ects handbook bwl ba en

8/8/2019 Ects Handbook Bwl Ba En

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University of Applied Sciences

ECTS - Handbook of the Bachelor Degree Coursein Business Administration


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Contents

A. Description of the Bachelor Degree Course in Business Administration .............................. 3A.1. Brief description of the Bachelor Degree Course ...................................................... 3A.2. Study objectives of the Bachelor Degree Course...................................................... 3A.3. Study contents of the Bachelor Degree Course ........................................................ 3A.4. Employment opportunities for graduates................................................................... 4A.5. Structure of the Bachelor Degree Course.................................................................. 4A.6. Module structure of the Bachelor Degree Course ..................................................... 4A.7. Internationalization of the Bachelor Degree Course.................................................. 5A.8. Curriculum of the study programme .......................................................................... 5A.9. Lecturers in the Bachelor Degree Course ................................................................. 8A.10. Admission requirements for the Bachelor Degree Course ........................................ 8

B. Detailed module descriptions of the Bachelor Degree Course in BusinessAdministration....................................................................................................................... 9B.1. Modules in the first semester..................................................................................... 9B.2. Modules in the second semester............................................................................. 13B.3. Modules in the third semester.................................................................................. 19B.4. Modules in the fourth semester ............................................................................... 26B.5. Modules in the fifth semester................................................................................... 28B.6. Modules in the sixth semester ................................................................................. 35

C. General information about Hochschule Bremerhaven........................................................ 38C.1. Why to study at Hochschule Bremerhaven?............................................................ 38C.2. Site Plan of Hochschule Bremerhaven.................................................................... 39C.3. How to travel to Bremerhaven? ............................................................................... 40C.4. Application and selection procedure........................................................................ 41C.5. Important Facilities at Hochschule Bremerhaven .................................................... 42

D. Imprint and Copyrights........................................................................................................ 44


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A. Description of the Bachelor Degree Course in Business

Administration

A.1. Brief description of the Bachelor Degree Course

The Bachelor Degree Course in Business Administration is a 3-year full-time Bachelor course witha high level of practical content. The course has been systematically tailored to the employmentmarket, whereby the practice-oriented curriculum plan is targeted not only at the national andinternational employment market but also takes into consideration the requirements of regionalemployers.

In the first three semesters students acquire basic knowledge of Business Administration. Theparticular emphasis is placed on economics, management, law, finance and business IT. Inaddition to general themes, students can deepen their knowledge and develop soft skills byattending courses from Studium Generale.In the forth semester lectures take place just in the first half of the semester. In the second part anapplication project will be carried out.The industrial placement can be completed in the fifth and third semester respectively.The sixth semester has the similar structure as the fourth one. That means that in the first half ofthe semester students attend lectures, so that in the second half they can concentrate on theirBachelor thesis.

Personal supervision during the application project and preparation of the Bachelor thesis will beconducted by all teaching lecturers of the study courses.

After successful termination of the Bachelor Degree Course the students receive the academicdegree of:

Bachelor of Arts (B.A.)

A.2. Study objectives of the Bachelor Degree Course

Business Administration is primarily concerned with the question of how an enterprises resources(personnel, equipment and finance) can be deployed as effectively and efficiently as possible. TheBusiness Administration course gives students an overview of business administration topics andexplains interrelationships which are independent of functions or sectors. The objective is toencourage interdisciplinary thinking and decision-making.

A.3. Study contents of the Bachelor Degree Course

The Bachelor Degree Course in Business Administration leads to a broad basic qualificationwhich covers the entire spectrum of business administration topics. Not only do students acquirespecialist know-how, great value is also placed on the training of key competencies. The studentsown methodical, social and personal skills are nurtured. The course features a strong practicalfocus. Particular attention is paid to issues of interest to the regional economy. Thus, for example,case studies from regional enterprises are integrated into the course and management personnelfrom businesses in the region are involved in the teaching curriculum.


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A.4. Employment opportunities for graduates

The course has a strong practical orientation and comprises a broad basic qualification inbusiness administration. Thanks to the concentration on core topics, graduates are given thegreatest possible chance in the employment market. The broad approach prepares graduates forpositions in all areas concerned with business administration, such as the traditional fields ofaccounting, financial planning, marketing, management and business IT. Graduates will be able to

support an enterprises management in business administration issues, assume responsibility formanagement tasks, set up their own business or become self-employed.

A.5. Structure of the Bachelor Degree Course

In the first half of the six-term course, students acquire basic knowledge in BusinessAdministration. This knowledge is consolidated in the second half of the course and enriched withapplication projects taken from practice and the Bachelor thesis.The course is structured in modules. Each module comprises several subjects or coursework/examinations to be undertaken. Overall, students gain a total of 180 credit points whichcorrespond to the criteria of the European Credit Transfer System (ECTS) and are thus also

recognised by other European universities.Bremerhaven University of Applied Sciences offers graduates of the Business AdministrationBachelor course the opportunity to participate, following completion of the Bachelor degreecourse, in the Change Management in Small and Medium-sized Enterprises Master programme.Further information can be found on the Universitys homepage www.hs-bremerhaven.de.

A.6. Module structure of the Bachelor Degree Course

1st term 2nd term 3rd term 4th term 5th term 6th term

Introduction toBusinessAdministration

Investment andFinancing

FinancialManagement

Labour Law ExternalAccounting

InternationalManagement

Elements ofEconomics

Cost AccountingLeadership andTeamwork

ApplicationProject

Quality andEnvironment

SpecialMarketing

Elements ofBusinessMathematicsand Statistics

Basicapproaches inscientificworking

Elements ofMarketing

ManagementPractices

SpecialEconomics

BusinessEnglish 2

GeneralManagement

BusinessInformatics 1

Production

Managementand Controlling

Electives

deepening inBA 2

BusinessInformatics 2

Electives SoftSkills 3

Electivesdeepening inBA 1

Business LawElectives SoftSkills 2

BusinessEnglish 1

Bachelorthesis

Elective SoftSkills 1




http://www.hs-bremerhaven/http://www.hs-bremerhaven/


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A.7. Internationalization of the Bachelor Degree Course

The internationalisation of the economy is playing an increasingly important role. This is clearlyreflected in the course, above all in the international focus of the teaching curriculum. Value isalso placed on students language qualifications. Business English (as a compulsory course unit)and Business Spanish (as an additional option) in the curriculum are very important.Internationalisation also means that students are encouraged to undertake an internationalexchange. This is possible, for example, in the framework of a term spent abroad. Bremerhaven

University of Applied Sciences co-operates, for example, with the International School ofEconomics in Rotterdam (Netherlands), with the Institute of Business Studies in Mikkeli (Finland),with the Universidad de Vigo (Spain), with the Napier University Business School in Edinburgh(Great Britain) and the Universit du Havre (France).

