ECOMMERCE

PSYCHOLOGY BY GÜNTHER HASLBECK

OVENGA MEDIA

SITE SPEED

57% ABANDON"A SITE

57% of online consumers will abondon a site after waiting more then 3 seconds

Time

1.. 2.. 3.. SEC

RETURN RATE

80% NEVER"RETURN

80% of these will never Return to your site

E X I T

DESING OF SITE IS IMPORTANT THAN YOU THINK

92% Of people said that the visuals are the top influential factor affecting a purchase

90 SECONDS.... THEN: BACK TO GOOGLE

MAX 90 SECONDS ON YOUR PAGE

After max 90 Sec or about 1,5 Pages people will click back to Google.. And btw: Google measures that: As sooner more people return as less important is your

page. Youll be listet in „nowhere“ at Google

GOOGLE GOOGLE

> --- YOUR PAGE --- >

USE VISUALS LIKE -MANY- IMAGES

MULTIPLE PRODUCTVIEWS

58% MORE"SALES

More different views of an productimage lead people to stay longer on your site AND keep in Mind: 25% of Returns are bec people say: „product is not what i was expecting“

I M A G E

VIEW 1

VIEW 2

VIEW 3

ABOUT TRUST IN PRODUCTS

PRODUCT REVIEWS

85% Of people read online reviews of a product

PRODUCT TRUST

67% Of people read about 6 Reviews before they feel they can trust in a product or business enough to make a purchase

SHARE TRUST

79% of trust goes into Personal recommendations and this can be „a simple“ share on

TIME TO CHECKOUT

RETURN RATE

80% NEVER"RETURN

80% of these will never Return to your site

E X I T

ABANDONMENT RATE

67% BREAK"UP

Average checkout abandonment rate from 22 different studies

WHY DID THEY

41% HIDDEN CHARGES

29% REGISTER BEFORE BUYING

11% UNCLEAR DELIVERY DETAILS

10% LEGHTLY CHECKOUT PROCESS

8% PHONE NUMBER NOT PROVIDED ON WEBSITE

1,200 Users where asked

STEPS IN CHECKOUT

5 TOP ECOMMERCE SITES do not have more then 5 steps to complete checkout

WHO BREAKS UP

MALE VS FEMALE

MAN are more likely to abandon their cart as woman

NEED MORE INFORMATIONS

42% VAGUE CUSTOMERS

THOSE NEED MORE INFORMATIONS (FROM CUSTOMER REVIEWS ETC.)

COST CONCIOUS

42% BETTER PRICES

THOSE PEOPLE ARE ONLY ON YOUR PAGE TO CHECK YOUR PRICE OR THEY LEAVE TO CHECK OTHER SITES TO COMPARE

JUST LOOK

16% ARE WINDOW SHOPPERS

NO INTENTION OF MAKING A PURCHASE, JUST LOOKING AROUNG

YOU NEED HELP

CHECK OUR WEBSITE

OVENGA MEDIA"CAN HELP

WWW.OVENGA-MEDIA.DE