e-music marketing plan
Post on 19-Sep-2014
5 views
DESCRIPTION
A presentation on the research and marketing strategy of new concept company.TRANSCRIPT
E-Music
Presented by:
Antonio Hughes
Introduction
Music Online
The largest key word category on the internet
Creation of Mp3 files
Downloaded music sales have actually surpassed sales of physical copies in some countries.
The Music Industry
Largest restructure due to internet than any other industry
The new business model “ Music that flows like water”
Loss of physical sales due to digitization of music.
Navigation and Supply Chain
NAVIGATION
Browse product by category ( Genre, Artist, year, etc…)
Easy conversions
Pay Sites offer premiums to products.
SUPPLY CHAIN
Physical CD sales have fallen
No need for warehouses
Marketing
PEER-TO-PEER Network
File Sharing
Independent Artist Promotions
Legal
• Comply To Copyright Laws
• File Sharing is Permissible in Record Industry
• Web Site Owners are protected
Regulatory
• Need Restrictive Rules
• Need to Monitor Websites
• Need to Administer Laws to Website User
Security Issues
• Napster
Registration Information
• Rhapsody
RealNetwork, Inc.
• LimeWire
Cookies
Confidential Issues
• Napster
SSL Technology
TRUSTe
• Rhapsody
Personal-Identifiable Information
• LimeWire
IP Addresses
International Issues
• Napster
TRUSTe – globally
• Rhapsody
Realnetworks&apos
Conclusion
If you love music and have any business sense, the music industry can be depressing - as a new lawsuit confirms. New technology has the power to revitalize the music economy, create channels for buying hard-to-get music, and open our culture up once again to the unusual voices that once revolutionized music - and society - while helping the business boom.
The whole economic pie could become bigger by bringing underserved music markets back into the marketplace. Instead, music execs are being defensive and reactionary, attacking new technology rather than embracing its opportunities. The result? Less for everybody.
References
LimeWire: The Office Site for the Fastest File Sharing program. Privacy Agreement Napster privacy Policy. (2006) www.limewire.com
Napster Website Services Terms of Use Agreement. April 25, 2006. http//www.napster.com/privacy policy
RealNetwork, Inc. www.realnetwork.com
Rhapsody Privacy Agreement. www.rhapsody.com
Eric Wolfe, Dec. 30, 2003 How to Navigate the Web of Digital Music TECH CITY http://daily.nysun.com
The Future of Music: Manifesto for the Digital music revolution. Jan. 27, 2007 http://futureofmusicbook.com
Questions