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What’s Fair? Young Europeans’ Constructions of Equity, Altruism and Self-interest Edited by Melinda Dooly and Alistair Ross

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Page 1: Edited by Melinda Dooly and Alistair Ross · What’s Fair? Young Europeans’ Constructions of Equity, What’s Fair? Young Europeans’ Constructions of Equity, Altruism and Self-interest

What’s Fair? Young Europeans’Constructions of Equity,

Altruism and Self-interest

Wha

t’s F

air?

You

ng E

urop

eans

’ Con

stru

ctio

ns o

f Eq

uity

, Altr

uism

and

Sel

f-in

tere

stThis book reports on part of the research project Citizens of the future:

the concerns and actions of young people around current European and

global issues, which was undertaken under the aegis of the European

Science Foundation as a collaborative project within the EUROCORES

framework (06_ECRP_FP007). The project investigated the concerns of

young Europeans for the future, focussing on issues such as democratic

processes, poverty, unemployment, human rights, the environment and

conflict.

In particular, this book looks at how young people understand the

concepts of fairness, equity and altruism, and how they reconcile this

with their own self-interests. These concepts were studied through the

lenses of a role-play known as the Ultimatum Game. While the book

is based in part on a detailed study of young people in four European

countries, it is also located in a much wider literature of social justice,

cooperation, competition, civic (or pro-social) behaviour and the

development of identity.

Edited by Melinda Dooly and Alistair Ross

What’s Fair? Young Europeans’Constructions of Equity,

Altruism and Self-interest

Edited by Melinda Dooly and Alistair Ross

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What’s Fair? Young Europeans’Constructions of Equity,

Altruism and Self-interest

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What’s Fair? Young Europeans’Constructions of Equity,

Altruism and Self-interest

Edited by Melinda Dooly and Alistair Ross

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First edition: October 2010

Edited and coordinated by:Melinda Ann DoolyDepartament de Didàctica de la Llengua i la Literatura i de les Ciències SocialsÀrea de Didàctica de la Llengua i de la LiteraturaUniversitat Autònoma de Barcelona

Alistair RossAd personam Jean Monnet ChairInstitute for Policy Studies in EducationLondon Metropolitan University Research Institute

Produced by:Universitat Autònoma de BarcelonaServei de PublicacionsEdifici A. 08193 Bellaterra (Cerdanyola del Vallès). [email protected]/publicacions

Printed by:Anmar

Printed in Spain Legal diposit: B-43.223-2010ISBN 978-84-608-1112-1

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WHAT’S FAIR? YOUNG EUROPEANS’ CONSTRUCTIONS OF EQUITY, ALTRUISM AND SELF-INTEREST 7

Contents

Preface . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

1 Young people’s understanding of equity and fairness Alistair Ross and Melinda Dooly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

2 Playing the Ultimatum Game with young people in Poland, Spain, Turkey and the UK Alistair Ross . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27

3 An overview of the findings: what they did, and why they said they did this Alistair Ross . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

4 Share and share alike: Analysis of the Ultimatum Game exchange in the same countries Melinda Dooly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67

5 Playing with people in the same country Agnieszka Bojanowska and Wojciech Siegien . . . . . . . . . . . . . . . . . . . . . . . . . . . 81

6 Over the border: playing unknown people in a different country Melinda Dooly and Claudia Vallejo Rubinstein . . . . . . . . . . . . . . . . . . . . . . . . . . . 95

7 Self-interest, equity and altruism in behaviours and their explanations – psychological perspectives Anna Maria Zalewska and Beata Krzywosz-Rynkiewicz . . . . . . . . . . . . . . . . . . . 107

8 Some conclusions, some reflections, and some potential developments Alistair Ross and Melinda Dooly . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129

Appendix 1: Coding frame for the statements made by participants after playing the Ultimatum Game . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139

Appendix 2: Explanations offered for making decisions in playing the ultimatum game: different modes of play, country, and amounts offered . . 147

Notes on the Contributors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 153

Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157

WHAT’S FAIR? YOUNG EUROPEANS’ CONSTRUCTIONS OF EQUITY, ALTRUISM AND SELF-INTEREST 7

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WHAT’S FAIR? YOUNG EUROPEANS’ CONSTRUCTIONS OF EQUITY, ALTRUISM AND SELF-INTEREST 9

Preface

ThisbookreportsonpartoftheresearchprojectCitizens of the future: the concerns and actions of young people around current European and global issues,whichwasundertakenundertheaegisoftheEuropeanScienceFoundationasacollabora-tiveprojectwithintheEUROCORESframework(06_ECRP_FP007).EuropeanCollaborativeResearch(EUROCORES)programmesaredesignedas‘bottom-up’researchactivities,inwhichbroadandcomplextopicsarebestaddressedthroughmultinationalcooperationinnewcollaborativeresearchprogrammes.

TheprojectinvestigatedtheconcernsofyoungEuropeans(aged10,14,17)fortheirpersonal,localandglobalfutures,focussingonissuessuchasdemocraticprocesses,poverty,unemployment,humanrights, theenvironmentandconflict.Itaimedtoidentifywhethertheyareoptimisticorpessimistic,andwhethertheyarewillingtoworkforchangeorareuncommitted tosocialparticipation.ThestudywasmadebypartnersinfourEuropeancountries: theUK,Poland,SpainandTurkey-countrieswithdifferentsocial,cultural,educational,economicandpoliticalcontexts.WesoughttoilluminatetheextenttowhichthesecountrieshavesuccessfullypreparedyoungpeoplefortheirroleinarapidlychangingEurope.Itexaminedtheextenttowhichtheyarepro-socialintheirengagementwithothers,committedtoactingforacommongood,inparticularthroughthewayinwhichtheyplayedintheUltimatumGame.

ThisbookreportsspecificallyontheUltimatumGame:onecompanionvolume,Future Citizens: 21st century challenges for young people(editedbyKrzywosz-Rynkiewicz,ZalewskaandRoss,2010)reportsonthesurveyandanalysisoftheyoungpeople’shopesandfearsforthefuture,andasecondcompanionvolume,Their hopes, fears and reality: working with children and youth for the future(editedbyDooly,2010)explorestheprofessionaloutcomesoftheprojectforteachersandschools.

TheprojectwascoordinatedandguidedbytheEuropeanScienceFounda-tion,butfundedbynationalagencies.WearegratefulforsupportfromthePolishMinistryofScienceandHigherEducation (GrantESF/84/2006), theSpanishMinistryofScienceandTechnology(ResearchandDevelopmentProjectsGrantSEJ2007-29191-E),theScientificandTechnologicalResearchCouncilofTurkey(TUBITAK)(Grant107KT66)andtheBritishAcademy(AwardSG49353).

