ebay mobile strategy overview
DESCRIPTION
Business 189 | San Jose State University Professor InamdarTRANSCRIPT
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STRATEGIC MANAGEMENT
Rabia Rafique, Mabel Tai, Pablo Dominguez, Sunny Lam
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TODAY’S AGENDA
1. eBay Marketplace2. SWOT Analysis3. Recommendation4. Exploration5. Implementation
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MISSION STATEMENT
eBay pioneers communities built on commerce, sustained by trust, and inspired by opportunity.
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1995BY PIERRE OMIDYAR
FOUNDED IN
IPO1998 GLOBAL FIGHT!30K+
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Beth AxelrodSVP, Human Resources
Bob SwanCFO, SVP
Mark CargesCTO, SVP Marketplaces
Devin WenigPresident, Marketplaces
Michael JacobsonSVP, General Counsel
David MarcusPresident, Paypal
Alan MarksSVP, Corp Comms.
Chris SalidakisPresident, Enterprise
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John DonahoePresident & CEO
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Beth AxelrodSVP, Human Resources
Mark CargesCTO, SVP Marketplaces
Devin WenigPresident, Marketplaces
Michael JacobsonSVP, General Counsel
David MarcusPresident, Paypal
Alan MarksSVP, Corp Comms.
Chris SalidakisPresident, Enterprise
John DonahoePresident & CEO
Bob SwanCFO, SVP
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eBay Marketplaces
vertical formatslocalized marketsdynamic transactions
112millionactiveusers
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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER
WHAT IS MARKETPLACE
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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER
WHAT IS MARKETPLACE
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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER
WHAT IS MARKETPLACE
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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER
WHAT IS MARKETPLACE
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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER
WHAT IS MARKETPLACE
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MULTI-SCREEN PLATFORMS TOOLS & SERVICES IN THE CLOUD SMALL TO LARGE BUYERS & SELLERS SHOP & SELL ANYWHERE, ANYTIMECHEAPER, FASTER, SMARTER
WHAT IS MARKETPLACE
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MARKETPLACE REVENUE
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REVENUE BREAKDOWN
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▪Well-known brand ▪ Integrated value chain ▪Strong presence ▪Vast experience
Strengths
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▪Supply dependency ▪Reliance on technology ▪ Lack of ground crew ▪ Information asymmetry
Weaknesses
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Opportunities
▪Emerging markets ▪Mobile penetration ▪Online spending ▪Retail experience
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Threats
▪Economic downturn ▪Success = Competition ▪Processing fees ▪ International alliance ▪Amazon.com
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should continue expanding into global markets with localized strategies and increased investment in security measures.
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should continue expanding into global markets with localized strategies and increased investment in security measures.
multi-screen penetration
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QHow will eBay establish good relationships with local merchants and government?
relationsculture
securitylogicstics
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Qrelationsculture
securitylogicstics
How can eBay effectively incorporate cultural and linguistic nuances into its product experience design?
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Qrelationsculture
securitylogicstics
What kind of investments will eBay make in improving payment methods and transaction security?
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Qrelationsculture
securitylogicstics
How will eBay manage its supply chain differently than in the United States where online shopping is maturing?
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LOCAL MARKET
SAN JOSE HQ
CODING& DESIGN
SALES AND MARKETING
LOCAL PARTNERSHIPS
think local. connect global.“
”
CUSTOMER SERVICE
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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation
MOBILE STRATEGY
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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation
MOBILE STRATEGY
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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation
MOBILE STRATEGY
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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation
MOBILE STRATEGY
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▪ eBay Now integration ▪ Strategic alliances ▪ Omnichannel retail opportunities ▪ Original content ▪ Enhanced curation
MOBILE STRATEGY
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Don’t undersestimate
opportunity.
Put brand in consumers’
hands.Consistency is the key.
Embrace new technologies.
Harness mobile’s global
potential.
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PORTER’SFIVE
FORCES
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Buyer PowerHIGH
Supplier PowerHIGH
Threat of RivalryHIGH
Threat of Entry is Low because of the
Industry.
Threat of SubstitutesLOW
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Buyer PowerHIGH
Supplier PowerHIGH
Threat of Rivalry is High because of other local powers.
Threat of EntryLOW
Threat of SubstitutesLOW
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Buyer PowerHIGH
Supplier PowerHIGH
Threat of RivalryHIGH
Threat of EntryLOW
Threat of subs is very low for current
eBay users.
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Buyer PowerHIGH
Supplier Power is High because users determine supply.
Threat of RivalryHIGH
Threat of EntryLOW
Threat of SubstitutesLOW
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Buyer Power is very high as users drive
transactions.
Supplier PowerHIGH
Threat of RivalryHIGH
Threat of EntryLOW
Threat of SubstitutesLOW
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VRIO Is eBay ready for prime time?
BUSINESS MODEL YAY NAY YAY YAY
YAY NAY NAY YAY
YAY YAY NAY YAY
YAY YAY YAY ?
YAY ? YAY ?
valuecomponent rarity imitability organization
PRODUCT OFFERING
BRAND RECOGNITION
CUSTOMER SERVICE
LOCALIZATION
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finish!@#!@#!!!