GET TO KNOW EBAY GIVING WORKS

CHARITY FUNDRAISING ON EBAY

WHAT YOU WILL LEARN

•About eBay, PayPal Giving Fund and eBay Giving Works

•The Value Proposition

•How it works

•How to get started

•How to engage supporters

•Questions & Contacts

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About eBay – The World’s Largest Marketplace

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• 350 million listings at any given time• 100 million+ listings on mobile• 116 million+ active users in 39 sites• Every second an auto part sells• Every six seconds a pair of shoes sell• $75 billion sold in 2012• $15 billion sold on mobile in 2012

About PayPal Giving Fund

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• Founded in 1999 by nonprofit professionals• PPGF technology and most assets acquired by eBay in 2011• eBay’s exclusive charity partner in US, UK and Canada• Purpose: Raises awareness and support for nonprofits, primarily through the eBay marketplaces and PayPal.

About eBay Giving Works

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• eBay’s dedicated charity program since 2003• Enable buyers, sellers and nonprofits to connect and support causes• $350+ million raised since 2003• Over $65 million raised in the US in 2012• 22,000+ nonprofits registered in the US• 7,000+ charities registered in the UK

VALUE PROPOSITION

eBay Inc. underwrites the operating cost of PayPal Giving Fund so 100% of funds raised are delivered to the nonprofit.

Charity listings on eBay have up to 30% higher chance of selling

Charity listings on eBay sell for between 2-6% higher prices then non-charity listings

Consumers who favorite a nonprofit on eBay give up to 20x more then those who don’t select a favorite.

eBay will ensure sellers make their donations as promised and receive tax receipts

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HOW IT WORKS

PROGRAM PILLARS

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DONATE NOW

COMMUNITY SELLING

DIRECT SELLING

GIVE AT CHECKOUT

COMMUNITY SELLING

COMMUNITY SELLINGHow it works…Anyone can list an item on eBay and choose to donate between 10-100% of proceeds to their favorite nonprofit

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COMMUNITY SELLINGEvery charity listing on eBay is marked with the blue and gold ribbon and features the eBay Giving Bar which outlines the amount that will benefit charity plus information about the organization.

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COMMUNITY SELLINGAfter the sale ends, sellers pay their donation to PPGF through their eBay Donation Account. They can actively pay the donations or wait four weeks for PPGF to collect the donation automatically.

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COMMUNITY SELLINGPayPal Giving Fund processes the donation, distributes tax receipts, and pays the donation to the nonprofit in the monthly donation payout.

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COMMUNITY SELLING

See the example below for a breakdown of a Community Seller donation. PPGF does not take a deduction for donations.

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Final sale price: $12.00Donation Percentage  35%PPGF Deduction 0%

Donation Amount $4.20*

Net to Nonprofit     $4.20

*Community Seller will be rewarded by eBay with a credit of $0.70 (35% of their eBay fees),in addition to a tax receipt.

*Seller is responsible for PayPal fees.

DIRECT SELLING

DIRECT SELLINGNonprofits sell on eBay & 100% goes directly to nonprofit; PPGF does not collect the donation.

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DIRECT SELLINGNonprofits can allow other eBay sellers to sell directly on their behalf by adding their eBay User ID and password in their PayPal Giving Fund account.

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DIRECT SELLINGAll listings will show up on eBay marked with the blue & gold ribbon plus the amount benefiting Charity and information about the organization will show up on the listing page in the Giving Bar.

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DIRECT SELLING

See the example below for a breakdown of the transaction. PPGF does not take a deduction or process Direct Seller donations.

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Final sale price: $76.00eBay fees collected                  ‐ $8.02(may vary)eBay fees credited                   + $8.02

Net to Direct Seller $76.00

PayPal fees (with charity rate) ‐ $2.50

Final Net $73.50

DONATE NOW

DONATE NOWUsing PayPal donors can make direct donations through your Nonprofit’s “About Me” Page on ebaygivingworks.com

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GIVE AT CHECKOUT

GIVE AT CHECKOUTBuyers are given the choice to add a donation to their transaction to benefit a deserving nonprofit every time they shop on eBay.

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GIVE AT CHECKOUTBuyers can ensure their favorite nonprofit will display in Checkout by adding the nonprofit as a favorite either in their Donation Account or through the nonprofit’s eBay Giving Works page.

