TO GET PERSONALldquoPeople just want to know whorsquos behind the business and I guess thatrsquos what my Social Media coach taught merdquo Celine admits ldquoIn the beginning I didnrsquot put myself out there and show that this is my own business I guess in some ways it is because of me [that people support my business] So itrsquos building up that trust and just being yourself that people will fall in love with [you and your business]rdquo

Facebook the best kept business secret at presentldquoA lot of people disregard Facebook as a good advertising option But you know I really think that it can work so well with businessesrdquo Celine believes Since budgeting for paid advertising on Facebook Celinersquos page has grown and grown[pull quote] A lot of people disregard Facebook as a good advertising option But hellipit can work so well with businesses

FROGrsquos increase in revenue7960 from Dec 2013 to June 2014 (6-month increase) since increasing her efforts on Social Media budgeting more for paid advertising and consulting with Social Media experts

For more information visit the Fraser Regional Organic Goodness Facebook Page

FROG Boxes can be delivered or be ready for pick up every Thursday in Maryborough and Hervey Bay (and Bundaberg as well soon) View FROG Organic Boxesrsquo full range of organic products at wwwfrogshopcomau or email ordersfrogshopcomau with any enquiries

What was done

Celine sought expert opinion and guidance

The result

Immediate positive effects on the business Celine swears by the success of Social Media in advertising FROG

The Numbers

7960 6 month revenue Increase


to have a chat After talking with him we decided to make the Facebook page ldquoHelp Sabrina Breatherdquo and asked our family and friends to share the page to not only raise awareness of Cystic Fibrosis but to also help with the fundraising I also started sharing our page with other CF chat sites in the hope they would share

Social Media has been worthwhile in the way of raising awareness of Cystic Fibrosis and the treatments available in Australia compared to overseas We got the word out there about CF but no donations coming in because as we found out it is very hard to get a donation of someone you donrsquot know

SMSM Was your fundraising successful

VZ Through determination our fundraising was successful Money-wise we only raised about $1000 online and that was mainly through family and friends We then received a $12000 donation from a Smart City College initiative We were $7000-short but the

We recently interviewed Vincent about his successful campaign

SMSM Tell us about ldquoHelping Sabrina Breatherdquo

VZ Sabrina and I are a FatherDaughter team ldquoHelp Sabrina Breatherdquo started because I want my daughter Sabrina who has Cystic Fibrosis (CF) to live life to the fullest and have treatments available to her that are not available in Australia These treatments give quality of life and had to be imported from America I lost my daughter Jessica to CF in May 2013 at 18 years 6 months and I want for Sabrina to live life Sabrina is 17 years old In Australia a person that has CF is lucky to make it to their mid to late 20s and early 30s In countries overseas the life span of a person with CF is late 40s to early 50s

SMSM Why did your fundraising campaign start

VZ I have always been able to look after my children but the treatments we are talking about are in the $20000 range and being a sole parent I needed help to buy the percussion vest for Sabrina I asked around and once I found out the Australian government was not able to help with the cost I started a fundraiser on the Go Fund Me website

Through the Go Fund Me account I posted a link to mine and Sabrinarsquos timelines on Facebook so we could share it with family and friends Thatrsquos how I came into contact with a Social Media manager and made an appointment

Social Media Helps Father Get Life Vest for DaughterNothing was going to stop Vincent Zwarts from getting the life-saving percussion vest for his daughter Sabrina So he enlisted the help of Social Media and with the help of the local community he succeeded

Sabrina says to post updates regularly like every day if

possible and do photo updates every second day as they get

the most views


Friendly Society Private Hospital came on board and helped out

Using online methods have been good to raise awareness and we steadily grow in numbers with people following ldquoHelp Sabrina Breatherdquo We educate people about CF and the treatments available

SMSM What are some of your approaches on Social Media that have helped Sabrinarsquos cause

VZ We have had a lot of views lately since Sabrina started using the salt rooms and her gym sessions are posted on her page regularly We have had messages asking about the salt room and how it works to also getting messages that Sabrina inspires other people by her dedication in staying fit and doing the treatments she has to do to stay healthy People that have messaged us on advice on how to go about fundraising and we told them what we did and to not to give up We hit a stalemate for a few weeks but in the end we got what we wanted to achieve