Alargeteamofpeoplecontributedtoaspectsof theresearch,analysisandwriting.InPoland,theteamsfromtheUniversityofWarmiaandMazury,OlsztynandtheWarsawSchoolofSocialSciencesandHumanitieswereledbyDrBeata

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10 ALISTAIR ROSS AND MELINDA DOOLY

Krzywosz-RynkiewiczandProfessorAnnaZalewskarespectively.TheywereassistedbyWojciechSiegien(atWarmiaandMazury)andAgnieszkaBojanowska(inWarsaw).TheSpanishteamswerebasedattheUniversitatAutònomadeBarce-lona(wheretheteamledbyDrMelindaDoolyconsistedofMariaVillanueva,ClaudiaVallejo,EstherColladosandMontserratOller,alongwithDrAntoniLunaattheUniversityPompeuFabra)andtheUniversityofCórdoba(wheretheteamwasledbyDrCarmenTabernero,assistedbyDr.ElenaBrionesPérez).InTurkey,thetwoteamswerebasedatIstanbulUniversity(teamleaderDr.NilüferPembecioglu;teamNadiGüler, IlkayKanık,BurcuAkkay,EceKayrak,CemalUzunogluandGökçenArdıç)andatEskisehirAnadoluUniversity(teamleaderDrErolNezihOrhon).Finally,intheUKtheteamswerebasedattheInstituteforPolicyStudiesinEducationatLondonMetropolitan(teamleaderProfessorAlistairRoss;teamDrKimAllen,SarahMintyandSumiHollingworth)andtheSchoolofEducatonattheUniversityofExeter(teamleaderProfessorCathieHolden,teamHarrietJones).

Wearegratefultothemallfortheirworkandcontributiontotheworkreportedhere.Theprojectrepresentedalearningprocessforusall,aswediscoverednotonlytheeducationalculturesofourpartnercountries,butalsofreshperspectivesonthepoliciesandpracticesofourowncountries.Thepleasuresandpitfallsofaninterdisciplinaryteamofresearchers,bringingvariedresearchmethodologiesandpracticestogether,arereflectedinthepagesthatfollow.

Alistair RossandMelinda DoolyEditors

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WHAT’S FAIR? YOUNG EUROPEANS’ CONSTRUCTIONS OF EQUITY, ALTRUISM AND SELF-INTEREST 11

Chapter 1: Young people’s understanding of equity and fairness

Alistair Ross & Melinda Dooly

“Thereisnothingsofinelyperceived,andfinelyfelt,asinjustice”(thecharacterPip,inCharlesDickens’Great Expectations;quotedinSen,A.(2009) The Idea of Justice)

‘It’snotfair!’

Almosteveryparentandteacherwillhaveheardsuchacommentfromachildoryoungperson,injustabouteverycountryandregionoftheworld.Itwouldappearthateveryone,fromanearlyage,hassomeconceptionofwhat is‘fair’,andanexpectationthattheworldshouldbe‘fair’,and,moreover,thatparents,teachersandotheradultshavesomekindofobligationtomaketheworld‘fair’.

Thisbookisaboutwhatyoungpeopleunderstandbytheconceptsoffairness,equityandaltruism,andhowtheyreconcilethiswiththeirownself-interests.Thestudywascarriedoutbyindividualsengaged,indifferentways,ineducationorscienceofeducation,thuscontributingtorecurrentreferencestotheimportanceoftheseconceptstoeducationandschooling.ThebookisbasedinpartonadetailedstudyofyoungpeopleinfourEuropeancountries,butitisalsolocatedinamuchwider literatureofsocial justice,cooperation,competition,civic(orpro-social)behaviourandthedevelopmentofidentity.It iswrittenfromtheperspectiveofsocialconstructionism:thatis,thepremisethatconceptssuchasfairness,equalityandself-interestinventionsorconstructionsaremadebyandsharedwithmembersofaparticularsocietyinaparticularsocialcontext.AsBergerandLuckmanargueintheirseminalvolumein1966,wesociallyconstructrealitythrougheverydayinteractionswithothers.Thisviewisindirectoppositiontothosewhoarguethatthereissomethingrealoressentialistaboutnotionsofjusticeorfairness:intheargumentthatfollows,allsuchideasonlyexistinourownconsciousness.

Thefactthatthestudyencompasseschildrenandyouthinfourdifferentcoun-triesbegsaquickexemplificationofhow‘culture’isunderstoodinthisbook.Aswiththeconceptsoffairness,equityandaltruism,thisbookdistancesitselffromanessentialistviewof‘culture’.Popularly,‘culture’isunderstoodasanunspecified

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12 ALISTAIR ROSS AND MELINDA DOOLY

mixofdifferentpropertiesascribedtogroupsofpeople.Thesetypicallyincludebeliefsandvalues;customs,religionandlanguageareoftenincludedasculturaltraitsaswell.Withinthisunderstandingof‘culture’,featuresareacquiredorpassedonbytradition.Whilethenotionofwhatmakesup‘culturaltraits’isusuallyquitevagueitis,atthesametime,seenasanimportantandoftendefiningessenceofmembersofdifferentculturalgroups.AsVerschueren(2008)haspointedout,thistypeofcultural“essentialism”isproblematic.

First, itconfusesculturewithnature, that is, itpromotes(ordemotes)culturetoanaspectofnature.Secondly,itplacesclustersofculturaltraitsatthelevelofgroups.Thisattitudedisregardsthearbitrarinesswithwhichcultural traitscanbehandledtoemphasiseorblurdistinctionsbetweengroupsofpeople,dependingonthehistoricalcontext,andinpursuitofspecific(usuallypolitical)goals.(p26)

TheargumentputforthbyVerschuerenagainstthe“essentialistview”isthat“‘iden-tity’isnotapropertyofagroup,notevenofanindividual,butthatitisinteractivelycreatedoverandover(thoughwithadegreeofconsistency)”(op. cit.).Identity(ies)is/areadoptedinreferencetothesocialcontextatthatmoment.

Justasindividualsmayhavedifferent identitiesindifferentcontexts,socialandculturalconceptsaremultipleandvarying,rather thanfixedandstable.Ofcourse,asSchutz(1962)positedinhisseminalworkonethnomethodology,humansunderstandtheworldanditsmeaningsthroughculturallyandsociallysharedmean-ingsystemsandtaken-for-grantedpreconceptionsandvalues.Thisimpliesthatacommonnexusofconceptssuchasfairnessandjusticemayhavesomegroundinsocialandculturalnormsbuttheyare“appropriated”anddeployedin situ,accord-ingtothecontextatthemomentintime.

