earth shaping news q2 2013
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EARTH SHAPING NEWSPublished Quarterly by the Golf Course Builders Association of Americawww.gcbaa.org 2nd Quarter 2013
INSIDE
Join us in Monterey for the 2013 GCBAA Summer Meeting
2 President’s Perspective
3 Executive Director Notes
4 Foundation Update
6 Human Resources
8 Developer’s Guide
12 China Golf Show
16 Allied Associations
21 National Golf Day
22 Featured Member
23 Movers & Shapers
24 Advertisers
Industry leaders will gather this July for the Association’s Annual Summer Meeting in Monterey, California.
5 Reasons to Attend the GCBAA Annual Summer Meeting
Two weeks prior to the PGA Championship in Rochester, New York, members of the Golf Course Builders Association of America (GCBAA) are anxiously awaiting the upcoming Summer Meeting in sunny Monterey. Scheduled for July 23-25, the event will deliver on an array of both educational offerings and networking opportunities throughout the week.
The Education and Meetings Committee have worked to extend the education format by offering a few breakout sessions on Tuesday afternoon prior to the Opening Reception. Subsequent to the education seminars will be the annual Awards Dinner, Auction and Raffle – all benefiting the GCBAA Foundation. The biggest change you will notice in the week’s schedule is the date of our newly renamed Sticks for Kids Golf Outing. Previously held in between events throughout the meeting, this year’s tournament at Bayonet & Black Horse will be featured on Thursday morning serving as the last formal event of the week.
Please contact the office with any questions regarding this month’s Summer Meeting. We are here to help you register, book your hotel rooms, assist with sponsorship opportunities, and everything in between.
Learn the latest in golf course construction trends, technology must-haves and efficiency builders from a host of amazing speakers, vendors and industry leaders who are on hand to help you succeed.
FEED YOUR BRAIN1
Reconnect with colleagues and form new relationships at a series of engaging networking events designed to facilitate business. The two planned socials on Tuesday and Wednesday evening provide great opportunities to talk with industry leaders as well as fellow GCBAA members.
EXPAND YOUR CIRCLE2
Getting out of the office lets you focus on tough problems in the most efficient way possible – fully immersed in an expertise-rich, how-to environment.
UNPLUG & GET INSPIRED3
Get a leg up as you talk with vendors and preview new products and services throughout the tradeshow. Nearly 20 vendors will display their services in Monterey, ranging from pipe manufacturers to equipment suppliers.
VISIT WITH YOUR VENDORS4
All work and no play? No way! Located on historic Cannery Row, the Monterey Plaza Hotel & Spa is within walking distance of the world-renowned Monterey Bay Aquarium, Old Town Monterey, Fisherman’s Wharf and countless wineries. You’re only a short drive to Carmel, Pebble Beach, 17-Mile Drive and Big Sur.
HAVE FUN!5
MONTEREY PLAZA HOTEL & SPA IN MONTEREY, CA
GCBAA PRESIDENT
Kurt Huseman
CHARTER MEMBERSACC GOLF CONSTRUCTION
ASPEN CORPORATION
BOYD IRRIGATION, INC.
BRYANT TAYLOR GORDON GOLF
CAL OLSON GOLF ARCHITECTURE
CATERPILLAR, INC.
COLORADO LINING INTERNATIONAL, INC.
DUININCK GOLF
DYE DESIGNS INTERNATIONAL
EAGLE GOLF & LANDSCAPE PRODUCTS
EWING IRRIGATION
FLOWTRONEX
FORWARD MANAGEMENT GROUP
GREENMAN MACHINERY COMPANY
HARCO FITTINGS
HUNTER INDUSTRIES
ISCO INDUSTRIES
J L PIERMAN INTERNATIONAL ASSOCIATES, INC.
JACKLINGOLF
JOHN DEERE GOLF
LANDSCAPES UNLIMITED, LLC
LASCO FITTINGS INC.
LEEMCO INC.
MACCURRACH GOLF
MCDONALD & SONS, INC.
MEDALIST GOLF
MID-AMERICA GOLF & LANDSCAPE, INC.
NMP GOLF CONSTRUCTION, CORP.
PROFILE PRODUCTS LLC
QGS DEVELOPMENT, INC.
RAIN BIRD CORPORATION – GOLF DIVISION
RYAN INC. CENTRAL
RYANGOLF CORPORATION
SHAPEMASTERS, INC.
SOUTHEASTERN GOLF, INC.
SUNBELT RENTALS
TDI INTERNATIONAL, INC.
TEE-2-GREEN
THE TORO COMPANY
WADSWORTH GOLF CONSTRUCTION COMPANY
WEST COAST TURF
President’s Perspective
Due to a long winter and wet spring, golf rounds are off the pace set last year. With half the year behind us, this puts additional pressure on golf course owners to meet their financial goals for 2013. We are grateful for the efforts of the PGA, USGA, World Golf Foundation and others that have developed initiatives and programs to increase the interest and awareness of the game which will hopefully put additional golfers on the links. With any luck these initiatives will help make up for the shortfall caused by the weather the first five months of this year and bolster the earnings that will help fund future capital programs.
The amount of programs and initiatives to increase awareness as well as the number of golfers on courses is quite impressive. Recently, I had the good fortune to tee it up with some good friends and business colleagues. When we discussed options for our match one of the players suggested that we Tee it Forward, a joint initiative of the PGA of America and the USGA, which we did. We had a great time, and if darkness had not occurred we would have played an additional nine holes. Hopefully you will have the time to enjoy playing golf this summer and can participate in some of the various initiatives being developed by our industry to promote the game of golf. Needless to say, all of these initiatives are in the best interests of our members.
I am frequently asked by members how they can become more involved in GCBAA. Running for a seat on the GCBAA Board is one way, but one of the easiest and equally as helpful opportunities is to participate on one of the GCBAA committees. We currently have over 20 committees covering areas such as Government and Environmental Affairs, which is currently chaired by Ed Eichmann, or Website and Social Media, which is chaired by Joy Ramos. Interested members should contact either Justin or Samantha, and they will guide you through the opportunities available. There is a lot going on and your help will be greatly appreciated.
One way of getting some more golf in this year is to attend our Summer Meeting in Monterey, California. Like our experience in 2007, this meeting is shaping up to be a great opportunity to take advantage of being on the Monterey Peninsula, playing some great golf courses, and hanging out with some of the best people in the industry. We look forward to seeing you there. Remember, we moved up the date to July 23-25.
I believe we have seen the bottom of the “golf ” recession. Many of the regions that were hardest hit during these trying times of the past four years are showing very positive signs of recovery. With this recovery comes the opportunity to continue to grow the GCBAA. As you meet and talk to people in the industry that are not yet members, have them contact Justin or Samantha to learn more about our organization. Also please encourage them to take a look at all of the positive developments that have taken place within the GCBAA during this period. Our Association is as strong as we ever have been.
Have a great summer and see you in Monterey this month.
Thank you for your continued support,
Kurt Huseman
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GCBAA EXECUTIVE DIRECTOR
Justin Apel
© GOLF COURSE BUILDERSASSOCIATION OF AMERICA
727 ‘O’ StreetLincoln, NE 68508
TEL (402) 476-4444FAX (402) 476-4489
Information in this publication may be reproduced for non-profit
education purposes. Please include source credit if reproducing.
Contact the Executive Director if material is used for any other
purpose to obtain written permission. News releases via email or fax are welcomed and
encouraged.
Archived issues available at www.gcbaa.org.
Justin ApelEXECUTIVE DIRECTOR
Samantha PorterPROGRAM & PLANNING MANAGER
Amy HromiakCOPY EDITOR
Nebraska Printing CenterDESIGN & LAYOUT
www.npcenter.com
EARTH SHAPING NEWS
Executive Director Notes
By the time you are reading this, preparations are being finalized for the GCBAA Annual Summer Meeting in Monterey, CA. I cannot thank the various committee members enough who have helped us plan this event. We also greatly appreciate the feedback from all of you on the subjects and presenters we invite to this event. Each year we try to set an agenda that allows for enough flexibility for participants to maintain interest while covering the most relevant trends and issues affecting our industry. We look forward to testing the new format for the week. The all-day education center and concluding with the renamed Sticks for Kids Golf Tournament have already received positive responses. We are also seeing positive feedback with the dates being bumped up to July. Mark your calendars for the 2014 Summer Meeting already scheduled for August 5-7 in conjunction with the 96th PGA Championship in Louisville, KY.
