ecommerce 101: how to think like your ideal customer
DESCRIPTION
Our COO, Yehuda Apfelbaum, is teaching how to think like your ideal customer and set business metrics in time for the fourth quarter. Tune in to learn: How To: Rely On Multiple Sources For Leads How To: Measure Efforts How To: Optimize Your Checkout Page How Can I Market My Products To A Target Audience? We hope you enjoy the presentation. Email us if you have any questions: [email protected].TRANSCRIPT
Online Marketing Company
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Welcome!
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Yehuda Apfelbaum | Chief Operating Officer
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eCommerce 101: How To Think Like Your Ideal Customer And Set Business Metrics
Find out more about Ajax Union's services at: www.AjaxUnion.com
eCommerce Techniques
Recap of last eCommerce Webinar
•Onsite•SEO•SMO•PPC•CSE•Email•Social Shopping•Affiliate Networks•Deals Sites
Today’s Agenda
Today We Will Go Over…
•What is a unique selling point and why is it important?•How do I gain trust from potential customers?•The user experience - What it means and how to get prospects to buy.•How can I capture contact info with the use of promotions?•Upcoming Events / Q&A
Improving Your Conversion Rate
What should I do to increase my
conversion rate?
The Importance of Q4
Important Q4 Days:ThanksgivingBlack FridayCyber MondayChristmasNew years
•Q4 is your last opportunity to get end-of-year sales, leads, and conversions for your company
•Q4 is the busiest quarter of the year
Unique Selling Point
What sets you apart from your competition?
Must be something the competition cannot or does not offer. It must be unique—either in the brand or in a claim the rest of that particular advertising area does not make.
TRUST.
•Contact Info - Provide a toll-free number to call or a live chat. This gives customers an easy way to contact your company that won’t cost them anything
•Contact Page - Giving visitors an easy way to contact you can help legitimize your website by showing that you are indeed a real company that can answer questions and receive feedback from users.
•Shipping and return policies – ensure they are clear to the customer
• Security Logos - The presence of security logos on your website shows visitors that your site can be trusted with their personal information, whether it’s payment information or their email address. It can help make users more comfortable making purchases..
TRUST. (continued)
•Reviews - Many users might want to do research on products before making a purchase, so by providing reviews from customers on the product page is very convenient and can greatly improve customer experience.
•Testimonials - Testimonials are an easy way to show your site’s visitors that your company is a legitimate business and that your previous customers were satisfied with your company’s product or service.
•Guarantees - By giving users a guarantee that they will be satisfied with their purchase, you are putting potential customers more at ease with the prospect of buying from you
User Expectations
What do you want visitors to do on your site?
Call-To-Action•Where are your calls to action? •What colors are they?•How big are they? •How noticeable are they?
User Expectations – Funneling Users
One page check-out - Putting all steps for checkout on one page greatly decreases cart abandonments, and customers enjoy the convenience of entering all their information in one place.
Once you proceed to check-out, the navigational menu disappears.
Promotions
How can I capture email addresses with promotions?•Email light box
How can I retarget potential buyers with promotions?•Return prospects with email marketing
Download our eCommerce PDF!
www.AjaxUnion.com/Resources
Quick Recap
Today We Discussed…
•What is a unique selling point and why is it important?•How do I gain trust from potential customers?•The user experience - What it means and how to get prospects to buy.•How can I capture contact info with the use of promotions?
SPECIAL BONUS!
Digital Marketing Panel
Learn about SEO, Branding, and Web Design
For more events, visit www.ajaxunion.com/events
WHEN: October 17th, 9 AM
HOW: Register for this workshop by signing up at:
https://digitalpanel1017.eventbrite.com
OR EMAIL : [email protected]
First two people to email [email protected] get a free ticket!!
Thank you!
Find out more about Ajax Union: www.ajaxunion.com
What Strategies Are YOUGoing to Implement TODAY?
Find out more about Ajax Union: www.ajaxunion.com
Questions?Comments?Concerns?