Thus,wewillexplore,throughyoungpeople’ssocialbehaviourinaparticularsocialcontext,howtheyparticipateinconstructingwhatweconceiveofandacceptassocialreality:theprocessesthatdynamicallycreatetheirsocialunderstandingof‘what’sfair’.Thisisnottoadvocateculturalrelativism:whenourconstructionofknowledgeworksforus,wepragmaticallyacceptitasarealitythatwecan(andmust)livewith.Thefactthatatruthmayonlybespecifictoaparticularplaceandtimedoesnotmeanthatitisnotanecessarytruthforsociallifetoproceedatthatplace,inthattime.Nordoweclaimthat,becausetherearenouniversaltheoriesthatanyoneaccountofrealityisasgoodasanyother.Lyotarddescribespost-modernismasexpressing“incredulitytowardsmetanarratives”(1984:24):Wepresenthereaseriesofmicro-narrativesthattogetherconstituteatenuouslysharedconceptionofthesocialworld.

Thischapteropensthediscussionontheseissues.Itexaminesvariouspossiblemeaningsthatmightbeattachedtofairnessandaltruism,whicharecomplexand

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YOUNG PEOPLE’S UNDERSTANDING OF EQUITY AND FAIRNESS 13

multi-facetedterms.Theysit,ratheruneasily,withintraditionaltheoriesofself-interestandofindividualsactingas‘economicman’tomaximisetheirownends,andwewillcontrasttheassumptionsmadebytheneedsof‘themarket’withthosewhoargueforasocialcommoninterest,expressedthroughcitizenshiporpro-socialbehaviour,outliningargumentsofcontemporarygametheorists,aswellasthoseofAmartyaSenandJohnRawls.Wethensetthisinthecontextofoneparticulargame–theultimatumgame–thatwehaveusedwithnearly3,000youngpeopleinPoland,Spain,TurkeyandtheUK.Theultimatumgameisdescribedinmoredetailfurtheroninthischapter.

Chapter twosetsoutourworkingmethods in somedetail.Theempiricalresearchtookplace ineightdifferent locations,overa twoyearspan,andwasquitecomplex.Inparticular,weofferaratherdifferentanalysisthanthatprofferedformostiterationsoftheultimatumgame.Whilewepresentourstatisticalfindings(largelydescriptive),wefeelthatourqualitativeanalysisofhowtheseyoungpeopleexplainedtheiractionsandbehaviouroffersaparticularlyoriginalcontributiontopreviousliteraturedealingwiththistopic.

Thethreechaptersthatfollowcompareandcontrastyoungpeople’sbehaviourintheultimatumgameindifferentmodes.Inthefirst,theywereinteractingwithpeersintheirownclassroom,whomtheyknewwellandinteractedwithonaneverydaybasis.Inthesecond,theinteractionswerewithyoungpeoplefromadifferentpartoftheircountry,whomtheydidnotknow,andwithwhomtheyinteractedonthissingleoccasion.AndinthethirdmodetheyoungpeopleinteractedwithpeoplethesameageinanothercountryinEurope,ofwhichtheyknewverylittle.

Besides these threecontexts, therewereotherpotential factors influencingpatternsofbehaviour,suchasage(weworkedwithyoungpeopleof11,14and17yearsofage),gender,andtheirlocalcommunity(someweredrawnfromlargeurbansettings,othersfromruralareas).Thesefactorsareconsideredinchaptersix.

Chapterssevenandeightrecognise thatratherdifferentparadigmsmaybeemployed: first we analyse the potential implications of these findings fromapsychologicalperspective,andinthefollowingchapter, theoutcomesfromasociologicalviewpoint.

Returningtooneofthemainpointsofthisbook,fairnessisnotasimpleterm,andisfrequentlyusedwithverydifferentmeanings.Atitsheartisanotionofwhatisajustdistributionofsomeresourceorgood.Notonlyareresourcesandgoodslimitedinanysociety(andthereforesocietiesneedsomeformofproceduraljusticetoestablishprocessesofallocation),butwithinsocietiesresourcesarenotequallydistributed.Thisunequaldistributiondoesnotnecessarilyimplythatsomethingis‘notfair’;therearemanyinstanceswhere‘fairness’isseenasbeingotherthanequal.

Forexample,manypeoplehold that it isfair torewardmeritoriousbehav-iourandachievementwithgreaterresources.Someonewhohasstudiedhardand

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14 ALISTAIR ROSS AND MELINDA DOOLY

successfully,whohasspenttimetrainingforaparticularjob,canbesaidtodeservealargershareofthecakethansomeonewhohasnot.Thesamemightbearguedforsomeonewhoispreparedtotakeonresponsibilities:itcanbeseenas‘fair’thattheyarerewardedforthis,incomparisontoapersonwhodoesnothavesignificantresponsibilitiesforothers.

Incontrast to this, thereis thefairnessofneed.Acompassionatesocietyisone inwhich the lessfortunateare treatedfairly,soapersonwith ill-health issupportedwithafairpublicallocationofbenefits,orapersonwhohaslosttheirjobissupported,andsoon.Fairnesshereconsistsofthecommonwealthofcitizenscontributingtothesupportofthosewithspecificneeds,allocatingresourcesthathavebeenearnedbytheworkofthemajoritytoindividualswhohavenotcontrib-utedtothecreationofwealth,initsbroadestsense.

Thirdly,wecanseethefairnessinrewardingthemoreproductiveratherthanthelessproductive.Thisisseeninmanyformsofpubliclife:themoreexperiencedworkerbeinghigheronapayscale;thepiece-workeronaproductionlinebeingrewarded,inpart,asaproportionoftheirindividualoutput.Mostpeoplejudgeittobefairthatanartist–sayamusicianorawriter–earnsroyaltiesontheiroutput,whichisproportionaltothepublic’swillingnesstobuytheirworks.(Thoughmanyofthesamepeoplewillarguethatitisfairtoappropriatethesameworkforfreefromtheweborthroughotherformsofcopying!)

ItisinthiscontextthatthewritingsofJohnRawlsandAmartyaSenareparticu-larlyrelevanttothisdiscussion.

