e-mm mediakit 2019 eng

M U LT I C H A N N E L B 2 B P L A T F O R MO F T H E F A S H I O N I N D U S T R Y

2019

MAGAZINE SITE CLUB ACADEMY SPECIALPROJECTS

MULTICHANNEL PLATFORM OF THE FASHION INDUSTRY

Our platform was specially created for the daily work and direct communication with fashion industryprofessionals. It is a tool for trademark or brand promotion. It provides with the opportunity

to sell and buy wholesale clothing and light industry goods.

WE OFFER YOU COMPLEX PLACEMENT

Printed edition and online b2b-platform Modny magazin, which are part of Arguments and Facts JSC, offer you a comprehensive advertisement placement on its pages.

ABOUT THE PRINTED EDITION

Modny magazin is a specialized b2b magazine for the fashion industry.

It is the first periodical edition about fashion, covering all the stages of the fashion-process:from creation, promotion of clothes and shoes, perfumery and cosmetics to effective sales organization.

This is a workshop project in which authors, readers and advertisers are recognizedexperts in the fashion world.

MISSION OF THE EDITIONCreating a single information space

for professionals focused on professional development.

V O L U M E :

7 2 – 1 8 0p r i n t e d p a g e s

P U B L I S H E D S I N C E

2 0 0 2C I R C U L A T I O N :

1 0 0 0 0c o p i e s

AUDIENCE AND DISTRIBUTIONThe target audience of the magazine is managers of companies whose activities are related

to the production of goods, the development of retail and wholesale trade,as well as the provision of intermediary services.

T H E R E D E R S A R E D E C I S I O NM A K E R S

A U D I E N C E S E G M E N T A T I O NP E R B U S I N E S S

A C T I V I T I E S

35%

23%

19%

10%

7%

6%

Specialists

CEOs, managers

DeputyGeneral Directors,Commercial Directors

Middlemanagers

Marketing, Advertising,PR Directors

Other 60%

25%Production

15%

Wholesale

Trade70%

Shops

15%

Trading networks

15%Boutiques

Countries of Europe

57%Moscow, Saint Petersburg

36%Other federal districts

of the RussianFederation

7%

G E O G R A P H I C A LC O V E R A G E

Editorial and Rospechatsubscription

15%

50%Leading specialized exhibitions

35%Direct mail to owners,managers, lead brand

and retail managers

D I S T R I B U T I O N C H A N N E L S

E L E C T R O N I C D I S T R I B U T I O N

ONLINE VERSIONOF THE MAGAZINE

WEEKLY EDITORIALMAILING

WEEKLY ADVERTISINGMAILING

PROMOTION ON PARTNERSSITES

MAGAZINE PUBLICATION SCHEDULE IN 2019

Deadline for submissionof materials

Issue date Distribution at exhibitionsМодный magazin №

№1 (166) January 24.12.2018 16.01.2019

26.01 – 28.0122.01 – 24.01 12.03 – 15.03

№2 (167) February 01.02.2019 15.02.2019

19.02 – 22.02 25.02 – 28.02

25.02 – 28.0225.02 – 28.02

20.02 – 28.02

№3 (168) March 28.02.2019 15.03.2019

19.03 – 22.03 24.04 – 26.04

MayMay 09.07 – 10.07

30.03 – 03.04

17.03 – 19.0312.03 – 15.03

January 2020

MAGAZINE PUBLICATION SCHEDULE IN 2019

№4 (169) July-August 27.06.2019 11.07.2019

№5 (170) September 15.08.2019 29.08.2019

OctoberSeptember October

03.09 – 06.09 10.09 – 13.0903.09 – 06.09

№6 (171) December 19.11.2019 03.12.2019

20.07 – 22.07 August August

September

October

January 2020January 2020

Deadline for submissionof materials

Issue date Distribution at exhibitionsМодный magazin №

2

2 850

1 550

4 200

6 000

6 900

3 000

3 000

4 200

4 900

4 900

6 400

3 150

Upon request

2 500

4 000

500

Layouts are accepted in TIF, EPS format with a resolution of 300 dpi, for PC in 1:1 scale. Vector images are accepted in EPS format. Fonts should be converted to curves.

Materials must be accompanied by a printout certified by the signature and seal of the advertiser.

Discounts for placement of advertising materials are discussed individually.