Since our last newsletter issue I have attended several allied meetings including the Golf 20/20 meeting and new USGA Executive Roundtable. Despite the challenges affecting the game, I remain optimistic with not only the various initiatives addressing a number of issues, but also the unified collaboration amongst all of those interested parties. Your Association is carrying your messages and input along with the Association’s resources to support the game on many different levels. If you have any ideas or interest in supporting the various initiatives that you’ll be reading about in this issue, please let us know immediately. We welcome your support.
While attending the Golf 20/20 meeting, CEO of the World Golf Foundation, Steve Mona, requested from the attendees a very simple and effective call to action. This request that I will call upon all of you to support is the simple ask to get out and play more golf. How many people reading this say they are playing less golf today than they were a few short years ago? If each of you makes a point to dust off your clubs and introduce a friend or family member to the game, we will see immediate results. Please help support the game by sharing the successful programs like Get Golf Ready, Sticks for Kids, The First Tee, and all programs that cater to young or old, beginner or returning players. Consider taking it a step further; convince your company to offer staff leagues, subsidized lessons or consider golfers who commit to walking while they play towards your health programs that your group may track. A number of you are already offering similar successful programs and are supporting the game. If you have an interest in any of these programs, contact the office and we can connect you with the appropriate group to assist.
As always, we are constantly engaging in programs to help increase the brand awareness of GCBAA both domestically and internationally. Help support our activities by volunteering on one of our committees. If you have any unique education programs that you think might be of interest to upcoming shows, contact the office.
We hope to see you in Monterey.
Justin Apel
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GCBAA FOUNDATION
PRESIDENT
Rick Lohman
GCBAA FOUNDATION
Foundation UpdateSummer has arrived in many parts of the country and is knocking on the door in others. We will soon meet in Monterey for the annual Summer Meeting in an area rich with golf vistas and history. In the meantime, I wanted to take a few minutes and provide an update of Foundation activities.
Financially, the Foundation is in a good position. Our balance sheet is strong with total equity tracking $50,000 ahead of a year ago and nearly $100,000 ahead of the last three years. Our priority is to remain financially sound as we fulfill our mission of providing support of programming for youth interested in the game of golf and potential careers in the golf industry.
While our resources are limited, we remain committed to supporting our active Sticks for Kids Programs. Our 2012 Program Audit results indicated 315 active programs educating over 44,000 kids. Many of these programs are, or will soon be, in the need of new equipment. We currently have 50 existing programs that have requested some level of support. The office estimates distributing around $5,000 worth of equipment and supplies to programs with need. Each program is being evaluated separately and priority is being given to the most active programs and those with critical need. We are also looking to provide support for programs affected by Hurricane Sandy along with other programs that have incurred a unique tragedy.
As you are aware, the Foundation launched 10 Sticks for Kids test sites in conjunction with the PGA in 2012. These programs have received high evaluation results and we anticipate continued, favorable results. We believe that programs aligned with a PGA Professional and access to a facility is the foundation for a successful program. Two additional programs with the PGA will be launched in 2013, including a program with the PGA Championship Youth Clinic. This program is tied to the upcoming PGA Championship in Rochester, NY and could be the catalyst for future programs with the PGA.
After the successful Harley Davidson raffle at the Golf Industry Show in San Diego, the Fundraising Committee has begun planning for the 2014 GIS in Orlando. We will build on the lessons learned from the new format and look forward to another successful raffle. Additionally, the upcoming Summer Meeting will once again include an auction and raffle to raise funds for continued support of Foundation activities. Your support of these activities is greatly appreciated.
I look forward to seeing you in Monterey and wish you all the best this summer season.
Rick Lohman
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GCBAA FRIENDS OF THE FOUNDATION
Platinum Level (OVER $100,000)
GOLF COURSE BUILDERS ASSOCIATION OF AMERICA
(GCBAA)
Gold Level ($50,000 - $99,999)
THE TORO COMPANY AND FOUNDATION
UNITED STATES GOLF ASSOCIATION (USGA)
WADSWORTH GOLF CHARITIES FOUNDATION/
WADSWORTH GOLF CONSTRUCTION COMPANY
Silver Level ($10,000 - $49,999)
CATERPILLAR, INC.
D.H.R. CONSTRUCTION
HERITAGE LINKS
HYDREMA U.S. INC.
ISCO INDUSTRIES, LLC
JIM KIRCHDORFER MEMORIAL
JOHN DEERE LANDSCAPES
LANDSCAPES UNLIMITED, LLC
Bronze Level ($1,000 - $9,999)
AUDUBON INTERNATIONAL
COURSE CRAFTERS, LLC
DUININCK GOLF
DYE DESIGN INTERNATIONAL
EAGLE GOLF & LANDSCAPE PRODUCTS
FAIRMOUNT MINERALS FOUNDATION
FEDEX SERVICES
FINISH LINE YOUTH FOUNDATION
FORWARD MANAGEMENT GROUP
FRONTIER GOLF
GENESIS GOLF BUILDERS, INC.
GOLF COURSE CONSTRUCTION, INC.
GOLF COURSE INDUSTRY MAGAZINE
GOLF CREATIONS
GOLF WORKS, INC.
KEEPERS OF THE GREEN
KINDER PORTER SCOTT FAMILY FOUNDATION
LASCO FITTINGS
LEPANTO GOLF CONSTRUCITON, INC.
LIQUID FENCE COMPANY
MCDONALD & SONS, INC.
MID-AMERICA GOLF AND LANDSCAPE, INC.
POINTENORTH INSURANCE
PRINCE
PROJECT EVERGREEN
RAINMAKER GOLF DEVELOPMENT, INC.
RYANGOLF CORPORATION
SAM FERRO
SEASIDE GOLF DEVELOPMENT
SMITH TURF & IRRIGATION
SUNBELT RENTALS
TERRY & KAREN GWINN
THE TURF COMPANY
THOMAS TURF SERVICES, INC.
TOMMY SASSER
TOTAL GOLF CONSTRUCTION, INC.
TOTAL TURF SERVICES, INC.
UNITED GOLF, LLC
GCBAA Foundation Auction & Raffle Quickly Approaching
Excitement is building for the upcoming Foundation auction and raffle at this year’s Summer Meeting. Proceeds from these events will be directed to the GCBAA Foundation, which not only supports the Sticks for Kids Program, but also provides college scholarships. Last year, the GCBAA Foundation’s Sticks for Kids program was held in 315 communities in all 50 states, educating 44,160 youth. Funding for these two programs is a result of the generous donations from GCBAA members. In order to maintain and continue to grow these programs, we must continue to provide the funding support.
The auction will follow the Awards Dinner on Wednesday, July 24. The event will include a live auction as well as a silent wine auction. We encourage those attending to bring a bottle of wine they would like to donate; you may also choose to have GCBAA purchase a bottle on your behalf, and it will be displayed along with the appropriate recognition. The wine donation form is available on our website at www.gcbaa.org. Look for the raffle to be held on Thursday, July 25 after the conclusion of golf at Bayonet & Black Horse.
We are currently working on collecting a variety of items, some of which have been past favorites as well as a few new additions. The Foundation has greatly benefited from the auction and raffle in the past, and we are hopeful this year will be just as successful.
For a list of items, visit the Summer Auction page at www.gcbaa.com
LEFT TO RIGHT, STAN KINSEY, DENNIS HAKEMAN, TOM SHAPLAND, & BRAD KINSEY ENJOYING ONE OF THE UNLIMITED ROUNDS OF GOLF INCLUDED IN THE BANDON DUNES GOLF PACKAGE PURCHASED BY THE GROUP DURING THE 2012 SUMMER MEETING. THE TRIP IS AVAILABLE ONCE AGAIN THIS YEAR.