Sabrina is now the healthiest I have seen her in her 17 years of dealing and suffering from Cystic Fibrosis

SMSM What is next for you and Sabrina

VZ To keep raising awareness of Cystic Fibrosis and the treatments available in Australia compared to other

developed countries in the world To keep our followers up to date on Sabrina and her battles with Cystic Fibrosis and to fight and raise awareness until CF no longer stands for Cystic Fibrosis but CF will stand for Cure Found

We will keep raising awareness and we are now lobbying the Health Minister Peter Dutton and the Australian Government to put a new wonder drug ldquoKalydecordquo on the PBS list Other western developed countries have it readily available for their CF citizens but in Australia it has been approved but is not subsidised and it comes with a cost of over $300000 a year Sabrina needs Kalydeco in combination with Lumacaftor for her to live her life as normal as possible without the need for hospital admission antibiotics weight supplements etc This drug is not a cure yet but we are getting closer to finding the cure for Cystic Fibrosis

SMSM Sabrinarsquos top tips for using Social Media for fundraising and raising awareness

VZ Sabrina says to post updates regularly like every day if possible and do photo updates every second day as they get the most views The views also depend on the photos and the comment that goes with the photos

For more information on Help Sabrina BreathewwwfacebookcomHelpSabrinaBreathe

wwwgofundmecomSabrina17

wwwgofundmecomCureForSabrina

wwwcysticfibrosisorgau

wwwcfqldorgau

VINCENT AND SABRINA WOULD LIKE TO THANK THE FOLLOWINGmiddot Noel Gallagher (played

for Bundaberg Brothers Cronulla Sharks and represented Australia in rugby league and is a pastor now)

middot Peter Sawyer (board of directors at The Friendly Society Private Hospital)

middot Kathy Goleby (local nurse who has always supported us)

middot Doctors nurses and staff from the childrenrsquos ward at the Bundaberg Base Hospital

middot Craig Carson (Blooms the chemist at Sugarland)

middot Billy Healy (Local 4BU radio station)

middot Ross Gray (Ross Gray Motor City)

middot Evan Martin (Car Mad Club)

middot Tammy Vaughan (former manager of Spotlight)

middot Smart City College

middot Stuart Bonnet (and the team at The Friendly Society Private Hospital)

middot Simply Salt (salt rooms in Bundaberg)


I am a wife and mother of four I am actually a nurse by profession which I do first and foremost Little Lucyrsquos is a business that I started three years ago - we just celebrated our third birthday - It originally

started with hair accessories for little girls I was making hair ties for my daughter Caitlyn Then I was getting asked questions about making them for friends We started our Facebook page three years ago

SMSM What does Little Lucyrsquos specialise in

SB I mainly do personalised pillows now But that said I always am trying to diversify the range of items that I make Recently Irsquove gone from the personalised pillows and added quilted cot blankets They match the pillows perfectly so they can just buy it as a whole package for their bedroom which has been quite popular

Little Lucyrsquos Goes Big On Social MediaFrom starting out as a mere hair accessory-making pastime for her child Little Lucyrsquos has turned into a personalised baby items store born and still growing bigger on Facebook

INTERVIEW BY Katrina Carey

SMSM When it came to promoting your venture what did you start with

SB Originally it was word-of-mouth because I was just doing it for friends of friends and people would order items for birthdays and Christmas it wasnrsquot really a business as such then It was just something I was doing on the side sort of a hobby But then I decided to open up a Facebook page

SMSM Why did you go and start the Facebook page

SB People would always be asking me what I do They would want to see photos of what Irsquove made and that was a really good way of showing them

OWNER Shan Boston

YEARS IN BUSINESS August 2011 to present

FACEBOOK PAGE wwwFacebookcomLittleLucys


ldquoThere are Little Lucyrsquos pillows in five countriesrdquo


because I would just say ldquoGo and have a look at my page and you can see photos of what Irsquove donerdquo

SMSM So would you say your Facebook page has been absolutely critical in building your Little Lucyrsquos as a way of getting your products promoted but also in building the business and having access to your networks and contacts