Technical requirements for advertising layouts:

PRICE LIST FOR 2019

In EUROFormat

1/1 printed page

½ printed page

2/1 printed page (spread)

1st cover

Flap on the 1st cover (2/1 printed page)

2nd cover

3nd cover

4nd cover

1st spread

Insert (2/1 printed page)

Insert with flap (4/1 printed page)

1/1 printed page next to editor or content column

Insert in a magazine, packaging, branding

1/1 printed page

2/1 printed page (spread)

News (column)

MODULES IN THE MAGAZINE

2

3

4

1

SPECIAL POSITIONS

INFORMATION MATERIALS

SPECIAL PROJECTSDo you want to quickly and efficiently tell industry professionals about your product or event, build interaction

with your target audience, or receive applications for pre-ordering a collection?Our specialists, together with representatives of your brand, will develop

a unique creative and special project mechanics.

S P E C I A L P R O J E C T S I S :

Unique creative designed for the Special Project.

The unique mechanics of achieving the set project KPI.

Materials in the magazine Modny magazin.

Your online representative officefor wholesale sales on the platform www.e-mm.ru.

Branding the main page of the site www.e-mm.ru.

Branding your b2b showcaseon Modny magazin platform.

Optional technical customization of the site functionality under the logic of the Special Project

Announcement of the Special Project on the platform www.e-mm.ru.

Announcement of the project on the partners’ websites.

Comprehensive PR support of the Special Project.

Placement of materials in SMM.

Organization of interviews and the production of copyright content according to the creative.

Placing information in a magazine according to an approved creative.

Organizing and holding a photo session, creating videos in accordance with the creative project.

Production of POS-materials and their placement at specialized exhibitions.

Organization of activities according to the creative project.

Circulation: 10,000 copies.Schedule: once a yearVolume: 24 pages

CPM - fashion business

Circulation: 5,000 copies.Schedule: 2 times a yearVolume: 20 pages

Fashion business of Kazakhstan in figures and facts

Circulation: 10,000 copies.Schedule: 2 times a yearVolume: 96 pages, A5

ShowroomsBusiness directory

Circulation: 10,000 copies.Schedule: once a yearVolume: 24 pages

School uniform, Children's fashion

Circulation: 14,000 copies.Schedule: 1 time per yearVolume: 16 pages

Tom TaylorCorporate Magazine

Schedule: 2 times a yearVolume: 10 to 48 pages

Made in Russia

COME INTO THE SPOTLIGHTS WITH YOUR BRAND, SHOW, NEW COLLECTION OR SALES TO THE FASHION MARKET PROFILE AUDIENCE

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MODNY MAGAZIN ONLINE PLATFORM

YOUR ADDITIONAL B2B CHANNEL FOR PRODUCT CATALOG PROMOTION AND ATTRACTING ORDERS.

ONLINE SHOWCASEPERFECT WHOLESALE

FOR 3 DAYS!

PERSONAL ACCOUNT for the daily work of buyers, showrooms, designers, brands, manufacturersof clothing, shoes, accessories, components and materials.

MULTICHANNEL PLATFORMOF FASHION INDUSTRY

APPROVED BRANDS150+ brands

6500+ SKU products

A TEAM OF 32 SPECIALISTSWORKS FOR YOUR BRAND EVERY DAY!

SMM

SEO

COPYRIGHT

B2B SITE

SUPPORT

CONTENT

SEM

E-MAIL

MASS MEDIA

PR

GR

TRANSLATION

BRAND

COMPLEX PROPOSALIN A SINGLE PACKAGE OF SERVICES

WORK MUST BE PERFORMED REGULARLY TO ACHIEVE THE MOST EFFICIENT PERFORMANCE

A TEAM OF 32 SPECIALISTSWORKS FOR 110,000 RUBLES PER MONTH

32 > 1

The duration of the work Monthly payment, euro Total Price, euro

12 months 2 400 28 800

12 months 1 300 15 600

Placement in journal

Inclusive

No

MAXIMUM PACKAGE

CREATING A SHOWCASE ON A PLATFORMMODNY MAGAZIN

• about company;

• information for purchasers on buyers;

• catalog;

• lookbook;

• news and reports.

All content received and optimized by us is placed into sections, the number of which you choose by yourself.Standard set for effective brand presentation:

The period of creating the site – from threedays to two weeks.

The complex maximum package includes:

ANALYTICS

We use the latest analytics tools and provide analytics at the request of a brand representative.

At any time you will be able to see data on the attendance of any page, the number of clicks on the banner, orders, etc. in a convenient, understandable report.

CREATING A PERSONAL ACCOUNT + CRM

Receiving and processing orders in the personal account.

Notification by mail about a new order, customer question or event.

Order statuses, history of correspondence and documents on orders in one click.

Direct communication with the owner of the goods.

Granting access to any number of company managers to process orders.

Tracking the effectiveness of managers in the personal account.

Direct communication with the editorial and technical support of the platform in one click.

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MAXIMUM PACKAGEThe complex maximum package includes:

E-MAIL MARKETINGSEO OPTIMIZATIONof the brand’s site on the platform Modny magazin on internal factors:

Compilation of a personal Semantic Core.