HUMAN RESOURCES
Using Criminal Background Checks in Hiring: The Facts
The question is often asked whether background checks are required of employers in screening applicants. The short answer: no. There is nothing in state or federal law requiring criminal background checks for most private employers. However, several state and federal laws affect how an employer may utilize criminal background checks in making hiring decisions.
OFCCP and EEOC
The Office of Federal Contract Compliance Programs (“OFCCP”) recently released Directive 306, dealing with criminal background checks used by federal contractors and subcontractors. Directive 306 encourages employers who contract with the government to refrain from using criminal background checks for fear that background checks either directly or indirectly discriminate against applicants on the basis of their race, national origin, sex, and other “protected classes.”
The Equal Employment Opportunity Commission (“EEOC”) has taken a similar approach. The EEOC, like the OFCCP, argues that using criminal convictions as a barrier to employment can disparately impact groups like blacks and Latinos. The EEOC and OFCCP base their position on several social science studies about criminal convictions, along with court cases which have held that outright employment bars based on criminal conviction can discriminate against such protected classes (who are “disproportionately” convicted compared to other groups).
Both the EEOC and various courts have recognized that in many circumstances, criminal background checks are related to the position being filled. Thus, an employer may use criminal background checks to make employment decisions when those decisions are “related to the position to be filled” and “consistent with business necessity.” In a 1975 case (Green v. Missouri Pacific Railroad) the Eighth Circuit established
the following 3-factor test for determining whether employment exclusions based on criminal convictions are “consistent with business necessity”:
The nature and gravity of the offense or conduct;
The time that has passed since the offense or conduct and/or completion of the sentence;
The nature of the job held or sought.
The more evidence an employer has that the crime committed affects the position sought, the greater the likelihood that the employment decision is not discriminatory.
Proposed Policy And Application Wording
You should consult with your legal counsel to determine the best way to avoid a lawsuit or an investigation into alleged discrimination. Almost all employers are covered
BY JACK L. SHULTZ AND ROBERT B. TRUHE, HARDING & SHULTZ, P.C., L.L.O.
An employer may use criminal background checks to make employment decisions when those decisions are “related to the position to be filled” and “consistent with business necessity.”
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by at least two, if not three enforcement agencies including: federal EEOC, state Equal Opportunity Commissions, or local Municipal Commissions. Any of those agencies could conduct an investigation into potential discrimination of any kind, including discrimination which may allegedly result from using criminal convictions. Some states have statutes that prohibit employers from asking and applicants from disclosing any sealed court record. This allows the applicant to respond as though the offense never occurred. Consider the following wording for your employment applications:
A. Have you ever been convicted of a felony or misdemeanor? o No o Yes If yes, please explain on a separate piece of paper and include it with your application.
B. Prior conviction does not preclude you from consideration for employment. The nature of the crime, the time elapsed since the crime, and the nature of the employment sought will be considered.
C. You are not obligated to disclose any records which have been sealed, and [Employer]is not asking you to disclose the contents or details of any sealed records.
Conclusion
Not only is the threat of litigation in criminal background check cases real, it has been occurring for decades. Additionally, the EEOC or any similar entity has the authority to launch an investigation against an employer based solely on a complaint filed by a rejected applicant or former employee. Employers may use criminal background checks so long as they satisfy the Green test outlined above. However, this new wave of more conservative guidance from the OFCCP and the EEOC is a great reason for all employers to revisit their policies and application forms on the topic of criminal background checks.
Editor’s Note: This article is not intended to provide legal advice to our readers. Rather, this article is intended to alert our readers to new and developing issues and to provide some common sense answers to complex legal questions. Readers are urged to consult their own legal counsel or the author of this article if the reader wishes to obtain a specific legal opinion regarding how these legal standards may apply to their particular circumstances. The authors of this article, Jack L. Shultz and Robert B. Truhe, can be contacted at 402/434-3000, or at Harding & Shultz, P.C., L.L.O., P.O. Box 82028, Lincoln, NE 68501-2028, [email protected] or [email protected].
FUTURE MAJOR GOLF EVENTS
U.S. Open2014 – Pinehurst #2Village of Pinehurst, NC – June 12-15
2015 – Chambers BayUniversity Place, WA – June 18-21
2016 – Oakmont Country ClubOakmont, PA – June 13-19
2017 – Erin HillsErin, WI – June 12-18
2018 – Shinnecock Hills Golf ClubSouthampton, NY – June 14-17
PGA Championship2013 – Oak Hill Country ClubRochester, NY – August 8-11
2014 – Valhalla Golf ClubLouisville, KY – August 9-12
2015 – Whistling StraitsKohler, WI – August – TBA
2016 – Baltustrol Golf ClubSpringfield, NJ – August – TBA
2017 – Quail HollowCharlotte, NC – August – TBA
Ryder Cup2014 – Gleneagles Hotel & ResortScotland September – TBA
2016 – Hazeltine National Golf ClubChaska, MN – September – TBA
2018 – Europe TBA
2020 – Whistling StraitsKohler, WI – September – TBA
Masters2014 – Augusta National Golf ClubAugusta, GA – April 7-13
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DEVELOPER’S GUIDE
The U.S. Housing ReboundThe growing recovery of the U.S. housing market is good news for golf course builders and developers. The upsurge will be unsteady economically, inconsistent chronologically and uneven geographically. What indicators should golf course builders watch, and how should these indicators be interpreted?
First, bear in mind that the U.S. housing industry – like the overall economy – will continue to show volatility which requires alertness. Golf course builders should monitor the housing industry for patterns and trends because these factors influence where and what types of future projects may be in early planning stages.
Watch building permits.
Look to building permits if you wish to gauge the strength of the growing trend in single-family housing. Through May 2013 projected housing starts were forecast to a seasonally adjusted annual rate of 1,017,000 which was up 35.8 % above the April 2012 estimate. Homebuilders expect to build substantially more homes, according to this data from the U.S. Census Bureau/Department of Commerce announcement.
If you need validation, look at housing starts, which indicate that builders are actually building houses at a seasonally adjusted annual rate of 853,000 through April 2013. Housing starts follow building permits, which explains the lag in statistical categories.
Three important factors to note:• Where are the new home permits being pulled?
The concentration of new homes is within the traditionally fertile markets of Arizona, California and Florida. Remember when people told you that those markets would ‘never recover’? Pay attention to your sources.
• What is the price point for home types being permitted? Golf course development favors up-market residential development and active adult market segments. Through May, 39% of all new homes purchased in the U.S. were purchased by buyers above the age of 50 years, according to John Burns Real Estate Consulting (“John Burns”).
• How do these facts align with golf participation rates? National Golf Foundation (“NGF”) has long advised that golf participation increases with age. In fact, the annual volume of rounds played continues
strong past the age 70+ age cohort. Thank goodness for those Baby Boomers.
Monitor builder confidence.
The National Association of Homebuilders (“NAHB”) is a fountain of information for golf course builders to reference. In its May 2013 NAHB/Wells Fargo Housing Market Index surged upward as a reflection of the customer-facing knowledge within the builder community for current sales conditions, sales expectations and new-buyer traffic.
NAHB Chair, Rick Judson, a Charlotte-based builder observed, “Builders are noting an increased sense of urgency among potential buyers as result of thinning inventories of homes for sale, continuing affordable mortgage rates and strengthening local economies.”
Builder confidence is typically viewed as an early indicator and not as a market-maker. Lags in supply-chain and re-staffing of many homebuilding companies render new construction inconsistent. The significance of increased buyer interest is an important indicator for golf course builders.
Watch the leading market areas.
Arizona, California and Florida are indicators of market recovery. Certain locations within each state are experiencing supply shortages for new single-family homes already. Surprised? Bear in mind that these markets, which were hit hardest by the housing collapse, experienced extremely high foreclosure activity which served to recalibrate local markets to (a) prices for which lenders would offer financing and (b) prices which new buyers – chastened by the housing bubble – could afford. And, relatively few new housing permits were pulled for almost four years.