JohnRawls’work,setoutinA Theory of Justice(1971)establishestwoessen-tialprinciplesforjusticetobeeffective:firstly,eachpersonshouldhaveanequalrighttothemostextensiveschemeofequalbasiclibertiesthatiscompatiblewithasimilarschemeoflibertiesforothers.Thesewouldincludethetraditionalliber-tiesofpoliticalactivity,property,speech,assembly,conscience,andsoon.Thesecondprincipleheputsforwardconcernshowsocialandeconomicinequityistobedealtwith:hearguesthattheyshouldbesoorderedthattheyaretobeofthegreatestbenefittotheleast-advantagedmembersofsociety(whichheterms‘thedifferenceprinciple’),andtheremustbeequalityofopportunitytoalltoparticipateinholdingofficeandpositions(Rawls,1971:303).Heisarguingherethatbasicorprimarygoodsshouldbeequallydistributed,andinequalitiesinthisonlytoleratedifthiswouldimprovethelotofthosewhoareworst-offunderthatdistributionincomparisonwiththeprevious,equal,distribution.Chancesofbirthandofinborntalents,heasserts,shouldnotdeterminelifechances.Thesecondelementofhisdifferenceprinciple–equalityofopportunity,isfundamentalinthatitdemandsthatallshouldhavetheopportunitytoacquireallthoseskillsonwhichmeritisjudged.

Sendevelopsthesepositions;hisparticularcontributionhasbeentheconceptofcapabilityasameasureofequality.Thefairnessofagovernment,heargued,

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YOUNG PEOPLE’S UNDERSTANDING OF EQUITY AND FAIRNESS 15

shouldbeassessedbythecapabilitiesoftheircitizens,ratherthattheopportuni-tiesthatmaybemadeavailabletothem,whichremaintheoreticalopportunitiesorrightsifcitizensdonothavethecapabilitytoexercisethem(Sen,1980).Hearguestherighttovoteisnotreal,ifcitizenslackthecapacitytovote–theeducationtounderstandtheprocess,thepossibilityofgettingtothepollingstation.Senhasledthecritiquesoftheeconomicmodelthatself-interestdrivesallhumanbehaviour.

Senhas recently (2009)setout thedifferences inaparable-likeform.Hecontraststhreechildren’scompetingclaimsforownershipofaflute.Anneistheonlyoneofthethreewhocanplaytheinstrument;Bob,unliketheothertwochil-dren,whoarerich,asksforitonthegroundsofdistributivefairness;whilstCarla’sclaimrestsonthegroundsthatshehad,overmanymonths,madetheflute(pp12–15).Bob’sclaimwouldbesupportedbyeconomicegalitarians,seekingtoreducedifferencesbetweenthe(economic)meansofpeople.Carla’sclaimisbothlibertar-ianandrecognisesthelabourtheoryofvalue.Anne’sclaimisbasedonhedonisticutilitarianism,andontheprincipleofnotwastinganasset.But,asSensetsout,utilitarian,egalitarianandlibertarianswillallrecognisethedilemmaofwhatisfair,andacknowledgethereissomevalidityintheotherclaimants’arguments.

Someof thesedifferentconceptualisationsarebrought together informsoftaxationpolicy.Thuswhatiscalledprogressivetaxationiswherethosewithgreaterincomeorwealtharetaxedatahigherrateonaproportionoftheirwealth,andwherethosewithrelativelylowincomesaretaxedatalowerrate,orevennotatall.Thusthefirst6000unitsofannualincomeforanindividualmightnotbetaxedatall,incomefromsay6001to40,000betaxedat20%,incomefrom40,001to100,000betaxedat40%,andallincomeover100,000taxedat50%.Thisisnotequaltaxation,butiswidelyperceivedofasfair.Itisconsideredtobefairfortherichtocontributemoretothenationalpotofresourcesforpublicspending.Conversely,regressivetaxation–whereeveryonepaysthesameamount,forexample–iswidelyseentobeunfair.TheexampleintheUKofMargaretThatcher’sCommunityChargeinthe1990sisanexampleofthis:allindividuals,howeverpoororwealthy,werechargedthesameflatamountforlocalcommunityprovisions.Thosewhofeltthata£500chargehasaverydifferentimpactontheeconomicwellbeingofapersonearning£5,000ayearthanitdoesonapersonearning£100,000arguethatitisunfairforeveryone,irrespectiveoftheirmeans,toberequiredtocontributethesameamount.Progressivetaxesthusrelatebothtothefairnessofneedand(inversely)tothefair-nessofrewardbasedonmeritandproductivity.

Fairnesscanalso,ofcourse,meanequality.Thisisthefairnessofcuttingthecake,anditistheexperiencethatmanychildrenaresocialisedinto,andoftenbeginswithlearningtosharewithsiblingsandclassmates.Thiscanbequiteliterallycakecutting:manyparentsapproachthedistributionofacake,orabarofchocolate,orwhatever,betweentwochildrenbyaskingonechildtodivideitintotwoportions,

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16 ALISTAIR ROSS AND MELINDA DOOLY

andallowingtheotherchildtochosetheportiontheywant.Thiscanbearemark-ablyquickandpotentteachingstrategy.However,itisalsoamathematicalproblem,inthatthisprocedureforproportionalandenvy-freeallocationonlyworksinthesimplecaseofa‘cake’thatishomogeneousandequallyvaluedbytheplayers.If–totakeaslightlybizarreexample–acakethatconsistedhalfofaRoscóndeReyesandhalfofaMakowieccake1wastobedividedbyJuanandJan.TheRoscónhaslemonandorangepeelwithanalmondfilling:theMakowiecisfullofpoppyseedsandraisins,withsomeorangepeel.IfJuanandJanbothlikethetwotypesofcakeequally,there’snoproblem.ButifJanpreferstheMakowiec(justlikehisgrand-motherbakes),butdoesnotknowwhetherJuanpreferstheRoscónortheMakoweic,thenJan’sstrategywillbetodividethecakesothateachportionhasequalamountsofeachtypeofcake.Butthismeansthat,whateverJuan’spreferences,Janonlygetshalfofhispreference.If,infact,JuanpreferredtheRoscón,thenthisdivisionwould,ineconomictheory,bedescribedasnotbeingParetoefficient(definedas“thebestthatcouldbeachievedwithoutdisadvantagingatleastonegroup(Schick,1970:32)):therearebetterwaysofmakingadistributionthatwouldmakebothJanandJuanbetteroff,andneitherworseoff(seealsoPareto,1906).ThemostParetoefficientmodel,inthissituation,wouldbeadivisionthatseparatedthetwotypesofcake–butthiswoulddependonJanknowingJuan’spreference,andlikingJuan(oratleast,notwantingtospitehim:ifhedid,thenhemightputalltheMakoweic,andjustunderhalftheRoscóninoneportion,andjustoverhalftheRoscónintheother–butthisrisksJuanspitingJanbackbytakingtheportionthatcontainsalltheMakoweic).

