Coffee

Coffee: Discovered by Goats Once upon a time there was a

goat herder named Kaldi. One day, Kaldi lost track of his goats while he played the wooden flute. He found the herd and noticed his animals were dancing with joy. Intrigued by this peculiar behavior, Kaldi watched his goats eat read berries off a nearby bush. He decided to try the same berry and was overtaken by the feeling of excitement and energy, he too started to dance with joy. The consumption of this berry spread to the monastery where Monks would consume it to stay alert during long periods of prayer and devotion, thus beginning coffee productionhttps://www.youtube.com/watch?v=SR0H1LMwyhU

Government Regulations Fair Trade (Fair Trade International)

Farmers practice sustainability through waste management, water use, and treatment of soil Minimum price per pound farmers can sell product at

Organic Certification (USDA) Regulation on the herbicides and pesticides used during growth Requires yearly expectation by a USDA employee Has no regulations on environmental standards or work conditions

FDA Regulations Amount of caffeine found in coffee is regulated by FDA Caffeine is a drug when concentrations are over .02% of the product

Importing Coffee

Prior to shipping Country of origin stamped on each bag Importer Security Filing (ISF) will be submitted 48 hours prior to shipping

supplier Shipper submits a Country of Origin Certificate

Entry to the country Processing and Harboring fees A custom bond is required to clear goods

Inspections Performed by FDA and USDA before goods can be shipped for commercial use

Selection factor into

Selection Factors

Selection Factors

Intended use Form Exact name Packers brand Container size Type of package

Intended use and Form

Warm, cold, or blended beverages Point of origin affects flavor Robusta Vs. Arabica Vs. blend Whole bean, ground, and dehydrated

Exact Name

USDA Labeling Regulation To label product as coffee, the

product must be 100% Coffee blend Jamaican Blue Mountain

Coffee Decaf

Packers Brand

Industries are recognized globally for the name, label and reputation Companies may be scrutinized for their use of non fair trade coffees Helps determine the type of coffee that the restaurant and operation

wants to sell.

Type of packaging and container size

Type of package Before roasting coffee is kept in natural fiber bag After roasting coffee should be packaged in air tight, resalable container Packages can be bag, can, Keurig, or pre-packaged

Container size Single serve, 1lb, 2lb, and 5lb bags

Product check-in

When receiving check for proper quantity, quality and price on invoice. Ensure quantity by counting amount of product delivered compared to amount ordered. Ensuring quality is difficult but at least check that the correct brand and kind is

delivered. Ensure the price of delivered products matches the previously agreed upon price.

If checking in raw unroasted beans: check for proper packaging usually in natural fiber sacks, ensure the markings on the bags are correct with what was ordered.

If checking in roasted beans or ground coffee: make sure there are no signs of humidity that can be damaging; also ensure bags are not inflated, inflated bags are a sign of beans that have not been allowed to degas properly.

Product storage

Raw unroasted coffee can last for years, usually not kept for longer than 1yr Ideal conditions are 60 degrees F and about 60% humidity. For long storage times beans should be allowed to breathe, use natural fiber

bags Keep out of sun and avoid large temperature swings

Roasted coffee beans or ground coffee has short shelf life: max 2-3 weeks Keep in airtight containers away from light and at about room temperature It is agreed that refrigeration is bad for coffee, so never refrigerate Effects of freezing are debated but generally if longer storage is required it is

okay in airtight containers so that coffee does not absorb other flavors and it is important to avoid any condensation.

Product Specification Example

Intended Use: For daily brewing of coffee in an automatic drip coffee maker, for consumption by residents

Exact Name: Daybreak Blend Brand Name: Cafe Richesse Country of origin: Brazil and Costa Rica only Type of Roast: Light roast Packaging: 2 lb Bag, with re-sealable strips that allow the coffee to

remain fresh over many re-openings and a one-way valve ensures that air does not compromise quality.