John Burns, the California-based real estate market guru, observed several important market facts pertaining to California:
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• Resale home values are up 11% over prior year, according to its proprietary Burns Home Value Index.
• Months of supply was 2.5 in May, down from 3.5 months in 2012. Note that a six-month supply profile is considered ‘balance’ by the industry category.
• Single-family permits in California are up 41% year over year and are only 33% of historical averages.
• California foreclosure notices are at the lowest levels since 2005 and down 68% from prior year. Foreclosure notices nationwide are down 28%.
Only Phoenix and Las Vegas have shown price increases greater than the California market leaders of Sacramento and San Jose, where home prices have increased 15% year over year. The national average of home price increases is 5.2% in 2013.
Beware of market limitations.
The market will be volatile. The greatest destabilizing influences will be global events, local-market economic trends and the capability of builders to maintain pace with demand. There is greater demand through the first half of 2013 than there is supply in the hottest markets.
Three factors that will slow – or regulate – market energy are:
• Home mortgage rates are near record lows. Rates will increase with increased demand and consumer confidence.
• Investor-driven markets will ebb and flow as real estate speculators who rushed into distressed markets sell through their recovering inventories. The result is unmanaged supply as investors release resales alongside new home growth. Slowly the market in each locale will find its stability in most cases.
• Job growth is a critical and inconsistent factor in its impact on housing. With a relatively flat 7.5% unemployment rate, new jobs signal favorable conditions for consumer and homebuilder confidence.
‘Hot’ markets are likely to source new golf course construction because developers and builders targeting the over-50 segments understand that golf is a signal of lifestyle for these market audiences. Because the golf course development economy will recover slowly, golf course builders must monitor key indicators within the housing sector in order to be prepared for new work.
Henry DeLozier is a Principal in the international accounting firm known as Global Golf Advisors (www.globalgolfadvisors.com). With offices in Dublin (Ireland), Toronto (Canada) and Phoenix (USA), GGA specializes in strategic and feasibility planning and financial engineering for private clubs and golf-related businesses. GGA serves over 2,000 clients across the globe.
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2014 MERCHANDISE SHOW
USGA Industry Meeting Notes
New GCBAA Mobile Web App Now Accessible to MembersWe are submitting this at press time and although we
do not yet know the U.S. Open Champion, we can tell you about the industry allied meeting hosted by USGA CEO Mike Davis and President Glen Nader. The purpose of the meeting was to begin a collective discussion amongst the North American golf leaders on the various issues affecting golf.
Specifically making the agenda was the discussion of ‘pace of play’ along with water issues. Pace of play affects the game on a number of levels and can be difficult to address unless divided into different categories. One angle to the issue is the public’s perception of the amount of time needed to complete an 18 hole round of golf. Regardless of a course offering proper instructions, marshaling, fore caddies, and forward tees, the fact remains that until the perception of a round of golf taking a half day is shown in a beneficial manner, the game will continue to decline in total rounds played. Many refer to this dynamic as length of play over pace of play. Furthermore, those who are committed to playing do not like having to wait for forward groups taking their time to clear the landing area or green holding up their rhythm. The industry recognizes the issue is affecting the game. In case you missed them, the USGA launched several campaigns to help educate the players and facilities and begin addressing pace of play issues.
Also discussed was a summary presentation on how water is affecting the game. Comparable to pace of play, the water discussion is such a broad topic that several approaches are needed to address the issues. With the unlimited resources that are available to the industry through the technology of irrigation products, efficient designs, and agronomics advancements to turf grasses, the perception of golf being a negative consumptive user of water needs to be changed. While there is not a single answer, there is also not any one group that is going to be able to address these issues without collaborative support. A key take away from the meeting is the opportunity to have all organizations involved working together. Stay tuned for specific requests by the office seeking your support and resources as we all work together to better the game.
In addition to finding the latest contact information for golf course builders and suppliers through the printed directory, members can now view that very same information via the association’s newly launched, mobile-friendly website. We are excited to announce the release of this up-to-the-minute industry tool as a valuable benefit to our membership. This mobile-friendly site now allows users to get the information they need delivered in real time to their mobile device.
The site, at m.gcbaa.org, is free to browse from any mobile device and allows users the opportunity to view up-to-date member information in addition to other GCBAA resources, including:
• Company data
• Company projects and awards
• Member advertisements
• Upcoming events
• Online event registration
Don’t wait…check out m.gcbaa.org for the most current contact information on fellow members and GCBAA happenings!
BY JUSTIN APEL
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727 “O” StrEEt, L InCOLn, nE 68508 • 402.476.4444 • FAx 402.476.4489WWW.GCBAA.OrG
At the job site or in your office…WE ARE YOUR SOURCE, OF COURSE!
Members of the Golf Course Builders Association of America…• Are dedicated to the profession of golf construction and renovation• Have the skills and resources necessary to complete projects from design through
grow-in and maintenance of the golf course• Represent the leading suppliers and consultants around the globe• Support the game of golf and the golf industry• Foster benevolence by providing youth the education and use of golf clubs to learn
and play the game through the GCBAA Foundation’s Sticks for Kids Program
For over 40 years, the Golf Course Builders Association of America has been providing golf developmentwith the best-built courses in America. When you choose a GCBAA member, you choose unmatchedexperience, expertise and a proven track record of industry satisfaction and approval.
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W W W . G C B A A . O R G • 4 0 2 . 4 7 6 . 4 4 4 4
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China Golf ShowThe 2013 China Golf Show/PGA Merchandise Show – China was held March 22 – 24, 2013 in Beijing at the China National Convention Center.
With nearly 20,000 attendees, up 35% from 2012, the show hosted a 367% (367%, not a typo) increase in TAP (Targeted Attendee Program) buyers. The show hosts more than 450 brands on the tradeshow floor and includes educational sessions on golf course construction and maintenance techniques along with training programs geared towards instruction, coaching, merchandising and course operations.
Before the opening of the China Golf Show, American show partners and leaders in the golf industry shared successes and resources available in the China golf market with the United States Ambassador Gary Locke and staff at the U.S. Embassy in Beijing, China. The U.S. Department of Commerce offers a number of tools for American businesses who are interested in entering foreign markets and those programs were discussed with some of the end users who joined in the discussion.
Specifically addressed were resources available to many of the represented members of the various associations doing business in China and attendees of the three day show held March 22 – 24. These services can help American businesses enter a market with tools to assist in matching American business with Chinese organizations and business to ease the entry into new an unknown market.
The group shared various success stories of the U.S. Golf Industry including golf ’s economic contribution of $68.8 billion and the nearly two million jobs golf sustains. Golf ’s charitable impact is larger than all other sports combined generating $3.9 billion. Golf courses can make for a responsible use of green space, providing wildlife habitat, a filter for runoff, and a cooling effect on developed areas. The discussion of the group was the importance to share the collective message of how beneficial golf is to any country.
Representatives included Vice-President Rick Robbins, American Society of Golf Course Architects; President Patrick Finlin, CEO Rhett Evans, and Director of International Strategies Eric Boedeker, Golf Course Superintendents Association of America; President Kurt Huseman, Executive Director Justin Apel, and International Chairman John Holmes, Golf Course
Builders Association of America; Alex Goodman Reed Expo; and Director of Education Dawes Marlatt, and Directors of Business Development Kevin Carter and Dan Baker, Professional Golfers Association of America.
The group then joined a number of U.S. businesses at an opening reception held near the Embassy. Numerous members of the GCBAA were in attendance at this networking event. The evening ended with the GCBAA and our members hosting a pizza party at a local hangout of many Americans living near the Embassy. Special thanks to GCBAA members LASCO Fittings, LEEMCO, Inc., Flagstick Golf Course Management Company, Paige Electric, Hunter Golf, Watertronics, Rain Bird, Green Dynasty, Project Control International, Landscapes Unlimited, and CMF Distribution for hosting the group.