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GETTING STARTED

HOW TO GET STARTED

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Step 1: Register for a PayPal Giving Fund account

HOW TO GET STARTED

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Step 1: Complete the registration form here: www.paypalgivingfund.org/register

Step 2: Send the required documentation to validate your account:

Signed PPGF confirmation pageVoided organizational check or bank letterIRS 501(c)3 determination letter or equivalent

HOW TO GET STARTED

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Step 2: Register for an eBay account, then start direct selling

HOW TO GET STARTED

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Step 1: If you don’t have an eBay account and plan to sell items that benefit your nonprofit, go to www.ebay.com and click register.

Step 2: Link your eBay account to your PayPal Giving Fund account. Login to your PayPal Giving Fund account, click on Manage Direct Sellers, and follow the prompts to add your eBay account.

ENGAGING YOUR SUPPORTERS

ENHANCE YOUR NONPROFIT PAGE

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• In your PayPal Giving Fund Admin Account make sure to:

Include your logo & a short mission statement – this will appear in the Giving Bar of every listing that benefits your organization on eBay and is a valuable tool in engaging consumers.

• Request a vanity URL for your page from eBay – i.e. www.ebay.com/YOURORGANIZATIONwhich you can easily use to promote via print, marketing collateral, and social media

• Click your “Donate Now” button on your Nonprofit page, copy the link in your browser and visit http://qrcode.kaywa.com/ (or another trusted site) and create a free QR code which you can then include in print ads, marketing collateral or at live events that people can easily use to scan with their mobile and donate directly to your organization.

Your Nonprofit page on eBay Giving Works is your home

base for engaging your supporters to Shop, Sell,

Donate!

FAVORITE A NONPROFIT

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Consumers who favorite a nonprofit on eBay give up to 20x more at Checkout then

those who have not selected a favorite Nonprofit

• Visit the “For Nonprofits” page on eBay Giving Works and download your customized “Follow Us on eBay” button. You can integrate the button on your website, share via email and social media

• Purchase a few eBay gift cards in a range of price points and run a contest to increase your eBay followers. Get the word out to your supporters via your website, email newsletter and social channels.

• Raffle off a cool item or experience (i.e. Signed Guitar or Tickets to a local Game) to anyone who follows you on eBay over a certain amount of time. Work with the celebrity donor to promote the raffle through social media.

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COMMUNITY SELLING

Consumers can sell an item on eBay through the Giving Works program and donate between 10-100% of their proceeds to the nonprofit of their choice. The donation is a tax write-off and eBay will reimburse their fees in the same amount of the percentage they choose to donate when the item sells.

Host an “eBay Selling Event” and invite supporters to clean out their homes and bring their items to list on eBay in support of your organization.

• Identify a supporter who sells on eBay to benefit your organization to lead the event• Find a space you can use that can provide internet • Promote the event to your local supporters through email and a Facebook event and ask them to

bring:- Items to sell on eBay- Their laptop - Potluck dish to share with others- Include raffle items to reward those who attend the event and list an item.

Goal: Increase the number of supporters who list items to support your organization on

eBay

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DIRECT SELLING

Nonprofit organizations can sell directly on eBay to raise valuable unrestricted funds. And when you sell on eBay with 100% of the proceeds benefiting a nonprofit organization eBay will reimburse 100% of your fees.

• Design an employee eBay challenge by asking each employee to set up and sell directly for the organization. Keep track of who is leading and offer a monthly prize.

• Clean out the closets and look for items that have been donated by supporters that you can monetize

• Market these listings through your social media network and email newsletter as well as for big packages reach out to media channels such as local TV, national newspapers, magazines and more.

Goal: Increase the number of supporters who list items to direct selling listings for your

organization

ARCHITECTING A CHARITY AUCTION

Auction events can be broken down into the five basic steps listed here:

1. Plan your auction2. Solicit items to sell3. List your item for sale4. Spread a word5. Wrap it, ship it, and assess how you did

Think about who you know. Of course “items" sell well on eBay—but so do unique experiences: shop with a supermodel; tour the town with the mayor; lunch with a CEO. Big names tend to generate more interest and bigger donations, so consider high wattage partners and friends of your organization—they may have a one-of-a-kind experience to offer.

Reach out to your celebrity supporters and leverage them.

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SOCIAL MEDIA

Don’t forget to use your website or blog to educate your supporters, so they can support by purchasing items listed on your behalf (link them to your nonprofit detail page) and selling on your behalf (instruct them to select your organization as the beneficiary when prompted in eBay’s ‘Sell Your Item’ process).

Let your Facebook community and Twitter followers know that they can support you on eBay by buying your listings or selling on your behalf.

Examples:

CONTACT US

QUESTIONS & CONTACTS

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QUESTIONS & CONTACTS

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www.ebay.com/fornonprofits

Facebook/ebaygivingworks

@ebaygiving

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YouTube.com/eBayGivingWorks

THANK YOU!