A.8. Curriculum of the study programme

S Modules and Subjects HW CPType of

exam

Valencefactor

1 Introduction to Business Administration (BA) 8 9 1

1 Elements of BA 4 4 K 0,4451 Accounting and year-end financial statements 4 5 K 0,555

1 Elements of Economics 4 6 K 1

1 Microeconomics 2 31 Macroeconomics 2 3

1 Elements of Business Mathematics and Statistics 6 9 1

1 Empirical Methods 2 3 K 0,331 Business Mathematics 2 3 K 0,33

1 Business Statistics 2 3 K 0,331 General Management 4 6 K 1

1 Strategy and Organisation 2 31 Human Resources Management 2 3

2 Investment and Financing 4 4 1

2 Elements of Financing 2 2 K/M/R/H 0,52 Elements of Investment 2 2 K/M/R/H 0,5

2 Cost Accounting 4 7 1

2 Elements of Cost Accounting 2 4 K2 Application training Cost Accounting 2 3 K

2 Basic methods in scientific working 4 6 12 Academic work and presentations 2 2 P/R/H/K 0,332 Project Management 2 4 P/R/H/K 0,67

2 Business Informatics 1 6 6 K 1

2 Introduction in Business Informatics 2 22 Spreadsheet Systems 2 22 Database Systems 2 2

2 Electives deepening in BA 1 4 4 1

2 Case studies BA 2 2 K/H/P/R 0,52 Case studies Accounting 2 2 K/H/M/P/R 0,5

2 Deepening in BA 2 2 K/H/M/P/R 0,52 Deepening in BA 2 2 K/H/M/P/R 0,5

2 Elective Soft Skills 1 3 3 1

2 Choice of key qualification subjects from general studies 3 3 K/H/M/P/R 1


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exam

Valencefactor

3 Financial Management 4 4 1

3 Elements of Financial Management 2 2 K/P/H/M 0,53 Taxation 2 2 K/P/H/M 0,5

3 Leadership and Teamwork 4 6 13 Teamwork and Moderation 2 3 P 0,53 Basics of sociology and psychology (E) 2 3 K/R/H 0,5

3 Elements of Marketing 6 5 K/R 1

3 Basics of Marketing 4 33 Market Research 2 2

3 Production Management and Controlling 4 4 1

3 Controlling 2 2 K 0,53 Production Management 2 2 K 0,5

3+4 Business Law 6 8 1

3 Elements in Business Law 2 33 National Trade Law 2 2

K 0,625

4 Labour Law 2 3 K 0,375

3+4 Electives deepening in BA 2 6 6 1

3 Project Business Informatics 2 2 P 0,333 Remuneration Policy and Concepts 2 2 K/R/P 0,334 Operative Controlling, SAP/R 3 Module CO 4 4 K 0,674 E-Business 2 2 K/H/M/P/R 0,334 Business Role Game 2 2 2 K/H/M/P/R 0,33

3+4 Electives Soft Skills 2 6 5 1

3 Choice of key qualification subjects from general studies 5 4 K/H/M/P/R 0,84 Choice of key qualification subjects from general studies 1 1 K/H/M/P/R 0,2

4 Application Project 1 14 P/R 1

4 Practical Application Project 1 14 1

4 Management Practices 4 8 1

4 Business Planning/ Role Game 1 2 3 K/H/M/P/R 0,3754 Management of small and medium sized Enterprises 2 5 K/M/P 0,625

5 External Accounting 6 8 1

5 External Accounting 4 5 K 0,635 Advanced application training SAP/R 3, Module FI 2 3 H/K 0,37

5 Quality and Environment 4 4 15 Quality Management 2 2 K/H/M/P/R 0,55 Environmental Management 2 2 K/H/M/P/R 0,5

5 Special Economics 4 7 1

5 Economic Policy 2 3 K 0,435 External Economic Relations 2 4 K 0,57

5 Business Informatics 2 4 4 1

5 Corporate Information Systems 2 2 H 0,55 Corporate Communication Systems 2 2 R 0,5

5 Electives deepening in BA 3 2 2 1

5 Deepening in BA 2 2 K/H/M/P/R 0,55 Human Resources Development (E) 2 2 K/R/P 0,5

5+6 Business English 4 8 1

5 Business English 1 (E) 2 4 K/M 0,5


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exam

Valencefactor

6 Business English 2 (E) 2 4 K/M 0,5

5+6 Electives Soft Skills 3 2 2 1

5 Choice of key qualification subjects from general studies 1 1 K/H/M/P/R 0,56 Choice of key qualification subjects from general studies 1 1 K/H/M/P/R 0,5

6 International Management 8 9 1

6 International Marketing 2 2 K/H/M/P/R 0,226 International Management 4 4 K/M/R 0,456 Intercultural Training 2 3 M/R 0,33

6 Special Marketing 4 4 R/H/P 1

6 Strategic Marketing 2 2 0,56 Dialogue Marketing 2 2 0,5

6 Bachelor thesis 2 12 H 1

6 Bachelor thesis incl. defence 2 12 1Total ECTS credits 180

Frequency of the module: All modules are offered annually.A list of references will be announced at the beginning of each course.

Abbreviations:

CP Credit Point (1 CP equals 30 working hours)G Group (1 all students of the year; 2 two groups will be built etc.)H EssayHW Teaching hours per weekK Written examination

M Oral examinationP Study projectR PresentationS TermWLP Workload hours of the compulsory lecturesWLS Student self-study workload hoursE = teaching language English

Fields:

There are no specific pre-conditions, limitations or applicability of the module intended, unless the

fields are filled out.


