ecs market statistics for the electronic communications sector (2009-2014)

1

ECS Market Statistics for the Electronic Communications Sector (ECS) of the

Bahamas

2009 - 2014

Research, Analysis and PowerPoint Slides were created by Mr. Paul A. Cumberbatch

(MSc.), ChE – Economic Consultant

Email Contact: [email protected]

2

Analysis and Purpose of Slides

• The following slides take a look at the Bahamian Economy over a six year period, i.e. 2009-2014.

• It measures the primary industries, i.e. Tourism, Financial Intermediaries, Real Estate, The Electronic Communications Sector, (ECS), etc. which make up its Nominal and Real, Gross Domestic Product (GDP), which is the monetary or dollar value of the various goods and services which were produced in a given time period i.e. a year.

• Nominal GDP is the value of goods and services which were produced based on the current price level. Real GDP is the value of goods and services which were produced based on the price level of a previous year, i.e. 2006 which takes inflation and or deflation, or the increase or the decrease in the price level into consideration, which has occurred or taken place between the time periods, i.e. Current year, and 2006.

• The Analysis gives a break-down of the Dollar Value in local currency, i.e. Bahamian Dollars (BSD), ( 1 BSD = 1 United States Dollar (USD)) , The Percentage of GDP which is provided by each sector or industry over the time period which is being studied, and various key measurements, i.e. The Number of Fixed Line Subscribers per Household, The Mobile Penetration Rate, The Number of Fixed Broadband Subscribers per Household, The Number of Pay TV Subscribers per Household, and various other measurements, which are based on the number of the population, and the number of households over the time period which is being observed.

Mr. Paul A. Cumberbatch (MSc.), ChE – Economic Consultant, Email Contact: [email protected]

3

Key Macro-Economic Data

Item 2009 2010 2011 2012 2013 2014

Expenditure on Gross Domestic Product (Nominal GDP) $7.82 B

$7,820,420,000

$7.91 B$7,909,580,000

$7.89 B$7,889,750,000

$8.23 B$8,234,470,000

$8.43 B$8,431,750,000

$8.51 B$8,510,500,000

Expenditure on Gross Domestic Product (Real GDP based on 2006 prices)

$7.56 B$7,563,460,000

$7.68 B$7,679,850,000

$7.73 B$7,726,920,000

$7.90 B$7,898,250,000

$7.90 B$7,899,990,000

$7.98 B$7,980,790,000

Industry Breakdown:

Direct Expenditure in Domestic Market by Non-Resident Households, i.e. Travel: Hotels and Restaurants

$860 M$859,891,000

$918 M

$918,457,000

$868 M$867,866,000

$934 M$933,730,000

$917 M$917,470,000

$922 M$921,835,000


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Key Macro-Economic Data continued…

Item 2009 2010 2011 2012 2013 2014

Travel Tourism as a percentage of Total GDP (Tourism/GDP)*100

11.00% 11.61% 11.00% 11.34% 10.88% 10.83%

Real Estate/Rent/Business Activity:

$1.57 B$1,572,395,000

$1.60 B$1,597,725,000

$1.63 B$1,630,426,000

$1.63 B$1,626,906,000

$1.67 B$1,673,500,000

$1.65 B$1,646,906,000

Real Estate/Rent/Business Activity as a percentage of Total GDP (Real Estate, Rent.../GDP)*100

20.11% 20.20% 20.67% 19.76% 19.85% 19.35%

Financial Intermediaries:

$828 M$828,048,000

$907 M$906,665,000

$943 M$943,070,000

$993 M$992,854,000

$939 M$939,008,000

$931 M$930,911,000


5

Key Macro-Economic Data continued…

Item 2009 2010 2011 2012 2013 2014

Financial Intermediaries as a percentage of Total GDP (Financial Intermediaries/GDP)*100

10.59% 11.46% 11.95% 12.06% 11.14% 10.94%

Total ECS revenues (BSD$)

$440 M$440,348,352

$427 M$427,212,136.

$444 M$444,068,954.

