e2 lennertdewaal
TRANSCRIPT
© 2012 IBM Corporation
The Mobile Enterprisea paradigm shift
Lennert de WaalWorldwide Mobile Pursuit TeamIBM Mobile Enterprise and Application Integration MiddlewareIBM Software [email protected]
© 2012 IBM Corporation2
When do transactions begin?
At the moment of awareness
© 2012 IBM Corporation3
The mobile reality
© 2012 IBM Corporation4
Is this a common sight?
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Or this?
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Or maybe this?
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Mobile is the next stage in the evolution of computing
Host/Mainframe
Client/Server
Web/Desktop
Mobile/Wireless/Cloud
Mobile is different :
•Ubiquitous computing
•Mixed models – web/native/hybrid
•A different type of app – context aware
•Revolutionary to business models
© 2012 IBM Corporation8
61% of CIOs put mobile as priority
increased productivity with mobile apps45%
10 Billion devices by 2020
Mobile is a mandatory transformation
© 2012 IBM Corporation9
9
Mobile now dominates and shifts to the enterprise
Source: Wells Fargo Securities, January 23, 2012“Fostering the People: The Shift to Engagement Apps”
Uni
t Vol
umes
(M
illio
ns)
600
1200
02010 2011 2012E 2013E 2014E 2015E
WW Notebooks
WW Media Tablets
WW Smartphones
WW PCs
Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend
s/entry/home?lang=en
Growth in Internet Connected Devices Focus areas for mobile computing
© 2012 IBM Corporation10
Mobile handset dominance keeps shifting
2001 Nokia1995 Palm500,000 units sold in 6mts.
70% market share40% Market share of all
mobile phones
Fastest growing stock. 56% of smartphones, 77% 3yr
CAGR (19.7% share in 10/11
2008 RIMMost valuable company in
the world, 27.3% of US smartphones
2011 Apple
2015+ ??2013+ AndroidHas 43.7 of the US
smartphone market 10/11
© 2012 IBM Corporation11
What’s next?
Smartphones TabletsTHE INTERNET
OF THINGS
AndroidVehicles
Androidsunglasses
Is today’s mobile discussion merely a prelude to a much larger technical change in computing?
AndroidFridge
AndroidTelevisions
AndroidMicrowave
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What´s next?
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Mobile is an opportunity to rethink business strategy
� Training & Education� Financial Services� Retail� Manufacturing� Transportation� Public Safety� Healthcare� Food� Energy� Construction
© 2012 IBM Corporation14
Changing industries - Connected devices
1. Identify device via NFC
2. Download manuals for specific device
3. Get notification on new firmware
4. Update device via Mobile
In the (near) future, our In the (near) future, our smartphone will be at the smartphone will be at the
center of everythingcenter of everything……
What about a manual?How to update funtionality?
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GPS
Compass
Ambient Light
GSM/CDMA
NFC
Bluetooth
WiFi
Camera
Barcode scanner
Microphone
Touchscreen
Thermometer
Sensors and Signal Processors: A Major Differentiator between PCs and Mobile Devices
© 2012 IBM Corporation16
Do sensors enable a new kind of KILLER APP?
Dynamically capture and use contextual information from mobile assets to optimize and change
communications and business process flow.
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Changing industries – The internet of things…
Device-to-Smartphone Connectivity
Machine-to-Machine (M2M) Connectivity
Instant acute care
Flood management
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What should you do?
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You need a Strategy
B2C and B2E applications
Looking and thinking aheadContext aware applications
Know your points of engagement
Know the challenges
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Mobile apps have moved beyond games
Business to Consumer
• Improved customer satisfaction
• Deeper customer engagement and loyalty
• Increased sales through personalized offers
• Customer service
• Competitive differentiator
• Improve brand perception
• Deeper insight into customer buying behavior for up sell and cross sell
• Improved buying experience with mobile concierge services
Business to Enterprise
• Extend existing applications to mobile workers
• Increased worker productivity
• Faster business processing
• Increased employee responsiveness and decision making speed
• Reduced fuel, gas, or physical asset maintenance costs
• Increase revenue through sales engagements
• Resolve internal IT issues faster
• Reduce personnel cost (utilizing personal owned instead of corporate issued devices)
Build or Buy?
Security of data and device?
© 2012 IBM Corporation21
Fundamentally changing industries
DistributionRetail Financial Services
Mobile banking will be the most widely used banking channel by 2020, if not sooner
Source: Mobile banking: A catalyst for improving bank performance, Deloitte, 2010
© 2012 IBM Corporation22
Top Mobile Adoption Concerns:
1. Security/privacy (53%)2. Cost of developing for multiple
mobile platforms (52%)3. Integrating cloud services to
mobile devices (51%)
Source: 2011 IBM Tech Trends Reporthttps://www.ibm.com/developerworks/mydeveloperworks/blogs/techtrend
s/entry/home?lang=en
How do you quickly:� Engage with anyone , customers, partners
or employees, no matter who owns the device
� Extend to anything , from instrumented machines to a broad spectrum of smart devices
� Execute business anywhere , with ubiquitous, trusted and secure transactions
200 Millionemployees BYOD
(bring your own devices)
But also with some unique challenges
© 2012 IBM Corporation23
IBM Mobile Enterprise
Businessstrategy and
planning
Open cross-platform development
Process & transaction integrity
Integration with backend systems, enterprise data and cloud
End-to-end security and management
Open ���� Governed ���� Integral
Full lifecycle solutions
Apps
�Smarter Commerce�Social Business�BI & Analytics
�Etc.
How do we have to think about mobile differently?
Platforms
�Networks�Devices�OS’s
Vodafone
© 2012 IBM Corporation24
Summary – Five things to consider about your mobile strategy
1. Incorporate Mobile into your business strategy and pl ans.Opportunities are in both B2E and B2C market segments.
2. Are you thinking beyond Smartphones and Apps? Embedded devices, M2M, the integration between them.
3. Are you thinking about context-aware apps?Know your customers (or employees) when they interact.
4. Do you know your “Points of Engagement”?Ensure business processes and transaction integrity.
5. Are you investing in the right technology?Have effective, open cross platform development and p rovide end-to-end security and management.
© 2012 IBM Corporation25
IBM Mobile Enterprise
© 2012 IBM Corporation26
Build mobile applicationsConnect to, and run
backend systems in support of mobile
Manage mobile devices, services and applications
Secure my mobile business
Manage & Secure
Build & Connect
IBM strategy addresses client mobile initiatives
Extend & TransformExtend existing business
capabilities to mobile devices
Transform the business by creating new opportunities
© 2012 IBM Corporation27
standards-based and future ready
business processes and systems are completely integrated from the mobile access points to the back-end systems
proactive end-to-end security; centralized deployment, management, maintenance and support for applications, devices and
infrastructure
IBM Mobile: Delivering mobile critical success factors
© 2012 IBM Corporation28
• Learn more at:www.ibm.com/mobile-enterprise
• Access white papers and webcasts• Get product and services information• Download and begin using
IBM Worklight
• Talk with your IBM representative, IBM Business Partner (or me) to find the right next step for you
Next steps
© 2012 IBM Corporation29
Thank you
smarter mobile
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© 2012 IBM Corporation31
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