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A.9. Professors in the Bachelor Degree Course

Names of Lecturers Teaching Areas

Prof. Dr. Gerhard M. Feldmeier

Microeconomics, Macroeconomics, Management of smalland medium sized Enterprises, Economic Policy, External

Economic Relations, International Management, InterculturalTraining

Prof. Dr. Ulrike LichtblauIntroduction to Business Informatics, Spreadsheet Systems,Database Systems, Project Business Informatics, CorporateInformation Systems, Corporate Communication Systems

Prof. Dr. Wolfgang Lukas

Strategy and Organisation, Human Resources Management,Human Resources Development, Remuneration Policy andConcepts, Change Management, Project Management,Teamwork and Moderation, Sociology and Psychology

Prof. Dr. Uwe Schikorra

Elements of Financing, Elements of Investment, Elements ofFinancial Management, Production Management, BusinessRole Game, Quality Management, EnvironmentalManagement

Prof. Dr. Heike SimmetElements of Business Administration, Case Studies BA,Basics of Marketing, Market Research, InternationalMarketing, Strategic Marketing, Dialogue Marketing

Dr. Edmund Voges Business English

Prof. Dr. Klaus Wilden

Accounting and year-end financial statements, Elements ofCost Accounting, Application training Cost Accounting, Casestudies Accounting, Controlling, Operative Controlling,Advanced application training SAP/R3 Module FI and CO,

External AccountingProf. Dr. Thomas Wieske Business Law, National Trade Law, Labour Law

Prof. Dr. Tamara Fallscheer International Management

A.10. Admission requirements for the Bachelor Degree Course

Prerequisites:

Students wishing to be admitted to the course must generally hold either a general or asubject-specific school-leaving certificate which permits admission to a university degree

course Basic knowledge of English corresponding to Level B1.2 of the Common European

Framework of Reference for Languages

Admission to the Bachelor Degree Course is in the winter term of a given year and is restrictedto 50 study places. The selection of students generally takes place on the basis of the final schoolgrade.


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B. Detailed module descriptions of the Bachelor Degree

Course in Business Administration

B.1. Modules in the first semester

Introduction to Business Administration (BA)

Module Introduction to Business Administration (BA) CP Module: 9

Course S Lecturer: G WLP WLS CP

Elements of BA 1 Prof. Dr. Heike Simmet 1 60 60 4

Accounting and year-end financialstatements

1 Prof. Dr. Klaus Wilden. 1 90 60 5

Objectives

The recognition of the objectives and the tasks of Business Administration An insight into the scientific basis of business management Knowledge of managerial decisions, which are of fundamental importance for the companies Teaching basic principles of management Corporate strategies and company organisation Basic features of business areas of activities

Practical solutions for fundamental business problems working on case studies

Course contents

An object of business decisions, classification of Business Administration Future prospects of Business Administration Important figures of business management An object of business activities

Location Definition of legal form Merger of companies Management structures Strategic corporate planning Organisational and operational structure Case studies of managerial decisions

Learning methods

Seminar-style courses, exercises and seminars

Assessment / Grades

Written examinationPrerequisites for course participation

Application and usage of the module/ single courses in other courses of studies


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Elements of Economics

Module Elements of Economics CP Module: 6


Microeconomics 1 Dr. Maria Kober 1 30 60 3Macroeconomics 1 Dr. Maria Kober 1 30 60 3

Objectives

The students will gain an insight into fundamental questions, purposes, targets and problems ofthe economy. They will also become acquainted with basics of the economical consumer theory,offer and price theory as well as determining factors, the development, the distribution and theuse of general business operating results.

Course contents

Purposes and methods of economics System independent fundamental problems in economics

Economical factors of production Overall economical production function Agents of economics Ideal and realistic economic systems Overall economical co-ordination mechanism in market economies Primary and secondary income distribution Macro economic accounting Basics of the formation of market prices Determining factors of the demand of private households Price and income elasticity of demand Cost analysis and Gossens Laws

Determining factors of an offer Static and dynamic market equilibrium Price formation at perfect and imperfect markets Government intervention in the formation of market prices Indicators of entire business development Entire business consumption and investment function Balance of commodity market in closed and open economies Labour market equilibrium Money market equilibrium

Learning methods

Lectures, discussion

Assessment / Grades

Written examination

Prerequisites for course participation



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Elements of Business Mathematics and Statistics

Module Elements of Business Mathematics and Statistics CP Module: 9


Empirical Methods 1 Dr. Markus Schmidt-Grttrup 1 30 60 3Business Mathematics 1 Dr. Esko Unger 1 30 60 3

Business Statistics 1 Dr. Markus Schmidt-Grttrup 1 30 60 3

Objectives

The module enables students to gather essential methodological competencies in the field ofempirical research, mathematics and statistics. Practical applications and practice-relevantsubjects are given priority over the theory. The module provides students with necessaryexercises.

Course contents

Basics of empirical research

Computer-aided evaluation procedures in the field of empirical research Presenting results of empirical studies Functions; differential calculus and curve sketching; partial differentiation; statistical

optimization with side conditions; integral calculus; linear programming Descriptive statistics; mean values; dispersion; probability; expected value; distribution;

interval estimation, hypothesis testing; correlation analysis , regression analysis

Learning methods

Lectures with exercises

Assessment / Grades

Written examination



The courses Investment and Financing (1st Sem.), Economics (1st Sem.)and FinancialManagement (3rd Sem.) require the basics of mathematics The course Market research (3rdSem.) requires knowledge of statistics.


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General Management

Module General Management CP Module: 6


Strategy and Organisation 1 Prof. Dr. Wolfgang Lukas 1 30 30 3Human Resources Management 1 Prof. Dr. Wolfgang Lukas 2 30 30 3

Objectives

The students will gain: knowledge necessary for the integration of business functions in an organisational context basic understanding and basic competencies in managing an enterprise, in its processes and

functions basic understanding of corporate development and change management basic knowledge of leadership and cooperation in organisations basic understanding of the human resources systems

Course contents Basics of business management Basics of strategy development and implementation Strategic management Basics of organisation and leadership Organizational instruments, micropolitics Organisation development Organisational culture New aspects of management development Project and process management Change Management

Leadership Management styles Management instruments Working in teams Self-management Personnel selection Personnel assessment Personnel development Remuneration

Learning methods

Seminar-style courses, exercises and seminars

Assessment / Grades

Written examination


None


The students of other courses of studies may attend the courses, though the number ofparticipates is restricted, as a seminar style of a course shall be maintained.


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B.2. Modules in the second semester

Investment and Financing

Module Investment and Financing CP Module: 4


Elements of Financing 2 Prof. Dr. Uwe Schikorra 1 30 30 2Elements of Investment 2 Prof. Dr. Uwe Schikorra 1 30 30 2

Objectives

The course gives an insight into purposes and content of investment and financing.