Form: Ground beans to a medium sized grind

Company Introduction

Location: Fort Collins Colorado off of Lincoln Ave Number of employees: 3 Local customers: Places with Red umbrellas are customers of Café

Richesse Open 365 Day a year Family business

Grandfather opened in 1960 so 55 years Location established1993 and has been open for 23 years

Café Richesse in the distribution chain

Customer Retailer DistributerManufacturerSuppliers

Family Owned and Operated

Café Richesse is only the manufacturer and producer, they have close ties to their supplier.

All coffee used at Café Richesse is sourced from the family farm in Brazil. The father runs the farm, brother imports coffee, Luiz roasts the beans and

distributes the coffee. Both the farm and Cafe Richesse take socially reasonable measure

Drip irrigation Repurpose unusable coffee beans as fertilizer Donates to non profit organization, Socially Conscious Coffee Runs a K-4th grade school on the farm

The Tour Tour was Friday February 26 at

1:00pm Small facility with a total of

three rooms The tour was given by Luiz -

owner and operator

What we saw

Individual portion packs and bagging machine, places all coffee grounds into an air tight sealed package

Raw coffee beans

What We Saw Small and large coffee roasters Large coffee roaster can roast up to 170 lbs. at a time, run off natural

gas, takes 20-25 minutes per cycle, including cooling time, cooled on a tray, yields approximately 100 lbs. so can produce about 300 lbs. Per hour

Usually they produce about 4000 lbs. of coffee per week

What We Saw

Storage room for all the coffee beans, number on bag indicate region, farm, and lot number.

The Five Values

Time

Lead Time: Within 24 hours, but does not guarantee delivery All deliveries are made by Luiz in his company van Delivery schedule flexibility: 8am-10pm. He is super flexible, whenever you

need he will bring it to you. If you run out, he will run some to you. Finances:

Credit terms: 15 or 30 days depending on loyalty of customer Returns: Does not happen frequently with coffee One return on record, new restaurant in Denver ordered too much

Form

Several different forms of roasted coffee blends Signature offerings include: Espresso, French Roast, Daybreak Blend, Kim’s

Blend, Half-the-buzz, Farmers Market Blend, I Mondays, Brazil Decaf, Varietals, Choice City Blend, and Flavored

All blends are created by the Brazilian coffee farms certified coffee tester, Carlos

All varieties of coffee are offered in an array of sizes and packaging 1-lb, 2-lb or 5-lb bags, or portion packs pre-measured to your specification Ex. Portion pack sizing

Typical no need for substitutions because he has all the beans on hand to make special orders available

Place

Delivery radius: South - Denver North - Cheyenne/Laramie West - Estes Park East – Greeley Luiz is willing to drive further

Information

-Brewing temperature and proper proportions Information on Brewing equipment -Information about family farming history and source of coffee beans used -Sustainability:

Responsible farming and drip irrigation lines Designed at CSU to prevent water runoff

Organic byproducts of bean shells used to make organic fertilizer Preservation of natural forest and efforts to replant mahogany and other hardwood trees K-4 School for workers and workers children

For workers or family members of workers Has seen parents and kids graduate from 4th grade on the same dayhttp://www.caferichesse.com/

Supplier Services

Some menu planning, for Silver Grill Café Facilitates purchase of coffee machines and brewers Free samples – both individual portion packs and hands out cups of

already brewed coffee Custom Blends Tours

Observations

Not a marketed operation They pride themselves on not doing any marketing for their product and

believe they will build their company based on customer relations and word of mouth

Very passionate about the business and willing to do a lot of work for customers

Always been in Fort Collins; however, the families coffee farm provides coffee beans for more than just Café Richesse

Clean and wonderful smelling facility. Well organized

Pros

Cash and Carry: 3/4th of existing customers participate in cash and carry Standing Orders: Usually does not get them because coffee needs change seasonally Delivery schedule: 8am-10pm Ordering Procedures: Convenient and easy for customer, whatever method works best

for company, text, fax,  call, or email Credit Terms: 15-30 days Technology: Advanced and efficient packaging Variety: Offers a variety of blends in several different sizes Lead Time: 24 hours Back Orders: none Returns: Flexible

Pros (Cont.)

