Eat. Play. Live... Better Montclair

Baseline Evaluation & Needs Assessment

Preliminary Community Survey Findings

Partnership MeetingFebruary 8, 2012

Center for Research and Evaluation on Education and Human Services (CREEHS)Montclair State University

Dr. Eden Kyse, Senior Research Associate

Dr. Huey Chen, DirectorStephanie Prall, Graduate Research Assistant

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1.Description of Study: Purpose, Methods, Survey Respondents

2.Community Members’ Behaviors & Attitudes

3.Barriers to Walking & Biking

4.Suggested Changes to Increase Physical Activity & Healthy Eating

5.Baseline Awareness of EPLB

6.Summary & Next Steps

7.Q&A

Overview

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Needs Assessment & Baseline Data Collection

to identify community needs (e.g., behaviors, attitudes, and barriers)

around healthy eating and active living

to assess baseline community awareness of EPLB

Document Program Development Process

to identify processes for developing and implementing EPLB (including,

partnership building)

Purpose of Study

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Key Stakeholder Interviews (N=11)

Community Partners

Partners for Health Trustees

Foundation Program Staff

Community Focus Groups (N=3)

Human Needs Food Pantry

United Way - Family Success Center

South End Gardens Senior Housing

Methods (1 of 2)

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Methods (2 of 2)

Community Survey Administered by Web, Telephone

Timeframe: November - December 2011

Items: locally developed and adapted from existing, validated instruments:

Behavioral Risk Factor Surveillance System (BRFSS)

National Health and Nutritional Examination Survey (NHANES)

National Survey of Bicyclist and Pedestrian Attitudes and Behavior

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N = 99 respondents who live and/or work in Montclair

84% Female

79% White, 8% Black/African American, 2% Asian

74% 45 years or older

58% have a Graduate degree

66% have 1 or more child living at home

69% report an annual household income of $100,000 or more

Survey Respondents:Web Survey

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Survey Respondents:Telephone Survey

N = 400 respondents who live in Montclair

55% Female

64% White, 27% Black/African American, 2% Asian

56% 45 years or older

41% have a Graduate degree

41% have 1 or more child living at home

53% report an annual household income of $100,000 or more

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Exercise Frequency

The majority of respondents exercise less than four times per week

(71% web, 60% telephone)

More than 1/3 of respondents exercise less than three times per week

(38% web, 40% telephone)

Exercise Duration

About 1/4 of those do who exercise report doing so for 30 minutes or less

each time (25% web, 28% telephone)

Physical Activity: Exercise Frequency & Duration

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Walking Frequency

On average, respondents walk 12-16 days per month

(11.7 web, 15.7 telephone)

Walking Satisfaction

Respondents are generally satisfied with how Montclair is designed for

making walking safe:

52% of web survey respondents are somewhat or very satisfied

74% of telephone survey respondents are somewhat or very satisfied

Physical Activity: Walking Frequency & Satisfaction

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Physical Activity: Bicycling Frequency & Satisfaction

Biking Frequency

On average, respondents ride a bicycle only 1-2 days per month

(1.6 web, 1.0 telephone)

Biking Satisfaction

Few respondents are satisfied with how Montclair is designed for making

bicycle riding safe:

21% of web survey respondents are somewhat or very satisfied

35% of telephone survey respondents are somewhat or very satisfied 11

Physical Activity:Use of Parks & Active Transport to Shop

1/2 of all respondents use local parks for physical activity at least once per week

(51% web, 51% telephone)

About 1/3 of all respondents walk or bike to a local shopping district at least once

per week (37% web, 31% telephone)

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Sugar-Sweetened Beverages Few respondents report drinking sugar-sweetened soda or other sugar-

sweetened beverages (17% web, 27% telephone)

Fruits/Vegetables The majority of respondents report eating fewer than the recommended

5 servings of fruits/vegetables per day (65% web, 83% telephone)

On average, respondents eat about 3-4 servings of fruits/vegetables per day

(3.8 web, 2.8 telephone)

Healthy Eating: Fruit/Vegetable & Sugar-Sweetened Beverage Consumption

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Healthy Eating:Fruit/Vegetable Sources

Thinking about the past year, from which of the following sources have you routinely gotten fruits and vegetables for you and your family to eat?

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How important is each of the following aspects when deciding what food to buy for you and your family? [Web only]

Healthy Eating:Considerations when buying food

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Barriers to Walking

What are the top 3 reasons that you do not walk more frequently?

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Barriers to Biking

What are the top 3 reasons that you do not ride a bike more frequently?

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Suggested Changes for Pedestrians

Which of the following changes would you most like made in Montclair for pedestrians?

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Suggested Changes for Bicyclists

Which of the following changes would you most like made in Montclair for bicyclists?

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EPLB Awareness

74% of web survey respondents had heard of “Eat. Play. Live… Better Montclair”

25% of telephone survey respondents had heard of “Eat. Play. Live… Better Montclair”

67% of web survey respondents recognized the EPLB logo

Community Agreement with EPLB Goals

In your opinion, how important are each of the following goals of Eat. Play. Live... Better Montclair?

(% Very Important)

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Summary:Using Data to Inform Program Planning (1 of 3)

EPLB GOALS: Increase awareness of community resources for active living; Encourage exercise and routine physical activity.

The majority of community member respondents (71%, 60%) do not meet recommended guidelines for exercise frequency (most days per week).

Most frequently reported barriers to walking/biking: Weather, Time.

Most frequently suggested changes for making Montclair better for walking/biking:

More and/or better-marked crosswalks

More lights on streets and sidewalks

More and/or fixed sidewalks

More bike lanes/trails/paths

More bike racks22

Summary:Using Data to Inform Program Planning (2 of 3)

EPLB GOALS: Increase access to healthier foods; Encourage increased consumption of fruits/vegetables & decreased consumption of sugar-sweetened beverages.

Most common routine sources for fruits and vegetables: Supermarket, Farmer’s Market.

The majority of community member respondents (65%, 83%) do not meet recommended daily consumption of fruits and vegetables (5 servings).

The majority of community member respondents (73%, 83%) do not drink sugar-sweetened beverages (e.g., sugar-sweetened soda) on a regular basis.

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Summary:Using Data to Inform Program Planning (3 of 3)

EPLB GOAL: Increase awareness of Eat. Play Live... Better initiative.

Community members are becoming aware of EPLB. (74% web, 25% telephone)

Community members agree with the importance of the goals of EPLB.(60% - 84% agree that each goal is very important)

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Suggested Next Steps: Evaluation

Use needs assessment data to strengthen and structure EPLB intervention

Continue baseline data collection

Continue documentation of process and partnership building

Develop plan for outcome evaluation

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Questions?

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Contact Information

Center for Advanced Study on Education and Human Services (CREEHS):

Website: http://cehs.montclair.edu/academic/creehs/

Phone: (973) 655-4247

Email: kysee@mail.montclair.edu

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