Thisexampleshowsthatfairnessisnotnecessarilysimple,norcanitnecessar-ilybeequatedtoequality(arecentpaperbyBrahms,et al.(2006)hasdescribedaprocessthatwillsolvethiskindofcake-cuttingproblem).Theprocessesthatcanbeobservedinthesesituations,andintheUltimatumGameexperimentsthataredescribedinthisbook,showthatpeoplearenotnecessarilysimplytryingtomaxim-isetheirgains,butalsowantingtoseethattheygetroughlythesameshareasotherpeople.BoltonandOkenfels(2000)havedevelopedthisintoanEquity,Reciproc-ityandCompetitiontheorythatsuggeststhatevenwhenhumanstrytomaximisetheireconomicadvantage(theydonotalwaystrytodothis),theyinvolvesocialconsiderationsintheircalculations(Fehr&Renninger,2004).Trustandreciprocityfigurelargeinmanykindsofsocialandeconomictransactions(Uhlhaas,2007).

Thiscontrastsstarklywiththeneoclassicaleconomist’smodelofeconomicbehaviour.Traditionaleconomictheorypositshomo economicus,economicman(sic),whoalwaysactsrationallytomaximisehisself-interest,workingselfishlyto

1. RoscondeReyesisapopularSpanishcake,frequentlyconsumedduringtheEpiphany;theMako-weicisasimilarconfectionproducedinPolandintheChristmasseason.

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achievethelargestpossibleprofit.Conventionaleconomicsarguesthatthemarket,theubiquitousandmostefficientmechanismfordeterminingpriceandvalue,andgoverningexchange,dependsonall individualsactingrationally,oncompleteknowledge,totakefulladvantageofscarcitytomaximisetheirwealth(egRobbins,1963).Insomesocieties,wholeeducationalprogrammeshavebeenfoundedonteachingschoolpupilsthetruthofsuchpropositions.IntheUnitedStates,forexam-ple,academicssuchasMarkSchugandWilliamWalstadhavedevelopedtestsofeconomicknowledge(Walstad,1992)andprogrammesofinstruction(egSchug,1990,2000,2003)thathave,withproselytisingzeal,soughttoimpressonpupilsthateconomicself-interestcanprovidearationalexplanationforallhumanbehaviour.

Homo economicushasnotbeenunchallenged.Aseriesofeconomicgameshavebeendeveloped that lookathuman interactionsandexchangesbetweenadults, includingcake-cuttingexercises(above)andtheultimatumgame,whichhasprovidedthesubstantialbasisfortheresearchwepresenthere.Inequalitiesinsocietyhaveimportantconsequences.WilkinsonandPickett(2009),inasynopticstudyofawiderangeofsocial inequalitiesacrossover20economicallywell-developedcountries,conclude

Itmayseemobviousthatproblemsassociatedwithrelativedepravationshouldbemorecommoninmoreunequalsocieties.However,ifyouaskpeoplewhygreater inequality reduces theseproblems,much themostcommonguessisthatitmustbebecausemoreequalsocietieshavefewerpoorpeople.Aswellasbeingonlyaminorpartoftheproperexplanation,itisanassumptionwhichreflectsourfailuretorecogniseveryimportantprocessesaffectingourlivesandthesocietieswearepartof.Thetruthisthatthevastmajorityofthepopulationisharmedbygreaterinequality(p181).

Theconceptofcooperationisrelatedtoconceptsofequalityandfairness.Socialorganisation–civilsocieties–arebasedonthepremisethatcooperativebehaviourincomplexsocieties,wherepeopledonotknoweveryoneelseinthesociety,workbetterwhenwecanagreeonregulationsandlimitsonindividualfreedom,tohelpadvancethecommongood.

Competitionandcooperationareoftenportrayedasbeingattachedtoparticularandopposingsystemsofvalues.Societiesandeconomieshavebeenpredicatedandbuiltonideologiesthatarebasedaroundoneortheother.Eachhasclaimedthattheirpreferredcharacteristicoffersaparticularlyvirtuouswayoforganisingsociety,andcriticisedtheother’sapproach.Aswasnotedabove,theconditionsforcompetitiveeconomicbehavioursetoutintraditionalmarketeconomicsarebasedonaseriesofassumptions,includingapsychologicalconstructoftheindividual:theaggregatedbehaviouroftheseeconomicindividualsisheldtogoverntheway

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inwhichmarketsoperate(throughwhatAdamSmith(1776)called‘theinvisiblehand’ofthemarket).Thereisanemergingbodyofliteraturethatnowchallengesmanyoftheseassumptions.Individualsandgroupsdonotalwaysactinawhollyself-interestedorcompetitiveway,andmarketsarerarelyperfect.Self-interestisaparticularlyimportantconcepttoexamineinrelationtocompetitiveandcooperativebehavioursandisrelevanttotheresultsofthisstudy.

AdamSmithiscreditedwithbeingthefirst toexplain theoperationof themarket.Itisoftensuggestedthatheproposedthatindividualsshouldoperateinaself-interestedmanner,developingtheirownwealthattheexpenseofothers.But,infact,heobservedthat‘nosocietycanflourish(where)thefargreaterpartofitsmembersarepoorandmiserable’,andwashighlycriticalofhowthefreemarketaffectedsociety:hearguedforpubliclyfundedmasseducation,andforaroadsystemthatwasfreeforusers,unlikethethencommontoll-roadsystem,andthepublicprovisionofsocialenterprisessuchaslighthouses,acknowledgingthatnoneofthesecouldbeprovidedbymarkets.ForSmith,asocietythatoperatedonlyfromself-interestwouldbeflawed,andthatthemarketneededtobecarefullyregulatedandreinedinbygovernmentinordertoprotectworkers,bothindividuallyandasgroup.

Whenever the legislatureattempts to regulate thedifferencesbetweenmastersandtheirworkmen,itscounsellorsarealwaysthemasters.Whentheregulation,therefore,isinfavouroftheworkmen,itisalwaysjustandequitable;butitissometimesotherwisewheninfavourofthemasters.(Smith,1776,Book1,Chapter10).

Heisnotsuggestingthatpeoplewouldbenefit thecommunityaroundthembysimplyactingintheirownself-interest:theywouldneedaconsciousregardforcommunityservice.Self-interestdidnotnecessarilyequatewithgeneralinterest.Hedidnotarguethatpeopleshouldactintheirownselfinterest,butdescribedhisobservationsthatpeopleappeartoactintheirowninterest.Nordidheclaimthatallself-interesthadabeneficialeffectonthecommunity,orthatitwasalwaysgood;heonlyheldthatself-interestwasnotnecessarilybad.

