Things you shouldn’t do during the presentation

Marketing denotes to buying It is comprehensive term and selling activities that which includes many activities take place in the market . to the smooth flow of the goods The main aim of marketing from the point of production is to satisfy the need and to the point of the consumption wants of the customer and fulfilling organizational and social goals.

INTRODUCTION TO MARKETING

ACCORDING TO PHILIP KOTLER

Marketing is a process by which companies creates value for customers and built strong relationships in order to capture the value from customer in return.

I'm 2006

E-MARKETING

E-marketing is the process of marketing a brand using the

Internet. It includes both direct response marketing and indirect marketing elements and uses of different technologies to help to

the customer

E-marketing is a subset of e-business that utilities electronic medium to perform marketing

activities and achieved desired goal

TRADITIONALMARKETING

E-MARKETING

VS

Benefits of eMarketing over traditional marketing

Reach

The nature of the internet means businesses now have a truly global reach.There is a limitation of a global reach in traditional

market. Since its operate on a small sector so it is difficult to reach the global phase. Limited scope of expansion

E-marketing allows the wide variety of product and also built a relationship world

wide and viceversa.

Whereas traditional marketing is largely about getting a brand's message out there, eMarketing facilitates conversations between

companies and consumers. Emarketing is two-way communication channel, and companies can feedback from

consumers, in dynamic environment

Internet marketing is able to, in ways never before imagined, provide an immediate impact.

Scope Interactivity Immediacy

A good e-marketing strategy is the most important aspect for the success of any kind of business

In general terms, an e-marketing strategy consists of the steps taken and procedures followed for marketing a brand through the web.

The center of attraction in any e-marketing strategy is the website of the company to which Internet users are to be attracted for increasing sales. But

firstly, the company's website needs to be in a proper design, format, attractive, and one that will have a good impression

on prospective buyers.

E-MARKETING STRATEGY

WAYS OF E-MARKETING STRATEGY:

Search engine

optimization

Media new room

Online Newsletter

E-mail marketing strategy

Online

adv

ertis

ing Pull a

nd push

strategy

PULL e-MARKETING

PUSH E-MARKETING

It is an promotional strategies of a company to

create a consumer demand for a product

The producer promote to the wholeseller, and the

wholeseller promote it to the retailer and the retailer

promote to the consumer

Push strategy try to sell directly to the consumer

through different distribution channel

eg:the good example of push strategy is mobile

A pull strategy is the one that requires high advertisement

consumer promotion to stimulate the demand for a

product.

Pull is mainly concern with the final consumer

If the strategy is successful the consumer will ask their retailer for the product,the retailer will

ask the wholeseller and wholeseller will ask the producer

This approach leads to demand the product so

pulling the product through the distribution channel

Planning of eMarketing

• Reduction in costs through automation and use of

electronic media.

• Faster response to both marketers and the end user

• Increased ability to measure and collect data

• Opens the possibility to a market of one through

personalization

• Increased interactivity

• Increased exposure of products and services

Dependability on technology

Security, privacy issues

Maintenance cost is high

Higher transparency of pricing and price competition

Worldwide competition through globalization

A regular department store under the

name of Moti Man Ratna tuladhar opened at Ason almost 80 yrs ago , who knew that this store would one day bring about a revolution in the way Nepali’s shopped here and abroad.

From supplying provisions to business organization to retailing wholeselling and supplying of products ,this store did it all. Then in the 1930's the store moved to new road and got its name Muncha house ,which was given by regular customers.

And today Muncha house is still a reliable store that provides quality products and services.

CASE STUDIES

CONCLUSION

The project provides the more depth knowledge of e-maketing .Besides the theoretical knowledge has provided the base for implementation of E-Marketing .With the learning from this presentation we were able to conclude that both offline and online communication tools helps to encourage the uses of an organization online services to generate leads and sales

WEBSITE

IMAGES