SB Yes Little Lucyrsquos wouldnrsquot be Little Lucyrsquos without Facebook

SMSM What have been your achievements with Little Lucyrsquos

SB Well I guess my biggest achievement would be where we are now I have sold internationally and there are Little Lucyrsquos pillows in five countries So that for me was probably one of the biggest

SMSM If you didnrsquot have a Facebook page do you think that would have happened

SB No Never I donrsquot think I would have even started pillows if it werenrsquot for my page because I was just always trying to look for avenues to build

SMSM So has your Facebook page helped you to hone in on a particular product that yoursquore working on

SB Absolutely The reason that I originally started pillows was because I had an unusual name so from my growing up I would always see everybody elsersquos name on those little license plates and cups etcetera

SMSM Whatrsquos something that you like about using Facebook for your business

SB Itrsquos so easy I have the app (Facebook Page Manager) on my phone so I can do it wherever I am There are limits to what you can do with the phone but still I do most of it on there Yes itrsquos easy and you can have a bit of fun as well

SMSM What is your business model and do you take orders on Facebook

SB Yes I have an email address for Little Lucyrsquos but itrsquos mainly just done through Facebook messaging People

just find it easier to message on the Page And I get a lot of questions on the posts and items on the page

SMSM So moving forward how do you see Social Media promoting your business into the future

SB Oh I think it will always be the main part of it because thatrsquos how I originally started the business and to me itrsquos the only way Irsquom going to be able to maintain it

For more information visit Little Lucyrsquos Facebook Page

For enquiries on how to order personalised items for the little one in your life contact Little Lucyrsquos littlelucysbigpondcom

LITTLE LUCYrsquoS TOP TIPS FOR USING SOCIAL MEDIA FOR YOUR

BUSINESS

1 Ask for help ndash ldquoGet as much help as you can to build it up because it is hard to do it by yourself It is good to network with other businesses but that might not work for some businesses but for me it hasrdquo Shan shares

2 Keep learning ndash ldquoIrsquom slowly learning all the time Irsquove recently learnt that if I was to get a picture from someone - with their Little Lucyrsquos pillow - I tag them in it because then it goes to their audiencerdquo Shan adds

Little Lucyrsquos wouldnrsquot be Little Lucyrsquos without Facebook


B ecoming a parent is an exciting time however the first couple of years can often be isolating with a lack of adult cultural events that are also welcoming to babies or small children

After identifying a gap in the market for these cultural events that were interesting for adults while also being kid friendly proud mothers Claire and Rebecca decided to join forces and launch Culture Mamas in Spring of 2012 ldquoOften the mum (or the dad) is neglectedrdquo says

Claire ldquoWe wanted to create a community of events that mums could go to and enjoy that wasnrsquot all about the kids The kids could come along of course but our point of difference was that the mums could enjoy the eventsrdquo

Culture Mamas carefully curate ldquoa unique program of events designed to give mums dads and carers a break from the daily grind and re-connect them with the adult world of ideasrdquo

Melbourne MumsUnlocking New Culture

with SocialTwo Melbourne mums break new ground by making it easy for new

parents to experience arts and culture with their children with Social Media providing the key to reaching their audience



FOUNDERSOWNERS Claire McClelland and Rebecca Asp


WEBSITE wwwculturemamascomauFACEBOOK PAGE wwwfacebookcomCultureMamas LIKES 1581 and counting


THE SOCIAL MEDIA FACTORInitially conceived as a ldquohobbyrdquo business Claire and Rebeccarsquos brainchild quickly became bigger when they saw the potential in the ever-growing community of parents ldquoInitially it was just about getting the idea out there and building our email list and Social Media followersrdquo says Claire

Although they debated investing in print advertising they quickly dismissed this idea and opted to focus solely on Social Media for the greater reach it provided for their investment Claire attests to the advantages of promoting Culture Mamas on Social Media as it is more flexible and customisable which allows them to appeal directly to their targeted audience ldquoThere is a lot of competition in the lsquomumsrsquo space so we need to highlight that we are unique to stand outrdquo she shares ldquoWord-of-mouth is huge but all our Social Media efforts really help this alongrdquo

Many of Culture Mamas Social Media followers subsequently join their email list allowing Culture Mamas to directly reach their potential customers in order to invite them to their ticketed events ldquoWithout Social Media we wouldnrsquot be able to reach our audience at allrdquo Claire believes