Historicalstudiesof thegrowthofmercantilismandofcomplexeconomicproduction,tradeandmarketingsuggestthatmuchofthedevelopmentwascondi-tionaluponthegrowthoftrustandcooperationbetweenindividualsandbetweengroupsoftraders(Tilly,1983).Contemporaryeconomicorganisations,andmanymoderncommercialdevelopments,demonstratecooperativeaswellascompeti-tivebehaviour.Forexample, thedevelopmentofopensourcesoftwareallowsanyonetousesoftware,freelyandwithoutcharge,solelyontheconditionthattheyacknowledgethesourcesandmakeanyimprovementstheyaddequallyopentoall.Improvementsarehaphazardandeffectivelydecentralised,andthelackofformal

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organisationallowsdiversityandproductimprovement,allofwhichisbasedoncooperationbetweenprogrammers(Kowabura,2000;Torvalds,2001).

Thisideaofnon-propietorialownershipalsounderpinsmodernscience:

opensource isnot‘like’science, it ispartofscience.Ifweaskwherefreesoftwareflourishedintheperiodfrom1984tothepresent,thentheansweris:aspartoftheinstitutionsofscience....Whenopensourceandfreesoftwareadvocatescomparefreesoftwaretoscience,andthescientificmethod,theyusuallymaketheclaim,oftenexplicitly,thatthroughsomeunspecifiedmechanismthisopen,collaborative,non-proprietarycommu-nityofsoftwaredevelopmentactuallyresultsinbettersoftware,whetherindirectlythroughdebuggingordirectlythroughopennessanddeliberativedesign.(Kelty,2001:1-2)

Studiesofscientificcollaborationssuggestthatthemorefrequentlyascientistworkswithothers,themoreproductiveandbetterknownheorsheislikelytobe:SollaPriceandBeaver(1966)foundthat‘themostprolificman[sic]isalsobyfarthemostcollaborating,andthreeofthenextfourmostprolificarealsoamongthenextmostfrequentlycollaborating’(p1014):

Scienceinfactdependsoncollectiveactivity,andinformationisnothoardedbutmadefreelyavailable.Popperpointsout inThe Logic of Scientific Discovery(1959)thatthisistheverybasisofinductivescientificmethodandadvance,publicationmakingitpossibletorefutehypothesesandfind-ings,andbecomingthebasisotherscanusetoconstructnewhypotheses.Theassumptionis thatsocietyasawholewillendupknowingmoreifinformationisdiffusedaswidelyaspossible,ratherthanbeinglimitedtoafewpeople.(Surowiecki,2003:164)

Government–andthuscitizensintheirrelationshipwithgovernment–haveanimportantroletoplayinthepromotionofbothcompetitiveenterpriseandincoopera-tivebehaviour.AdamSmithrequiredofgovernmentthatitprotectandsafeguardthepooragainsttheexploitationandexcessesofcapitalistgreed.Governmentsregulatetrade,oftentoensurethatcompetitionisequitable.Legislationproscribesmonopolisticbehaviourthatactsagainsttheconsumer,andagainstpricefixingcartels.Legislationprotectsconsumersbyensuringthatgoodsareofquality,thattheyarenotharmful,thattheyareclearlylabelledtoidentifyquantitiesandingredients.Withoutinsistingonconsumersbeinggivensufficientknowledgeandinformationtomakeareasonablyinformedchoice,thenatureofcompetitionwouldactagainstthecommongood.Atthesametime,governmentsactivelypromotecooperation;theyencourage–and

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attimesrequire–citizenstoactinthepublicinterest,ratherthanintermsofself-interest.

Payingtaxesisaclassicexampleofcooperation.Muchofgovernment’sexpend-itureisonwhatarecallednon-excludablegoodsandservices–whicheveryonebenefitsfrom,andwhichitisnoteasilypossibletoexcludepeoplefrombenefit-ing.Smith’sclassicexampleofthiswasthelighthouse,thatprotectedallseafarersfromshipwreck,whethertheycontributedtothecostoferectingandmaintainingthelighthouseornot.Everyonebenefitsfromnationalexpenditureonpolicing,transportinfrastructure,publiceducationandpublichealth,whetherornottheypaytax.Self-interestwouldsuggestthattherationalcourseofactionwouldbetocheat,andavoidpayingtaxes,becausethereisalowlikelihoodofbeingcaught.Butmostpeoplecooperateandpaytaxes.Itmaybeindividuallycostly,butitiscollectivelybeneficial,andworksifnearlyeveryonetakespart.MargaretLeviarguesthatmosttaxpayersare‘contingentconsenters’–theyconsentifeveryoneelseisdoingso(1999).Variousexperimentalgamesineconomicpsychologysuggestthat,inmostadvancedsocieties,thereisasufficientlylargeproportionthatunderstandandaccepttheneedtocontributetaxesforthecommonpurse(Fehr&Gachter,2000).Lessthan15percentareselfish(or‘rational’,intheclassiceconomicsense)–andtrytofree-ride.Altruistsareasimilarsizedminority,whowillcontinuetocontributetothepublicpot,evenwhenothersareclearlyfreeriding.Mostpeopleareconditionalconsenters,andwillcontributetotaxesaslongastheyfeelandperceivethatmostotherpeoplearedoingso.Butiftheirperceptionisthatothersarefree-riding,thentheircontributionswillbegintodecline.

Whereiscitizenshipinthismixofcompetitiveandcooperativebehaviour?Domodernsocietiesseekcivicinvolvementbecauseitgivespeoplecontrolovertheirlivesandthuscontributestostability,orbecauseindividualshavetherighttorulethemselves,orasawayofmakingintelligentdecisionsanduncoveringthetruth?Itcanbearguedthatdemocraticparticipationisacting against self-interest:itisnotrationaltotakepartinelections,becausetheindividualvotingisextremelyunlikelytohaveadirecteffectoftheresult.Yetlargenumbersofpeoplevote,becauseothersvote,andthecollectiveresultdoesinsomewayrepresentacollectivejudgement.Thisisalsoseeninwhatpeoplevotefor.Astudyinthelate1970sintheUSAsuggestedthatpeopledonotvoteonthebasisoftheirownpersonaleconomicwell-being,butonhowtheyperceivethegeneraleconomytobebehaving(Kinder&Kiewiet,1979,1981).Therewasasubstantialcorrelationbetweenhowvoterssawtheeconomyperformingasawholeandhowtheyvote,andvirtuallynocorrela-tionwiththeirownpersonaleconomicposition.SearsandFunk(1990)foundthatvoters’ideologicalpredilectionswereamuchbetterpredictoroftheirattitudesonissuesthanself-interest:theygiveexamplesfromtheUSAofconservativeswhodidnothavehealth insuranceopposingnationalhealth insuranceschemes,and

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liberalswithprivatehealthinsurancewhoneverthelessfavourtheintroductionofanationalhealthinsurancescheme.