Course contents

Basics of financing Internal financing External financing

Basics of investment Static capital budgeting methods

Dynamic capital budgeting methods Evaluation of profitability of investment decisions

Learning methods

Lecture, exercises, seminar

Assessment / Grades

Written examination, oral examination, presentations, essay




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Cost Accounting

Module Cost Accounting CP Module: 7


Elements of Cost Accounting 2 Prof. Dr. Klaus Wilden 1 30 90 4Application training Cost Accounting 2 Prof. Dr. Klaus Wilden 1 30 60 3

Objectives

Recognition of the limits of financial accountancy and cost and results accounting whileproviding a company with managerial information

Knowledge of the purposes of cost and result accounting Knowledge of significant cost terminology and cost categories Knowledge of the structure, levels and accounting logic of cost and result accounting Application of cost and result accounting in a manufacturing company

Course contents

Position of cost accounting and results accounting in business accounting Purpose of cost and results accounting Basics of financial reporting and management accounting Differences and similarities between financial accountancy and cost and results accounting Outlay costs, additional costs and statement of expense allocation Cost type accounting Cost centre accounting Cost unit accounting Cost unit period accounting Principles of cost accounting Cost and results accounting systems

Learning methodsLectures with integrated exercises

Assessment / Grades

Written examination, grading scale 1,0 5,0


Module: Principles of business accountancy


The module is applicable to the study course Food technology/Food industry.


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Basic methods in scientific working

Module Basic approaches in scientific working CP Module: 6


Academic work and presentations 2 Prof. Dr. Wolfgang Lukas 2 30 30 2Project Management 2 Prof. Dr. Wolfgang Lukas 2 30 90 4

Objectives

The students will acquire requisite methodical know-how for their future professional activities.

Course contents

Individual working techniques: objectives, work scheduling, estimation of resources andapplication of corresponding aids

Identification of a topic; iterative structuring; searching for information and informationprocessing; organization of data sourcing; writing scientific texts; application of quantitativeand qualitative instruments

Presentation: media, presentation formats Project management: conceptual foundations of project management, project management

techniques, cooperation within a project,project coordination

Learning methods

Seminar, practical project work

Assessment / Grades

Study project, presentation, essay, written examination


Project Management requires basic knowledge of organisational theory and behaviour. The co-operation with external pricipal in practical project work

Application and usage of the module/ single courses in other courses of studiesIn principle the module is applicable within other courses of studies; statistics, natural scientificand experimental techniques are not the focus of the module.


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Business Informatics 1

Module Business Informatics 1 CP Module: 6


Introduction in Business Informatics 2 Prof. Dr. Ulrike Lichtblau 1 30 30 2Spreadsheet Systems 2 Prof. Dr. Ulrike Lichtblau 3 30 30 2

Database Systems 2 Prof. Dr. Ulrike Lichtblau 3 30 30 2

Objectives

The students will acquire fundamental knowledge of the purposes, methods and tools of businessinformatics.They will deepen their knowledge of spreadsheet programmes the most important worksupporting systems and of databases core elements of business information systems.Both courses provide hands-on experience.

Course contents

Introduction in Business Informatics Definition of information processing Structure and functioning of computers Categories of computers Structure of business information systems

Management of business systems Office information systems Business communication, cooperation and coordination Supporting operational performance processes External information systems Data integrity and data protection

Information technology, economy and community

Spreadsheet Systems

Basics of spreadsheets

Functions Graphs Data analysis

Database Systems

Basics of relational databases

Data definition Data manipulation Data view

Learning methods

Lecture, laboratory exercises

Assessment / Grades

Written examination


None


The course Introduction In Business Informatics is planned to be used in Bachelor CourseMedical Technology


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Electives deepening in BA 1

Electives deepening in BA 1 CP Module: 4


to be fixed individually per studyyear 2

N.N 1 30 30 2


N.N 1 30 30 2


N.N 1 30 30 2


N.N. 1 30 30 2

Objectives

Changing offers per study year

Course contents


Learning methods

Assessment / Grades


See subject-specific examination regulations



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Elective Soft Skills 1

Elective Soft Skills 1 CP Module: 3


Choice of key qualification subjectsfrom general studies

2 N.N. 3 45 45 3

Objectives

The students will develop behavioural and personal competencies, as well as acquire relevantinterdisciplinary competencies.

Course contents

Courses of general studies with the total amount of 3 credit points.

The study commissionselects courses that will be taught within the scope of the general studiesduring the particular semester and that are the most appropriate for the Bachelor CourseBusiness Administration.

Learning methods

Seminar, study project

Assessment / Grades

Written examination, essay, oral examination, study project, presentation


The students attending language courses may be given a language test that proves their previousknowledge of a particular language.The courses from the sphere of Soft skills, where active participation is required, are compulsoryfor students.

Application and usage of the module/ single courses in other courses of studiesThe courses are suited for students of all courses of studies and will be offered within the scopeof the general studies.


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B.3. Modules in the third semester

Financial Management

Module Financial Management CP Module: 4


Elements of Financial Management 3 Prof. Dr. Uwe Schikorra 1 30 30 2Taxation 3 Ralf Grastorff 1 30 30 2

Objectives

The analyses of business bankruptcy show that business crises are causally related to failures infinancial management. The goal of the module is to present important issues of the field offinancial management i.e. financing, business start-up and reorganisation.Moreover the students will get a general idea of the German taxation system - the operatingrelevance of different types of tax will be pointed out. The acquired knowledge will enable thestudents to deal with tax problems in business operations and serve as a basis for theunderstanding of taxation effects on different fields of economics.

Course contents

Special forms of financing decisions (Asset Backed Securities, Leasing, Factoring etc.) Derivate financing instruments Start-up business financing Redevelopment financing Statutory basis of fiscal law constitutional principles, system of public finance, interpretation

methods General overview of the types of taxes Main features of income tax, corporation income tax, trade tax, turnover tax Effects of taxation on rendering of accounts, legal structures and locations Application of taxes

Learning methodsLecture, exercise, study project, seminar

Assessment / Grades

Written examination, essay, oral examination, study project


Investment and Financing



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Leadership and Teamwork

Module Leadership and Teamwork CP Module: 6


Teamwork and Moderation 3 Prof. Dr. Wolfgang Lukas 2 30 60 3Basics of Sociology andPsychology

3 Prof. Dr. Wolfgang Lukas 1 30 60 3

Objectives

The students will acquire basic skills in such fields as moderation of discussions, teamwork andteam leading. They will reflect upon their own communication behaviour and learn about thecommunication in professional working environments. The students will become acquainted withscientific foundations of the respective concepts.They will gain an insight into sociological and psychological ways of thinking and develop a basicunderstanding of theory models, methodology and scopes of activity.On that basis, the students will develop the ability to use the knowledge of sociological and

psychological fields in business situations and to work professional together with sociologistsand psychologists.