GCBAA President Kurt Huseman joined other golf leaders in the show’s opening ceremony Friday morning, March 22. Nat Wong, President of Reed Exhibitions Greater China, welcomed attendees and provided show information details. After the opening ceremony, GCBAA answered questions and provided association materials to show attendees. Throughout the show, an on-site education pavilion offered education seminars for attendees. Seminars were once again presented by the Golf Course Superintendents Association of America, the Golf Course Builders Association of America, and the American Society of Golf Course Architects. Having the leading international experts covering a wide range of topics including golf course management, construction and design, and allowing for attendees to enjoy the
GOLF INDUSTRY LEADERS CELEBRATING THE OPENING SESSION AT THE CHINA GOLF SHOW. PICTURED LEFT IS GCBAA PRESIDENT KURT HUSEMAN STANDING NEXT TO GCSAA PRESIDENT PATRICK FINLEN.
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benefit of face-to face time with top experts and get advice on better solutions to practical problems.
GCBAA members offered two sessions: Proper Construction Techniques for Building a Golf Course presented by GCBAA Certified Builder Member Jeff Mazzarelli, Landscapes Unlimited, and GCBAA International Member Xiaodong Jia, Forward Management Group. Also featured was a practical presentation on Your Irrigation System, Why Following Specifications is Important, provided by GCBAA Associate and International Member Kenne James, The Toro Company.
Post survey reports showed the content being provided to be in line and appropriate for the attendees interest in the subject matter along with the value they have found in the content. Attendees had given the presenters high approval in their level of expertise.
With seventeen GCBAA members and three Allied Associations exhibiting on the show floor, the GCBAA presence has branded the Association as being one of the leading resources for education and professionals to assist golf course construction and maintenance around the globe. We continue to add members and friends into the GCBAA network with our participation in these events and look forward to the continued relationships we have established in only a few years.
Contact GCBAA immediately if you plan to attend the Asia Golf Show December 1-3. The GCBAA will once again host a reception welcoming GCBAA members and friends. The headquarter hotel for GCBAA will be the Ritz Charlton Shenzhen located within walking distance of the Convention Center. The GCBAA has secured a discounted room rate and rooms are available on a first-come basis. Stay tuned to the GCBAA website for more information on the education, reception, and exhibition for the Asia Golf Show.
PHOTOS, FROM TOP TO BOTTOM:
GCBAA INTERNATIONAL CHARTER MEMBER XIAODONG JIA – FORWARD MANAGEMENT GROUP PRESENTING TO A FULL ROOM OF ATTENDEES DURING THE CHINA GOLF SHOW
KEENE JAMES, GCBAA ASSOCIATE CHARTER MEMBER – THE TORO COMPANY PRESENTING WHY FOLLOWING SPECIFICATIONS IS IMPORTANT
GCSAA ERIC BOEDEKER, REED EXPO ALEX GOODMAN, HUNTER INDUSTRIES JEFF BINE, AND JUSTIN APEL INSPECTING THE TRADESHOW SETUP PRIOR TO SHOW OPENING.
GCBAA CERTIFIED BUILDER & CHARTER MEMBER JEFF MAZZARELLI, LANDSCAPES UNLIMITED, LLC CO-INSTRUCTING PROPER CONSTRUCTION TECHNIQUES EDUCATION SESSION.
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ASGCA Meeting Recap
GCBAA Board of Directors ElectionIt is time once again to start thinking about volunteering and joining the GCBAA Board of Directors or one of the many committees to help the Association continue on its mission to better serve the golf industry and assist with the many initiatives happening around the globe. If you are interested or know of someone who would make a good candidate, contact a member of the Board of Directors or the GCBAA Office.
The Nomination Committee will be discussing with the Board of Directors the upcoming election at this year’s Summer Meeting. An important discussion item is the size of the board and the responsibilities of officers to best facilitate the Association in conducting its day to day operations, while allowing for a structure to efficiently manage officers’ and office staff time.
This Association continues to add value and benefits to the membership along with expanding its involvement in industry initiatives. With the expansion in the number of domestic and international shows GCBAA participates in, along with player development programs, government relation programs, and education presentations, the committee structure is more important now than ever before. Additionally, the association is diversifying the membership categories meeting the needs of the members. With all of the activities your association is involved with, we need volunteers to help provide guidance and are asking you to consider getting involved. Beginning in September, watch for the nomination forms for the Board of Directors. At anytime, visit the GCBAA website and view the committee structure and let us know if you would like to participate.
The Executive Board of the GCBAA joined members of the American Society of Golf Course Architects (ASGCA) at their Annual Spring Meeting, held at Reynolds Plantation in Georgia April 21-23. This was their 67th Meeting and featured networking, education, and plenty of professional development on local golf courses.
Those arriving early were able to hear from Stuart Cohen, Ph.D., with Environmental Turf Services, on the basic hydrologic factors affecting water sources and how designers and planners can utilize existing tools, models, and resources to investigate water availability prior to development. Continuing with the theme of water, ASGCA member Andy Staples provided a case study on a project where he detailed the challenge their firm conquered with a client developing in a region with water shortage. Ronny Duncan, Ph.D., with R. Duncan Eco Consulting, presented an in-depth report on how salt tolerant grasses still present a number of challenges. Finally, the group answered questions in an open panel discussion.
Sunday evening the group enjoyed networking during an outdoor opening reception. Monday morning, a variety of topics were covered including environmental programs available for golf facilities provided by Golf Environment Organization (GEO) and Audubon International. A history of Reynolds Plantation and design considerations were also presented in a panel discussion before some members departed to play The Oconee Course. Monday evening, the Donald Ross Reception and Dinner was held and honored long time ASGCA member, Rees Jones. GCBAA Executive Board Members gathered Tuesday morning for their annual Spring Executive Meeting.
ASGCA DONALD ROSS AWARD RECIPIENT REES JONES AND GCBAA FOUNDATION PRESIDENT RICK LOHMAN
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Rick Williamson Elected to GCBAA Board of Directors
The GCBAA Board of Directors is pleased to welcome the addition of Rick Williamson to the Board of Directors. Rick is employed with LASCO Fittings, an Associate Member, and has been active in the Association for many years. Rick will be completing the unexpired term of
past Board Member Kevin O’Donnell. Kevin’s resignation was received and approved by the Board in April after he accepted a new position with a non-GCBAA member. GCBAA bylaws require Board Members to have an active membership with the Association along with their affiliated organization. GCBAA bylaws prescribe the next candidate from the most recent election to be appointed to the Board to complete any unexpired term. We appreciate Kevin’s short service to the Board and his assistance with the Golf Committee and other volunteer duties to the Association.
Golf 20/20 Meeting
On May 6 the World Golf Hall of Fame hosted their annual Induction Ceremony at the World Golf Hall of Fame in St. Augustine, FL. This year’s inductees included Fred Couples, Colin Montgomerie, Willie Park, Jr., Ken Schofield, and Ken Venturi. This event is televised on The Golf Channel and video segments can be found on The Golf Channel website along with more information on inductees at www.worldgolfhalloffame.org.
The following day, nearly 100 industry leaders representing all segments of the golf industry, joined in a Golf 20/20 Executive Committee, Subcommittee, and invited guests meeting. Those attending included GCBAA Executive Director Justin Apel; Vice President of the GCBAA Board of Directors Dennis Wagner, Ewing Irrigation; President of the GCBAA Foundation Rick Lohman, The Toro Company; and GCBAA Member Jon Truttmann, Hunter Industries. Convened by Steve Mona, CEO of the World Golf Foundation and Michael Hughes, CEO of the National Golf Course Owners Association, the group met to review the current strategic plan that is under review along with secure in-kind commitments from the various groups participating. The five areas of focus included:• Get Golf Ready• Tee It Forward• PGA Junior League Golf• The First Tee• The First Tee National School Program
All of these programs are designed to grow player participation in the sport, from 25.7 million players in 2011 to 30 million by 2017. The main objective is to focus specifically on new and lapsed golfers. Other objectives are to increase the playing frequency of existing golfers, expand youth golf opportunities, and expand golf opportunities beyond traditional experiences.