Giventhiscomplexity,andthesuggestionbyHenrichet al(2004)thatpro-socialandcooperativebehaviourmaybesociallylearnedandcontingentonthesocio-economiccomplexityofasociety,theroleofeducatorsandschoolsintheprocessofdevelopingcooperative–andperhapscompetitivebehaviour–isclearlyofgreatinterest.Howdoyoungpeopleconstructthemselvesandtheiridentitiesascooperatorsandcompetitors?Indevelopingtheircivicbehaviour,theyoperateinsocialconditionsofbothcooperationandcompetition:theywillhaveanunder-standingofthedifferencesandsimilaritiesinthewaysinwhichtheirneighboursandfellow-citizensconstructtheirownidentities.Anidentityiscompetitivewhenitseekstodistinguishitselffromothers,andbecomescooperativewhenitseekstoalignitselfasamemberofagroup.

Turningfromgroupcooperationtoindividualpro-socialbehaviour,variousrecentstudiesineconomicpsychologyhaveexaminedindividualdecision-makingprocesses,andhavechallengedtheconceptionoftheeconomicallyrationalindi-vidual,whoalwaysoperatesintermsofhisorherself-interest.TheUltimatumGameisanexperimentaleconomicgame.Itwasfirstdevelopedin1982(Güth, et al)andhassincebeenwidelyusedwithadults toexploreconceptsofnego-tiationandreciprocity.Nowak, et al(2000)havedescribeditasoneofthemostcommoneconomicsexperiments,catchingupwiththePrisoner’sDilemma2asaprimeshow-pieceofapparentlyirrationalbehaviour.TheUltimatumGamehasbeenusedinawidevarietyofsocieties,andpresentsaseriouschallengetopureself-interesttheory.Inthisgame,twoindividualswhodonotknoweachotherarebroughttogetherforaone-offencounter.Theyaretoldthatoneofthemwillbeaskedtodivideasinglesumofmoney–typicallyanaverageday’swage–intotwoamounts,inanyproportionthattheychoose.Theotherpersonmaythendecidetoacceptthesumoffered–inwhichcase,bothparticipantstaketheirallottedshare–or toreject theoffer, inwhichcaseneithergetsanything(seeBurnham,2002).Whateverthedecisionortheoutcome,thegameisoverandnotrepeated,sothereisnopossiblecalculatedtrade-offastowhatmighthappeninasecond‘round’ofthegame.Traditionaleconomicrealismwouldsuggestthattheparticipantmakingthedivisionshouldsplitthesuminsuchawaythattheymaximisetheirincome,andminimisethefractionoffered.Homo economicuswouldbehave,iftheywerethefirstplayer,bykeepingthegreatmajorityofthesum,say90%,forthemselves,andonlyoffering10%totheotherplayer.Thesecondhomo economicuswouldrationally,intheirownself-interest,acceptwhatwasonoffer,asbeingbetterthannothing.Unfortunatelyforthiseconomictheory,inpracticethegreatmajorityof

2 Anotherfrequentlyusedrole-playthatexplorestheconceptsofnegotiationandreciprocity.

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peopledonotbehaveinthisway.Mostoffersmadeareofbetween40and50%,whileoffersthataremadeof20%orlessareusuallyrejected(Henrichet al,2004;Oosterbeek, et al,2004).Mostpeoplemakemoregenerousoffersthanwouldbepredicted,andmostpeoplewouldratherhavenothingthanacceptwhatisperceivedasanunfairdistribution.TheUltimatumGamecanthusbeinterpretedasshowingthatpeoplehaveatendencynottotoleratedisproportionatedistributions,anddonotacceptsocialinequalities,andbehavetowardsotherinabroadlypro-socialmanner(Smith,2003;Rothet al1991).

Thesestudies,repeatedwidelyaroundtheworld,haverecentlybeenattemptedinnon-advancedsocietiesofhunter-gathers,pastoralistsandnomads(Henrichet al,2004).Similarpro-socialbehaviourwasobserved,thoughnotasgreatasinthe‘advanced’societiesconsideredinmostoftheearlierstudies.Butthedegreeofpro-socialbehaviourwasgreaterinsituationswheretherewasmoreadvancedsocialandeconomicinterdependenceintheculture.Thiscorrelationsuggeststhatcooperativeandpro-socialbehaviourdevelopswithsocialandeconomicinteraction,injustthesamewaythattheQuakerindustrialistsdiscoveredthattrustintradinganddealingwaseasierandmoreworthwhilethatrelyingonshort-termgainsbasedonlackoftrust.

TheUltimatumGamehasbeenplayedextensively incross-culturalstudies(Rothet al,1991),andalthoughtherearevariationsbetweencultures,thesearegenerallyquiteminimal.Onelargestudydidattemptacross-culturalstudieswork-ingwithpeoplelivinginisolated‘non-market’economies,andfoundrathergreatervariations(butoftenshowingaculturalpredispositiontoofferevenlargersums(Henrichet al,2005).Hill(2003)hasremarkedthat“thegame…simplyprovid[es]counter-evidencetothegeneralpresumptionthatparticipationinamarketeconomy(capitalism)makesapersonmoreselfish.”

Whydopeoplebehaveinthisway?Severaldifferenttheorieshavebeenputforth.Someresearchershavesuggestedthatthereputationoftheproposerissignifi-cant:theydonotwanttoappearmean(Gil-White,2003).Othershaveattemptedtoexplaintheresultsthroughan‘inequityaversion’model,apreferencefor‘fair-ness’(Walster,et al1978).Generousoffers,whicharenotuncommon,havebeenexplainedbyZak,et al (2007)asbeingmotivatedbyempathyorbyperspectivetaking.Rejectionshavebeenexplainedbyadversephysiologicalreactionstomeanoffers(Sanfeyet al,(2002).

