ecommerce trends 2015

eCommerce t rends 2015prepare your business

eCommerce Marketing Manager / Reed Elsevier / www.elsevier.com

Head of TGS / All-D-Europe / www.alld.com

Stefanos Falkonakis

Greece, Athens – November 2014 Summit


Your phone is your mall

By 2018, mobile data traffic (globally) will reach an annual run rate of 190 Exabyte's. During 2013 data traffic reached 18 Exabyte's. Smart devises will take over the e-world.


Who cares about leather wallets?

Businesses will be able to rapidly update consumers on price changes, promotions, etc, while marketers will have a whole new method of catching their attention, a way that only stops when a person is asleep.

Imagine walking past a Starbucks and your iWatch beeping to tell you about their new Pumpkin whatever drink, which you

then purchase and pickup inside the store.


Time and size……now days matter

Retailers will need to go even further in reducing the amount of time spent searching for products, which is dependent on the user’s search queries. New and improved algorithms will be needed to anticipate the most likely results in spite of the quality of the search words.

12% increase in conversions by reducing page load

time to 2 seconds

83% of consumers expect awebsite page to loadin 3 seconds or less

25% of visitors abandon a

page after 4 seconds or less


Persona segmentation – big data analytics

Catch customers attention!!! Develop the strategy, which is going to be beneficial for users, grab the possibility to get neededinformation, and collect the necessary data, which can be useful for your business goals.


Ship it as they buy it

Same day shipping, do it like Amazon & Google!!! Window of delivery to become much more specific and narrow. Let’s talk about social fulfilment.Right now, there are dreamers who speak of a 30 minute delivery window from the time of purchase.

Thank [email protected]

@SFalconakis


ecommerce trends 2015

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