$462 M$462,206,160

$465 M$464,935,388

$457 M$457,353,000

(ECS/GDP)*100 = ECS as a percentage (%) of Total GDP

5.63% 5.40% 5.63% 5.61% 5.51% 5.37%

Agriculture & Fisheries:

$149 M$148,876,000

$170 M$170,017,000

$170 M$169,592,000

$177 M$176,586,000

$149 M$148,825,000

$141 M$140,593,000

Agriculture & Fisheries as a percentage of Total GDP (Agriculture & Fisheries/GDP)*100

1.90% 2.15% 2.15% 2.14% 1.77% 1.65%


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Key Macro Economic Data continued…

Item 2009 2010 2011 2012 2013 2014

Population (2010 Census) 342,000 346,900 351,100 355,200 359,400 364,000

GDP/Population i.e. GDP per Capita $22,866.73 $22,800.75 $22,471.52 $23,182.63 $23,460.63 $23,380.49

Total Employment (Dept. Statistics) 184,020 N/A 190,075 191,455 196,880 201,040

ECS Employment (Licensees in this study)

1,228 1,639 1,349 1,302 1,335 1,252

(ECS Employment/Total Labor Force)*100 = ECS Employment as a percentage (%) of Total Labour Force

0.67% N/A 0.71% 0.68% 0.68% 0.62%


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ECS Summary Fact Sheet – Access DataItem 2009 2010 2011 2012 2013 2014

Population 342,400 346,900 351,100 355,200 359,400 364,000

Households 109,270102,758 100,430 102,758 102,758 109,460

Fixed Network and Services

No. of fixed telephone subscribers - Residential (as at year end)

42,479 40,076 40,485 39,931 38,665 36,407

No. of fixed telephone subscribers - Business - (as at year end)

86,247 82,963 86,517 91,675 89,467 89,779

No. of fixed telephone subscribers (as at year end)

128,726 123,039 127,002 131,606 128,132 126,186

Fixed-Line Subscribers per Household for The Bahamas

1.18 1.20 1.26 1.28 1.25 1.15

Mobile Subscribers for The Bahamas (as at year end) 350,032 388,169 298,845 302,786 302,506 314,842

Mobile Penetration Rate for The Bahamas 102.23 111.90 84.26 85.24 84.17 86.50


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ECS Summary Fact Sheet – Access Data continued…

Item 2009 2010 2011 2012 2013 2014

No. of narrowband internet subscribers (as at year end)

2,239 1,997 174 115 81 6,395

Narrowband Subscribers per Household as a Percentage (%)

2.05 1.94 0.17 0.11 0.08 5.84

No. of broadband subscribers (as at year end) - Years

64,199 65,181 62,581 77,932 72,495 76,658

Fixed-Broadband Subscribers per Household as a Percentage (%)

58.75 63.43 62.31 75.84 70.55 70.03

Internet User Density per 100 of population for The Bahamas

19.40 19.37 17.87 21.97 20.19 22.82

No. of leased lines (as at year end)

1,205 1,542 1,748 1,047 2,517 1,653


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ECS Summary Fact Sheet – Access Data continued…

Item 2009 2010 2011 2012 2013 2014

Pay TV Network and Services

Number of Pay TV subscribers (as at year end)

78,014 78,380 78,939 79,675 79,588 79,209

No. of Pay TV Subscribers per Household as a Percentage (%)

71.40 76.28 78.60 77.54 77.45 72.36

General Information

Total Employees in Sector1,575 1,639 1,349 1,302 1,335 1,252


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ECS Summary Fact Sheet – Industry Revenue

Item 2009 2010 2011 2012 2013 2014

Fixed Network and Services

Total narrowband internet revenues (BSD$)

$370,051 $179,681 $48,956 $30,071 $15,000 $221,620

Percentage (%) of Total ECS Revenue0.08 0.04 0.011 0.007 0.003 0.05

Total broadband revenues (BSD$)

$31.04 M

$31,038,781

$31.71 M

$31,706,273

$30.20 M

$30,204,717

$40.50 M

$40,492,189

$34.73 M

$34,733,201

$43.86 M

$43,860,998


Total leased line revenues (BSD$)

$22.17 M

$22,169,775

$22.25 M

$22,251,850

$21.56 M

$21,558,784

$24.42 M

$24,415,399

$32.23 M

$32,227,570

$29.86 M

$29,852,074



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ECS Summary Fact Sheet – Industry Revenue continued…