The bottom line is that all industry leaders are focusing on more players playing golf, which institutes more business for all of us. The more people play golf, the more golf courses can generate revenue, the more courses will be built and renovated—and the better for everyone in our industry.
BY DENNIS WAGNER & JUSTIN APEL
2013 Summer MeetingJULY 23-25, 2013Monterey Plaza Hotel & Spa, Monterey, CA
2014 Winter Meeting FEBRUARY 3-6, 2014Peabody Hotel, Orlando, FL
2014 Summer MeetingAUGUST 5-7, 2014Louisville, KY
FUTURE GOLF INDUSTRY SHOW SITESFEBRUARY 5-6, 2014Orlando County Convention Center, Orlando, FL
FEBRUARY 25-26, 2015Henry B. Gonzalez Convention Center, San Antonio, TX
FEBRUARY 10-11, 2016San Diego Convention Center, San Diego, CA
FEBRUARY 8-9, 2017Orange County Convention Center, Orlando, FL
FEBRUARY 7-8, 2018Henry B. Gonzalez Convention Center, San Antonio, TX
GCBAA Meetings CALENDAR
A lot of farm land is devoted to raising food. Farmers supply us with corn, wheat, tomatoes, you name it. Here’s how a small field could rather inexpensively be used to “produce” golfers. A “golf farm” would be a welcoming environment for anyone to begin maturation at this game and do it at each individual’s own pace. No matter the period of time involved, the participants would enjoy mild exercise, fresh air and just being outdoors.
This site could be on limited acreage turned into a practice range for hitting golf balls and also playing rounds on a small course. Included could be one or more greens for short game development. The short course would be ideal for honing some of the essential skills for acceptable scoring.
There could be a green doubling for practice and as a putting course, or a putting course could be composed of separate holes. There might even be a green or greens for chipping, pitching and bunker shots located behind or to the side of the tee line of the range and sufficiently away from the course. Together these would be a field for effectively growing fresh and eager golfers.
The accompanying diagram illustrates one way this might be done. For minimizing the size of a golf field, the range and course could not be used at the same time because these share a common area. The multi-use of the range’s fairway and for the course would also reduce the amount of grassed area needed, thus saving on construction and maintenance including the water for irrigation and the total area required for such a facility.
The range should be long enough for the drives of even long hitters, in the neighborhood of 300 yards. The width of this fairway should be about 130 yards, ample to retain many somewhat off-line shots. Plus, it would be best for the range to have reasonably wide buffers of trees along both sides of its fairway.
To save on land, construction cost and annual maintenance this course would have relatively short holes, no greens and synthetic turf mats for its tees. During a round, players would hit only tee shots at targets, yet
scores could still be obtained. Those scores would allow individuals to observe their progress and participants of a similar skill level having the fun of competing with each other. Only hitting tee shots would allow everyone, even beginning players, to move around this course relatively quickly.
So how are scores obtained on this course with only tee shots hit? Players aim at the center pole of bulls-eye targets. Targets are mowed or marked on the range’s fairway. The easiest way to make and maintain targets is
ALLIED ASSOCIATIONS
ASGCA
A Field for Growing GolfersBILL AMICK, ASGCA FELLOW
CONTINUED ON PAGE 17
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The National Golf Course Owners Association (NGCOA) announced that Club Car and Pepsi have signed new multi-year agreements. Club Car will continue its industry-leading support of golf course owners and operators as the association’s exclusive Premier Partner, while PepsiCo has extended its role as the association’s Preferred Beverage Supplier.
Club Car, a brand of Ingersoll Rand, will continue to work with the association and its members on both the national and local levels to support educational programs and events, including the NGCOA Annual Conference and Golf Industry Show, the Multicourse Owners Leadership Retreat, numerous chapter events and other member activities. The new agreement extends the partnership that began in 2002 through 2017.
The Premier Partner designation affords Club Car category and product exclusivity for sponsorship activities related to fleet golf cars, utility vehicles, transportation and food-and-beverage vehicles, as well as vehicle software applications related to fleet management.
“Club Car’s commitment to the NGCOA and to our members for more than a decade has enabled the expansion of programs, services and benefits that have strengthened the association and provided tremendous value to our members,” said NGCOA CEO Mike Hughes. “We appreciate the support and value the relationship offers with one of golf ’s most respected companies.”
PepsiCo is a leading global food and beverage company with respected brands that are household names throughout the world. The new agreement continues the relationship that began in 2001 through 2018.
As part of the agreement, NGCOA members receive a $2 rebate per gallon on post-mix products, a $1.10 rebate per 24-count case of packaged Gatorade products and a $0.75 rebate per case on all other Pepsi brand bottle and can products purchased from their local bottler.
“Pepsi is a loyal and highly valued partner of the NGCOA and our membership,” said NGCOA CEO Mike Hughes. “Through its generous support, members operate their facilities more profitably and extend refreshment and hospitality to their members and guests.”
by mowing one or two rings and even a center circle at a lower height than the rest of the grass. The rings with a slightly lower cut are indicated on this diagram with a darker shade of green. Where on a target a golfer’s ball stops gives them their score.
A golf ball stopping in a ring closer to the pole or in the center circle receives a higher score than a ball in an outer ring. On this course high score wins. The playing sequence is that each player hits their tee shot from a tee mat, walks to that target to see which ring their ball stopped in, record their score, picks up their golf ball and goes on to the next tee.
For a PGA teaching pro this would allow for giving instruction to students on all aspects of golf and then those students being able to practice what they have learned; at a much lower cost to everyone involved than at a regular-sized golf course.
This type of so called golf farm facility could be a convenient and affordable use of land where people of any age could start at a recreational adventure lasting possibly the remainder of their life, enjoyed by families; for youngsters in planting a seed that could prosper throughout their lifetime, for couples who want to play together and by seniors in whatever kind of groups they prefer. It’d be where facility operators provide participants the chance to experience the fascination of hitting a ball with a club in a green scene. A real field of dreams for golf!
Bill Amick has designed all type of golf courses during the past 50 years. Bill can be contacted at [email protected], (386) 767-1449, or http://www.amickgca.com.
ASGCA NGCOA
NGCOA Announces New Agreements with Club Car and PepsiCo
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ALLIED ASSOCIATIONS
NGF
As the golf season begins for many around the country, now is the perfect time to consider how to grow the game in 2013. One of the largest, if not the largest, growth opportunities exists among those people who express an interest in playing golf, but have not yet started. This group represents potential or “latent” demand.
We might debate the size of latent demand, but its existence is certain. In a study conducted by the National Golf Foundation (NGF) in 2011, a segment of non-golfers over the age of six was asked, “How interested are you in playing golf now?” The results yielded about 25 million non-golfers who told us they were “very” (2.4%) or “somewhat” (7.4%) interested in playing golf NOW. If we add in those who said they were “a little” interested in playing that number jumps to 72 million!
Let’s look closer at the 25 million people who are ‘very’ or ‘somewhat’ interested in playing golf now. About half of this latent demand comprises people who have never played golf before. They are fresh, optimistic prospects who, if welcomed to the game properly, can become committed golfers on some level. More than a third have at least a little experience with the game, and the small remaining percentage of latent demand is from previous golfers who
Golf ’s Largest Opportunity – Latent Demand
The NGCOA welcomed two new members, Allison George and Tom Brooks, to its Board of Directors earlier this year. George and Brooks replace Dan Clark and Dick Schulz, who logged a combined 38 years of service on the board to the NGCOA.
George, the Wizard of Fun and General Manager at Toad Valley Golf Course in Pleasant Hill, IA, started working in the golf industry when she was two years old by helping her dad change the cups. As part of a family-owned operation, George has spent time doing everything from picking up the trash, mowing fairways and tees to running large scale events and bookkeeping as her family’s golf course turns 40 years old this year. Entering her 10th year on staff at Toad Valley, George and her enthusiasm to try new things knows no bounds, proven by her successful stint as the 2013 NGCOA Annual Conference Committee Chairperson.