Substitutions: available but typically no need Creating new flavors if a long term customer requested Sustainability: Irrigation, no fertilizer, forest and tree considerations,

coffee farm school Free samples: Offers ground coffee and brewed coffee samples Consulting Services: Will help with menu design

Cons

One stop shop: No – Only offers roasted coffee Cost plus purchasing: No – Coffee is a commodity and price fluctuates

too often Stockless purchasing: No - Limited space Case prices: No – Varies based on specific order. No set case units Long-Term Price Contracts: No – coffee is a commodity

Compare and Contrast

Coffee roasting is a large production There should be a huge storage room

filled with coffee Deliveries are to be made by another

company or employee Business owners only do what makes the

most money Long term price contracts Business marketing More certifications like fair trade Brand new up-to-date technology Formal, structured tour Excepted coffee beans would come from

multiple regions

Café Richesse is a simple ware house with three employees.

Only one wall in the store room was filled with coffee bags

Luiz personally delivers the orders Luiz wants his product to speak for the

company. He believes business is personal

Coffee is a commodity so long term price is not possible.

Luiz wants his product to speak for itself so he does not need marketing

Fair trade is not useful for Brazil Coffee roaster was made in 1932 We sat in Luiz’s office sippin’ on coffee Coffee beans are only from Brazil

Why We Chose Café Richesse

We are a small nursing home that feels strongly about purchasing from sustainable companies. We believe in café Richesse mission to provide socially reasonable coffee that also gives back to their community. After learning about the history of the family business, we take pride in supporting their operations. The care that Luiz displayed for his product proved to us that the quality of coffee we purchase will never be below standards.

Sources

“Café Richesse” Web. 12 April, 2016. http://www.caferichesse.com/. "Coffee." Encyclopedia of Products & Industries - Manufacturing. Ed. Patricia J. Bungert and       Arsen J. Darnay.

Vol. 1. Detroit: Gale, 2008. 247-260. Gale Virtual Reference Library.          Web. 15 Apr. 2016. “Importing Coffee and Tea into the United States for Commercial Purposes.” A Guide for             Commercial

Importers. US Customs and Borders Protection. 2006.        https://help.cbp.gov/app/answers/detail/a_id/337/related/1/session/L2F2LzEvdGltZS8xN            DYwNzY0MzgyL3NpZC85SHpVXzZPbQ%3D%3D/~/importing-coffee%2C-tea-or-    spices-for-personal-use.

“Labeling”. J. Martinez and Company. 2014. Web. 14 April. 2016. http://www.martinezfinecoffees.com/coffee- information/coffee-information-martinez-            fine-coffee/coffee-labelling.html

Moberg, Mark A. "Fair Trade." Berkshire Encyclopedia of Sustainability. Ed. Sara G. Beavis,        Michael L. Dougherty, and Tirso Gonzales. Vol. 8: The Americas and Oceania:            Assessing Sustainability. Great Barrington, MA: Berkshire, 2012. 102-104. Gale Virtual   Reference Library. Web. 15 Apr. 2016.

Sinay Neves Enterprises. Distribution in the United States. Web. 12 April, 2016. http://sncoffee.com/content.asp?CID=1

Trang, Corinne. "Coffee." Encyclopedia of Food and Culture. Ed. Solomon H. Katz. Vol. 1.           New York: Charles Scribner's Sons, 2003. 429-434. Gale Virtual Reference Library.      Web. 15 Apr. 2016.

“Organic Coffee”. Web. 14 April, 2016. http://www.ethicalcoffee.net/organic.html.

Images

http://www.caferichesse.com/brewing_temp_proportions.php https://blacktieandflipflops.com/2015/09/29/our-favorite-coffee-memes-n

ationalcoffeeday/ http://www.saratogacoffeetraders.com/saratoga-coffee-traders-blog/top-

10-coffee-memes http://www.barkingdogroasters.com/our-coffee/arabica-vs-robusta/ http://www.coffee4dummies.com/popular_coffee_brands