Optimization of all brand content on the site and each item card in the catalog according to the Semantic Core.

Increasing the citation and link mass of the brand for Yandex and Google search engines.

SEO audit of the official website of the brand. Preparation of initial recommendations.

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Creating a personal e-mail letter from 2 to 4 letters per month.

2 times a month the implementation of individual mailing in the database of buyers and subscribers of the platform Modny magazine

The ability to send e-mail letters to the brand in the superimposedHTML-form for distribution to its own databases.

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Information notes up to 1,500 characters4 news per month

Banner on the main page 1100x245 px6 months in rotation

Banner on the main page 300x600 px


PLACEMENT IN MODNY MAGAZIN

Advertising module 1/1 of the page – 4 issues per year

Special position to choose from a list of special positions – 2 numbers per year (in the 3rd and 6th issue)

Participation in thematic reviews – in 6 issues per year

Information article 1/1 of the page – 4 issues per year

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IT IS EASY TO START WORKING WITH US:

BRIEFINGWe send the brief, you try to fill it as much as possible, we analyze the brief and materials, if necessary, we give recommendations on the content.

TIMINGWe form timing, where we describe the plan and deadlines for the work chosen by you.

ADDITIONAL PRECISION CONTENTA professional journalist works with the founder or representative of the brand in order to create additional content for:

• journal articles;• materials for promotion in SMM;• materials for SEO-brand promotion on Internet resources, including the placement of information in Yandex and Google catalogs.

The task of the journalist is to reveal all the main aspects of brand positioning, the brand’s mission, the stages of formation and the main benefits for buyers.Identify the most important, vivid, memorable brand nuances. Disclose to buyers the pricing policy, regions of presence and the recommended markup.All texts are a subject to customer’s approval before placing in production operation in various areas.

PRICE FOR SPECIFIC ONLINE SERVICES

E-MAIL MARKETINGSEO OPTIMIZATIONof the brand’s site on the platform Modny magazin on internal factors:

Compilation of a personal Semantic Core.

Optimization of all brand content on the site and each item card in the catalog according to the Semantic Core.

Increasing the citation and link mass of the brand for Yandex and Google search engines.

SEO audit of the official website of the brand. Preparation of initial recommendations.

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Creating a personal e-mail letter from 2 to 4 letters per month.

2 times a month the implementation of individual mailing in the databaseof buyers and subscribers of the platform Modny magazin

The ability to send e-mail letters to the brand in the superimposedHTML-form for distribution to its own databases.

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The price is 544 € The price is 546 €

SMM

PRICE FOR SPECIFIC ONLINE SERVICES

Professional maintenance of Instagram and other your accounts at social networks,the brand receives per month:

Texts of different topics: selling, image and increasing the activity of followers.

Stylistic design of account without color distortion of goods.

Publications reflecting the brand's DNA and speaking to the target audience in the same language.

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12 POSTS

Regular stories in the brand account with different goals and objectives: Image, selling, involving. The overall design code of the story, which reflects the brand's DNA and distinguishes the brand rom other accounts. Publications in the language of the brand's target audience.

Daily promotion of the brand’s account.Attracting the target audience.

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15 STORIES

Daily promotion of the brand’s account.

Attracting the target audience.

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FOLLOWERS

CONDUCTING ONE COMPETITION AMONG SUBSCRIBERS

The price is 1 197 € INSTAGRAM VIDEO TYPE (STORY)

You can see an example of the video here:https://www.instagram.com/lusio_official?utm_source=ig_profile_share&igshid=1w21g0pve8ou3

The price is 1 092 €10 videos of one minute each

The price of the model is 20 € per 1 hourPreparing clothes for shooting – 1 € for 1 item

PHOTO CATALOG PRODUCTION

Photo shooting of clothes on models on a It focuses white backgroundattention on one subject.The article is shoot from three angles:front, rear, detail.Shooting speed – up to 500 items / day.

Price: 4 € / photo

1. CATALOG SHOOTING

Shooting speed – up to 150 items / day.


5. PHOTOSHOOTING ON INVISIBLE DUMMY 3D/360

3. PHOTOSHOOTING ON INVISIBLE DUMMY


Shooting speed up to 300 art / day


9. PHOTOSHOOTING OF HEADWEAR +3D

7. PHOTOSHOOTING OF UNDERWEAR ON INVISIBLE DUMMY


A lookbook is a series of photographs containing original images created from clothes and accessories.Shooting a lookbook as opposed to catalog shooting has artistic value and requires serious work of the model.

Shooting speed – up to 30 items / day

from 2 838 €

CREATING A LOOKBOOK


e-mm mediakit 2019 eng

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