Company Overview

Who we are

Easyliving Brands India is a Multi Channel marketer of World Class Consumer products reaching

out to its customers directly through TV Networks, Home Shopping channels, E commerce and

Retail. We are synonymous to innovation; upholding its brand name it aims at identifying innovative

consumer products specializing in Health & Wellness, House wares, Air purification systems,

Personal Care and Fitness to make live simpler, better and livelier.

Who we are

The pillar of the ELB’s establishment is held up by the pioneers in the direct response TV (DRTV) industry. Peter Spiegel, CEO

Ideal Living Management LLC, USA is a serial entrepreneur who has founded numerous successful companies related to direct

response advertising, marketing and consumer products. He has been named one of the “Top 25 Most Influential People in the

Direct Response Industry” by Response TV Magazine.

Katie Williams, CEO, Williams Digital Direct & President of Ideal Living Management, LLC is one of the pioneers of the

infomercial and home shopping industry and one of the foremost experts in Direct Response marketing, with 27 years of

experience in international and domestic direct marketing. She has been awarded the “Lifetime Achievement Award, 2011” by

the Electronic Retailing Association for her never ending contribution to the DRTV industry. Along with the mentors like Peter

Spiegel and Katie Williams, we also employ their vast expertise and our world class team of experts to transform innovative

ideas and inventions into successful, global brands.

With so many local Indian companies working as banana peel and awaiting their victim, EasyLiving Brands India are

the new Torch bearers in the barren lands of Indian DRTV market with the power to take the responsibility of marketing best

quality, world class consumer products in Indian market.

Management

Peter Spiegel is a serial entrepreneur who has founded

numerous successful companies related to direct response

advertising, marketing and consumer products. He is the CEO,

Ideal Living Management LLC, USA

In the advertising space, Mr. Spiegel was the founding partner of Direct Partners, which was acquired by NYSE

conglomerate Omnicom. Mr. Spiegel also has founded several vertically integrated consumer products companies which have

sold a variety of products direct to customers via infomercials and to big box retailers like Wal-Mart, Target, Costco, Bed

Bath and Beyond, Home Depot, Sears, JC Penny's and others. Mr. Spiegel has been personally responsible for the

development and sales of over $2 billion of innovative consumer products worldwide

PETER SPIEGEL

Strategic Advisor

Management

KATIE WILLIAMS

Strategic Advisor

Katie Williams is the CEO, Williams Digital Direct & President of Ideal Living Management, LLC. She is one of the

pioneers of the infomercial and home shopping industry and one of the foremost experts in Direct Response marketing, with

27 years of experience in international and domestic direct marketing. She has been awarded the “Lifetime Achievement

Award, 2011” by the Electronic Retailing Association for her never ending contribution to the DRTV industry.

She is the President of Ideal Living Products. Ideal Living is unique in the Direct Response industry because of its

extensive engineering, industrial design and product development expertise.

Its world class team of Direct Response industry pioneers has had many years of experience under their belt and has had

many memorable successful campaigns including the Ab Slide® ($250 million in worldwide sales), the Miracle Blade®

($200 million in worldwide sales), the Ultimate Chopper™ ($150 million in worldwide sales), Bun and Thigh Roller® ($50

million in worldwide sales), and WalkFit platinum Orthotics ($250 million in sales). They manufacture and distribute the

best-selling brands of air purifiers including Ionic Pro® and Therapure® at Walmart, Costco, Bed Bath & Beyond and

others leading retailers.

Management

ESHAM PANDEY

Co-Founder and President

As Co-Founder and President of Easyliving Brands India LLP, Esham launched Easyliving Brands under the mentorship

of Marsha Kent, Peter Spiegel and Katie Williams in 2011. Working on the fundamental of “Life’s Short, Live Easy…”,

the company has a vast array of world class consumer products to bring a substantial change to the consumer’s lifestyle.

She started following her dream very early. Her first step to professional expedition was as Independent Media and

Marketing Consultant in 2002. It was then she gave valuable contributions for 7 years by actively participating in

driving the concept of Brand Launches for various industries such as automobile, consumer products, electronics, press

& media, films & TV, cosmetics and many more. She successfully organized and delegated 437 shows, seminars &

conferences and launched 68 products.

She is an MBA in Biotechnology and it was then she started her career in Biotechnology with Synthes Medical India

Pvt. Ltd as Business Development Consultant (India). She executed various long term strategic plans for Synthes

Medical India Pvt Ltd and later in 2008 joined as National Marketing Manager and Sales of LabIndia Healthcare Pvt.

Ltd. Her creative and innovative ideas, immense involvement, and strategic investment planning helped LabIndia

Healthcare in its establishment.

WalkFit Platinum$250 million of sales

Abslide$250 million of sales

Miracle Blade$200 million of sales

Ultimate Chopper$150 million of sales

Bun & Thigh Roller$50 million of sales

4 in 1 Total Trolley$30 million of sales

Success Stories

Product Categories

Innovative products

Health & Wellness

House wares

Personal Care

Fitness

Air Purifiers

Humidifiers

Paint Zoom

AbSlide

Bun & Thigh Roller

Walkfit Orthotics

Light Relief

Prosvent

30 Second Smile

VIV

Comfortisse Bra

Miracle Blade III

Wonder Cooker

Shake & Take

Mighty Pro Grill

Micro Buddy

Ultimate Chopper

Garry Vacuum

Total Trolley

Air Purifiers

Ionic Pro

Paint Zoom

WalkFit Platinum

Light Relief

30 Second Smile

AbSlide

Bun & Thigh Roller

The Bun & Thigh Roller™ exercise machine is a simple, fast, and

easy way to tighten up your bun and thigh muscles. The Bun and

Thigh Roller was created by former Mr. America Dean

to help tighten and tone your butt and thighs.

The Bun and Thigh Roller targets your glutes, hamstrings, inner

thighs, outer thighs and quadriceps to give you a complete lower

body workout in as little as five minutes a day. The versatile piece of

equipment has eight adjustable resistance settings to accommodate

beginners and advanced exercisers. It's small and lightweight,

making for convenient storage.

Product Features:

Five minutes to amazing figure

Targets your glutes, hamstrings, inner thighs, outer thighs and

quadriceps

Perfect for beginners as well as for experts

IN FOCUS

More than $50 million sales worldwide

Small & Light weight

Easy to use

Miracle Blade III

Shake & Take

Wonder Cooker

Ultimate Chopper

Comfortisse Bra

The Comfortisse Bra is skin friendly and easy to wear, figure

enhancing and gives you perfect fit every time with no pinching or

chafing. Choosing them is easy , as it comes in your t-shirt size.

Product Highlights

Flattering lift without uncomfortable under wires to poke and

scratch

No back fat or underarm bulge

Seamless Italian loom construction with 4-way stretch for optimal

support and fit gives you smooth lines from every angle

Wide shoulder straps for comfort and support

Looks great with every type of clothing from business to casual

IN FOCUS

Machine washable and easy to clean

All-day comfort

Contact Us

EasyLiving Brands India

A4-5 Logix Business Park

Sector 16, Noida 201301

contactus@easylivingbrands.com

www.easylivingbrands.com