Item 2009 2010 2011 2012 2013 2014

Mobile Network and Services

Total mobile data revenues (BSD$)$4,019,833 $5,268,645 $9,244,436 $42,785,216 $28,288,000 $28,108,000


Total mobile voice revenues (BSD$)$184,134,339 $164,656,097 $121,480,955 $151,767,529 $196,397,000 $149,084,000


Total mobile revenues (BSD$)$286,282,863 $196,934,221 $153,640,743 $207,657,974 $258,813,000 $253,301,000



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ECS Summary Fact Sheet – Industry Revenue continued…

Item 2009 2010 2011 2012 2013 2014

Pay TV Network and Services

Total Pay TV Revenue (as at year end)

$40,667,913 $42,752,194 $44,606,851 $49,962,768 $50,389,909 $51,909,567

Percentage (%) of Total ECS Revenue

9.24 9.71 10.13 11.35 11.44 11.79

Total ECS Revenues (BSD$)

$440,348,352 $427,212,136 $444,068,954 $462,206,160 $464,935,389 $458,087,670


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Analysis and Purpose of the Following Bar Charts

• Figure 1. Looks at the changes in the Total ECS Revenue, over the time period of 2009 – 2014.

• Figure 2. Observes the changes in the Number of Fixed Telephone Subscribers (as at year end), for both Business and Residential Consumers over the years 2009 – 2014, whereas Figure 3. looks at the change in the overall Fixed Telephone Penetration Rate over the same time period.

• Figure 4. Notes the changes in the level of Total Mobile Subscribers during the years, 2009 – 2014, in comparison to Figure 5. which measures the Total Mobile Voice Revenue (BSD$), 2009 – 2014, and Figure 6. which observes Mobile Voice Penetration Rates, over the same time period.

• Figure 7. Looks at the changes in the Number of Broadband Subscribers (as at year end) for both Business and Residential Customers during the time period of 2009 - 2014 , whereas Figure 8. observes the differences in the level of Total Broadband Revenues (BSD$) generated by Business in contrast to Residential Consumers during the years 2009 – 2014, and Figure 9. provides a clear depiction of the changes in the Fixed Broadband Service Per Household over the same time period.

• Figure 10. Observes the level of Total Pay TV Revenue (as at year end) which is provided by both Business and Residential Subscribers over the years of 2009 – 2014, whereas Figure 11. depicts the level of Pay TV Subscribers per Household for the same time period.


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Figure 1. Total ECS Revenue, 2009 - 2014

20092010

20112012

20132014

0

50000000

100000000

150000000

200000000

250000000

300000000

350000000

400000000

450000000

500000000440,348,352

427,212,136444,068,954 462,206,160 464,935,389 458,087,670

ECS

Reve

nue

$


15

Total ECS Revenue, 2009-1014

• The level of Revenue earned in the electronic communications sector increased during the time period from a low of $440,348,352 in 2009 to a high of $458,087,670 or approximately 4.03%, in 2014, an increase of about 17.74 or roughly 18 million dollars.


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Figure 2. Number of Fixed Telephone Subscribers (as at year end), 2009 - 2014

20092010

20112012

20132014

0

10000

20000

30000

40000

50000

60000

70000

80000

90000

100000

42,47940,076

40,48539,931 38,665

36,407

86,24782,963

86,517 91,67589,467 89,779

BusinessResidential

No.

of F

ixed

Line

Sub

scrib

ers


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Total Fixed Line Subscribers , 2009-1014

• Over the time period of 2009 to 2014, the number of fixed line subscribers decreased by approximately 1.97%, therefore the number of subscribers was reduced from 128,726 in 2009 to 126,186 in 2014.


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Figure 3. Fixed Telephone Service Per Household, 2009-2014

2009 2010 2011 2012 2013 20141.08

1.1

1.12

1.14

1.16

1.18

1.2

1.22

1.24

1.26

1.28

1.18

1.2

1.26

1.28

1.25

1.15

Fixed-Line Subscribers per Household for The Ba-hamas


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Total Fixed Line Subscribers per Household , 2009-1014

• The number of fixed line subscribers per household decreased from 1.18 in 2009 to 1.15 in 2014, this means that in comparison to the year 2009, individuals in the year 2014 decrease their subscription per household by approximately 3%.