OTHER FINDINGSWhy Social Media

1 IT FINDS YOUR AUDIENCE

ldquoWe had paid for a listing site and it did not work because there was too much noiserdquo Claire reveals the lack of attention an ad can get when promoting via something on a broad platform such as a national listing website as they attempted But she said in their case as their business is local and very specific Social Media provided far greater targeting and value

2 HIGHER LEVEL OF NETWORKING

Unlike other traditional ways of marketing such as giving out pamphlets and relying on word-of-mouth Culture Mamas swears they get so much more traffic (and faster too) through Social Media and Facebook especially through other pages According to Claire when other sites post about their events they gain 50 more likes on average


1 BE VERY CLEAR ABOUT YOUR BRAND AND TRANSLATE IT ON SOCIAL MEDIA

ldquoLook at the [Social Media] sites you like and want to emulaterdquo Claire adds ldquoWork out who your audience is and what they want to know Itrsquos not just getting them to like yourdquo

2 SCHEDULING IS CRUCIAL

Claire is very strict about keeping time ldquoItrsquos all about it scheduling ndash come up with five things you need to post each week ndash then monitor it Irsquom all about restricting the time you spend on it The world wonrsquot end if you donrsquot respond immediatelyrdquo she says

3 BUY LIKES ndash USE THE FACEBOOK ADS MANAGER

ldquoDo a strategic likes campaigns to get going especially the first 0 to 1000rdquo Claire advises ldquoWe spent $300 on a Facebook Likes campaign to help get to 1000 Likesrdquo She says they made sure their campaign was set up and targeted correctly

For high quality events for culture-hungry mums and dads contact Culture Mamas via infoculturemamascomau or connect with them on Social Media

For more information visit the Culture Mamas Facebook Page

Opted to focus solely on Social Media to save more

money

ldquoWithout Social Media we wouldnrsquot be able to reach our

audience at allrdquo

Do a strategic likes campaigns to get going especially the first

0 to 1000


Social Media Success Magazine recently caught up with Rohan the Bullocky to talk about his successful marketing using Facebook

SMSM Tell me about yourself and ldquoThe Gleneden Bullock Teamrdquo

Rohan Morris Our business has two parts Firstly Gleneden Organic Farm is a family run mixed farm with


OWNERS Rohan amp Fiona Morris


WEBSITE wwwglenedenbullockteamcomau

FACEBOOK PAGE wwwfacebookcomglenedenbullockteam


Fifth generation organic farm and tourism business Gleneden Organic Farm and The Gleneden Bullock Team celebrates a century-old family

tradition through their newfound success in the period of Social MediaINTERVIEW BY Dan Willersdorf

a variety of animals plants and things to do In addition to food and fibre production we offer farm tours a camping ground and activities including bush walks and camp-oven cooking Secondly the Gleneden Bullock Team is a tourism business based on the displays that I do with my bullock team and other old-bush skills They are listed together on Facebook under our page Gleneden Organic Farm and The Gleneden Bullock Team

The Morris Family ndash my wife Fiona children Eden and Jethro and I ndash now run the farm which was started 104 years ago by my great grandfather in Gleneden between Gayndah and Mundubbera Eden and Jethro are the fifth generation of the Morris Family to live and work here I am a farmer bullock driver and teacher Fiona is a farmer and environmental scientist working in sustainable agriculture

ldquoWe rely completely on word-of-mouth from happy

customers and social networking for our marketingrdquo


SMSM Why did you consider using Social Media for your business

RM We are not conventional farmers who send their produce to market and then take whatever price it brings on the day We like to meet our customers at the farm if possible and show them what we are doing and develop a relationship with them Visitors to the farm for our displays and activities are also important to our business Our business needs people and Social Media is an effective and economical method of finding them

Gleneden Organic Farm and The Gleneden Bullock Teamrsquos top tips for using Facebook

1 Carry a camera and look out for interesting things and beautiful images to share and

2 Post regularly but make sure quality always comes before quantity

SMSM Do you do any other marketing

Rohan We rely completely on word-of-mouth from happy customers and social networking for our marketing

