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Ebay Listing Tips

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Are you selling on eBay? If not, why not? Ebay is the online equivalent of a conventionalshopping mall where buyers and sellers meet. Merchants covet a shop in a mall because theydon’t have to make a considerable effort in drawing foot traffic. The collective effort of thevarious shopkeepers and the mall management generates foot traffic. When there are so manyshoppers in one place, the chances of them stopping by at your store and look at your wares

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goes up too. Accordingly your chances of making a sale.

Ebay is like your local shopping mall, multiplied many times over. It’s not only a nationalmarketplace, it is also an international marketplace. No matter how small a company you are,you can be selling to buyers around the world. Ebay even provides a shipping solution that isless expensive than FedEx / UPS etc.

Now that we have convinced you that selling on eBay is a great way to ramp up sales, or maybeyou are already selling on eBay, let’s help you improve your strategy to make the most of it.

How to Improve Visibility of Listings on eBay

Just like Google, eBay’s search is designed with algorithms that give higher rankings to some listings over others. If yourlistings are done right, you have a better chance of showing up favorably in searches versus buried on the 35 page.Remember eBay is competitive, and you have hundreds, if not thousands, of competitors to compete with. Yes thereare more shoppers on eBay but at the same time there are more sellers.

th

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Ebay Listing Tips

It is possible to be atop of eBay search results if you understand the platform. Taking care of the following will increasethe visibility of your products on eBay:

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Catchy Title:

Give your products catchy titles. e.g. instead of just saying blue shawl, you can say ‘Bright Blue Shawl studded withmirrors makes you shine’.

Detailed Descriptions:

Give as much detail as you can. Search results are dependent on these. Explain your product, give testimonials ifpossible, include videos, supporting documents, anything that will make it easy for the buyer to get comfortable withyour product and make an informed decision.

Add Photo Gallery:

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Ebay Listing Tips

Post multiple pictures from different angles in different settings if possible. Even though they cannot touch it, it will makebuyers feel comfortable with what you are selling. With multiple pictures, eBay search result will display your productsfrom different angles and increase the likelihood of your item selling.

Offer Free Shipping:

Ebay advises sellers to offer free shipping on products especially during the holiday season. They say data showsshoppers are attracted by the offer of free shipping. Products that are shipped for free also get better visibility insearches.

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List your items for longer terms:

When your items keep appearing in search results every day, more buyers will have a chance to see your products andeither buy or add them to their watch list. They may not be ready to buy today but maybe they are going to get paid intwo weeks and they may buy it then.

Add Alternative Spellings:

After giving your products the correct names, give them alternative names and spellings thatmay be common in other parts of the world. This will allow buyers who misspelled or haveanother name for the products to get it in search results.

Cross Sell:

Below the product description, create a section where you display some of your otherproducts. Cross-selling helps you sell more products.

Best Match:

The best listings show up in eBay search as the Best Match. If your listing shows up as the BestMatch, the chance of you getting the sale increases dramatically. Best matches take sellerperformance standards (SPS), recent search impressions (RSI), listing title, price, shipping offer,sell-through rate (STR), and top rated Seller (TRS) status into account.

Recent Sales:

Ebay also takes the number of sales into account. Recent sales made on a single listing can

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boost your search ranking. In case you have eBay store subscription, let the end date of theproduct be ‘Good Till Canceled. The idea is to make you continuously sell the product until itruns out of stock. The more you sell of an item, the better your ranking in search for that item.

Offer Competitive Pricing:

Try to offer great products at a competitive price. It’s an easy way to spur sales. After you havemade 5-10 sales on a specific product, you may raise the price a little to balance profitabilitywith sales.

Use GTC listing format:

Good ‘Til Canceled (GTC) listing is a fixed price format that is designed to be continuouslyrenewed after each 30 days expiry. GTC is different from Fixed Price 30 day listing. Unlike FP 30listing that ends after 30 days without renewal, GTC listing is renewed after every 30 days. Onemajor function of GTC is that you can keep selling your listed products for a lengthy period untilthey run out of stock. Ebay algorithms give preference to GTC listing during product search.

Try using Auction to BIN strategy:

Using auction will generate extra traffic to your page and make you sell your BIN goods. Withthe new eBay rules, you can have 1 BIN listing and up to 14 Auctions. In this regard, if you havemany products to sell, you can use auction listing occasionally, or once a day, to have yourbuyers alerted of a listing about to end. This will drive traffic to your store every day.

Promote your listing:

You can promote your listings on social media and send prospects straight to your product

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1. Header: This will contain your logo, search bar, and navigation bar.

2. Main picture: This will increase visibility and photographic description of your products.

3. Description: it is necessary that any template you intend using have a description section.

4. Bullet points: To make product description appear concise and precise.

5. Sub-Headlines: Drives the key point.

6. Additional Product Pictures: In case you have more pictures for the products you are listing, this section will giveyou the room to add them.

7. Cross display: Have a sections where you can add your other products and boost their visibility.

listings or eBay store.

How to make your listings look professional

Giving your products a professional look will boost your sales and may even increase yousearch rank. When you professionally list your products on eBay, customers will haveconfidence in you. You must do whatever you can to make your eBay store look well designedand professional and also your product template. This engenders confidence and trust alongwith good feedback.

Your product templates should include:

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8. Payment Information: List the type of payments you accept.

9. Shipping Information:

10. Return Policy: Mention if you accept returns, if so within how many days and who pays for return shipping.Offering returns may boost your credibility.

If what you sell is in a competitive market but you don’t have a webmaster on staff to create a professional lookingeBay store, outsource this task to a professional web developer like us. This will give you an edge over yourcompetitors. A professionally designed eBay store will help generate more sales. At InterloperInc.com, we try topresent your company and your products in the best possible manner and give you every edge that you need.

Call us or fill out the contact form and we will call you.

Ebay Listing Help(Visited 144 times, 7 visits today)

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