Course contents

Organisational behaviour

Working in teams, team leading Principles of group dynamics Elements of moderation Moderation of discussions Workshop moderation Methods of visualisation and structuring Crisis management / moderation of conflicts Moderation among participants of different hierarchical levels Moderation of complex processes / moderation and visualisation in big teams Basics of sociology and psychology Group moderation An insight into general and applied psychology and sociology Selected business topics in psychological and sociological context

Learning methods

Seminar, exercises in small groups

Assessment / Grades

Teamwork und Moderation: study project

Basics of sociology and psychology: written examination, presentation, essayPrerequisites for course participation

Human Resources Management


In principle the module is applicable to other courses of studies.


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Elements of Marketing

Module Elements of Marketing CP Module: 5


Basics of Marketing 3 Prof. Dr. Heike Simmet 1 60 30 3Market Research 3 Prof. Dr. Heike Simmet 1 30 30 2

Objectives

Basic knowledge of customer-oriented process structuring The course equips student with methodological principles of data collection and processing

Course contents

Basics of Marketing:

Structure of marketing concepts Marketing goals Marketing strategies Marketing instruments Implementation of marketing concepts

Market Research:

Sources, selection process, methods of collecting data, data analysis and data interpretation Secondary research, primary research Observation methods, survey, experiment Census design

Data analysis Drawing up a report

Learning methodsSeminar-style lecture, exercises, case studies

Assessment / Grades

Written examination, presentation




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Production Management and Controlling

Module Production Management and Controlling CP Module: 4

Course S Lecturer: L WLP WLS CP

Controlling 3 Prof. Dr. Klaus Wilden 1 30 30 2Production Management 3 Prof. Dr. Uwe Schikorra 1 30 30 2

Objectives

Controlling concepts in business practice Knowledge of the meaning and functions of controlling in operating procedure Concept development and structure of the controlling concept Job description of a controller

Knowledge of the application area and the purpose of operational controlling Application of the process of short-term operational accounting Knowledge of the possibilities and the process of cost reduction

Course contents Controlling as an evolution of the management practice Controlling as an element of the management system of an enterprise Dimensions of controlling concept Separation of Controlling from other Management disciplines Organisation of controlling and areas of responsibility of controllers Set-up of cost types, cost centres, types of performance, profit centre, statistical reference

numbers, master data groups Cost type planning, manual planning of performance, pricing iteration, Distribution, charge and book transfer of costs Manual charges resulting from services and internal orders

Instruments of operational controlling Total cost accounting, cost-of-sales accounting on the basis of full cost and the portion of

overall costs Chosen facts of decision, Break-Even-Analyses Cost management

Learning methods

Seminar with laboratory experiments and project studies

Assessment / Grades

Two written examinations



The module is applicable to the study course Food technology/Food industry.


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Business Law

Module Business Law CP Module: 8


Elements in Business Law 3 Prof. Dr. Thomas Wieske 2 30 60 3National Commercial Law 3 Prof. Dr. Thomas Wieske 2 30 30 2

Labour Law 4 Prof. Dr. Thomas Wieske 2 30 60 3

Objectives

Students shall be able to understand the basics of law and to apply it in real business life. Practicalapplications are therefore of particular importance. Moreover the students shall gain basicknowledge of labour law and know how to apply it in practice. They will become acquainted withvarious perspectives of labour law as an employee, as a founder of a company or as anemployer.

Course contents

Basic knowledge of law, structure and purpose of law in general and in particular for merchants(legal uncertainty as an investment obstacle) German Civil Code (BGB), general law ofobligations, property law, special types of contract (contract of sale, contract of employment/contract of service,contract for work and services), legal liability and product liability etc.

Introduction to German commercial code (HGB), commercial law and law of partnerships andcorporations;

Introduction to bankruptcy law, EU and international law (incoterms, WTO and UCP 500); Basic knowledge of labour law, structure and system of labour law Individual labour law Collective labour law (industrial constitution law, personnel representation law, collective

bargaining law, codetermination at business enterprise level) Social coverage of employer employee relationship Interdependence of labour law and economic demands

Learning methods

Lectures and student self-study work.To guarantee a practical focus in the course, for example in order to discuss different types ofcontracts or to carry out role plays to demonstrate different positions in contract negotiations, thecourse must be conducted in seminar-style, so that each student can participate in the lecture.

Assessment / Grades

Written examination (The courses Elements in Business Law and Commercial Law are basedon each other. The final examination at the end of the course Commercial Law includes topics ofthe course Elements in Business Law.)

Labour Law: Written examinationPrerequisites for course participation



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Optional Module: Advanced Business Administration 2 CP Module: 6


to be fixed individually per study year 3 N.N 1 30 30 2to be fixed individually per study year 3 N.N 1 30 30 2

to be fixed individually per study year 4 N.N 1 30 30 2



Objectives


Course contents

Learning methods

Assessment / Grades





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Electives Soft Skills 2

Electives Soft Skills 2 CP Module: 5


Choice of key qualification subjectsfrom general studies 3 N.N. 3 75 45 4


Objectives


Course contents

Soft skills, optional courses from general studies with the total amount of 5 credit points.

Learning methods

Seminar, projectAssessment / Grades



The students can choose from a variety of optional study courses offered at the university.The students attending language courses may be given a language test that proves their previousknowledge of a particular language.The courses from the sphere of Soft skills, where active participation is required, are compulsoryfor students.


The courses are suited for students of all courses of studies and will be offered within the scope ofthe general studies.


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B.4. Modules in the fourth semester

Application Project

Module: Application Project CP Module: 14


Practical Application Project 4 all lecturers in the Course 6 15 405 14Objectives

The students learn business practice by solving operational problems and working eitherindividual or in group. They gain competencies of solving complex problems and achieving resultsthat are of practical use for a particular ordering company.

Course contents

Specific topics depend on particular task formulation and correspond to future area ofresponsibility of the graduates.Regulations concerning practical placement are also in force for the application project

Learning methods

During the project students receive individual supervision. The application project takes place asa seminar or in form of project days.They cover e.g.: Individual goal setting for an application project and kick-off meetings with a company Technical preparation for an application project Integration into business structures and operational processes Operating framework

Assessment / Grades

Report on the application project and presentation of results


See subject-specific examination regulationsApplication and usage of the module/ single courses in other courses of studies


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B.4. Modules in the fourth semester

Management Practices

Module: Management Practices CP Module: 8


Business planning/Role Game 1 4 Prof. Dr. Uwe Schikorra 2 30 60 3Management of small and mediumsized Enterprises

4 Prof. Dr. Gerhard M. Feldmeier 1 30 120 5

Objectives

The students shall understand macroeconomic meaning of small and mid-size businesses as wellas resulting problems and possible solutions (competitive strategies, promotions etc.).