Anumberofresearchershavesuggestedthataltruisticbehaviourmaybeanevolutionarytrait,developedtosupportsocialbehaviouramonghumans.Gintiset al(2003),forexample,pointoutthatbehavioursuchasthatshownintheUltimatumGamecannoteasilybeexplainedintermsofkinshiporreciprocalaltruism,andpostulate‘strongreciprocity’asanevolutionarystablestrategyintheearlystagesofhumanevolution(alsoGintis,2003).Carpenteret al (2004)suggestthatsocialreciprocityrequirespeopletopunishthosewhoviolatethenormsofprosociability

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(suchasmakinglowoffers).BénabouandTirole(2006)makeacasethatthereisaheterogeneousmixtureofhumanresponsesbetweenindividualaltruismandgreed,inwhichconcernsforsocialreputationandself-respectcanoperatewithoutextrinsicmotivation,rewardsorpunishments.

Surowiecki(2004)suggested that lowproposalswererejectedbecause thesumsplayedforwererelativelylow:asplitofjust5%ofsaytenmilliondollarsmightbeaccepted.Buttherehavealsobeenexperimentswheretherehavebeenrelativelylargesumsinvolved:Cameron(1999)andHoffmanet al.(2000)havefoundthatwithhighstakesoffersweremoreoftenanevendivision,asina$100gameinIndonesia(wheretheaverage1995incomeperheadwas$670).Offersof$30wererejected,eventhoughthiswasabouttwoweek’sincome.

Pro-socialitybecomesstrongerbecauseitworks.BowlesandGintis(2003)arguethatmanypeopleexhibitacharacteristictheydescribeasstrongreciproc-ity,whichisawillingnesstorewardgoodbehaviourandtopunishbadbehaviour,evenwhendoingsobringsnomaterialbenefittotheindividual.Suchpro-socialbehaviouroccurswhenpeoplegobeyondthenarrowdefinitionsofself-interestanddothingsthatareinthecommongood.Peoplewhoarestrongreciprocatorsbehaveinhiswaybecausetheyreactagainstwhattheyseeasviolationsoftheirpersonalsenseofwhatisjust.Theydoso,notnecessarilyforreasonsofsimplealtruismorhumanitarianism,butbecauseofasenseofequity,thoughtheoutcomewouldbethesameiftheirbehaviourwaspurelyaltruistic.Theeffectisthesame:offersmadearegenerallyequitable,inequitablebehaviourispunished,evenattheexpenseofself-interest(Bowles&Gintis,2003;Hammerstein,2003;Fehr&Gachter,2000).

Inthestudydescribedinthisvolumewehavetriedtoavoidusingtermssuchasaltruismtodescribebehaviours,andtoconfineitsusetothejustificationsandmotivationsusedbyothers.AltruismwasawordcreatedbyComte(1851), theearlysociologist.TakingtheItalianwordaltrui(‘toothers’/’ofothers’),heintendedittobeusedtodescribetheother-regardingattitudesofhumans.Althoughithassometimesbeenusedtodescribebehaviour,wheretheconsequencesofanactareseenasmoresignificantthantheintentions,intheactivitiesthatwesetouthere,wethinkitclearerifwedistinguishpreciselybetweenthetwobyalwaysdescribingbehavioursinneutralterms,thatdonotimplyanyjudgmentastointentions,andreservingtermssuchasaltruismandselfishnesstodescribemotivationsandinten-tions–or,tobemoreprecise,motivationsandintentionsthatweredescribedtous.

Thesestudiesofgroupandindividualcooperativebehaviourandcompetitivebehavioursuggestthatthereisafarmorecomplexrelationshipbetweenthemthanmightatfirstbesupposed,andthatneitheroffersacompleteaccountthatwillexplainbehaviourinacomplexsociety.KnackandKeefer(2001)demonstratethattheadvan-tagesofcommonlyacceptedandagreedpatternsofcooperationarethatindividualsinhighertrustsocietiesspendlesstoprotectthemselvesfrombeingexploitedin

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economictransactions.Writtencontractsarelesslikelytobeneeded,andtheydonothavetospecifyeverypossiblecontingency.Morerecently,BénabouandTirole(2005)haveattemptedtobringthesestudiestogether,developingatheoryofpro-socialbehaviourthatcombinesheterogeneityinindividualaltruismandgreedwithconcernsforsocialreputationorself-respect.Theyarguethatrewardsorpunish-mentsraisequestionsaboutthemotivationofpro-socialdeeds,andthatextrinsicincentivescancrowdoutpro-socialbehaviour.

Atthispoint,weshouldre-establishthattheseterms–altruism,fairness,equality, andsoon–arebeing regardedas social constructs, rather thanasessentialist.BergerandLuckmannhavearguedthatallknowledge,includingcommonsenseandknowledgeofeverydayreality, isbuiltupthroughsocialinteraction.HaroldGarfinkelprovidesanaccountof“normativeassumptions”thatarebasedonsocialandculturalorganisationandwhichallowmembersofsocietytointeractinaknowledgeableand“acceptable”way.Garfinkelproposesthatallmembersofsocietyusewhathecalls“backgroundexpectancies”asa“schemeofinterpretation”(1967:37).Inanysocialdiscourse,theparticipantstacitlyunderstandthattheirperceptionsofeventsandactivitiesarerelatedandlargelyheldincommon.

Whenwetalkabouttheworldwelivein,weengageintheactivityofgivingitaparticularcharacter.Inevitably,weassignfeaturesandphenomenontoitandmakeitouttoworkinaparticularway.Whenwetalkwithsomeoneelseabouttheworld,wetakeintoaccountwhotheotheris,whatthatotherpersoncouldbepresumedtoknow,‘where’thatotherisinrelationtoourselfintheworldwetalkabout.(Baker,1982:109)

Knowledge–andallthetermsusedtodescribeit–arenegotiatedthroughdiscourseandarepresentedasobjective reality.This“situational”aspectofknowledge isusedbydiscourseparticipants to“accomplish”agreementabouttheirrealitythrough“local,shareableandroutinizedconstructionsofconventionallayknowledge”(Järviluoma,et al2003:76).Pinkergivesaseriesofexamplesofsuchsocialconstructions:“theyexistonlybecausepeopletacitlyagreetoactasiftheyexist.Examplesincludemoney,tenure,citizenship…”(2002:202).Theseobjectsarepartof“socialreality”(Searle,1995:63).

Thissupportstheargumentagainstculturalrelativity.Certainproceduralvalues,suchasthoseofjusticeandfairness,maybelocallyconstructedbutneverthelessagreedassociallydesirable,orevenasimperatives.AsBlommaertandVerschuerenhaveargued, therearesomediscursiveresourcesthatbecome“naturalised”andpowerfulenoughtoinfluenceopinionsandbehaviour(1998:25).

Intoday’ssociety,youngpeoplearegrowingup“inasocietythatcanforvari-

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