Hannah Tometzki (me)

Norwich – it’s a little place in the UK

Newsletter

Sales tool

Traffic Driver

Teaser

Informative

Spam

Harassing or annoying

Website, lecture or novel

Content Design

Audience

What do you want readers to see above all else?

While you have their attention…

The important bitsat the top

Extra information at the bottom

Touch base

Who doesn’t love a sale!

If you don’t have anything good to say, don’t say anything at all.

We are creatures of habit. We like to know what’s coming.A regular feature or weekly newsletter can reinforce the message of your business, making people think about you before they think of your competitor.

But only if you have something to say that is worth reading.

Otherwise it’s just like spam

If it’s too good to be true, it’s probably a lie

Grab their attention! Capitals should be used appropriately Don’t shout at your reader

Key words attract attention but balanced to not appear like spam

Appeal to the reader directly

Tell them things they might not have found themselves

Make them want to know more

Drive traffic

Know your audience

Customise where possible

Avoid unrelated material

Recognise related material

View online

Tell a friend

Unsubscribe

Social sharing

Establish and reinforce your company image

Hierarchy

Clear blocks of content

Flow of information

Use of colour

Consistency and flexibility can coexist

Templates that maintain a consistent look and layout style but provide independence for businesses to manage their own campaigns

Understand limitations of your system

Consistent tone appropriate to the audience

Tell your designer what you want, and work with them

If you can’t afford a designer, use a system that can.

Explain limitations to your client

Pick the best tool for the job & know it well

Create different layout options for your client

Change the order, remove or add content chunks

Give clients easy access to edit any content

Manage multiple clients & give them limited access

Get to know your audience

Tell them something interesting

Track the results

Never send at 5pm on Friday