Brooks, who owns Carson Valley Golf Course in Gardnerville, NV, assumed ownership of Carson Valley in 2001, after his parents bought the property in 1983. At Carson Valley, Brooks admits he’s “here to serve the local people” who are his “bread and butter,” but even tourists from nearby South Lake Tahoe know the place as good golf with a down-home feel. Brooks also serves on the chamber of commerce and is chair of the Visitor’s Authority Board.
Serving on the board since 1990, Clark is the owner of Willow Creek Golf Course in West Des Moines, Iowa, and previously served as president of the Iowa Golf Course Owner s Association. Schulz is the owner of The Oaks Course in Covington, Ga. and has served on the board since 1998.
NGCOA Welcomes New Board Members
NGCOA
CONTINUED ON PAGE 19
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NGF GCSAA
have left the game. These latter two groups of lapsed golfers probably had a negative experience that prevented them from playing again. However, they do want to get back on the course, and it is up to the industry to facilitate their re-entry into the game.
What is it about golf that attracts these non-golfers to the game? The things about golf that seem to drive non-golfer’s interest are the same things that current golfers like about the game. (See graph below) This is great because golf can deliver against these expectations.
If we know that golf can deliver on their expectations, what’s stopping these folks from playing? The perennial objections of time and money are cited most frequently as a barrier to starting. Those who have never played are more concerned about the cost than the time. If we overcome the cost/time objections, the other reasons that top the list are:
• Not really sure how to get started
• Nothing – just haven’t gotten around to it
• No one to play with
• Nobody has suggested it or invited me
The good news is that the issues that are preventing this group from playing golf can be addressed with instruction and encouragement. The better news? That’s what these latent golfers want! About 85% of them were ‘very’ or ‘somewhat’ interested in an affordable, local, beginning golf program.
It’s been a busy quarter for Golf Course Superintendents Association of America (GCSAA) and its members. Here is a rundown of news and activities that might be of interest to you:
GCSAA TV hits 500,000 videos viewedSince its launch in February 2009, GCSAA TV has been a hit with the golf course industry. Recently, GCSAA TV registered its 500,000 video watched. Those viewers have come from 140 different countries. If you have not watched a GCSAA TV video, visit the www.gcsaa.tv to view a variety of educational, informative, product-focused and entertaining productions.
Golf Course Management magazine– the authoritative sourceThe staff from GCSAA’s Golf Course Management magazine earned 11 national awards from the Turf & Ornamental Communicators Association, the most of any single title in the turf industry. Long regarded as the top publication in the golf course industry, the digital edition and archive can be found online at www.gcsaa.org
Rounds4Research supports turf studyGCSAA’s philanthropic organization, the Environmental Institute for Golf, recently conducted the first of two, week-long auctions known as Rounds4Research. More than 650 golf facilities in 25 states were represented in the online auction that also featured a variety of travel packages. The second auction will run August 1 – 11. To preview the courses and travel packages, and to bid on them, visit www.Rounds4Research.com. Funds from the auction will go to GCSAA affiliated chapters and participating turfgrass organizations to fund research-based activities.
Turfweekly debutsIf you are turf or golf industry professional, then you want to be receiving GCSAA’s new weekly electronic newsletter Turfweekly. The publication is delivered to your email inbox on Thursdays, featuring news updates, research activities, professional development opportunities, features on sustainability, upcoming webcasts and content from various social media sources. The publication is a quick read and an easy way to keep abreast of all the happenings in golf and turf.
GCSAA News & Notes
CONTINUED ON PAGE 20
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GCSAA
Visit www.gcsaa.org to sign up.
No time to be anti-socialGCSAA offers plenty of opportunities for golf course industry representatives to participate in social media activities. If you are a GCSAA member, the online forums accessible through the GCSAA website offer the opportunity to engage in discussions on a variety of topics. GCM magazine is the industry leading publication, but you don’t have to wait a month to read the reporting by a top-notch staff. The GCM blog offers daily updates, as do the association’s Facebook page and Twitter feed. Even GCSAA TV offers a feature to offer comment. Social media properties also exist for the GCSAA Education Conference, Golf Industry Show and the Environmental Institute for Golf – GCSAA’s philanthropic arm.
Education and Golf Industry Show to OrlandoThe GCSAA Education Conference and Golf Industry Show, after back-to-back venues on the west coast, returns to the familiar location of Orlando, Feb. 3-6. The education conference will be Monday and Tuesday, while the trade show will be Wednesday and Thursday – although there will be education on the dates of the show on the trade show floor. It is important to note that there will be no events on Friday, a change from previous years. There will be a closing event on Thursday night, offering an experience attendees will not want to miss. Visit the GCSAA website regularly for updated information on speakers, education, exhibitors and new products.
Pick up the paceThe key to strengthening the golf industry is to increase participation. Surveys have pointed out several areas where participation might be challenged, with one of the leading causes being poor pace of play. Respondents say golf takes too long and on top of that can be frustrating with the waiting that goes on while playing. GCSAA is partnering with the USGA, LPGA, and PGA of America to implement a pace of play program that will address the issue by educating golfers and those at facilities as well. Visit the USGA website www.usga.org for more information.
If you have a question about GCSAA or would like to join, please call 800-472-7878, ext. 4430.
2014 Golf Industry Show & Winter MeetingStart making plans to attend the 2014 Golf Industry Show in Orlando, FL, scheduled for February 3–7. The education offerings once again create a must attend event allowing GCBAA members an opportunity to receive continuing education and stay informed on the latest trends and technologies available in the industry.
With tradeshow hours scheduled for Wednesday and Thursday at the Orange County Convention Center, education will be held Tuesday, prior to the tradeshow and conclude Thursday and Friday. Additional details can be found at www.golfindustryshow.com.
GCBAA events will be held on Tuesday, February 4, starting with our General Membership Meeting. The evening format has changed slightly to allow for an additional hour of networking at the Opening Reception and will no longer end with the formal Don A. Rossi Awards Dinner, subsequent to the Reception. The award presentation will now be featured at the General Membership Meeting earlier in the day. All events will be held at the Peabody, which is the GCBAA headquarter hotel.
Registration material and tickets for the annual Harley Davidson raffle will be available this fall.
ALLIED ASSOCIATIONS
NEW MEMBERS
INTERNATIONAL MEMBERGolf & Turf Management S.L.Paseo de las Delicias 1Centro de Negocios CristinaSeville 41001 SpainPhone: +34955511070Contact: Jorge [email protected] Website: www.gtmgolf.es Construction and maintenance of golf courses and sports facilities.
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WE ARE GOLF returns to Washington D.C. for National Golf Day, April 16, 2013Members of the Golf Course Builders Association of America (GCBAA) once again joined many golf industry organizations at the sixth annual National Golf Day in Washington D.C. on April 16, 2013.
Some of the participants included The PGA of America, World Golf Foundation, Club Managers Association of America, Golf Course Superintendents Association of America, National Golf Course Owners Association, American Society of Golf Course Architects, PGA Tour, and the United States Golf Association. Collectively the groups listed above along with many others represent the WE ARE GOLF COALITION.
GCBAA delegates included GCBAA Vice-President Dennis Wagner (Ewing Irrigation), GCBAA Foundation President Rick Lohman (The Toro Company), GCBAA Executive Director Justin Apel, GCBAA Board Members Stephanie Zimmerman (ADS/Hancor) and Ed Eichmann (HARCO Fittings), along with GCBAA Member Bill Brown (The Toro Company).
National Golf Day is an opportunity for the golf industry to reach out to members of Congress in a coordinated and effective manner. Groups shared the common message on how golf has a positive human, economic, environmental, and health and wellness impact. Golf is a $68.8 billion dollar per year industry and generates nearly $4 billion for charity. WE ARE GOLF utilized storytellers throughout the day to discuss how golf has positively affected their business and families. With your help in coordination with a national campaign using social media, National Golf Day reached an estimated 224,456,000 individuals through Facebook and Twitter feeds along with stories in national media outlets
including Bloomberg Businessweek, Detroit Free Press, ESPN Radio, Fox Business News, The Golf Channel, and the Washington Examiner. Many members of GCBAA submitted Environmental Case Studies that are featured on the wearegolf.org website under the Advocacy Issues Tab/Environment.