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Figure 4. Total Mobile Subscribers , 2009-2014


2009 2010 2011 2012 2013 20140

50,000

100,000

150,000

200,000

250,000

300,000

350,000

400,000 350,032

388,169

298,845 302,786 302,506 314,842

Total Mobile Voice Subscribers

21

Total Mobile Subscribers , 2009-2014

• The number of mobile line subscribers during the period of 2009 to 2014 decreased from a high of 350,032 to a low of 314,842, or a decrease of their subscription of about 10.05% or 35,190 mobile lines.


22

Figure 5. Total Mobile Voice Revenue (BSD$), 2009 - 2014

20092010

20112012

20132014

0

20000000

40000000

60000000

80000000

100000000

120000000

140000000

160000000

180000000

200000000 184,134,339

159,712,411

117,389,002

151,767,529168,109,000

149,084,000

4,943,6864,091,953

BusinessResidential

Mob

ile V

oice

Rev

enue

$


23

Total Mobile Revenue , 2009-1014

• The level of mobile revenue decreased during the time period of 2009 to 2014 from a high of $ 184,134,339 in to $ 149,084,000, or a reduction of 19.04% or approximately 35 million dollars.


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Figure 6. Mobile Voice Penetration Rate

20092010

20112012

20132014

0

20

40

60

80

100

120

102.23

112.79

85.09 85.2484.17 86.5

Num

ber o

f Sub

scrip

tions

per

100

pop

ulati

on


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Total Mobile penetration rate 2009-2014

• The level of mobile penetration rate decreased from 102.23 in 2009 to 86.50 in 2014, this means that out of 100 individuals in the Bahamas, approximately 87 persons are now in possession of mobile telephone lines as opposed to approximately 102, or approximately each resident and or individual subscribing to one and sometimes two mobile telephones during the year 2009.

Mr. Paul A. Cumberbatch (MSc.), ChE (MSc.), ChE – Economic Consultant, Email Contact: [email protected]

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Figure 7. Number of Fixed Broadband Subscribers (as at year end), 2009 - 2014

20092010

20112012

20132014

0

10000

20000

30000

40000

50000

60000

70000

80000

10,365

2,8703,020 3,135

10,22711,275

53,834

62,311

59,561

74,797

62,268 65,383

BusinessResidential

No.

of B

road

band

Sub

scrib

ers


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Number of Fixed Broadband Subscribers (as at year end), 2009 - 2014

• In the year 2009 the number of Fixed Broadband Subscribers was equal to 64,199, this number increased by 19.41% to 76,658 Subscribers in the year 2014, it was comprised of both Business and Residential Customers.


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Figure 8. Total Broadband Revenues (BSD$), 2009 - 2014

20092010

20112012

20132014

0

5000000

10000000

15000000

20000000

25000000

30000000

35000000

4,595,490 4,822,935.1 4,982,450.1

5,498,353.95

34,733,201

10,821,619.2

26,443,290.526,883,337.52

25,222,266.52

34,993,834.82

33,038,972

BusinessResidential

Broa

dban

d Re

venu

e


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Fixed Broadband Revenue, 2009-2014

• Between the time period of 2009 to 2014 the level of fixed broadband revenue increased from a low of $31,038,781 to a high of $43,860,998 or approximately 41.31%.


30

Figure 9. Fixed Broadband Service per household, 2009-2014

2009 2010 2011 2012 2013 20140

10

20

30

40

50

60

70

80

58.7563.43 62.31

75.8470.55 70.03

Fixed-Broadband Subscribers per Household as a Percentage (%)


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Fixed Broadband Subscribers per household, 2009-2014

• The number of Fixed Broadband subscriber lines per household also increased from 58.75 to 70.03, or a 19.20% increase during this time period.


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Figure 10. Total Pay TV Revenue (as at year end), 2009 - 2014

2009 2010 2011 2012 2013 20140

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

45000000

50000000

3,697,335 3,781,234 3,792,316 3,891,4583,815,077 3,851,023

36,970,578

38,970,960 40,814,535

46,071,310 46,574,83248,058,544

BusinessResidential

Tota

l Pay

TV

Reve

nue

$BSD


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Total Pay TV Revenue (as at year end), 2009 - 2014

• The level of Pay TV revenue increased between the years of 2009 to 2014 from a low of $40,667,913 to a high of $51,909,567 , or an increase of approximately 11 million dollars which is equal to approximately 27.64%.


