Early Grade Reading:An Initiative to Transform our

Community

United Way of Greater Kingsport Initiative Update: February 19, 2014

Current Initiative Status • Establishment of 5-tiered structure

• Strategy Leadership Team - Monthly Collaboration• Share information• Support ongoing projects• Identify gaps/priorities

United Way of Greater Kingsport

Early Grade ReadingA Greater Kingsport Community Initiative

Supported by the United Way of Greater Kingsport Helping Children and Youth Succeed Vision Council

Community Vision: 100% of children Proficient or Advanced in Third Grade Reading by 2018

Last Revised 03/18/13 UWGK

Steering Team

Strategy Leadership

In –School Excellence

KCS Sullivan County

After School and Summer Care

Excellence

KCS Sullivan County

Parent/Caregiver Engagement

KCS Sullivan County

Community Support

Libraries

First Book/Imagination

Library

Churches

Civic Clubs

Company Engagement

Networks

Members At Large

C&Y Vision Council

Marketing and Communication

Dr. Jubal Yennie, Dr. Lyle Ailshie, Terry Cunningham, Paul Montgomery, Danelle Glasscock

Chair: Andy True, KCSVice Chair: Angela Harris, SCS

Lisa Beilharz Lora Barnett VacantBetsy Cooper

SuzanneMinga

Emily Helphinstine

Tanya Foreman

UW Communications Team, Lisa Adams, Diana Meredith

Initiative Progress

United Way of Greater Kingsport

Year KCS SCSKCS/SCS

Avg

KCS/SCS Weighted

Avg TN

2011 51.3 44.2 47.8 46.7 43.0

2012 54.2 47.4 50.8 49.8 45.9

2013 58.9 48.8 53.9 52.3 48.8

Initiative Areas of Strength• Formalization of initiative structure

• Creation of training modules (online video) and materials

• Establishment of pilot schools• Development of pilot school

activities• Volunteer recruitment

United Way of Greater Kingsport

Initiative Area: In-School Excellence• Successes/Accomplishments

• Establishment of project pilot schools• Volunteer Reader pilot

• Focus Areas• Increased integration with initiative teams• Increased alignment with Initiatives Director• Expansion beyond pilot schools• Long-range planning

• Needs• Address resource allocation• Analyze volunteer reader pilot

United Way of Greater Kingsport

Initiative Area: After School/Summer Care Excellence• Successes/Accomplishments

• Summer book program celebrations

• Focus Areas• Integration of agencies in UWR• Development of continued

summer reading programs• Needs

• Clarification of expectations• ID reading program in agency

organizations• Increased integration with other

teams

United Way of Greater Kingsport

Initiative Area: Parent/Caregiver Engagement

• Successes/Accomplishments• Parent Literacy Kits• Connection with Family Liaisons at

pilot schools• Focus Areas

• Activity saturation at all schools• Resource availability/consistency

• Needs• Involvement of all schools• Equality of programming at all

schools/districts• Continued development of literacy

kidsUnited Way of Greater Kingsport

Initiative Area: Community Engagement

• Successes/Accomplishments• Campaign kickoff

• Focus Areas• Improved community awareness• Seek ways to develop

organizational partnerships• Needs

• Further development of project awareness/creation

United Way of Greater Kingsport

Initiative Area: Company Engagement

• Successes/Accomplishments• Increased corporate awareness• Pilot company involvement process

• Focus Areas• Increase level of involvement• Team formation/development to

improve company outreach• Identify additional companies

• Needs• Establish a clear direction for

corporate participation• Develop scope of volunteer

opportunitiesUnited Way of Greater Kingsport

Initiative Marketing Efforts

• Successes/Accomplishments• Brand creation (logo, brand

statement)• Initiative Launch (community kickoff,

Mrs. Haslam)• Web presence: http://

www.uwaykpt.org/aboutuwr • Focus Areas

• Enhance strategic communication planning

• Increase community brand/project awareness/promotion

• Needs• Development of project team/action

plan• Communication budget

United Way of Greater Kingsport

Initiative Areas of Focus

• Community/Brand awareness• Overall marketing emphasis• Improved interactivity between

teams/leaders• Clarification of team mission

statements• Will assist in project

selection/monitoring• Development of long-range plans (all

teams) • Improved ongoing working

interactions with Initiatives Director• Fully integrated understanding of

expectations• Analysis of resource allocation

United Way of Greater Kingsport

Early Grade Reading:An Initiative to Transform our

Community

United Way of Greater Kingsport