GCBAA members began the day by meeting for a group photo on the steps of our National Capitol. Members then joined other Allied Association leaders for strategic discussions with delegates. Dennis Wagner met
GCSAA members from Florida for a meeting with Senator Bill Nelson, while Rick Lohman and Bill Brown joined GCSAA members to meet with Representative Rick Paulsen from (MN). Stephanie Zimmerman, Ed Eichmann and Justin Apel met with a staffer from Senator Mike Johanns’ office (NE). Additional staff
meetings included Representative Steve Strivers (OH), Representative Jeff Fortenberry (NE), Representative Dutch Ruppersberger (MD), Representative Ed Pastor (AZ), and Ed Eichmann joining NGCOA representatives with Representative Robert Goodlatte (VA).
“2013 marks the sixth year of National Golf Day,” notes GCBAA Executive Director Justin Apel. “GCBAA is proud to participate in this event to support WE ARE GOLF’s message to our nation’s leaders. Many delegates are repeating our message showing progress and added awareness of the benefits of the golf industry.”
BaCk ROw: JUSTIN APEL & ED EICHMANN FROnT ROw: STEPHANIE ZIMMERMAN, DENNIS WAGNER, RICK LOHMAN, AND BILL BROWN
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FEATURED CERTIFIED BUILDER MEMBER
Medalist Golf
With fifty years of combined experience, our company leaders strive to be the preeminent builder in the golf construction industry. As a Certified Builder and Charter member of the GCBAA we recognize that the development of a top quality course involves careful planning, hands-on management and continuous technical support. We have established our reputation with our dedication to excellence and understanding the importance of building partnerships with the Architect and Client.
In pursuit of excellence in golf course construction we have been honored with awards from top golf publications 15 times including:
Saucon Valley Country ClubBethlehem, PA2011 Renovation of the YearGolf Inc. Magazine
Greensboro Country ClubGreensboro, NC2010 Renovation of the YearGolf Magazine
Charlotte Country ClubCharlotte, NC2009 Best New RemodelGolf Digest Magazine
Sea Island ResortSt. Simon’s Island, GA2007 #1 Best Golf Resort in North AmericaGolf Digest Magazine
MGI has built or renovated four of their five courses.
Our people are our greatest resource. Over the years we
have assembled a team that works together by utilizing
their experience, communication, technology, and skill to achieve the goals of our clients.
We are currently working with some of the most prestigious clubs in America including Philadelphia Cricket Club and Quail Hollow Golf Club. Our repeat clients list includes many of the most revered golf clubs in the country including East Lake Golf Club, Sea Island Club, and Reynolds Plantation.
Medalist Golf, Inc., established in 1996, specializes in new construction as well as complete or partial renovations
HOLE #1 AT SAGE VALLEY GOLF CLUB, GRANITEVILLE, SC. DESIGNED BY FAZIO GOLF COURSE DESIGNERS AND BUILT IN 2000. IN 2006 GOLF DIGEST RANKED IT #78 ON “AMERICA’S 100 GREATEST GOLF COURSES.”
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MOVERS & SHAPERS
Charlotte, N.C. (June 3, 2013) – Last month, Tennessee government officials unveiled an entire fleet of all-electric golf course maintenance equipment at the Bear Trace at Harrison Bay, a state-operated golf course in Chattanooga. The equipment includes seven Jacobsen ECLIPSE® 322 all-electric riding greens mowers. Jacobsen is a Textron (NYSE: TXT) Company.
Using funds provided by the Clean Tennessee Energy Grant program, the Bear Trace at Harrison Bay replaced gasoline-powered golf course equipment with battery powered options including greens mowers, bunker rakes, greens rollers and utility vehicles.
According to Tennessee government officials, the new equipment will provide an estimated 300 percent decrease in annual operation expenses and a 30 percent reduction in carbon dioxide (CO2) emissions. Coupled with the overall economic and environmental benefits, the electric equipment is virtually silent when it operates, minimizing noise that could disturb both golfers and wildlife. Additionally, the machines have no hydraulic fluid or engine oil to maintain, reducing potential impacts to vegetation and ground water, while also reducing labor costs.
For the Bear Trace, the new fleet of electric equipment is the latest in a long history of environmental initiatives including water quality and conservation, wildlife and habitat management, and reduction in chemical usage. The course was recognized with the Environmental Leaders in Golf Award from the GCSAA for the past four consecutive years and is the nation’s top-ranked golf course of 756 by Audubon International.
A driving force behind the Bear Trace’s environmental leadership is Superintendent Paul L. Carter, CGCS, winner of TurfNet’s 2011 Superintendent of the Year award. Carter and his team have made a number of environmental improvements on the course, including the installation of 45 nesting houses, creating a large plant bed of over 218 native plants, and the renovation of the course’s chemical storage facility.
“In addition to the many environmental benefits, the Jacobsen ECLIPSE mowers have also allowed us to provide a quality-of-cut that we haven’t been able to produce before,” said Carter. “The machines’ programmable frequency-of-clip gives us the flexibility to change the amount of grass removed from the green quickly without having to change gears, sprockets or fittings. Saving the additional time and wear and tear on the greens and surrounds is another added benefit that is very important to our operation.”
Carter and his team are using three of the ECLIPSE mowers to maintain greens and four to mow tees and surrounds.
Jacobsen President David Withers was on-hand for the equipment unveiling and met with Tennessee officials about their environmental initiatives.
“The environmental initiatives the State of Tennessee is executing at the Bear Trace have benefits that reach far beyond the golf course,” said Withers. “Not only will all-electric equipment like our ECLIPSE mowers save natural resources and provide a better experience for golfers, the resources saved will allow the course to invest in new and innovative projects.”
For further information please contact:Adam C. Slick, Public Relations and Communications Manager, Jacobsen11108 Quality Drive, Charlotte, NC 28273Tel: 704.504.4867 Email: [email protected]
GCBAA Associate Member Helps Tennessee Golf Course Go Completely Electric
GCBAA Charter Member Ewing Irrigation is now offering a quarterly electronic Ewing Links Report provided by the Ewing Golf Team. To subscribe to the Ewing Links Report, contact [email protected].
Ewing Links Report
Check out the Toolkit for GolfCourse Owners which providesguidance to operators seekingways to make their golf coursesand facilities more accessibleto golfers with disabilities.
FOR MORE INFORMATION
National Alliance for Accessible Golf
We’ve seen them first-hand. The benefits of golf are endless.This lifelong game provides golfers with the ability to social-
ize, while working out their mental and physical muscles.These benefits are exponential for individuals with disabili-
ties. That is why the National Alliance for Accessible Golfseeks to bring more people with disabilities into the game
through inclusive learning and playing opportunities.
Working together to increase participation ofpeople with disabilities in the game of golf.
AWARENESS TRAINING FUNDING
www.accessgolf.org
www.twitter.com/accessgolf
www.facebook.com/accessgolf
24
Check out the Toolkit for GolfCourse Owners which providesguidance to operators seekingways to make their golf coursesand facilities more accessibleto golfers with disabilities.
FOR MORE INFORMATION
National Alliance for Accessible Golf
We’ve seen them first-hand. The benefits of golf are endless.This lifelong game provides golfers with the ability to social-
ize, while working out their mental and physical muscles.These benefits are exponential for individuals with disabili-
ties. That is why the National Alliance for Accessible Golfseeks to bring more people with disabilities into the game
through inclusive learning and playing opportunities.
Working together to increase participation ofpeople with disabilities in the game of golf.
AWARENESS TRAINING FUNDING
www.accessgolf.org
www.twitter.com/accessgolf
www.facebook.com/accessgolf
25
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