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Figure 11. Pay TV Subscription per Household , 2009 - 2014

2009 2010 2011 2012 2013 201466.00

68.00

70.00

72.00

74.00

76.00

78.00

80.00

71.40

76.28

78.60

77.54 77.45

72.36 Total Pay TV Subscribers per household for The Bahamas


35

Total Pay TV Subscribers per Household, 2009 - 2014

• The number of Pay TV subscribers per household increased slightly from a low of 71.40 in 2009 to a high of 72.36 in 2014, this means that there was an increase of approximately 1% of households who added subscription to Pay TV Services over this time period.

• This also means that in the year 2009 approximately 71 households subscribed to Pay TV Services, where as in the year 2014 this number increased to roughly 72 out of 100 households.


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Conclusion

• Overall this means that all Electronic Communications Services (ECS), i.e. Mobile, Fixed, Pay TV, etc., over the time period of 2009 to 2014 increased or expanded.

• The level of Nominal Gross Domestic Product (GDP) increased from a low of $7,820,420,000(BSD) in the year 2009 to a high of $8,510,500,000(BSD) in 2014, this is equal to an increase of approximately 8.82% or $690,080,000(BSD).

• The level of Real Gross Domestic Product (GDP), that takes the rate of inflation into consideration for the same time period increased from a low of $7,563,460,000(BSD) in 2009 to a high of $7,980,790,000(BSD) in the year 2014, which is equal to an increase of approximately 5.52% or $417,330,000 (BSD).

• The quantity of revenue earned in the ECS Sector was equal to $440,348,352(BSD) in the year 2009 and grew to $457,353,000(BSD) by the year 2014, this is equal to approximately 3.86% or $17,004,648(BSD).

• The Percentage of Total GDP which was generated by the ECS Sector over this time period stayed relatively constant at approximately 5%. In the year 2009 this number was equal to 5.63% and in the year 2014 it decreased to 5.37%.


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ECS Measurements for the years 2009 and 2014

Item 2009 2014

Fixed-Line Subscribers per Household for The Bahamas

1.18 1.15

Mobile Penetration Rate for The Bahamas

102.23 86.50

Narrowband Subscribers per Household as a Percentage (%) 2.05 5.84

Fixed-Broadband Subscribers per Household as a Percentage (%) 58.75 70.03

Internet User Penetration for The Bahamas 19.40 22.82

No. of Pay TV Subscribers per Household as a Percentage (%)

71.40 72.36


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Other Observations

• It may be observed and or concluded that over time an increase in the level of access of residents, citizens and or individuals to Electronic Communication Services (ECS), i.e. Fixed Line(s), Mobile Phones, Internet Access, i.e. Broadband, Narrowband and various other critical ECS Goods and Services is highly likely to provide the capacity for a Country, Nation, Geographical Location and or Jurisdiction, to increase its current level of Productivity, GDP as a whole, GDP Per Capita and or Quality of life, over a recognizable period of time.

• There are a number factors some of which are known, and many others that are not which may have a highly contributing role or element in causing some of the various changes which can be observed by the fluctuations in the data over time, which is related to each measurement.

• Though the direct causes of the changes which take place over time, are often specific to the local Country, Nation, Geographical Location, or Jurisdiction which is being observed and or studied. Therefore continued data collection, observation, and further analysis is constantly needed to refine and or redefine previously held beliefs, perceptions, positions, and or convictions to more accurately depict the present and or current landscape that is being analyzed, studied and or observed.

• The Collection, Analysis, and Observations derived by producing these PowerPoint slides are my own, though they are based on data which is publicly available.

• If you would like for me to carry out a similar Representation, Observation and or Analysis, for your Country, Nation, Jurisdiction, Geographical Location, Company, Firm and or Business, for the industries, Goods and or Services which are specific to your situation. Please Send an Email to the following address so that we may discuss the matter further:

• Paul A. Cumberbatch II (Economic Consultant) • [email protected]

Email Contact: [email protected]

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Thank you for your time & consideration!


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Please feel free to ask any further questions at this time, or Send

them to [email protected].

Mr. Paul A. Cumberbatch (MSc.), ChE – Economic Consultant

mailto:[email protected]

ecs market statistics for the electronic communications sector (2009-2014)

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