ed sheran

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Ed Sheeran - Give Me Love

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Post on 04-Aug-2015

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Page 1: Ed sheran

Ed Sheeran - Give Me Love

Page 2: Ed sheran

•This music video has elements of narrative video. The most commonly used theme within narrative videos is love. Give me love is based around love, hence the title of the single. The music video shows a girl acting as cupid, with love arrows, again representing this theme. The video also tells some sort of story, as we see the girl throughout the video shooting arrows at strangers to make them fall in love, and we get the impression that she is depressed, or trying to find love- immediately causing the audience to sympathise with this character.

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• This video begins with a medium shot of a female who appear to have an arrow in her nice, surrounded by blood, which is a connotation of death or injury or the pain which her is feeling from her heartbreak. There are diegetic sounds of police sirens over this shot, then carrying over to the next shot which is a medium shot of a police officer, which suggests that a tragedy is going to happen. This relates to the meaning of the song and then what happens at the end of the video. The story then goes backwards in time to how it all started, as it shows the female character looking around a brick wall and the song begins to play. There is then a cut to an extreme long shot of a man and a women kissing which then implies that the song is about love/heartbreak which is a pattern within indie pop videos. This complex narrative appeals to the intelligent target audience.

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• There is then a cut to a medium close up shot of the female looking quite upset and depressed. She is wearing a white vest top and has  bleach blonde hair, emphasising an idea of innocence and purity, which is a stereotypical view of a young female character in a n indie pop video. It then cuts to 2 photographs on the wall, one of which has two people kissing on it, relating back to the theme of love/heartbreak. These links cause the audience to think and try to develop the story in there head, creates what is called as the enigma. Through the use of low key lighting, a gritty feel is created, and the positioning of the female character within this long shot suggests she is very lonely and isolated from the world. This gives off a sense of realism, and shows what it is like for some people in the world, which is not something a indie pop video does, therefore contrasting conventions. there are then various shots of the female character, showing her facial expression which suggest she is very sad and again engage the audience as they empathise with her.  

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• The video then cuts to a number of different medium close up shots of what looks like the female trying to scratch/hurt herself. She the pulls a feather from inside of her back and holds it up. The feather is white, which implies this idea of innocence; however it is covered in blood which contrasts this innocence and relates back to this idea of a tragedy or some sort of injury. It then cuts to a long shot of the girl standing in a spotlight with a pair of wings. The low key lighting surrounding the spotlight on the female makes, this shot more contrasting and clear, informing the audience that she has wings. The wings represent an angel and heaven, re-emphasising the innocence. There is a similar shot to this with the girl standing in the street, and then a cut to her sat at a table alone in a cafe. It then cuts to a medium long shot of Ed Sheeran the artist of the song, sat at a table in the same cafe as the female artist.

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• There is then a medium shot of the girl carving arrows with the tools that were previously shown in the video, and then a long shot of the girl about to fire one of the arrows at one of the two women passing by. At this pint, the protagonist is representing cupid, as she still has wings and carries a bow and arrow. This relates back to the narrative, as cupid is a connotation of the theme of love. This is quite a conventional feature of indie pop video, as love is usually the main theme or what the son is based around, so this definitely meets the audiences expectations. However, this shows a darker side to the love, as the low key lighting gives off a dull feel and the females facial expressions seem to suggest that she is depressed, which is not usually shown within these videos, this highlights the ‘indie’ appeal  as doesn’t follow the standard boy meets girl love story. 

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• There are then various close ups and medium shots of the people that have been struck by the arrows kissing each other, showing the theme of love in a more obvious way as it is a connotation of this theme, which is a convention of the indie pop genre. However, after those shots, there is a cut to a low angle medium long shot of the female on top of a building, suggesting power and dominance. Even though in this shot she appears to have wings and wearing innocent coloured clothing, the darkness of the sky and the clouds really contrasts with this, supposed to be angelic. It makes her seem forceful and controlling, which in some ways could be considered a convention- because its different from what stereotypically expected. 

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• There are them similar shots of the female shooting arrows at different people on the streets, and then various shots of them kissing, once again representing this key theme of love/heartbreak. As the song begins to climax and the editing pact picks up, there are many close up shots of different people, and then the protagonist beings to stab arrows into their backs, causing them to fall in love with whoever they see first. There is a blue tint in the lighting in this sequence, giving of a gritty feel, adding to the realism of the video. There are not many indie pop videos that show verisimilitude, so this breaks the conventions essentially. The editing in this sequence is fast paced, which seems like time is being fast forwarded, creating a hectic vibe. 

Page 9: Ed sheran

• Once the climax has ended, and the music calms down again, there is a close up profile shot of the female holding an arrow to her throat. It then cuts back to how the video begin, with the police cars and the same police officer as before. The next shot is the same as the opening shot however she opens her eyes quickly and the arrow disappears, followed by a blurred point of view shot of the police officer, suggesting she has found her love, showing that equilibrium has been restored. This is mainly narrative video, however it has features of a time disordered structure, as the narrative goes back in time at the beginning without sing posting for the audience, which is unconventionally feature yet effective.