During the game students will learn within specified period of time to take various decisions onsuch business areas as purchasing, production, sales, finance and staff and will learn to estimateinteractions between them. The highest priority will be given to course contents that correspond tobusiness reality and current economic and political events.

Course contents

Macroeconomic meaning of small and mid-size businesses Market analysis, analysis of location and strategic concepts of competition Problems and financial, personnel, judicial and tax aspects of a business start-up Take-over resp. succession of the enterprise in SME Governmental and private promotions of SME Defining business objectives and business strategies Consequences of wrong Management decisions and correction of failures Implementing sales, turnover, production, purchasing, staff, stock, finance, cost and success

planning Effects on sales, input markets and competition

Learning methods

Study project, game, exercise, seminar

Assessment / Grades





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B.5. Modules in the fifth semester

External Accounting

Module: External Accounting CP Module: 8


External Accounting 5 Prof. Dr. Klaus Wilden 1 60 90 5Advanced application training SAP/R3, Module FI

5 Prof. Dr. Klaus Wilden 2 30 60 3

Objectives

Knowledge of legal foundations and characteristics of annual accounts Knowledge of accounting principles and standards of valuation Balancing and valuation of fixed and current assets Balancing and valuation of equity capital and outside capital Determination and interpretation of the results of profit and loss accounts Knowledge of the nature and functions of appendix and status report Knowledge of the main features of international accounting Knowledge of the modular structure of SAP R/3 systems Training seminar SAP R/3 FI module Concept development and structure of management information systems Case studies

Course contents

Components, instruments and structure of an annual accounts Rules and prohibitions to include items in the balance sheet Options to report certain items in the balance sheet and balance sheet aids Standards of valuation and categories of value Balancing and valuation of assets

Balancing and valuation of capital, accruals and deferrals Total cost accounting and cost-of-sale accounting Appendix and status report Fundamental principles of international accounting Comparison of fundamental principles of an annual accounts according to HGB, IFRS and US-

GAAP,

Client programs and set of books concept of the SAP R/3 system, concepts of eligibility andcustomising, illustrated by FI

Chart of accounts, accounting methods, impersonal accounts, accounts receivable, accountspayable

Documents preparation, account information, compensation of open items

Daily and monthly balance, preparation of balance sheet, documentation of accounting entries,preparation a balance sheet and a profit and loss statement

Learning methods

Lectures with exercises (Partial module: Commercial and Tax Balance Sheet). Practical exerciseson SAP/R3 System IDES (Partial module: Business Application Software I).

Assessment / Grades

Written examination that counts for 70 % of the module grade (Partial module: ExternalAccounting). An essay or written examination on a computer system that counts for 30 % of themodule grade (Advanced application training SAP/R 3).



.


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Quality and Environment

Module: Quality and Environment CP Module: 4


Quality Management 5 Prof. Dr. Uwe Schikorra 1 30 30 2Environmental Management 5 Prof. Dr. Uwe Schikorra 1 30 30 2

Objectives

The students will gain an insight into the purpose and content of quality and environmentalmanagement and obtain knowledge of the importance of quality and environmental managementwithin a framework of holistic business management.

Course contents

Historical development of quality management DIN ISO 9000ff standards The normative framework of quality management

Strategic quality management Internal and external audit

The normative framework of an ecology oriented business management Strategic and operative environmental resources management The legal framework

Learning methods

Lecture, exercises, study project

Assessment / Grades

Written examination / essay / oral examination / study project / presentation




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Special Economics

Module: Special Economics CP Module: 7


Economic Policy 5 Prof. Dr. Gerhard M. Feldmeier 1 30 60 3External Economic Relations 5 Prof. Dr. Gerhard M. Feldmeier 1 30 90 4

Objectives

The students will become acquainted with determining factors of political interventions in theeconomic process, fundamental economic policy targets and their specialities, alternativegovernment measures of influencing the macroeconomic development as well as with basics ofreal and monetary international economics.

Course contents

Forms of the economic situation and entire economic business cycle indicators Alternative economic policy conception of stabilisation and support of entire economical

development Regulations, possibilities and limits of entire economical growth Measurement, types and entire economical consequences of unemployment Economic policy possibilities of reduction of unemployment Causes, forms and entire economical effects of inflation Economic policy possibilities of monetary stabilisation Economic policy target conflicts Forms of external relations in economies Balance of payments and its components Definition of external balance and causes of external imbalances Economic policy measures to fight against external imbalances

Exchange rate development at the foreign exchange market Entire economical effects of upward revaluation and currency depreciation Forms, organisation and functions of alternative monetary systems International monetary and currency policy Main features of business protection Forms and effects of protection

Learning methods

Lectures and discussions

Assessment / Grades

Two written examinations




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Business Informatics 2

Module: Business Informatics 2 CP Module: 4


Corporate Information Systems 5 Prof. Dr. Ulrike Lichtblau 3 30 30 2Corporate Communication Systems 5 Prof. Dr. Ulrike Lichtblau 1 30 30 2

Objectives

The students will become acquainted with the structure, organisation, evaluation and selection ofbusiness information systems as well as with typical application examples of business softwareand industry-specific solutions.Moreover they will deepen their knowledge of business communications systems and theirdifferent forms.

Course contents

Corporate Information Systems :

Extensive business information systems Business software

Industry-specific solutions Elements of business information systems Supporting business processes System integration Software quality

Corporate Communication Systems:

Internal communications systems Intercompany communications systems Customer-oriented communications systems

Learning methods

Block exercise on the computer, seminar

Assessment / Grades

Corporate Information Systems: essayCorporate Communication Systems: presentation


Module Business Informatics 1



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Electives deepening in BA 3 CP Module: 2


to be fixed individually per study year 5 N.N. 1 30 30 2to be fixed individually per study year 5 N:N 1 30 30 2

Objectives


Course contents

Learning methods

Assessment / Grades





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Business English

Module: Business English CP Module: 8


Business English 1 5 Dr. phil. Edmund Voges 3 30 90 4Business English 2 6 Dr. phil. Edmund Voges 3 30 90 4

Objectives

The students are supposed to achieve B 2 level of the Common European Framework ofReference for Languages.The students will:

obtain reading skills - with a business focus obtain intercultural and general-language competencies be prepared for an internship or foreign studies be able to follow a lecture develop presentation techniques in English develop negotiation strategies in English

Course contents

The course focuses on business topics.The language module is based on a mixture of seminar and tutor assisted self-study learning andconsists of the following elements: Language skills: listening/speaking, reading, writing learning strategies/language awareness System based language knowledge

The tutor assisted self-study learning part covers: Definition of individual learning goals and learning plans Tutorial into self-study working groups Working on self-study exercises /preparation for examinations

Learning methods

Language course: Working in pairs, group work, presentations, project work

Tutor assisted self-study learning:

Preparation for classes and further language studies Self-managed learning while working individually, in pairs or as a group

Assessment / Grades

Written and oral examination (examined will be such language skills as listening, speaking,

reading, writing)Prerequisites for course participation

Language level B1.2Before the start of studies an entry-level examination will be carried out.

