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easyfly.in

Visual Identity Programme

a proposal, June 23rd, 2007

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1

Brand Positioning

In a glut of portals offering air ticketing and travel related solutions

one has to stay fresh and on top of the mind. The graphic element of the

visual identity signifies very clearly travelling related solutions

when coupled with the signature easyfly.in.

The brand also signifies freshness and a contemporary

approach towards a service segment.

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Visual IdentityOverview

The visual identity system is a simple, flexible system to visually

express the brand positioning. Understanding that the main

target audience are channel partners, principles, and people at large

the visual expression of the brand positioning should be fresh

pleasing engaging and inspiring.

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Visual IdentityElements

The visual identity is a system composed of several elements in which together,

these elements create a definitive look and feel for easyfly.in.

The visual identity elements include:

1. The signature 2. The graphic element 3. Colours

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The signature

The signature comprises the name easyfly.inset in the font Cybertrons Metals.

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The graphic element

To visually represent the user friendliness of the service, we use a paper air plane

which symbolises - it is merely child's play. So even a child can avail of the services

as they are just a few clicks away.

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Colours

To visually represent the brand positioning,

we have selected 2 colours.

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PANTONE Process Cyan C PANTONE 130 C

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Visual IdentityImplementation

Whenever space and production capabilities permit, all 3 elements

the signature, graphic element and colours should be used in unity.

The following few pages are explorations of how this visual identity system

can be implemented.

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.in

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Application in Stationery

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Application in Web

Step 1

.in

Results

1

Results

2

Review

3

Passengers

4

Payment

5

Confirm

Flights

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Review

1

Results

2

Review

3

Passengers

4

Payment

5

Confirm

Flights

.in

Step 2

Application in Web

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1

Results

2

Review

3

Passengers

4

Payment

5

Confirm

Flights

Passengers

.in

Step 3

Application in Web

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1

Results

2

Review

3

Passengers

4

Payment

5

Confirm

Flights

Payment

.in

Step 4

Application in Web

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1

Results

2

Review

3

Passengers

4

Payment

5

Confirm

Flights

Confirm

.in

Step 5

Application in Web

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Application in Mailer

.in

THIS IS A DUMMY COPY

THIS IS A DUMMY COPY

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t nkyouThe possibilities are endless, It all depends on how they are best utilised.