ebook: wearables, mobile revolution (english)

INNOVATION TRENDS SERIE

WEARABLES

REVOLUTION TRENDS

MOBILE: NOW

YOU WEAR IT

01 Much more than just work gadgets 03Wearable devices

in banking

04 INFOGRAPHICThe rising value of wearables

05 CASE STUDIESCompanion to chronic patients

02 Millennials, potential customers

Wearables , much more than just work gadgets

01

Over seven out of ten people believe there is at least one

about wearable technology? ( )

Efficiency. Productivity. Safety.

These are not only three of the pillars of the workplace but also three

of the areas where wearable technology can benefit the workers that

use them, according to data collected by the Workforce Institute at

Kronos Incorporatedand Harris Poll after conducting a questionnaire

to find we are using this wearable technology in our everyday work.

INNOVATION TRENDS SERIE FEBRUARY 2015 www.centrodeinnovacionbbva.com/en
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technology will take off in the workplace before

the home because devices such as smart

watches and even fitness and health monitors

can provide organizations with uncharted data

collection pointsto greatly improve safety,

productivity, collaboration, and overall

We can therefore say that wearablesare a new opportunity

to obtain data about a worker's daily routine, so if the

company analyzesthese data (Big Data analysis), you can

improve the output and efficiency of that routine ( ).

Joyce Maroney ,

director of Kronos'

Workforce Institute.

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Security and privacy

Workflows and productivity can

be measured using the data

collected from wearable

devices worn by the workers.

This application is considered

by many to be invasive, as

corporate policy is somewhat

unclear, and there are no

processes in place toprotect

both the employee's privacy

and the company's security.

This is the balance that has to

be achieved.

In fact privacy and possible

security failures are the two

main concerns when asked

about the "buts" of this

technology. 44% of US workers

questioned by the Workforce

Institute consider that privacy

could be a issue, whereas 35%

believe there could be security

failures that make the use of

these devices a problem.

But let's take a look at the data

found by this survey:

Use of wearablesat work

Fuente: The Workforce Institute at Kronos Wearables

Over seven out of ten

respondents believe that

wearablescould benefit or

improve their work. Many

workers agree thatit could help

them achieve the much desired

balance between personal life

and work and even favor

collaboration and "friendly"

competition in workplace ( ).

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According to the data shown

in the graph, the potential of

this type of technology is clear,

as many of the respondents

mention improved efficiency

and productivity and improved

safety among the benefits they

find when using these

wearable devices in the

workplace.

Safety is one of the most

commonly mentioned reasons

for using this technology,

particularly in countries like

India (56%), Mexico (54%) and

China (49%). However

improving profitability,

competition and customer

experience and satisfaction are

other reasons for using this

type of wearable device.

What are the leading devices

in the workplace?

Headphones, watches and

armbands or smart

wristbands are the three types of

wearable devices considered most

useful at work.

Although there's something for

workers in the US, United

Kingdom, France and Germany

believe that they would find

smartwatchesuseful at work,

whereas this percentage is higher

in China (56%), India (49%),

Mexico (40%) and Australia (33%).

Among the main benefits to be

obtained with these devices is

a improved attendanceat

of workersfind smartwatchesuseful at work.

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devices like Fitbit promote

exercise and enable data

tracking, for example to

correct a worker's posture at

their workplace or suggest

using the stairs to get more

exercise after a certain

number of hours sitting down,

or eating something healthy

after a few days of fast food.

The company can reward the

healthiest decisions.

Source:Techcrunchand The

Workforce Institute at Kronos

. This

online survey was sent to

respondents aged

over 18 in Australia,

China, France,

Germany, India,

Mexico, United

Kingdom and

United States..

meetings, based on analyzing

people's preferences and habits

from data collected with the

wearables.

For example, another use being

made of this real-time

information and the analysis

extracted from the devices is

the improvement in the process

of integrating employees in new

departments by providing them

with orientation and training

manuals preloaded in a device

which is issued to the employee

and adapted to their needs.

And naturally wearablesrelated

with health and sport are also

winners at work. Taking care of

their employees' health is vital

for a company that wishes to

reduce absenteeism, and

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The Millennials , potential customers of wearables

02

Although many people have already bought or

used wearable devices, the truth is that most

admit they soon stop using them. That is why the

market is looking closely at the so -called

Millennium generation (aged between 18 and 34):

they are the consumers who could provide the

final breakthrough in the use of wearables.

Wearablesare a (r)revolution of the mobile trend that

has in recent years has seeped into practically all the

socioeconomic sectors. These wearable devices are a

step beyond smartphones and mobility: they mean

carrying this mobile technology on you, whether

as a watch, a bracelet, an item of clothing or even

as contact lenses...

And those who are driving its use are young

people from the millennium generation (aged

between 18 and 34), who want to be different and

to test all the technologies available, such as 3D

and wearables. These are two examples they are

prepared to include in a variety of environments in

their everyday life and use them to the full: from

work to leisure time and entertainment.

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In fact, 7 out of 10 say that they will buy a

wearable device. And one of the main reasons

why they are destined to become potential

customers for these devices is that they are more

inclined to share personal information, so their

barrier to intimacy is much lower.

"The traditional thinking is that consumers would

never agree to share information like location, with

brands and the like, but this research shows that

consumers, particularly the millennials, would

share their location and much more," insists Luis

Felipe Rincn, managing director of

Wearables.com, following the publication of the

study The Unexpected State of Consumer

Wearable Technology.

According to the research data, these young

people feel much more comfortable sharing

information anonymously with the government

(40% vs. 25% of other adults), anyone on the

Internet (35% vs. 20%) and their employer (30%

compared with 16%).

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These data may be key for pushing big companies

to these devices, as they can become a business

opportunity on which advertising has already set its

sights. In fact, wearablesare expected to be a

turning point for the new mobile advertising: better

targeted advertisements thanks to the data offered

by these devices about how their owners use them

and their habits in specific activities, such as sports,

games, consumption of entertainment... And it is

the millennialswho are the targets of this type of

advertising of the future.

That is why one of the answers that all those

involved in the world of wearableswant to know is

how to boost the use of wearables. A study by

PwC, Wearable Future, asked the millenniums for

the keys that would make them increase their use

of these kinds of devices.

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ebook: wearables, mobile revolution (english)

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