Students with language skills below B1.2 level can improve their language competences:

in self-learning centres (Language programs provide all language levels; learning assistancewill be offered)

by attending English courses offered against payment in centres of foreign languages or elsewhere



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Electives Soft Skills 3

Electives Soft Skills 3 CP Module: 2




Objectives


Course contents

Soft skills - optional courses from general studies

Learning methods

Seminar, study projectAssessment / Grades

Written examination/essay/oral examination/study project/presentation


The students can choose from a variety of optional study courses offered at the university.The courses, where active participation is required, are compulsory for students.


The courses are suited for students of all courses of studies and will be offered within the scopeof the general studies.


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B.6. Modules in the sixth semester

International Management

Module: International Management CP Module: 9


International Marketing 6 Prof. Dr. Heike Simmet 1 30 30 2International Management 6 Prof. Dr. Tamara Fallscheer 1 60 60 4

Intercultural Training 6 Prof. Dr. Gerhard M. Feldmeier 2 30 60 3

Objectives

The students will gain knowledge about effects of globalisation on business entrepreneurial andinternational competitiveness, reasons for and types of international business activities,internationalisation strategies and processes of business enterprises (hard facts). Moreover theywill learn to recognize and understand culture based practices in international business relations(soft facts).

Course contents

Specific features of international marketing Elementals of international marketing Strategic concepts in international marketing

Instruments of international marketing Basic structures of international competition Dimensions of globalisation and their relevance in the internationalisation of business

enterprises Conditions for international business activities Alternative strategies of market treatment of international business enterprises Strategic management processes in international business enterprises A alternative strategies for admission and handling for business enterprises on the foreign

market Organisation structures of international operating business enterprises

Alternative management concepts in international and multinational business enterprises Analysis of selected international markets and global business enterprises Rules of etiquette while dealing with people form different cultural societies Meeting rituals and particularities of protocol in international business enterprises Dress code in international business Gifts, table manners and etiquette in international business

Negotiation styles, conduct of negotiations and negotiation strategy in international business

Learning methods

Lecture and discussion

Assignments and presentations, discussion of the topics in seminar Case studies Role plays

Assessment / Grades

International Marketing: written examination/essay/oral examination/study project/presentationInternational Management: written examination/oral examination/presentationIntercultural Training: oral examination/presentation




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Special Marketing

Module: Special Marketing CP Module: 4


Strategic Marketing 6 Prof. Dr. Heike Simmet 1 30 30 2Dialogue Marketing 6 Prof. Dr. Heike Simmet 2 30 30 2

Objectives

Strategic marketing approach Dialogue-oriented organisation of customer processes

Course contents

Methods of strategic analysis Market segmentation strategies, strategies for positioning, competitive strategies, timing

strategies Philosophy and practical elements of dialogue marketing

Forms of dialogue marketing Organisation of dialogue marketing: classical direct marketing, E-Mail marketing, mobile

marketing Practical implementation of dialogue marketing Dialogue marketing case studies

Learning methods

Seminar-style lecture, seminar and exercises, practical project work

Assessment / Grades

Presentation, essay, study project




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Bachelor Thesis

Module Bachelor Thesis CP Module: 12

Course S Lecturer: L WLP WLS CP

Bachelor thesis 6 all teaching Lecturers 6 30 330 12Objectives

The students are to prove that they are able to solve complex scientific or business problems byapplying knowledge and scientific methods acquired during their studies.

Course contents

Contents of the bachelor thesis depend on a scientific project or a company based assignment ofa particular problem formulation and correspond to future area of responsibility of the graduatesThe bachelor thesis may be the continuation of the previous application project.

Learning methods

During the preparation for the bachelor thesis, individual supervision, as well as colloquiums and

special forms of E-learning will take place. The colloquiums are organised in small groupsaccording to thematic and methodological aspects.

Assessment / Grades

Written composition, colloquium





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C. General information about Hochschule Bremerhaven

C.1. Why to study at Hochschule Bremerhaven?

Characteristic of Bremerhaven University of Applied Sciences is its campus with an ensemble ofarchitecturally charming historical and new buildings right on the waterfront. No sign ofovercrowded lecture theatres and masses of anonymous faces here, a good learning climate andthe compact size of the university makes it possible to find your way on the campus very quickly.This almost familiar atmosphere is underlined by the close collaboration with the professors.

Excellently equipped laboratories and institutes guarantee a practical focus in the Bachelorcourse. The practice-based training and the close contact to companies are additional stimuli forstudying in Bremerhaven. The Institute for Management and Economics assists the transfer ofknowledge into small and medium-sized businesses in the economic region of Bremerhaven(www.i-m-e.com). Due to the Alumni BWL society a living network of former and presentstudents, professors as well as enterprises and sponsors in the Business Administrationdepartment (www.alumni-bwl.hs-bremerhaven.de) has been created.

The central location of the university is very advantageous to students, who can spend theirleisure time at the dyke or strolling around in the city. In a direct vicinity of the university, the citytheatre, the pedestrian zone, museums, the harbour and various restaurants are located.

Ships, ports, locks and dykes give Bremerhaven its special character. The close distance to theCity of Bremen with its historic old city, Hamburg or Hanover, the academic sailing club, the 12 kmof beaches in Cuxhaven, the famous mud flats of the WattenmeerNational Park are all attractivefeatures of the region.

Beyond this, the city of Bremerhaven has a lot of things to offer. For example the SchaufensterFischereihafen (shop-window of the fishery harbour) is worth mentioning here. Its aquariumAtlanticum, TiF (theatre in the fishery harbour) and numerous little stores as well as cosytaverns, bistros and restaurants are certainly worth more than just one visit.

Apart from exciting student life, university parties which in any case you shouldnt miss and livelypubs, the favourable rents and low cost of living are convincing arguments for Bremerhaven sinceafter all, you do not only want to work in your free time, but also experience other things.

