ed anderson 949-214-9915 offering exclusive solar appointments/leads for residential solar...

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1 DO YOU NEED HEOWNERS TO EDUCATE? THE SUN SELLS ITSELF Impact Solar Professionals, LLC Supplying Exclusive Solar Appointments Contact: Edward Anderson [email protected] Direct: 949-214-9915

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Retain the highest R.O.I. with regards to your marketing budget. Capture new customers in a competitive market. Most importantly re-visit past customers with robust referral programs that motivate them to spread the word about your company to friends and family members with one click of a button!

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Page 1: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

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DO YOU NEED HEOWNERS TO EDUCATE?

THE SUN SELLS ITSELF

Impact Solar Professionals, LLC

Supplying Exclusive Solar Appointments

Contact: Edward Anderson [email protected] Direct: 949-214-9915

Page 2: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

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Qualified pre-set appointments=Closed Sales Profit margins increase without competition because all leads are exclusive. Lower your cost per acquisition and reduce your marketing expenses. Put your sales team in front motivated homeowners utilizing pre-set appointments. All appointments are qualified through extensive questioning and manager verification Increase company market share through our data that is demographically targeted. All major competitors (Clean Energy Experts, Clean Energy Authority, Cooler Planet, and

ECO-Leads) sell shared leads that rarely converts and generates little profit.

Page 3: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

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Exclusive Qualified Appointments Leads filtered by zip code and demographic regions. Every appointment generated is verified by management to insure all

information is true and correct by an American Employee in Tempe, AZ. Appointment is viewed by a sat. image to insure quality in regards to

shading . All appointments set within 72 hours of original call. Once the appointment is purchased it belongs to you and will never be

called again. .

Separate Your Company From the Competition

Page 4: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

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First & Last Name

Spouse First & Last Name

Homeowner (Single Family Residence)

Property Address

Phone Number (Cell # if Provided)

Is Your Roof Shaded By Anything (Verified By Google Earth)

Electric Company

Low Income/Medical Budget Program (Automatic Disqualification

Average 12 Month Electricity Bill

Current Employment Status (Significant Others Current Employment Status

Paying State and Federal Taxes (Lease vs. Purchase)

Home Age and Roof Age

Home Square Footage

Bankruptcy or Loan Modification In Last 5 Years

Credit Rating-On A Scale of 1-10 (If Answered 7, Ask If they Believed it To Be over 680

Spouse Credit Rating On A Scale of 1-10 (If Answered 7, Ask If they have FICO Over 680

Manager Verifies The Information Above Is Correct

Manager Verifies The Appointment Time and Date And Explains That An Energy

Consultant Will Arrive at The Time That Was Agreed Upon.

Qualification Parameters

Page 5: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

Clean Energy Experts

Clean Energy Authority

ECO-Leads

Cooler Planet

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The Typical Lead Purchased

Clean Energy Experts Operate a non-exclusive model selling there leads to 4-7 installers Installers are disgruntled because the salesmen has to compete against the larger organizations (SolarCity, Verengo) thus leaving the smaller installer with little opportunity. Provide little qualification with the lead that is distributed They offer full name, phone #, address, email address, roof type, shading, electric company, and average monthly electricity bill. A majority of their leads are received through pay per click advertisements that have poor quality. Many salesmen arrive to the household only to find out that they are renting, no roof space for solar, or the client is on a low income program that disqualifies them from any incentives or the ability to purchase solar. -Overall they provide poor quality assurance and offer the installer a slim opportunity for profit.

Clean Energy Authority Similar model to the above mentioned offering several companies a lead at a rate of $50-$100 a lead to 4-5 installers in little

opportunity for profit. Leads are generated through the internet primarily offering poor quality leads with people who are on their IPad. -After the lead is sold to the purchasing parties, the sales manager must call within 5 minutes of receiving the email to just have the

opportunity to meet with the client because all the competitors are calling the lead simultaneously.

Page 6: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

Clean Energy Authority

Clean Energy Experts

ECO-Leads Cooler

Planet

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COMPETITORS?

In the event the lead that is internet produced does not have all pertinent information they will sell the lead for $60. Biggest issue is that there is little QA done when these leads are sold. It is information that a child on the internet could fill in on one of

their multiple links like www.solar energy.net . Installers express anger as they are wasting their time on leads that amount to a waste of time or a sale that leaves them with a margin

that will not sustain growth in their organization. These leads are purchased to keep their installation team on top of roofs busy rather than sitting around.

ECO Leads This firm offers shared and exclusive leads. According to their documentation the leads generally range from $20 - $150. They hire a “Reputable Publisher” and begin your media campaign after acquiring your firm’s necessary qualifications they have

requested. According to their own documentation they do a thorough job of quality insurance. “Before the lead makes its way to you, the Eco-Lead team personally ensures all fields are accurate and flags any possible erroneous info; such as leads from Minnie Mouse with a phone number of 555-5555. Additionally, we ensure the lead is not a duplicate from a consumer entering their information more than once. “After this careful review, the lead is sent directly to you via Email”. You get what you pay! From their own document written by ECO Leads you are assured you will not be sent to Minnie Mouse’s home

to sale solar. Although they may charge a low price per lead, it may be sold to 20 installers and lack quality information needed that will allow the

homeowner to pursue solar.

Cooler Planet

Page 7: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

7 DEVELOP A STRONG BRAND IN A NEW MARKET QUICKLY

Page 8: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

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Our firm has a staff of 15 customer service reps along with 3 managers working hour shifts 5 days a week.

Seven of our employees have prior solar appointment setting experience with top 10 residential installers.

The group is filled with positivity that insures great productivity while being happy to go to work.

Prior to launching a campaign we put our reps through extensive training as they are representing our

clients.

Upon receipt of payment our team will be trained about the specifics of client for 3-5 days before

setting any appointments. Integrity is essential when our firm represents each client.

Every client should close at least close 1 out 5 leads distributed.

Due to our clients having exclusivity to the lead that is purchased allows them to sell PV

systems at a range of $.50-$1 a watt higher.

If installers are producing larger profit margins and converting one transaction for every thousand

spent they will retain our service and increase their purchasing volume.

Appointment price ranges based on the volume and area being targeted.

GAIN RAPID MARKET SHARE

Page 9: Ed Anderson 949-214-9915 Offering Exclusive Solar Appointments/Leads For Residential Solar Installers

All clients must purchase a minimum of 20 appointments

due to the extensive training we put our staff though prior

to representing your brand.

Upon receipt of payment, Impact Solar Professionals, LLC

will discuss different markets and form a campaign that

focuses on specific locations that are of interest to the

customer.

Client will provide Impact Solar Professionals, LLC with a

descriptive and detailed information regarding their

company so our team of trainers can adequately prepare

each individual with as much information as possible to

insure a successful campaign.

Contact: Edward Anderson

[email protected]

Direct: 949-214-9915