SMSM What do you use the Facebook page for

RM We try to post a regular stream of photos showing our farm activities and letting people know what is available for sale Facebook is a good way for us to show people that our farm is an interesting and beautiful place to spend time and a source of very healthy and nutritious food

SMSM Has Social Media been worthwhile RM Using Social Media has connected Gleneden Organic Farm and The Gleneden Bullock Team with local customers and interested people from further afield

For booking enquiries andother information on tour offers call 0429 137 224 during normal office hours or email rohanglenedenbullockteamcomau

ldquoOur business needs people and Social Media is an effective

and economical method of finding themrdquo


Social Media Success Magazine is a dual-format

(digital and print) journal that profiles and analyses

business owners and managers successfully using

Social Media to promote their businesses

If you know of a business that would be a great case

study for Social Media Success Magazine please email

editorsocialmediasuccessmagazinecom


Visit the Social Media Success Magazine website and join other subscribers getting free access to each edition of Social Media Success Magazine as well as 1 new case study per

week to your inbox

STEP 1

TYPE IN wwwSocialMediaSuccess

MagazinecomauSTEP 2

Put in your Name Email Address and the Industry you

belong to

Join other subscribers getting free access to each edition of Social Media Success Magazine as well as 1 new case study per week to your inbox

M A G A Z I N EEmail Address

First Name

Your Industry

Join Us

NOW ON THEAPPLE NEWSTAND

















Dan Willersdorf




The Magazine





















THE TEAM


CONTENT

03

04

05

06

08

11

12

14

16

18

19

22

24

26

29

32

34

36

38

40

The Magazine

The Team

Content


Fish or Cut Bait


for Your Business


A Walk in the Park










Outside the Box








40

24

38

06







1 CUSTOMER CARE





























websiterdquo





advertising

















Fish or Cut Bait






















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us

















Dan Willersdorf




The Magazine





















THE TEAM


CONTENT

03

04

05

06

08

11

12

14

16

18

19

22

24

26

29

32

34

36

38

40

The Magazine

The Team

Content


Fish or Cut Bait


for Your Business


A Walk in the Park










Outside the Box








40

24

38

06







1 CUSTOMER CARE





























websiterdquo





advertising

















Fish or Cut Bait






















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us
















THE TEAM


CONTENT

03

04

05

06

08

11

12

14

16

18

19

22

24

26

29

32

34

36

38

40

The Magazine

The Team

Content


Fish or Cut Bait


for Your Business


A Walk in the Park










Outside the Box








40

24

38

06







1 CUSTOMER CARE





























websiterdquo





advertising

















Fish or Cut Bait






















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us


CONTENT

03

04

05

06

08

11

12

14

16

18

19

22

24

26

29

32

34

36

38

40

The Magazine

The Team

Content


Fish or Cut Bait


for Your Business


A Walk in the Park










Outside the Box








40

24

38

06







1 CUSTOMER CARE





























websiterdquo





advertising

















Fish or Cut Bait






















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us







1 CUSTOMER CARE





























websiterdquo





advertising

















Fish or Cut Bait






















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us


















websiterdquo





advertising

















Fish or Cut Bait






















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us















Fish or Cut Bait






















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us

















2 BE INFORMATIVE



much less two




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us




















Users)


0

2

4

6

8

10

12

14





success








can and want to use








by Dan WiIlersdorf

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us

















































A WALK IN THE PARK











































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us


































































POSTING IDEAS














bdquobdquo

By Katrina Carey













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us













Compared to





Example


Compared to










Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us








Compared to




























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us


























































1 CHEAPER







3 MORE PERSONAL










word out thererdquo




































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us

































































bull for news

bull entertainment

bull distraction


bull for news

bull entertainment

bull distraction



MEDIA


MEDIA




by Dan Willersdorf































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us































Outside the Box





OWNER Celine Louie






















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us
















What was done


The result


The Numbers
















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us















the most views

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us

















wwwcfqldorgau

























OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us












OWNER Shan Boston

























BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us





















BUSINESS




































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us

































money




0 to 1000









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us









































week to your inbox

STEP 1


MagazinecomauSTEP 2


belong to



First Name

Your Industry

Join Us

edition 1: no business like social business

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