Further reasons that are in favour of Bremerhaven are itemized hereafter:

Semester ticket for public transportation;

Optimal technical facilities;

Modern laboratories for business administration (IT/ multimedia/ SAP);

Guest lectures by managers from practise on topical subjects;

Site visits to established companies;

International alignment of the study contents; Cooperation with universities abroad (Denmark, Finland, France, Great Britain

Netherlands, Spain, Poland, Romania);

Up-to-date, practice-oriented syllabus;

Project-oriented teamwork in small groups;

Extensive library with up-to-date literature;

Internet, wireless LAN;

Copy and print service in all buildings of the university;

Students union (AStA) with its sport program and other events;

Self-learning centre with a wide spectrum of foreign languages.


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C.2. Site Plan of Hochschule Bremerhaven

Bremerhaven University of Applied Sciences is located directly in the city centre.

The address is:

Hochschule BremerhavenZentrale Studienberatung

An der Karlstadt 827568 Bremerhaven

Phone: + 49 471 4823 556Fax: + 49 471 4823 555E-mail: [email protected]

Building C: Columbusstr. 21Building K: An der Karlstadt 8Building L: LaboratoriesBuilding M: An der Karlstadt 10 (Lecture hall, Canteen)Building S: Karlsburg 7Building V: An der Karlstadt 8 (Administration)Building Z: An der Karlstadt 6


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C.3. How to travel to Bremerhaven?

By airplane

The best way to travel to Bremerhaven from overseas is by airplane via Frankfurt to Bremen.But you can also get to Bremen and finally Bremerhaven by train from any town or city within

Germany, or the neighbouring countries namely the Netherlands (Amsterdam), France orBelgium within the Schengen agreement.

By car

Bremerhaven is connected to the motorway A27 and can be reached via A27 from the northas well as from the south.

By train

Bremerhaven can easily be reached by train via Bremen or Hamburg.

Travelling time from Bremen to Bremerhaven: approx. 3/4 hr.

Travelling time from Hamburg to Bremerhaven: approx. 1 1/2 to 2 1/2 hrs.


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C.4. Application and selection procedure

National and international applicants must fill out the relevant application form and either submit itin person or send it by mail together with all the necessary documents before the closing date tothe Admission and Examination Office of the University on the following address:

Hochschule Bremerhaven

ImmatrikulationsamtAn der Karlstadt 8D - 27568 Bremerhaven

The application form can be obtained either from the Student Counselling Centre or thehomepage of Bremerhaven University of Applied Sciences (www.hs-bremerhaven.de).

Enrolment Information:

The Admissions and Examination Office is responsible for questions about admissionrequirements.

Ms. Martina Eichhorst-BotzPhone: + 49 471 4823 189Fax: + 49 471 4823 127E-mail: [email protected]

Closing dates for study applications:

Closing dates for applications and other deadlines are published on the Universitys homepage(www.hs-bremerhaven.de/Bewerbung.html) or can be obtained from the Student CounsellingCentre.

End of application period is July 15of a given year.

In order to be able to eventually clarify open questions within the application deadlines it isrecommended to send in the application six weeks before deadline.

Lecture period:

Winter term: begin of October until end of JanuarySummer term: mid-March until begin of July


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C.5. Important Facilities at Hochschule Bremerhaven

Library

The library of Bremerhaven is a part of the library of the state Bremen. Local students can alsoborrow books from the library of the University of Bremen on an inter-library exchange system.

In September 2005 the library was moved to the new S building. Since the enlargement of thelibrary it has not only offered up-to-date technical literature and magazines for particular studycourses but also provided students with PC-working places and self-learning areas.

Opening hours during lecture period:

Mon. Fri.: 9:00 a.m. 6:00 p.m.Sat.: 9:00 a.m. 1:00 p.m.

Opening hours during non-lecture period:

Mon. Fri.: 9:00 a.m. 3:00 p.m.

Additionally, it is possible to make a book reservation and to extend the lending period on theinternet web page (www.suub.uni-bremen.de).

Address:

Karlsburg 7 (Building S)D - 27568 Bremerhaven

Phone: +49 471 4823 250Fax: +49 471 4823 252

Central Computer Unit

The Central Computer Unit (ZBRV), placed in building Z, is the centre of expertise atBremerhaven University of Applied Sciences for electronic information processing andcommunication technology. It provides PC-rooms (Z 2210; S 1.07) that can be used by studentsand members of Bremerhaven University of Applied Sciences, students from Bremerhaven with acorrespondence course at the Open University Hagen and students of the Universities of theFederal State of Bremen, who already have a special VPN-account.

The PC-rooms are equipped with computers connected to a network system and having aninternet access.

Opening hours:

Mon. Fri.: 8 a.m. 6 p.m.

At the moment, only the PC-room number Z 2210 can be used outside opening hours, though, aspecial key card for entering the building Z is required.

After prior consultation with the Central Computer Unit also a PC-room number Z 2200 is at

students disposal, however, the regular classes which take place there are given priority.

Additionally, a Multimedia-Service room (Z 4110) with its cameras and video editing systemsbased on Apple-Power-Macs and Intel PC is available to students, if some extra individual orteam work is required.


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To apply for the key card, e-mail, VPN and e-learning account please contact the CentralComputer Unit (Z 2250) on the following days:

Mon. Thurs.: 11 a.m. 1 p.m. and2 p.m. 3 p.m.

The key card costs 10 deposit and is valid to September 30th.

Laboratories

The Business Administration Laboratory with its two departments Marketing and Multimediaand Business Information and Communication Systems and the Standard software/SAP arethe essential laboratories for studying business management. They are used by students forpractical training in the topics of marketing, business IT, controlling and in compulsory courses inthe respective field.

Marketing und Multimedia LaboratoryDirector Prof. Dr. Heike Simmet (Ms)Building S, Room 4.12www.marketing-multimedia.de

Business Information and Communication Systems LaboratoryDirector Prof. Dr. Lichtblau (Ms)Building S, Room 5.01

Standard software / SAP LaboratoryDirector Prof. Dr. Klaus Wilden (Mr)Building S, Room 4.01

Further information about lectures in the laboratories can be found at the study schedules in theHochschule website.


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D. Imprint and Copyrights

Hochschule BremerhavenECTS-Handbook of the Bachelor Course

Edition from June 2008

Published by:

Hochschule Bremerhaven- Studienbereich Betriebswirtschaftslehre -An der Karlstadt 827568 Bremerhaven

Editing:

Prof. Dr. Gerhard M. Feldmeier, ECTS-Coordinator

Design and translations:

Dipl.-Kauffrau (FH) Aleksandra Miszewska

All rights reserved by Hochschule Bremerhaven